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BRA/Research
Economy
November, 2004
Table of Contents:
III. Appendices
IV. Glossary
III. Appendices
IV. Glossary
 The New England Council in its 2000 report, limits the “Creative
Economy” strictly to artistic and cultural fields (see Appendix III). 3
 Our definition of the “Creative Economy” is very close to that
of the New England Council and incorporates some, but not
all, of the industries proposed by John Howkins and Florida.
4
 Written Media  Museums & Art Galleries
 Film  Libraries & Archives
 Broadcasting  Culture Education
 Crafts
 Performing Arts
 Visual Arts
 Architecture
 Photography
 Design
 Advertising
 Sound Recording & Music Publishing
Proposed Definition:
 any direct activity in which individual creativity and skill is brought to bear,
and which is characterized by innovation and originality and leads to the
creation of intellectual property in the form of copyright; 5
 any activity (upstream and downstream) which directly contributes to
creative activities such that the product would not exist in the same form
without it;
Support Activities
(SS) heritage
services
* content origination is at the heart of the “creative economy.”
6
 The stages of the “Creative Production Chain,” outlined above,
illustrate the point that to be consumed, a cultural good or service
must first be created, produced, perhaps manufactured, and
distributed to consumers.
7
Disaggregated Components of the “Creative Economy” Using Proposed Definition
NAICS
codes Creative Industries Creative Chain
Advertising
54181 advertising agencies (P)
54185 display advertising (P)
54187 advertising material distribution services (D)
54189 other services related to advertising (D)
54183 media buying agencies (D)
54184 media representatives (D)
54186 direct mail advertising (P)
Broadcasting
51311 radio broadcasting (P)
51312 television broadcasting (P)
51321 cable networks (D)
51322 cable and other program distribution (D)
9
NAICS
codes Creative Industries
Heritage
71211 museums (P)
71212 heritage and historic sites (P)
71219 other heritage institutions (P)
71213 zoos and botanical gardens (P)
Support
61161 fine arts schools (SS)
51412 libraries and archives (SS)
Independent Artists
71151 independent artists, writers and performers (C)
51411 news syndicates (C)
10
Table of Contents:
III. Appendices
IV. Glossary
12
The “creative industries” economic contribution to the
national economy is substantial:
 In the U.S., copyright industries, which “A LIVELY CULTURAL
COMMUNITY AND A HEALTHY
include film, video, music, publishing, ECONOMY ARE LIKE AN
etc. generate nearly $450 billion in EQUATION”
(THE CREATIVE CITY, A WORKPRINT, APRIL
14
The “creative industries” are also emerging as a potent force
in the economic life of cities:
 According to Florida, this explains why cities like Baltimore, St. Louis
and Pittsburgh fail to grow despite their deep reservoirs of
technology and the presence of world-class universities. Because
they have not been sufficiently tolerant, creative talent leaves.
15
 It also explains why cities like Miami and New Orleans do not
make the grade even though they are lifestyle Meccas - they
lack a technology base.
 Boston has the right stuff: the brains and talent to compete, the
know-how to patent and license its technology, the
entrepreneurs who are willing to take risk and the kind of diverse
and tolerant society that attracts and retains creative people.
16
Artistic Concentrations for the 29 Largest U.S. Metro Areas by Employment, 2000
Los Angeles, CA
Super Centers New Lo s Ang e l e s , CA
York, NY-NJ
N e w Y o r k , CA
San Francisco-Oakland, NY-NJ
S a n Fr a n c i s c o - O a k l a n d , C A
Washington, DC-MD-VA
Wa s h i n g t o n , D C - M D - V A
Seattle, WA
S e a t t l e , WA
Boston, MA-NH
B o s t o n , MA - N H
Orange County, CA
Niche Players Or a n g e C o u n t y , C A
Minneapolis-St. Paul, MN
Mi n n e a p o l i s - S t . P a u l , MN
San Diego, CA Boston’s Location Quotient for Select Creative Occupations
Sa n Di e g o , CA
Miami, FL 2.0
M i a mi , F L
Portland, OR-WA 1.8
P o r t l a n d , O R - WA
1.6 …… 1.60
…… 1.56
Baltimore,
B a l t i mo MD
r e , MD 1.4 …… 1.45
…… 1.32 …… 1.26
Atlanta,
A t l a n GA
t a , GA 1.2
Traditionalists Chicago,
C h i c a g IL
o, IL 1.0 …… 1.00
…… 1.12
Newark,
N e w a rNJ
k, NJ 0.8
Dallas,
D a l l aTX
s , TX
0.6
0.4
Phoenix,
P h o e n AZ
i x , AZ
0.2
Philadelphia,
P h i l a d e l p h iPA-NJ
a, P A-NJ
0.0
Performing
Designers
Musicians
Na s s a u- Suf f o l k, NY
Advertising
Authors
Architects
Artists
Nassau-Suffolk, NY
Visual
Artists
Ka n s a s C i t y , MO- KS
Kansas City, MO-KS
De nv e r , CO
Denver, CO
Riverside-Bernardino, CA
P i tts bur g h, P A
Pittsburgh, PA
Ho u s t o n , T X
Houston, TX
D e t r o i t , MI
Detroit, MI
S t . Lo u i s , M O - I L
100%
90%
80%
70%
Share of
State 60%
Creative
Economy 50%
Heritage
Employment
40% Advertising Performing Arts
(2002)
Applied Arts
30% Publishing & Printing
Broadcasting
20% Independent Arts Boston’s Share of State Employment = 17.2%
Sound & Music
10% Support Services
Film, Video & Photography
0%
-50% -25% 0% 25% 50% 75% 100% 125%
Percentage of Change, 1998–2002
Employment Range
= 0–999 = 1,000–3,999 = 4,000+
18
Source: BRA/Research
Boston’s Specialization By Creative Sub-industries
Promoters of Entertainment w/o facility
Dance Companies
100% 425.4% growth
Zoos & Botanical Gardens
90%
10%
Cable & Program Distribution
0%
-50% -25% 0% 25% 50% 75% 100% 125%
Percentage of Change, 1998–2002
Employment Range
Note: Data points too large to fit on the graph are placed on the borders and the values are given as: (y-axis, x-axis). 19
Source: BRA/Research
 In 2002, Boston’s Economic Impact of Boston’s Creative Economy (2002)
Jobs
Manufacturing, Wholesale 60,000
CREATIVE INDUSTRIES
For., Fish, Hunt & Agr.
Utilites
Appendix V.
Retail Trade
Information
Manufacturing
Construction
Educational Services
Wholesale Trade
Other Services
22
Boston Employment Growth and Decline by Creative Industry Segment (1998 to 2002)
1,500
Net
Net Job
Job Creation
Creation from
from 1998-2002:
1998-2002:
1,300 +3,024
+3,024
1,100
Job Creation, 1998-2002
900
700
500
300
100
-100
-300
-500
Publishing and
Advertising
Performing Arts
Applied Arts
Broadcasting
Heritage
Printing
23
Source: U.S. Census County Business Patterns; BRA/Research Analysis
Job Creation, 1998-2002
-1,000
-500
0
500
1,000
1,500
promoters of entertainment events without facility
architectural services
direct mail advertising
cable networks
book publishers
zoos and botanical gardens
cable and other program distribution
musical groups and artists
landscaping architectural services
newspaper publishers
libraries and archives
motion picture and video exhibition
radio broadcasting
interior design services
book stores and news dealers
media representatives
museums
independent artists, writers and performers
display advertising
digital printing
Net
television broadcasting
promoters of entertainment events with facility
periodical publishers
advertising agencies
24
 In 2002, there
were 1,275 Employment and Establishments by Creative Sectors (2002)
 These 5,000
213
200
4,000
establishments 3,000 131
150
0 0
creative
Independent
Publishing and
Broadcasting
Advertising
Heritage
Motion Picture
Sound and
Applied Arts
Performing Arts
Services
Support
and Video
Music
Artists
enterprises in
Printing
Massachusetts.
Source: U.S. Census County Business Patterns; BRA/Research Analysis
26
Composition of Boston’s “Creative Production Chain”
Source: U.S. Census County Business Patterns, Massachusetts Department of Employment Training, BRA/Research Analysis 27
Linkages with Other Industries:
 Creative industries have primary Information Creative
linkages with other industries. Technology Industries Tourism
economic development:
29
 Arts and culture are often about crossing boundaries, because
creativity is about seeing things in new ways. They nurture the
process of cross cultural understanding and integration.
30
 Creative activities generate new and productive uses for
neighborhood facilities and underutilized or abandoned spaces.
III. Appendices
IV. Glossary
 R&D
 Publishing
 Software
 TV and Radio
 Design
 Music
 Film
 Toys and Games
 Advertising
 Architecture
 Performing Arts
 Crafts
 Video Games
 Fashion
 Art
33
Appendix II: Richard Florida’s Definition of “Classes”
Creative Class
Computer and mathematical occupations
Architecture and engineering occupations
Life, physical, and social science occupations
Education, training, and library occupations
Arts, design, entertainment, sports, and media occupations
Management occupations
Business and financial operations occupations
Legal occupations
Healthcare practitioners and technical occupations
High-end sales and sales management
Working Class
Construction and extraction occupations
Installation, maintenance, and repair occupations
Production occupations
Transportation and material moving occupations
Service Class
Health care support occupations
Food preparation and food service-related occupations
Building and ground cleaning and maintenance occupations
Personal care and service occupations
Low-end sales and related occupations
Office and administrative support occupations
Community and social services occupations
Protective service occupations
Agriculture
Farming, fishing, and forestry occupations 34
Appendix II: Richard Florida’s Definition of “Classes” (cont.)
Key Highlights
more than 55% of the United States GDP is produced by the “creative class;”
the “creative class” consists of more than 30% of the Unites States workforce;
driven force behind the “creative class” is economic; people adding value through their creativity;
economic growth occurs in places where creative people of all types live. Matching of people and jobs is done by
geographic place rather than through corporations. “City Air makes Men Free” (Stadluft Macht Frei);
instead of people moving to jobs, companies move to places where there is a large pool of skilled and talented
workers;
three characteristics of the “creative class:” need for flexibility, prevalence of change, importance of speed;
three values of the “creative class:” Individuality, Meritocracy, Diversity and Openness.
Service Class: 55 Million people (45%) of the United States workforce are in the services class. Providing answers to
the demands of the creative class. Typically low-wage and low autonomy occupations.
Working Class: 33 million people (25%) of the United States workforce are in the working class. Declining sharply, due
in part to a shift from the industrial economy, and social and demographic changes.
35
Appendix III: The New England Council’s Definition of
the “Creative Economy”
7% 1%
Micro (1-9)
Small (10-49)
Medium (50-499)
1000
900
800
70% 700
600
500
400
Share of Establishments by Employment-size Class 300
200
100
0
Micro (1-9) Small (10-49) Medium (50- Large (500 or
499) more)
Source: U.S. Census County Business Patterns; DET; ABI; and BRA/Research Analysis
37
Appendix IV: Establishments by Employment-Size Class by
Industry for Boston (cont.)
ADVERTISING (2002)
2% 2% 100
90
80
Micro (1-9) 70
30% Small (10-49) 60
50
Medium (50-499)
40
Large (500 or more)
30
20
10
66% 0
Micro (1-9) Small (10-49) Medium (50- Large (500 or
499) more)
300
20%
250
Micro (1-9)
200
Small (10-49)
150
Medium (50-499)
100
Large (500 or more)
50
0
Micro (1-9) Small (10-49) Medium (50- Large (500 or
75% 499) more)
Source: U.S. Census County Business Patterns; DET; ABI; and BRA/Research Analysis
38
Appendix IV: Establishments by Employment-Size Class by
Industry for Boston (cont.)
BROADCASTING (2002)
4%
20
18
38%
16
27% 14
Micro (1-9) 12
Small (10-49) 10
Medium (50-499)
8
6
Large (500 or more)
4
2
0
31% Micro (1-9) Small (10-49) Medium (50- Large (500 or
499) more)
HERITAGE (2002)
0%
18% 20
18
16
14
Micro (1-9)
12
Small (10-49)
10
Medium (50-499) 8
Large (500 or more) 6
24% 4
2
58% 0
Micro (1-9) Small (10-49) Medium (50- Large (500 or
499) more)
Source: U.S. Census County Business Patterns; DET; ABI; and BRA/Research Analysis
39
Appendix IV: Establishments by Employment-Size Class by
Industry for Boston (cont.)
INDEPENDENT ARTS (2002)
3% 0% 30
18%
25
20
Micro (1-9)
Small (10-49) 15
Medium (50-499)
10
Large (500 or more)
5
0
Micro (1-9) Small (10-49) Medium (50- Large (500 or
79% 499) more)
60
50
Micro (1-9)
18% 40
Small (10-49)
30
Medium (50-499)
20
Large (500 or more)
10
70% 0
Micro (1-9) Small (10-49) Medium (50- Large (500 or
499) more)
25
19% 20
Micro (1-9)
Small (10-49)
15
Medium (50-499)
10
Large (500 or more)
0
73% Micro (1-9) Small (10-49) Medium (50- Large (500 or
499) more)
Source: U.S. Census County Business Patterns; DET; ABI; and BRA/Research Analysis
42
Appendix V: Boston’s Creative Economy “Snapshot”
Display Advertising
1,500
Direct Mail Advertising
500
49% 0
0% Ad vert is ing M ed ia Buying M ed ia Dis p lay Direct M ail Ad vertis ing Ot her Services
6% Ag encies Ag encies Rep res ent at ives Ad vertis ing Ad vert is ing M at erial
Dis trib ut io n
Related t o
Ad vert is ing
2% Services
Source: U.S. Census County Business Patterns; DET; ABI; Boston Business Journal 2004 Book of Lists; and BRA/Research Analysis
43
Appendix V: Boston’s Creative Economy “Snapshot” (cont.)
Employment 4,578 Applied Arts represents 15.4% of Boston's total creative industry
employment.
Employment Growth (1998-2002) 21.9% The Employee to Establishment Ratio for Applied Arts is 12:1
Number of Establishments 383
Top 10 Employers:
Average Wages $58,716 CBT Childs Bertman Tseckares Jacobs Engineering
CID Associates Incorporated Payette Associates Inc.
Wage Growth 14.6% Elkus Manfredi Architects Shepley Bulfinch Richardson
George BH Macomber Co. Spire Printing SVC
Boston’s State Location Quotient1 2.06
Goody Clancy & Associates Inc. Bergmeyer Associates
1 Location Quotient (LQ) measures Boston’s share of employment compared to
the State average. An LQ of 1 means that Boston’s share is equal to the State’s.
1,000
500
79%
0 Archit ect ural Serv. Land s cap e Arch. Interio r Des ig n Serv. Ind us trial Des ig n Grap hic Des ig n Serv. Other Sp ecialized
Serv. Serv. Des ig n
Source: U.S. Census County Business Patterns; DET; ABI; Boston Business Journal 2004 Book of Lists; and BRA/Research Analysis
44
Appendix V: Boston’s Creative Economy “Snapshot” (cont.)
1,000
18% 500
46% 0
Radio Broadcasting T.V. Broadcasting Cable Netw orks Cable & Other Program
Dist.
Source: U.S. Census County Business Patterns; DET; ABI; Boston Business Journal 2004 Book of Lists; and BRA/Research Analysis
45
Appendix V: Boston’s Creative Economy “Snapshot” (cont.)
600
400
53%
200
0
3% Museums Heritage & Historic Sites Zoos & Botanical Other Heritage
Gardens Institutions
Source: U.S. Census County Business Patterns; DET; ABI; Boston Business Journal 2004 Book of Lists; and BRA/Research Analysis
46
Appendix V: Boston’s Creative Economy “Snapshot” (cont.)
Employment 250 Independent Arts represents 0.8% of Boston's total creative industry
employment..
Employment Growth (1998-2002) 25.0%
The Employee to Establishment Ratio for Independent Arts is 7:1
Number of Establishments 34
Average Wages $43,007 Top 10 Employers:
Associated Press D.J. Chris Fiore Inc.
Wage Growth -36.6% Blackside Inc. Finish Limited
Boston Bureau Productions Liberty Book II
Boston’s State Location Quotient1 1.15 Business Wire P.R. Newswire Association Inc.
Concannon Group Rich Inc.
1 Location Quotient (LQ) measures Boston’s share of employment compared to
the State average. An LQ of 1 means that Boston’s share is equal to the State’s.
80
60
50%
40
20
0
New s Syndicates Independent Artists, Writers & Performers
Source: U.S. Census County Business Patterns; DET; ABI; Boston Business Journal 2004 Book of Lists; and BRA/Research Analysis
47
Appendix V: Boston’s Creative Economy “Snapshot” (cont.)
Employment 1,230 Film, Video & Photography represents 4.1% of Boston's total creative
industry employment.
Employment Growth (1998-2002) -26.3% The Employee to Establishment Ratio for Film, Video & Photography
is 6:1
Number of Establishments 213
Average Wages $30,606 Top 10 Employers:
Blockbuster Video Hoyts Cinemas
Wage Growth 13.2% Boston Corporate Art Hub Video
Boston Photo Imaging Light Sources
Boston’s State Location Quotient1 0.56 Cabot Corporation Rendon Group
1 Location Quotient (LQ) measures Boston’s share of employment compared to
E. Philip Levine Inc. WGBH Production SVC
the State average. An LQ of 1 means that Boston’s share is equal to the State’s.
Art Dealers
Photographic Services
Video Tape & Disc Rental
Photographic Services
Stores
22%
1hr)
3% Photo Film Manufacturing
Source: U.S. Census County Business Patterns; DET; ABI; Boston Business Journal 2004 Book of Lists; and BRA/Research Analysis
48
Appendix V: Boston’s Creative Economy “Snapshot” (cont.)
Employment 3,806 Performing Arts represents 12.8% of Boston's total creative industry
employment.
Employment Growth (1998-2002) 49.3% The Employee to Establishment Ratio for Performing Arts is 41:1
Number of Establishments 93
Average Wages $45,909 Top 10 Employers:
Aramark Boston Symphony Orchestra Inc.
Wage Growth -8.0% Blue Man Group Broadway in Boston
Boston Ballet Co. Huntington Theatre Co. Inc.
Boston’s State Location Quotient1 2.55 Boston Concessions at the Wang NBG Corporation
1 Location Quotient (LQ) measures Boston’s share of employment compared to
Boston Music Co. Shear Madness Box Office
the State average. An LQ of 1 means that Boston’s share is equal to the State’s.
Other Performing
Promoters w ith
Manufacturing
Supplies Stores
Companies
Companies
Musical Groups
w ithout Facility
Public Figures
Arts Companies
Instrument &
Theater
Instrument
Dance
Promoters
Manufacturing
Musical
45%
& Artists
Musical
Facility
0%
10%
Source: U.S. Census County Business Patterns; DET; ABI; Boston Business Journal 2004 Book of Lists; and BRA/Research Analysis
49
Appendix V: Boston’s Creative Economy “Snapshot” (cont.)
Employment 9,465 Publishing & Printing represents 31.8% of Boston's total creative
industry employment..
Employment Growth (1998-2002) 1.0%
The Employee to Establishment Ratio for Publishing & Printing is 37:1
Number of Establishments 253
Average Wages $66,078 Top 10 Employers:
Acme Bookbinding Company Houghton Mifflin Co.
Wage Growth 39.1% AOLTWBG INC Magazine
Boston Globe Pearson Custom Publishing
Boston’s State Location Quotient1 1.64 Boston Herald Phoenix Media Communications
1 Location Quotient (LQ) measures Boston’s share of employment compared to
Course Technology Inc. Time Warner Trade Publishing
the State average. An LQ of 1 means that Boston’s share is equal to the State’s.
Quick Printing
Digital Printing
Other Printing
Book, Periodical & New spaper
Periodical Publishers
Book Publishers
Other Publishers
Screen Printing
Wholesalers
Quick Printing
9% Digital Printing
49%
Other Printing
Source: U.S. Census County Business Patterns; DET; ABI; Boston Business Journal 2004 Book of Lists; and BRA/Research Analysis
50
Appendix V: Boston’s Creative Economy “Snapshot” (cont.)
100
50
0 M anufacturing Tap e, CD & Reco rd Reco rd Pro d uct io n Int eg rat ed Reco rd M us ic Pub lis hers So und Reco rd ing
M ag net ic & Op t ical St o res Pro d uct io n and St ud io s
63% M ed ia Dis t rib ut io n
Source: U.S. Census County Business Patterns; DET; ABI; Boston Business Journal 2004 Book of Lists; and BRA/Research Analysis
51
Appendix V: Boston’s Creative Economy “Snapshot” (cont.)
Employment 425 Support Services represents 1.4% of Boston's total creative industry
employment..
Employment Growth (1998-2002) 23.6%
The Employee to Establishment Ratio for Support Services is 12:1
Number of Establishments 36
Average Wages $52,521 Top 10 Employers:
Baker Library New England Conservatory-Music
Wage Growth 141.2% Boston Athenaeum School of the Museum of Fine Arts
Boston Public Library Snell Library
Boston’s State Location Quotient1 0.77 Community Music Center of Bos. Social Law Library
Mugar Memorial Library Thomas P. O’Neil Jr. Library
1 Location Quotient (LQ) measures Boston’s share of employment compared to
the State average. An LQ of 1 means that Boston’s share is equal to the State’s.
250
200
150
100
59%
50
0
Libraries & Archives Fine Arts Schools
Source: U.S. Census County Business Patterns; DET; ABI; Boston Business Journal 2004 Book of Lists; and BRA/Research Analysis
52
Appendix VI: Technical Note
 The primary data for this report are derived from a variety of sources:
 The County Business Patterns only lists payroll jobs. Data on self-
employment within the “creative economy” are from the U.S. Census Bureau’s
Nonemployer Statistics for 1998 and 2002;
53
Appendix VI: Technical Note (cont.)
 Estimates of the size of the non-profit arts industry nationwide are from “Jobs,
Arts and the Economy,” published by Americans for the Arts, Washington D.C.,
1994;
 Between them, these sources offer the ability to draw a quite detailed picture
of the “Creative Economy” in statistical terms;
54
Table of Contents:
III. Appendices
IV. Glossary
55
Glossary:
56
Glossary (I):
57
Glossary (II):
58