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OVERVIEW OF CONCEPT
………I was up late night ballin'
Countin' up hundreds by the thousand……
The main chorus is repeated a lot and makes up the major portions of the song, therefore
must have appropriate shots to complement it. Due to the fact the production will be
working on a budget it will be difficult to have the stacks of money the artist is describing,
thus in place of real money and to accompany the satirical style of the video I will be aiming
to create, I will use fake money to overcome this obstacle. However, the artist for the
original song, as with most rap songs about money, portrays that the fact he has a lot of
money is a good thing, although in my subjective interpretation I will aim to illustrate that
the more money one has the more power it has over one. This will be illustrated in various
segments of the video as the chorus plays. The intention is to firstly use low angles when the
artist is rapping the chorus with money to show he is dominant over the money, however as
the video progresses, the angles will slowly become higher until the last few lines of the
chorus in the song will show the camera looking down at the artist to show how the money
that is ‘raining’ down on him is actually more dominant over him.
……..Gun squeezing, I'm a real Artesian…….
…….Of the twenty two bus stop way back when…….
In this portion of the video I will be addressing the issues surrounding the genre that I have
found during my research. I found many of the most successful artists have come from
troubled pasts where and had to struggle to get to where they are now. I will illustrate his
with the visuals of the artist in poor living conditions i.e. the apartment and back ally with
graffiti and litter on the walls and ground to show the characters background. This is to
bring to light that people should follow their dreams as during the second verse a large part
of the background wall is a picture of the beach, this is the artists goal to reach and while he
is singing out going through struggles the picture of the beach is behind him, once he talks
about achieving his goals we see him at the beach.
If you describe someone as a big fish, you believe that they are powerful or
important in some way.
Big Fish in a small pond = an important person in a relatively unimportant place.
Predominantly low angles to demonstrate the artist’s superior personality over
audiences.
Green Screen to obtain footage that can easily be edited onto a fish.
Editing will be quick and invisible to match the fast paced beat of the song.
The opening and closing of the music video will be set around the idea of the main character
being up all night counting his money and basking in his wealth with nothing else better to
do in him ample free time now that he has found success. This will be shown through the
cinematography and mise-en-scene with the use of high angles to show his power and low-
key lighting to signify night as well as through props, specifically stacks of money and a
money gun to fire the money from so it can ‘rain’ down on the artist. The opening show will
be night and the closing shot will be of a sunrise. This will show the transition of time.
The first verse will be set on the beach with a spotlight on the main character to illustrate
his presence as being the most important thing, furthermore the empty beach will signify
how late it is. The first part of the verse is set on the beach because it features lyrics about
bragging and the artist talking about his successes. There will be a wipe transition to the
right as the artist moves his hand as if to brush away the audience. This will also match the
beat which is a music video convention.
The following scene will be set in the apartment as the second half of the verse is more
about the artists past therefore will be set in a more run down, less glamorous set. The
props in this scene will be limited to food, money and clothes to convey the poverty the
artist grew up in.