HNC Interactive Media

Semester 1 – 2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit Value: 15

Assignment Details Contents

Title: ‘Use Lens Media to recreate 3 classical film Tasks
stills images from Film/TV/Animation or Fine A & B - LO1.1,
Art’. C - LO1.2
Assessor: Patsy Mullan (U104) D – LO4.1
School: Media, Multimedia & Arts E & F LO4.2
Programme level: 4 Assignment number: 1
Issue date:2/10/17 Interim hand-in (if
applicable): N/A
Feedback: 13/11 /17 Due: 23/10/17
IV: J. Mc Garrigle IV date:

LO1 Understand the purpose of lens based recording techniques

1.1 Evaluate the potential for creating images
1.2 Clarify purposes for creating images
LO4 Be able to produce lens-based work
4.1 Investigate the potential of different image production techniques
4.2 Produce lens-based outcomes defined by creative intention.

Scenario
This assignment is designed to develop learners’ ability to underpin knowledge and understanding
of a range of techniques to produce a photographic image of the ‘recreation of a genre movie still’
using lens media and digital editing skill.
Research the work of Film/TV/Animation or Fine Art producers/directors from a wide range of
genres in order to understand the visual signs and messages they use to convey period, mood,
atmosphere, style.
You are being asked to research and present examples of producers/directors/artists work from a
wide range of styles that inspires you and provide copies of their work in your research portfolio,
make sure to include reference for source material and create a digital portfolio of examples for
your presentation.
You are being asked to select six Film/TV/Animation stills or Fine Art works from a good range of
genres that you find interesting. Consider possible solution as to how you may be able to recreate
these images using lens media, props, make up, locations and digital imaging editing techniques.
Explore developing ideas using found images, drawings, sketches, camera, montage, collage,
digital imaging editing techniques at this stage.
You are being asked to use lens media skills, composition skills and digital imaging editing skills
and provide a written account of the lens based skills needed to complete the assignment and plus
any new digital image editing techniques or skills you gained during the project.
You are being asked to present a portfolio of your research about Film/TV/Animation or Fine Art
productions, plus written evidence that covers the learning outcomes set for this project. Include
all your research and brainstorming notes.
Learners should explore the creative potential of lens-based recording as a viable and effective
method of building a visual library and of creating starting points for work, as well as being an end
in itself.
HNC Interactive Media
Semester 1 – 2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit Value: 15

Tasks Pass Criteria

LO1 Understand the purpose of lens based
Task A. recording techniques
Research the work of producers/directors
from a wide range of film genres in order to
understand the visual signs and messages
they use.
1.1

B. You are being asked to research and 1.1 Evaluate the potential for creating images
present examples of 6 producers/directors
work from a range of film genres that
inspires you and provide copies of their
images. Include reference for source
material and create a digital portfolio of
example for your presentation. 1.1
1.2 Clarify purposes for creating images
C. You are being asked to
Select six films work from a good range of
genres that are relevant for you. Consider
possible solution as to how you may be able
to recreate the film images using lens media,
props, make up, locations and digital
imaging editing techniques. 1.2
LO4 Be able to produce lens-based work
D. Explore developing ideas using found 4.1 Investigate the potential of different image
images, drawings, sketches, camera, production techniques
montage, collage, digital imaging editing
techniques at this stage. 4.1
4.2 Produce lens-based outcomes defined by
E. You are being asked to provide an account creative intention.
of the lens based skills you required to
complete the assignment and new digital
image editing techniques or skills you gained
during the project. 4.2

F. You are being asked to present a portfolio

of research and photographic image of a
recreated film still and written evidence that
covers the learning outcomes set for this
project. Include all your research and
brainstorming notes. 4.2
HNC Interactive Media
Semester 1 – 2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit Value: 15

Merit Criteria Distinction Criteria

M2• select/design and apply appropriate
methods/techniques
• A range of methods and techniques has been
applied in using a range of lens based media in
developing lens based work for the ‘recreation of
three still images of a
producers/directors/animators/artists work
using lens media and digital editing skill.
• A range of sources of information has been
used to research a good range of
producers/directors/animators/artists work with
many examples of a wide range of genre films.
• The selection of methods and
techniques/sources has been justified in
developing a photographic works for the
recreation of three still images of a
producers/directors/animators/artists work
using lens media and digital editing skill.
D2• take responsibility for managing and
organizing activities
• Autonomy/independence has been
demonstrated through using a range of lens
based media to develop a professional standard
of production work for the recreation of three
still images of a
producers/directors/animators/artists work
using lens media and digital editing skill.
• Substantial activities, projects or
investigations have been planned, managed
and organized through the development and
production of lens based image of three still
images of a
producers/directors/animators/artists work.

• The design of methods/techniques has been

justified in creating images made by using a
range of lens based media skills for the
recreation of three still images of a
producers/directors/animators/artists work
using lens media and digital editing skill.

Guidance

Further Guidance & Sources

See attached PHA briefing paper
Visit the college Library where you will find a number of books on Photography and Design that
will be very useful for ideas for this project.
Further sources and handouts will be given out in class during this project.
Support materials
Books
Ballantoni J — Type in Motion — Innovation in Digital Graphics (Thames & Hudson, 2000)
Bolter D J and Grusin R — Remediation: Understanding New Media (The MIT Press, 2000)
Druckry T and Stone A R (editors) — Electronic Culture: Technology and Visual
Representation (Aperture, 1997)
HNC Interactive Media
Semester 1 – 2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit Value: 15

Heller S and Drennan D — The Digital Designer: The Graphics Arts Guide to New Media
(Watson-Guptill Publications, 1997)
Popper F — Art of the Electronic Age (Thames & Hudson, 1997)
Tagg, John (1988) The Burden of Representation Essays on Photographies and Histories (London:
Macmillan)
Wells, Liz (ed) (2004) Photography: A Critical Introduction (London: Routledge) various editions
Wells, Liz (ed) (2003) The Photography Reader (London: Routledge)
Burgin, V. (1982) Thinking Photography (London: MacMillan)
Wright, Terence (2004) The Photography Handbook (London: Routledge) 2nd edition
Cotton, Charlotte (2007) The Photograph as Contemporary Art London: Thames and Hudson.
Bate David (2009) Photography: The Key Concepts Oxford: New York.
Barthes, R. (1977) ‘The Photographic Message’ and ‘Rhetoric of the Image’, in Image-Music
Text (London: Fontana)
Barthes, Roland (1984) Camera Lucida: Reflections on Photography (London: Fontana) or
'Extracts from Camera Lucida' in Wells, L. (ed.) The Photography Reader
Hall, Stuart (1972) ‘The Determination of News Photographs’ in Cohen, Stanley and Jock Young
(eds.) (1981) The Manufacture of News.
Sontag, Susan (1979) On Photography (Harmondsworth: Penguin)
Benjamin Walter (extracts from) 'The Work of Art in the Age of Mechanical Reproduction' in Wells
L. (ed.) The Photography Reader
Hall, S. ‘The Work of Representation’ in Hall, S. (ed) (1997) Representation: Cultural
Representation and Signifying Practices (London: Sage)
Burgin, Victor (1999). "Art, Common Sense and Photography" in: Jessica Evans and Stuart Hall
(eds). Visual Culture: the reader.(London: Sage)
Berger, John and Jean, Mohr (1989) Another Way of Telling (Writers and Readers)
Berger, John (1972) Ways of Seeing (London: BBC)

Additional Reading List

Photographic Practices

New Photography- Modernism

Mellor, David (1978). Germany The New Photography. 1927 - 1933 (A.C.G.B)
Hight, E. M. (1995) Picturing Modernism Mohly-Nagy and Photographs in Weimar
Germany (Cambridge, Mass. and London: M.I.T. Press).
Mellor, David Modem British Photography 1919 - 1939 (A.C.G.B.)

Magazines
Create Online
Computer Arts
Websites
www.adobe.com/products/adobemag/pastissues Adobe Magazine Online Archive
www.commarts.com Communication Arts
www.dgusa-europe.co.uk Dynamic Graphics Magazine
http://www.deviantart.com/

For this unit you are required to complete two learning outcomes:
HNC Interactive Media
Semester 1 – 2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit Value: 15

LO1 Understand the purpose of lens based recording techniques

1.1 Evaluate the potential for creating images
1.2 Clarify purposes for creating images
LO4 Be able to produce lens-based work
4.1 Investigate the potential of different image production techniques
4.2 Produce lens-based outcomes defined by creative intention.

ill be judged