Business Analytics using Data Mining

Prof. Rajib L. Saha (Rajib_Saha@isb.edu)

Assistant Professor of Information Systems, ISB
(http://www.isb.edu/faculty-research/faculty/directory/saha-rajib-l)
Textbook

OR

You may create a free account to download data

and try out the examples given in the book
Publisher’s website: www.dataminingbook.com
 Please bring your laptop in every class.
You should have Spotfire, XLMiner installed on your
machine before coming to the next class.
 Course Outline &
Evaluation Components

<< Course outline >>

 Dataset
• From textbook (www.dataminingbook.com)
• Scanner data from retail chain
• Healthcare data from case studies
• Real data from competition platform like
www.kaggle.com, etc.

• Project: Propose a project in a area you are

interested in; publicly available datasets are
acceptable; exact format for proposing a
project will be given in class during Week 2.
 Today’s class
• A glimpse of applications in different
areas
• How business objectives are achieved
using data mining techniques
• An overview of several data mining
techniques
• A glimpse of how theses techniques
are evaluated
 What is OUTSIDE the scope of this class
although relevant to what we do:

• Scale―Big Data (e.g., analyzing

unstructured data like text mining,
dealing with streaming data with time-
critical applications, parallel storage and
computing, etc.)
• Programming
• Exclusive focus on applications or a
particular domain
– Plan is do an appropriate mix of tools and
applications, and not applications alone
 A word on Honor Code
• Individual Assignments (honor code 2N-b):
– Discussion at the broad level only is allowed but the work
should be completely your own
– Do not copy from or share with your classmates or even
participants from previous batches
• Group Assignments/Projects (honor code 3N-b):
– Absolutely NO discussion with other teams
• Project evaluation in class (honor code 4N):
– Absolutely NO discussion with others, no external reference
• Individual Take-home exercise (final) (honor code 4N):
– Absolutely NO discussion with others, no external reference
• Cite external references appropriately
• Detection software is used for identifying overlaps with
others’ work as well as external resources
• !!! Punishment > Crime !!!
– Getting zero on the component is not a punishment
Classroom Etiquettes
 Attendance policy beyond ASA’s mandate

• The last class has project

presentation.
• (5 points) You must be present to get
points for presentations.
• (5 points) You are also required to
critically evaluate other teams’
presentation. It carries points.
 Before the next class…
• Go over the course outline
• Revise the Linear Regression (before-
class materials loaded on LMS; since
you have already done regression in
your stat class)
• Install XLMiner and Spotfire (MUST)
• Bring your laptop to the class