THE WORLD'S LARGEST BROADBAND EVENT, NOW IN ITS TENTH YEAR

WHERE 6000+ OF THE WORLD'S TECHNOLOGY DECISION MAKERS COME TO DO BUSINESS

EE EX H IB ITION
FR e register at
pleas m.com
ndworldforu
www.broa dba
DELIVERING QUALITY BROADBAND WHILST
MANAGING HIGH GROWTH SERVICES
26 – 28 October 2010, CNIT, La Defense, Paris, France

Service Provider Partners: Join us in 2010 for the largest

Broadband World Forum yet!

6000+ Attendees

280+ Exhibitors

200+ Visionary Speakers

125+ Global Carrier Case
Studies & Presentations

50+ Industry Press & Analysts
Across 3 days, 4 tracks, 2 seminars
and extended exhibition hours!

GLOBAL EXECUTIVE KEYNOTES

Olivier Baujard, Dr. Choi Doo Whan,
Chief Technology Officer, President, Corporate
Deutsche Telekom Technology Group,
KT (Korea Telecom)
Virginia P. Ruesterholz,
President, Services
Operations,
Verizon, USA
Thierry Bonhomme,
Executive Vice President,
Networks & Carriers and
Research & Development,
Orange France Telecom Group
Dr Shyue-Ching Lu, George Nazi, Mike Quigley,
Chairman & CEO, President, 21CN & Global CEO,
Chunghwa Telecom, Networks & Computing National Broadband Network,
Taiwan Infrastructure, Australia
BT

Lord Stephen Carter, Ashish Chowdhary, Johan Bergendahl, Matt Bross, Ms Chen Jie, Adolfo Hernandez, Stefan Dyckerhoff,
Chief Marketing, Strategy Executive Board Member, Chief Marketing Officer, Chief Technology Officer, Senior Vice President, Executive Vice President Executive Vice President and
& Communication Officer, Head of Global Services, Ericsson Huawei, Vice Chairman, ZTE Corporation and President EMEA, General Manager of the
Alcatel-Lucent Nokia Siemens Networks Huawei USA Alcatel-Lucent Infrastructure Products Group,
Juniper Networks

Carrier Hosts:

Corporate Registration Sponsors: Partner Level: Diamond Sponsors: Platinum Sponsors:

Stream Sponsors:

Endorsed by: Produced by:

www.broadbandworldforum.com
 10 Reasons Why You Must Attend
the 10th Broadband World Forum 2010........
1 The World Largest Broadband Event 3 Renowned for its Senior Level Participation
The Broadband World Forum is the world’s largest Broadband event and 75 % Director and Above
the premier gathering of global decision makers in the Broadband industry. I Directors and Managers..........52%
Now celebrating it’s 10th year, and attended by over 6,000 people annually, I Vice President and Above ......23%
the event is the ONLY place to meet the whole broadband industry under I Engineers and Other
one roof. The ability to meet all your partners so quickly and efficiently, in one Industry Professionals ............25%
place at one time make this a must attend event in a calendar of any serious
broadband player. Broadband World Forum 2009

Operator Driven Agenda with Over

2 Where the Global Broadband Business Gathers
Attendees gathered from 82
countries at the Broadband
World Forum in 2009:
I Western Europe ....................20%
I Eastern Europe ......................17%
I Americas................................10%
I Africa ......................................8%
I Middle East..............................8%
I Asia-Pacific ............................10%
Broadband World Forum 2009
Network with attendees
from all these countries
4 125+ Service Provider Presenters:
Broadband World Forum is the only place to hear from the world’s
broadband operators. Our Case Study driven agenda brings together
telecoms operators from US, Europe, Asia, Australasia, Middle East & Africa.
For 2010 the number of service provider presenters has more than doubled,
whilst the number, range and types of carriers presenting has also been
greatly enhanced. Now Broadband World Forum allows you to learn
from and benchmark against not only incumbents, but alternative
carriers, cable providers, long distance carriers, CDNs, MVNOs and
converged and wireless operators. Broadband World Forum provides the
only opportunity to meet all of these service providers under one roof, in one
concentrated and efficient learning and networking experience.
5 Unites the Ecosystem...
Everyone is Here
I
Service Providers ..................35%
I Systems Integrators ..............15%
I Core Network Infrastructure ..20%
I Access Network ....................15%
I Components & IP ..................10%
I Press & Analyst........................5%

Recognises excellence and innovation

6 in the industry

Evening Cruise on 26th October 2010

The Broadband InfoVision Awards have for many years been established as
Attendance came from 81 countries in 2009
ALGERIA
ARGENTINA
ARMENIA
AUSTRALIA
AUSTRIA
BAHRAIN
BANGLADESH
the most prestigious recognition for excellence in the Broadband marketplace

BELGIUM
BENIN
BOSNIA & HERZEGOVINA
BRAZIL
BULGARIA
CANADA

and this year is no different. For the first time in 2010, the Awards will be

CHILE
CHINA
CROATIA
CYPRUS
CZECH REPUBLIC
DENMARK
EGYPT

presented at a fantastic gala dinner cruise. For more information visit

FINLAND
FRANCE
FRENCH ANTILLES
FRENCH GUIANA
GEORGIA
GERMANY

http://www.broadbandworldforum.com/infovisionawards

GHANA
GREECE
HONG KONG
HUNGARY
INDIA
IRAN
IRELAND
ISAREL

ITALY
JAPAN
KENYA
KHAZAKSTAN
KOREA, DPR (NORTH)
KOREA, REPUBLIC OF
(SOUTH)
LATVIA
LEBANON
LIBYA
LITHUANIA
LUXEMBOURG
MALAYSIA

MALTA
MEXICO
MONACO
MOROCCO
MOZAMBIQUE
NETHERLANDS
NEW
ZEALAND
NORWAY
PAKISTAN
PANAMA
PERU
POLAND
PORTUGAL

ROMANIA
RUSSIA
SAUDI ARABIA
SERBIA
SINGAPORE
SLOVENIA
SOUTH
AFRICA
SPAIN
SWEDEN
SWITZERLAND
TAIWAN
TURKEY
UAE
UKRAINE

UNITED KINGDOM
URUGUAY
USA
UZBEKISTAN
VENEZUELA

www.broadbandworldforum.com
7 World-Class Exhibition
PROGRAMME AT A GLANCE
A world-class exhibition including 280+ exhibitors and offering a first-
Day One: Tuesday 26th October 2010
hand look at cutting edge broadband technologies, applications, solutions
and services will run alongside the conference. Incorporating a FREE to Registration
attend educational seminar programme, private meeting room village
Show Keynote Sessions (open to all)
and networking zones – this really is the SMART way to stay in touch with
the Broadband community. Morning Break & Exhibition Visit

FREE exhibition passes available at Conference Keynote Sessions (open to paying delegates only)
www.broadbandworldforum.com/free
Track 1: Track 2: Track 3: Track 4: Executive
Transport Intelligence Access Services Summit

8 Extra Networking for 2010 XPON Evolution

Future of IP
Towards NGN
Managing
DSL Acceleration

DSL/Fibre/Docsis
Home Services
Home Services
Executive
Institute
Transport NGN Transition in the Cloud Leadership
This year we have re-aligned the conference breaks with the exhibition XGPON - the SDP Evolution Optimizing Energy Summit
Unleashing DSL
opening hours to ensure you get maximum networking time. The Next Wave IMS to the Consumption through (Invitation only)
Broadband
exhibition will be open from 10.00am to 6.00pm on days 1 and 2 and GPON paves the Next Level ITU-T G.vector Hosted by:
way to XGPON Connected Home –
10.00am – 5.00pm on day 3. Operational
Considerations

Exhibition Hours:
Tuesday 26th October 10:00am – 6:00pm EVENING OF 26TH OCTOBER 2010
Wednesday 27th October 10:00am – 6:00pm
Thursday 28th October 10:00am – 5:00pm

Smart online networking

NEW for My Broadband World Forum, the new social networking hub
2010 for ALL attendees at Broadband World Forum 2010.
This new networking platform will offer all pre-registered
Gala dinner cruise on the Seine aboard Bateau Diamant
attendees the opportunity to link up with other members of
the global Broadband community who are also attending the
show. You can customise your profile, initiate introductions,
organise meetings, exchange contact details and
information besides much more.
Register TODAY to take advantage of this fantastic new
smart networking platform and walk away with a brand new
portfolio of contacts and business!
Day Two: Wednesday 27th October 2010
9 Meet the Press Analyst Breakfast Briefing

Show Keynote Sessions (open to all)

Gain exclusive access to 50 of the most influential press in the industry.
Discuss your visions for Broadband and update the market with the latest Morning Break & Exhibition Visit
news and developments from your organisation.... Conference Keynote Sessions (open to paying delegates only)
To register for a press pass or for a copy of the latest press list contact
louise.turton@informa.com Track 1: Track 2: Track 3: Track 4: Special Focus
Transport Intelligence Access Services Summit

10 Global Reach IP Core

Unlocking High
New Network
Architecture
Fibre
The Road to Next
Service
Management
High Growth
Markets
Speed Carrier Generation Fibre Context Aware Broadband
An operator rich database of over hundreds and thousands of key- Ethernet Services CDN Evolution Customer Care
Full Service Orientated Special Focus
decision maker contacts coupled with strong support from global industry Agile Optical Universal Edge Architecture for FTTx Customer Care for Summit
Networks for Energy Efficient Complex Broadband
associations and media ensures we are reaching all corners of the globe. Access Metro & Services
Edge Evolution Broadband Access
Our industry supporters this year include: Core OSS Transformation
IP & Optical Strategies
Backbone Synergy
Official Media Partners:

Day Three: Thursday 28th October 2010

Analyst Breakfast Briefing
Endorsing Partners:
Show Keynote Sessions (open to all)
Morning Break & Exhibition Visit

Conference Keynote Sessions (open to paying delegates only)

Media and Analyst Partners:
Track 1: Track 2: Track 3: Track 4:
Traffic & Technology Intelligence Access Services

Traffic & Technology Service Creation Mobile Broadband Enterprise Services

The Rise of Broadband TV
10 Years of DPI & What the
Next Decade Will Bring
From the dusk of IPv4
towards the dawn of IPv6 –
Being prepared for the
transition
News Service Partners:
New Paradigm for Future
On-boarding Developers for Mobile Broadband Integrated Collaboration
Apps and Open APIs in the Cloud
Making Universal
Aligning to Developer Needs Broadband Pay Videoconferencing
Backhaul
Multimedia MashUps M2M

www.broadbandworldforum.com
6000+ ATTENDEES G 280+ EXHIBITORS G 200+ SPEAKERS G 125+ GLOBAL CA
Unique opportunity to learn from and network with over 125+ service provider speakers including
Olivier Baujard,
Chief Technology Officer,
Deutsche Telekom
Cayatano Cabajo,
Director of Technology
and Planning,
Telefónica S.A.
Frank Ruloffs,
Head of Networks,
EWE Tel, Germany
Patrick Bouffel,
VP, Fixed Network Area,
SFR, France
Andy Sutton,
Principal Design Consultant,
Orange/France Telecom
Ing. Horacio Acerbi,
VP, Network and Systems,
Telefónica de Argentina SA.
Stefane Lebas,
Director of Applications and
Smartphone Services,
SFR (France)
Bayan Monadjem,
Technical Director,
Zain, Kenya
John Watson,
Executive Director
Business Development,
AT&T, USA
Dr Shyue-Ching Lu, Thierry Bonhomme,
Chairman & CEO, Executive Vice President,
Chunghwa Telecom, Taiwan Networks & Carriers and
Research & Development,
Orange France Telecom Group
Mark Hahn, Andreas Arrigoni,
Principal Member of Head of Collaboration Services,
Technical Staff, Swisscom
Verizon, USA
Kevin Baughan, Raj Savoor,
Director of Technical Strategy, Executive Director, Network
Virgin Media Systems Engineering,
AT&T Labs, USA
Stéphane Soulié, Noel Foret,
TP Group Network and Service End to end Architecture and
Platforms Branch Director, Strategy Director,
Telekomunikacja Polska S.A., France Telecom
Poland
Dr. Naoto Yoshimoto, Flavio Cucchietti,
&D Senior Manager at NTT Senior Project Manager,
Access Network Service Systems Telecom Italia
Laboratories,
NTT, Japan
Marc Lirette, Dr Kim Larsen,
Senior Engineer, Director, Technology Services &
Telus, Canada International Network Economics,
T-Mobile International
Rob Thomas, Bill Huang,
Director of Managed Managing Director, China
Product Solutions, Mobile Research Institute,
BT Wholesale China Mobile
Sean O'Sullivan, Ville Hentilä,
CTO, Product Manager, Consumer
Dial2do, Ireland Business, Fixed Line Products,
Elisa Corporation, Finland
Archilles Voliotis, Dominique Delisle,
Head of IP Network Chairman, CDN
Design Division, Programme Director,
OTE, Greece France Telecom
www.broadbandworldforum.com
Dr. Choi Doo Whan,
President, Corporate
Technology Group,
KT (Korea Telecom)
David Gilbert,
Founder & CEO,
SimpleSignal, USA
Baard Eilertsen,
CEO,
Maingate, Sweden
Hans Tiger,
Corporate Director,
Strategy & Technology,
Telia Sonera Broadband Services
Christophe Le Scanve,
Senior Manager Transport
Engineering Europe,
Verizon, USA
Max Gasparroni,
Fixed Access & Backhaul,
Technology Group R&D,
Vodafone Group
Mohammad K. AlOtaibi,
Section Manager OSS, Broadband,
STC,
Kingdom of Saudi Arabia
Mr. Ricardo Bunguel,
Director - Internet Division,
TDM, Mozambique
Simon Orme,
General Manager
Content Services,
BT Wholesale
Virginia P. Ruesterholz, Mike Quigley, George Nazi,
President, Services Operations, CEO, National Broadband President, 21CN & Global Networks
Verizon, USA Network, Australia & Computing Infrastructure,
BT
Nikolaus Geisched, Paolo Solina, Dr Hugh Bradlow,
Senior Fiber Access Engineer, Project Manager, CTO,
Deutsche Telekom Telecom Italia Telstra, Australia
Micheal Browne, Philippe Chanclou, Dietmar Schickel,
Access Network Engineer, Manager, Advanced Access Managing Director,
Eircom, Ireland and Home Networks, Telecolumbus, Germany
France Telecom
Colin Pons, Reinhard Janssen, Guilhem Poussot,
Senior Strategy & Business Analyst, Project Manager and Smart Head of Connected Home,
KPN, Netherlands Metering/Smart Appliances Vodafone Group
Group Responsible in the
R&D Department,
EWE AG, Germany
George Williamson, Luis Alveirinho, Jon Flemming Andersen,
Director of Strategic Network Engineering Product Manager, Broadband
Network Design, Development Strategy Director, End User Software,
BT Openreach Portugal Telecom Telenor
Sung Mok Yang, Vijay Gill, Edmundo Poggio,
Vice President Sr. Manager, Production Network Regulatory Affairs Director,
Broadband Technology, Engineering and Architecture, Telecom Argentina
Cox Communications, USA Google, USA
Christophe Francois, Ahmed Ossama, Juan Jose de la Torre,
VP Multimedia Services and Managing Director, Group Strategy &
Head of Orange Partner, TE Data, Telecom Egypt Planning Director,
Orange Etisalat Group, UAE
Roland Schott, Thomas Starr, Andrey Alexeev,
Project Manager, Lead Member of Technical Staff , Director, IP Service Networks,
Deutsche Telekom AT&T Laboratories, USA Comstar MTS, Russia
Alex W. Gibbons, Istvan Polay, Peter Somos,
Director Digital Media Europe, Head of CDN strategy, Head of CRM Development,
Akamaï Deutsche Telekom Magyar Telekom, Hungary
ARRIER CASE STUDIES & PRESENTATIONS.......

Special Focus Seminars

Executive Institute Broadband High Growth Markets

Leadership Summit Clarifying opportunities in the global broadband market

Opportunities and Challenges Presented Wednesday 27th October 2010

Separately Bookable
12.00 Chairman’s Introduction
Next Generation Broadband and Content Delivery Rob Gallagher, Principal Analyst, Broadband, Informa Telecoms & Media

Tuesday 26th October 2010
Chaired by:
George Nazi,
President, 21CN, Global Networks
& Computing Infrastructure,
BT
This private invitation-only gathering of senior-level executives will discuss the key
themes around opportunities and challenges presented by next generation broadband
and content delivery, both fixed and mobile. Held to Chatham House rules, allowing
free and open discussion, the event is a unique opportunity for Executives to debate
some of today’s most critical issue with their international peers.
12.10 Keynote: Key Strategies for Deploying Broadband Services in Emerging Markets
Invitation only • mobile broadband the future that is coming
• addressing emerging markets constraints
• building blocks of mobile BB, market and technological challenges
• developing the value proposition: end-to-end user centric approach
Hosted by: case study (3 cases): rolling out the most advance fixed BB network (UAE), mobile BB in a 3 dollar market (Africa), and
achieving the highest mobile BB penetration (KSA)
Juan Jose de la Torre, Group Strategy & Planning Director, Etisalat Group
Juan Jose de la Torre joined Etisalat in 2010 and is responsible for strategy & planning including the
operations Etisalat’s 10 operating companies in Africa operations in Africa along with several functional
responsibilities like social media and digital ecosystems, and rebranding. Juan previously held roles at Booz
and Company and France Telecom & has International experience in Europe, Asia, North and South America,
Russia-CIS, MENA, West Africa and CGG.
12.30 Understanding the Key Growth Regional Markets for Broadband
• The state of play: to what extent have different markets grown
• How similar are the different high growth fixed broadband markets eg to what extent do countries such
as Russia resemble those such as Brazil?
• Regulation Infrastructure competition in developing markets
• Future trends? Consolidation among fixed broadband operators
Stephen Wilson, Senior Analyst, Broadband, Informa Telecoms & Media
Stephen Wilson is a Senior Analyst in Informa Telecoms & Media's Broadband team. He specialises in the broadband, cable
and IPTV markets of Northern Europe, Central/Eastern Europe and Latin America. He is a regular contributor to Informa
Telecoms & Media's Broadband Intelligence Centre and has recently co authored the reports "The Next 100 Million", looking
at growth in emerging economies, and "Broadband in Russia and the CIS". He has helped grow Informa's fixed
broadband, multichannel TV and fixed voice database WBIS, personally taking responsibility for the addition of over 500
operators and 60 markets.

13.00 Case Study: Moscow

• Market segments and specifics
• Services and technology
• Major players
• Future development
Andrey Alekseyev, Director IP Service Network, COMSTAR United TeleSystems, Russia
Andrey brings over 10 years of engineering, project management and leadership experience to his current role of Director IP
service network. In this position Andrey is responsible for the development and operations of COMSTAR international
IP/MPLS backbone which transports hundreds of Gb/s of Internet and media traffic for COMSTAR.
13.20 Networking Lunch & Exhibition Break

14.30 Case Study: Argentina

Key Sub Themes include: • Understanding the competitive market landscape Argentina.
• Market evolution and demand side characteristics
• The increasing availability of ever higher speed broadband services, delivered over both copper and fibre in the fixed line • Geographical and topographical challenges
• Legacy networks and network enhancement opportunities
market and over 3G mobile networks promises economic and social benefits both nationally and regionally • Future development opportunities and plans
• However, making these services available requires the industry to make fresh capital investments at a time when the Edmundo Poggio, Regulatory Affairs Director, Telecom Argentina
global capital markets are difficult and business cases challenging for rollout to less densely populated markets. Edmundo Poggio joined Telecom Argentina in 1990 as a member of the Advisory Committee that handled the company
• At the same time as next generation broadband becomes more widely available, the consumption of digital content over take-over. Since 1991 he was responsible for different areas as Marketing Manager, Strategy Wholesale Services Director
and General Manager of Wireline Business Unit. Since 2007 he was appointed as Regulatory Affairs Director.
these networks increases exponentially, posing a commercial challenge for service providers - Operating costs also rise as
backhaul costs rise. Without the business models changing, eventually the existing business model for the provider will break. 14.50 Case Study: Broadband Uptake in Egypt - Challenges and Opportunities
• How can ISP’s need respond to the next generation broadband opportunity and challenge? • Broadband market landscape in Egypt
• What is the investment case (the public versus private funding debate). • Market conditions, challenges and opportunities
• Public private partnership initiatives
• How can the industry meet the challenges and what new business models can be developed to maximise return on investment? • Strategic actions taken to further stimulate uptake
• How do you maximise the economic benefit? Ahmed Ossama, Managing Director, TE Data, Telecom Egypt
Ahmed Ossama was appointed Managing Director at TE Data in August 2008. Ahmed has been with the TE group since
12.00 Welcome and Opening Remarks 2003 as TE Data’s Product Marketing and Government Affairs Director. Before that, Ahmed co-founded Site Information
12.15 Opening Keynote: Consultancy, an Internet application development company in 1998 that was later on acquired by Pyramid Technology in
What are the economical and social imperatives for next generation broadband? 2000, where Ahmed worked as the ISP Operation Manager until 2003. Before that Ahmed joined InTouch Communications
Services in 1996 as a Systems Engineer, where he participated in building the infrastructure of the first ISP in Egypt and
13.00 Lunch later on became the Operations Manager. Before that, Ahmed worked in IBM Egypt as a software engineer. Ahmed holds a
B.Sc. in Computer Science and a Minor in Electronics from the American University in Cairo
14.00 Perspectives from Content Providers
14.45 Perspectives from Technologists 15.20 Case Study: Broadband Growth in Mozambique
15.30 Refreshment Break • Evolution of technology vs. infrastructures
• Social & economical factors
16.15 Perspectives from Business and Commercial • Evolution of broadband
17.00 Closing Remarks • That challenges to an African increasingly computerized society/informed
Mr. Ricardo Bunguel, Director - Internet Division, TDM, Mozambique
Ricardo Bunguel manages the internet division at TDM. He has held many previous roles at TDM including Designing
Solutions for Data Services: Raising, Designing and Implementation of Solutions for Corporate Customers Data Networks
and championing the Data Service Business Unit
15.45 Networking Break & Exhibition Visit

16.45 Case Study: Kuwait

• Market overview and dynamics
• Strategic options for broadband: compete with existing services or fill the gap
• Technical challenges
• Commercial challenges
• The future
Javier Sanchez, Management Division, Strategy & CEO Support, Zain Kuwait
Javier has more than 20 years of experience in Telecommunications with an international career that includes senior roles in
leading multinational companies such as Lucent and LogicaCMG. He joined Zain in 2003 and held several positions in the
Corporate Group function in the areas of M&A, business planning and strategy. In 2007 he was transferred to Zain’s Kuwait
operation where he is responsible for the development of the strategy and business plans of the company as well as managing
the organisation-wide implementation of strategic initiatives to ensure its competitiveness and market leadership. Javier speaks
five languages, has lived in 6 different countries and worked in more than 20 countries during his international career.

17.15 Lessons from Haya Water Fibre Project in Oman (and other high growth operators)
• a new IP based operator in Saudi (biggest WiMAX deployment in EMEA)
• planning FTTC/FTTH strategy for STC (could not be named)
• planning fibre based operator for Athens (not deployed yet and with the current financial crisis there -
well it's anybody's guess if that will happen)
• our own operator in Sweden (2500 subs per employee, 80k subs - half on fibre, half on DSL with some
WiMAX, very low capital injected (compared to most companies)
• numerous mobile license bids and successes
The Executive Institute Leadership Summit is open to Executive level Richard Jones, Partner, Ventura Team
Richard Jones was Head of Venturing with Analysys Consulting before forming Ventura Team LLP. Richard has led under-
and CxOs only. fire teams across four continents – managing or turning around major telecoms programs. He has developed strategy and
business cases/models across FTTx, DSL and WiMAX technologies and has formed and/or invested in a number of NGN
operators. Ventura not only provides consulting but has formed its own successful operator in the highly competitive
To apply to be invited to the summit and for registration and programme Swedish market. Richard was formerly Chief Commercial Officer of an IP based startup in Saudi Arabia. He contributed
from bid stage to developing all aspects of strategy, business planning and modelling for the company which is now
details contact Hayley Richards at itmevents@informa.com deploying fibre for residential and business subscribers alongside the largest WiMAX deployment in the EMEA regions.
17.45 Close

www.broadbandworldforum.com
 Day One:
Tuesday 26th October 2010
08.00 REGISTRATION

KEYNOTES: BROADBAND: WHO PAYS? THE NEW ECONOMIC MODEL FOR BROADBAND

Chaired by Julian Herbert, Principal Broadband Analyst, Informa Telecoms & Media
Open to All
KEYNOTES

09.00 - 09.45 Show Keynotes

Matt Bross, Chief Technology Officer, Huawei, Vice Chairman, Huawei USA
Matt Bross joined Huawei as global Chief Technology Officer and Vice Chairman of Huawei USA in October 2009. In his
new role, his focus is on identifying global telecommunications industry and network architecture trends to guide
Huawei's continuous customer-centric innovation of products and solutions. He also supports Huawei's efforts in
delivering innovative products and solutions for North American customers. Before joining Huawei Matt served as CEO
BT Innovate and Chief Technology Officer at BT Group plc where he was responsible for setting the vision and direction of innovation
to drive and optimize BT's innovation ecosystem. He was also responsible for BT's research and venturing efforts globally and was the
leading force behind BT's multi-billion pound, 21st Century Network transformation.
Johan Bergendahl, Chief Marketing Officer, Ericsson
As Chief Marketing Officer and Vice President of Marketing, Johan Bergendahl is responsible for the marketing of
Ericsson’s global offering.
Bergendahl has been Ericsson’s CMO since 2004 and held a number of senior management positions in many parts
of the organization during his twenty years at the company. His long industry experience has given him extensive
knowledge of the telecommunications business and a deep understanding of its potential market opportunities.

09.45 – 10.30 Networking & Exhibition Visit

10.30 - 12.00 Conference Keynotes

Open to Conference Delegates
Olivier Baujard, Chief Technology Officer, Deutsche Telekom
Dr Shyue-Ching Lu, Chairman & CEO, Chunghwa Telecom
KEYNOTES

Olivier Baujard was appointed as Deutsche Telekom’s Chief Technology Officer (CTO) in November 2009. He is also a
member of the Executive Operating Board. As Chief Technology Officer for the entire Group, Olivier Baujard is responsible
for the Group-wide engineering, deployment and operation of fixed, mobile and carrier infrastructures. Through the ongoing
integration of future-oriented network technologies with a focus on efficiency and performance, as well as a focus on best
service management, Technology ensures a superior customer experience to further drive value creation in our business.
Dr. Shyue-Ching Lu has been Chairman and CEO of Chunghwa Telecom （CHT） since August 2008. Prior to his current
position, Dr. Lu was the President of the Company since 1996. Dr. Lu also served in the Telecommunication Laboratories (TL),
COMSAT Labs, the Department of Posts and Telecommunications in the Ministry of Transportation and Communications, and
then Directorate General of Telecommunications where he assumed the responsibility of Deputy Director-General.

Panel Session: Developing a New Economic model for Broadband

Lord Stephen Carter, Chief Marketing, Strategy & Communications Officer, Executive Vice President,
Alcatel-Lucent
Stephen A. Carter is Executive Vice President of Alcatel-Lucent and Chief Marketing, Strategy & Communication Officer.
Stephen is a member of the Alcatel-Lucent Management Committee. Prior to his current role, Stephen A. Carter served as
the Minister in the UK Government for the Communications, Technology & Broadcasting Sector, where he was the author
of the Digital Britain Report, and the follow-on Digital Economy Bill. Before that he held a variety of Senior Executive roles in the Media and
Telecommunications industry including founding Chief Executive of Ofcom (the UK Communications Regulator), Managing Director of NTL
UK & Ireland, Managing Director & Chief Executive of J. Walter Thompson UK Limited .
Mike Quigley, CEO, National Broadband Network, Australia
On 7 April 2009 the Australian Government announced the establishment of NBN Co Limited (NBN Co) to design,
build and operate the wholesale-only National Broadband Network (NBN). NBN Co’s role is to realise the Australian
Government’s vision for the development of a next generation NBN. The NBN will provide the infrastructure that will
allow wholesale and retail service providers to deliver advanced digital services to Australia. This multi-billion dollar
investment will be the single largest nation building infrastructure project in Australian history. Mike Quigley has been CEO of NBN ltd
since July 2009, having previously help senior roles in Alcatel including President & CEO.
plus further speakers to be announced

ATTEND ANY STREAM:

Track 1: Transport Track 2: Intelligence Track 3: Access Track 4: Services

xPON Evolution Towards NGN

Sponsored by:
DSL Acceleration
Sponsored by:
Broadband Home Sponsored by:

Services
SESSION ONE: 12.00 Leadership Insight: 12.00 Leadership Insight: 12.00 Leadership Insight:
State of the NGN: Market The Broadband Future – Smarter Gateways – the key
Leading the Future of Drivers, Carrier Imperatives, How will it Develop and for Connected Home Services
and Directions Forward Who will Pay For It? • New devices and interfaces introduce a
IP Transport Platform • Key market drivers for NGN migration • The broadband industry in major transition new home services paradigm, that
As IP-based services promote the network convergence, building • Success strategies and services for wireline and • Sweating DSL and DOCSIS technologies promises real end-user value
the packet-based and multi-service transport network for full- wireless carriers • Intelligent Open Access models • Smarter software enables a better converged services
service operators will become an inevitable choice. • The state of enabling technologies and what we can • Network architectures that allow for truly shareable media implementation, user experience and support
expect by when • The gateway software provides control of the home
Discuss about the key challenges for operators while building a • Reducing costs as bandwidths increased.
• Critical take-aways from deployments to date: what broadband offering and new revenue generating services
unified backhaul for 3G/LTE mobile and fixed-line services, the key we've learned Wolfgang Spahl,
Chief Technology Officer, Eran Rom, CEO, Jungo
service that may impact the multi-service transport network • Best practices for NGN design and operational excellence
architecture, technology choices, network evolution strategies and Laura Howard, Chief Marketing Officer, ECI Telecom Keymile
target network. SESSION ONE:
12.00 Chairman’s Opening Remarks
SESSION ONE: SESSION ONE: Connecting Home Services
Jonathan Hoang, IP and Transmission Technology Managing the NGN Transition Access Technologies: with the Cloud
Consultant and Marketing Solution Director,
ZTE Corporation, Sweden Big Bang or Phased Migration? DSL, Fibre & DOCSIS Although the broadband pipe comes to the house, transferring
This session discusses lessons learned to date from deploying next- data around/in/out of the home poses a tremendous challenge.
12.05 The challenge of LTE and Mobile Network gen networks around the world in various scenarios. We will examine 12.20 Chairman’ Introduction WLAN and Ethernet work well but require new cables/repeaters
• The layered transport network and corresponding network strategies and alternatives for dealing with explosive Dr. Wolfgang Spahn, Chief Technology Officer, to maximize coverage and efficiency – extra effort to an
OPERATOR

benefits while evolving toward LTE and converging
fixed line service
• The different requirements on transport network for
different generation mobile network
bandwidth and the need for more intelligent networks, all pointing
toward an IP-based infrastructure. The discussion will cover:
• Key drivers impacting cost – both OPEX and CAPEX
• Managing organizational structure and needs
KEYMILE, Germany unknowing or unwilling person. Managing and administrating all
devices belonging to a home can easily turn into a full-time job to
12.25 Cable - the Most Successful FTTC the subscriber when multiple services are to be used.
Architecture on the Planet?
CABLE

Lei Wang, Principal Investigator, Doctor, 12.20 Chairman’s Introduction

• Reducing risk and enabling ease of scale and architectural models Kevin Baughan, Director of Technical Strategy,
China Mobile Research Institute, China Erwin Ysewijn, President Marketing CPE
Virgin Media, UK Products, Lantiq
12.20 Chairman’s Introduction
12.25 How to Reuse the Legacy Network During Benoît Felten, Principal Analyst, Anywhere Network 12.25 The Home Gateway Linking the Cloud and
Network Evolving 12.35 Evolution of the Copper Access Network –
research group, Yankee Group the Home Environment
Higher Bandwidth, Spectral Compatibility,
OPERATOR
OPERATOR

• Key consideration while choosing the network • The role of the home gateway in the digital home ecosystem
OPERATOR

technology
• The impacts of different service on the network
evolution regarding bandwidth and other key
requirements
Giuseppe Ferraris, Head of Transport and OPB
Innovation, Telecom Italia, Italia
12.25 Managing Network Transition Symmetrical Usage • The necessity of co-operation of industry for a and
• Cost advantages of NGN adoption on delivering Dr. Ralph Leppla, Zentrum Technik Einführung, standard bodies
advanced services Deutsche Telekom
• A review of trends in the industry shedding light on Hans Werner Bitzer, Senior Project Manager,
Deutsche Telekom AG
future network challenges
12.45 FTTH and FTTB - Make the network future
• New revenue models and Go-to-Market approaches 12.45 Connected Home strategy of Vodafone
proof and generate additional revenue now
ALTERNATIVE

• Overcoming internal operational hurdles • Providing the best connectivity within the home
OPERATOR

• Key technologies to be considered Frank Ruloffs,

OPERATOR

12.45 Panel Discussion: What are the challenges environement (WiFi, femto, PLC, ...)
Matthias Nass, Head of Networks, • Facilitate the sharing of digital content between all
of LTE for ALL IP Platform? EWE TEL, Germany
• The different requirements on transport network for Vice President, EMEA Field Marketing, Connected Devices
ECI Telecom • Launch of new innovative devices and services
different generation mobile network
• How to provide a cost effective transport for the high
12.55 Network Evolution Driven by DOCSIS and Guilhem Poussot, Head of Connected Home,
12.45 NGN Network Case Study
PacketCable Vodafone Group
CABLE

value-added services Senior representative, Orange

• Trend of transport network architecture evolution for Dietmar Schickel, Managing Director, 13.05 Panel Discussion: Connecting Home
mobile services 13.05 Panel Discussion: Defining the Optimal Telecolumbus, Germany Services with the Cloud
OPERATOR

Huade Shu, NGN Migration Strategy • How next-generation Ethernet and WLAN technology
• Lessons learned in migrating toward the NGN 13.05 Convergence of Services and Convergence
Chief Architect of Bearer Network Product, are complemented by G.hn
• Key take-aways in making advanced services of Access Technologies: What are the • DECT/CAT-iq to extend coverage in the home
ZTE, China
profitable and reliable motivation for service providers? Is it • How they are working together by using advanced
Aris S Utomo, • The end-to-end IP-based network: opportunities and savings, is it ARPU increase? device models like uPNP AV or DLNA, guaranteeing a
General Manager Master Plan, challenges to date Erik Keith, Principal Analyst, Broadband user experience that meets customers’ expectations
Telkomsel, Indonesia • Comparing migration strategy alternatives: pros and cons Infrastructure, Current Analysis • How cloud computing makes life easier for the
Shahril Azwar Abbas, Kai Uwe Wulff, Group Executive, Altech Stream subscriber and also the ISP.
Manager, Service Fulfilment Centre, East AfricaLaura Howard, Chief Marketing Officer, 13.15 Panel Discussion: DSL vs Fibre vs DOCSIS Dr. Gerd Thiedemann, Product Line Manager, AVM
Telekom Malaysia ECI Telecom Daniel Scharfen, Business Development, Lantiq Frederic Van Durme, Vice-President, Gateways and
Dana Cooperson, Sanjay Patel, Chief Technology Officer, Wireline Michael Browne, Access Network Engineer, Connected Devices Product Management, Tecnicolor
VP and Practice Leader, Network Infrastructure, Access Division, Alcatel-Lucent Eircom, Ireland Alex Green, Senior Research Director
Ovum, USA Senior Representative, Orange Communication Segment, IMS Research
13.15 Networking Lunch & Exhibition Visit 13.30 Networking Lunch & Exhibition Visit 13.35 Networking Lunch and Exhibition Break 13.30 Networking Lunch and Exhibition Visit

www.broadbandworldforum.com
 Day One:
Tuesday 26th October 2010
SESSION TWO:
XGPON – The Next Wave
Service Scenario and Technology Driving Next
Generation PON.
14.30 Chairman’s Introduction
Amnon Senderovich, VP, Head of NG Fixed
Networks at European Research Centre,
Huawei Technologies
14.35 XG-PON: evolution solution for G-PON.
While G-PON provides ample bandwidth and service
capabilities for deployment today, operators would like to
ensure that future growth can be accomodated. The XG-
PON system provides this in a smoothly evolutionary way.
Dr. Frank J. Effenberger, Director FTTH Advanced
Technology Dept. Huawei Technologies, USA and
Rapporteur of ITU-T SG-15 Q2
15.00 G-PON solutions for roll out optimization
Standardized ITU GPON is being deployed by France
Telecom in France and other Orange countries as the
FTTH solution. The proposed solution addresses two
OPERATOR
challenges during FTTH roll-out: optimizing the filling-
ratio of PON interfaces and increasing the reach
between central offices and the customers. The
proposed solution also helps FTTH roll-out by optimizing
CAPEX and reducing OPEX. We will look into active and
passive solutions.
Dr. Philippe Chanclou, Manager of R&D Team for
Optical Access and Home Network, Orange Labs.,
France Telecom
15.20 Panel Discussion:
• How does the x PON technology will support to solve
the challenges of the Telco’s in future networks?
• What is the regulation view with moving to NGPON2 ?
• How does the Open Access (wholesale) requirements
will be implemented with the x PON directions ?
• How will service innovation influence network
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architecture and can deployed xPON equipment be
future proof
Doron Tal, VP Business Development & Product
Marketing, BroadLight
Paolo Solina, Chair of FSAN, Telecom Italia
Dr. Philippe Chanclou, Manager of R&D Team for
Optical Access and Home Network, Orange
Dr. Frank J. Effenberger, Director FTTH Advanced
Technology Dept. Huawei Technologies, USA and
Rapporteur of ITU-T SG-15 Q2
15.45 Networking Refreshment & Exhibition Visit
SESSION THREE:
GPON paves the way to XGPON
Service scenario and Technology Driving Next
Generation PON
PON technology is becoming more and more popular where
GPON is taking the lead in term of new deployments, service
providers and worldwide regions. While the main driver to fiber
access is growing bandwidth demand by end users, there are
many other drivers that push the PON industry to invest in next
generation PONs. This session with discuss various drivers to
invest in next generation PON Drivers like emerging video services
and mainly 3D-TV, emerging mobile technologies like LTE and the
need for efficient and future proof backhaul technology, higher
split ratio and long extended reach to allow CO consolidation.
16.45 Chairman’s Introduction
Didi Ivancovsky, Founder & VP Marketing,
BroadLight
16.55 GPON and XGPON – an almost perfect
combination towards NGA
• FTTx in Germany: The actual situation
• FTTH enables node consolidation. The requirements
OPERATOR
• Long range or high split ? – The impact of the
economics
• Safe deployment and migration strategies
• GPON for residential while XGPON serves the SME
• Is there a bandwidth limit for PON ? Options for after
Nikolaus Gieschen, Sen. Researcher, Coordinator
of NG Optical Access projects, Deutsche Telekom
AG Laboratories
17.10 Technology evolution for ultra BB in
Telecom Italia
OPERATOR
• Telecom Italia priorities and challenges
• Telecom Italia plans for Ultrabroadband
Paolo Solina, Project Manager, TILab – Innovation
Engineering Testing, Wireline Access Innovation,
Telecom Italia S.p.A.
17.25 Broadband Forum – Service aware PON
standardization framework
• BBF GPON standardization effort
• BBF GPON interoperability task group
• Plans for XGPON
Robin Mersh, COO, The Broadband Forum
17:40 Panel Discussion – Does GPON pave the
way for XGPON
• End to end solution vs. full interoperable CPE – what
should be the right approach to support the emerging
access services
• Requirement for next generation OLT – Density, Power,
traffic management
• GPON and XGPON co-existence – is it real?
• What are the keys for XGPON success based on
GPON experience
Franz Liu, Marketing Director, EMEA, Broadband
Access Product, ZTE
Leopold Diouf, Director of Product Management,
Alcatel-Lucent
Jeremy Steventon-Barnes, Project Director,
Network Architecture, BT Innovate & Design
18.00 Close of Session
19.30 InfoVision Awards Gala Dinner Cruise
SESSION TWO:
Service Delivery Platform Evolution
Revolution, Convolution, Amalgamation,
Elimination or Virtualization?
Examining the impact the confluence of several critical
technologies / developments have on the SDP such as: cloud
computing / managed services; and open initiatives such as
Joint Innovation Labs, GSMA’s OneAPI, OMTP’s BONDI, Open
IPTV Forum, and OSGi (Open Services Gateway initiative).
Reviewing key trends in operators’ requirements and their
competitive environment as web and telco converge. Present a
view on the current and likely future evolution of the SDP: will it
change, get more complex, will silos finally consolidate, or will it
simply go away?
14.30 Chairman’s Introduction
Alan Quayle, CEO,
Business and Service Development
14.35 Verizon's SDP Experience
Verizon is the leading converged operator with one of the
largest IPTV deployments in the world of 3M subscribers
in Q1 2010, and a mobile customer based of 93M
customers. Their Service Delivery Ecosystem (SDE) is
fundamental to Verizon’s vision of services available
OPERATOR
across all its networks. Verizon’s service vision results in
customers considering their services as independent of a
particular device and network: whether it be mobile,
broadband or legacy networks. Services will be able to
access common and shared infrastructure such as an
identity management framework; finally removing multiple
logons and conflicting security settings which plague
most multiplatform services today.
Mark Hahn, Principal Member of Technical Staff,
Verizon, USA
14.55 KPN's SDP Experience
KPN vision is to provide services to any device on any
network at anytime. Eventually, it moves to “Everything-is-
a-Service” model. From a user perspective consistent,
on-par (Apple setting the bar) UX is one of the most
important buying (and usage) motivation. Customer
OPERATOR
satisfaction efforts demand co-operation/partnership with
others in the value chain, among which are (independent)
developers, VARs, users, verticals, etc. Hence, services
will encompass assets and capabilities from many
different sources. Critical for this paradigm is
fulfillment(including activation, registration, log-on),
assurance and billing.
Colin Pons, Senior Strategy & Business Analyst,
KPN, Netherlands
15.15 Panel Discussion: SDP Evolution
• Discussion of issues raised in the the presentations
with the audience.
• Are SDPs relevant in a web-centric delivery model?
• Will the multiple SDP silos across mobile, IPTV, legacy
and broadband converge?
OPERATOR
• Are there gaps in the current standards?
Mark Hahn, Principal Member of Technical Staff,
Verizon
Colin Pons, Senior Strategy & Business Analyst,
KPN
Lucia Gradinariu, Chief Market Strategist,
Consumer Software and Services,
Huawei Software Company
Ty Wang, Senior Director, Oracle Communications
Business Unit, Oracle
15.45 Networking Break & Exhibition Visit
SESSION THREE:
IMS to the Next Level
Taking telco services to next level –
Feedback from the industry on deployed IMS
services today
Examining benefits of new eco systems being introduced how is
the IMS environment contributing to their business success.
Demand for IOTs and joined activities in the industry words
towards the industry and proposals where joined efforts are
required. Changing business models and outlook for next steps
how did the business models change so far and what else is
expected from the new environment. What future business
models are seen today for telco operators.
16.45 Chairman’s Introduction
Peter Gersing, Head of Product Line Management
IMS, Nokia Siemens Networks
16.50 Case Study 1
• Examining implementations
OPER
ATOR
• lessons learned
Noel Foret, End to end Architecture and Strategy
Director, France Telecom
17.10 Case Study: 2
• Examining implementations
OPER
ATOR
• lessons learned
Hans Tiger, Corporate Director, Strategy &
Technology, TeliaSonera Broadband Services
17.30 Panel Discussion:
• Examining implementations
• lessons learned
OPERATOR
Noel Foret, End to end Architecture and Strategy
Director, France Telecom
Hans Tiger, Corporate Director, Strategy &
Technology, TeliaSonera Broadband Services
Diane Myers, Directing Analyst Service Provider
VoIP & IMS, Infonetics
18.00 Close
19.30 InfoVision Awards Gala Dinner Cruise
www.broadbandworldforum.com
SESSION TWO:
Unleashing Your DSL Network
xDSL currently provides two-thirds of global consumer
broadband, and xDSL has maintained that share despite the
introduction of alternative broadband technologies. Dynamic
Spectrum Management (DSM) is a standards-based approach
that significantly increases the speed, reach, and stability of xDSL
networks. Proper selection and deployment of DSM solutions
can make xDSL a higher-performing and lower-cost broadband
service per subscriber than cable, fiber, or wireless alternatives.
14.30 Chairman’s Introduction
• DSL market profile
• Overview of DSL performance obstacles
• Overview of Dynamic Spectrum Management (DSM)
solutions and benefits
Dr. John M. Cioffi, Chairman and CEO,
ASSIA, Inc.
14.35 Case Study: AT&T
• Role of DSL network in operator’s broadband strategy
OPERATOR
• Operator’s DSL network challenges
• Operator’s DSL management program
• Results of DSL management trials and deployments
Raj Savoor, Executive Director, Network Systems
Engineering, AT&T Labs, USA
14.50 Case Study: SFR
• Role of DSL network in operator’s broadband strategy
OPERATOR
• Operator’s DSL network challenges
• Operator’s DSL management program
• Results of DSL management trials and deployments
Patrick Bouffel, Senior Vice President Networks,
SFR, France
15.05 Case Study: Telekomunikacja Polska
Stéphane Soulié, TP Group Network and Service
OPER
ATOR
Platforms Branch Director, Telekomunikacja
Polska S.A., Poland
15.20 Panel Discussion: Speaker Presentations
• Observations regarding the DSM solutions available in
the market
OPERATOR
• Best practices in trialling and deploying DSM solutions
• Managing DSM solutions across multiple geographies
and subsidiaries
• DSL network evolution
Benito Hernández, Fixed Access Technologies
Manager, Telefonica SA, Spain
15.45 Networking Break and Exhibition Visit
SESSION THREE:
Advancing the State of the Art:
ITU-T G Vector
Next-generation network topologies, combined with revolutionary
new energy efficiency technology, results in significant OPEX/cost
reduction yet allows for new higher-performance data
transmission for broadband access equipment. Using access
networks technologies like Passive Optical Networks (PON) and
installing new Digital Subscriber Line (DSL) technologies results in
superior performance and gives service providers a more robust
subscriber service offering unlike anything we have seen to date.
16.45 Chairman’s Introduction
Kevin Fisher, Vice President, Advanced DSL
Technology, Ikanos Communications, Inc.
16.50 Vectoring-Related Performance Advances
• Introduction
OPERATOR
• Vectoring simulation results
• Vectoring lab measurement results
• Line card vs. System level vectoring
Oliver Lamparter, Senior Innovation Engineer,
Swisscom, Switzerland
17.05 Satisfying the Need for Speed
• Performance gains from vectoring
OPERATOR
• Network engineering, operations, and customer premises
• Requirements for vectored systems – beyond FEXT
cancellation
Tom Starr, Lead Member of Technical Staff –
AT&T Laboratories, USA
17.20 Bonding & Vectoring
• VDSL with advanced noise mitigation techniques –
what is possible
• VDSL bonding – enabling competitive performance
with cable or fiber (simulated performance)
• Vectored VDSL – system level vs line card level benefits
and simulated performance, deployment scenarios
• Advantages of VDSL with advanced technologies;
continued advances in technology
Paul Spruyt, G.M. of Alcatel VDSL Virtual Company,
Alcatel Research Centre, USA
17.35 ectoring Approaches & Performance
Advantages
• Why Vectoring across the Node Approach
• Features of the solutions
• Performance data comparison
• Summary
Liu Bo, Chief Engineer, ZTE, China
17.50 Vectored Technology Benefits
• Telco Challenges (power reduction, robustness and
reliability, infrastructure considerations)
• Technical Challenges
• Dynamic Spectrum Management and Performance
benefits associated with Vectored VDSL
• Performance benefits of combination of leading edge
technologies
• Session conclusion
Kevin Fisher, VP Advanced DSL Technology,
Ikanos Communications, Inc.
18.00 Close
19.30 InfoVision Awards Gala Dinner Cruise
SESSION TWO:
Prospects of Optimizing Household's
Energy Efficiency with Broadband
The 'always on' / connected home will use broadband
connectivity for intelligent management of utilities/resources like
electricity, gas and water. This will enable drastic savings in
private energy consumption and thus will contribute
significantly to a reduction of CO² emissions.
14.30 Chairman’s Introduction
Dr. Gerd Thiedemann, Head of Product
Management, AVM GmbH
14.35 Case Study: EWE
• about the EWE trio Smart Box
ALTERNATIVE
OPERATOR
• a new view on energy
• consumers as participants of a smart grid
Reinhard Janssen, Project Manager and Smart
Metering/Smart Appliances Group Responsible in the
R&D Department, EWE AG, Germany
14.50 Horizontal approach for home automation
Heinrich Wenz, Manager Innovation Management,
OPER
ATOR
Deutsche Telekom AG
15.05 Application view: Summarizing the needs of
the user in terms of privacy, security, ease-
of-use, 24/7 availability & data virtulization
• Overcoming the challenge to add the service of
Energy Management to a wide range of existing and
new broadband subscribers
Michael Seidl, Senior Manager Product Marketing
Broadband CPE, Lantiq Deutschland
15.20 The CPE/IAD of today as the central server
• adding smart metering capabilities to the available server
• the potential of a interconnected smart metering
server in tomorrow's broadband world
Dirk Hartel, Senior Product Manager residential
gateways, AVM GmbH
15.30 Panel discussion:
Managing Household Energy
• How will the market for energy management evolve
and what will the future landscape look like?
• New End device for smart metering and home automation
Stuart Sikes, President, Parks Associates
Duncan Bees, CTO, Home Gateway Initiative
15.45 Networking Break & Exhibition Visit
SESSION THREE:
The Connected Home of the Future
Key Operational Considerations
Home Networking is booming. There are over 313 million
broadband customers and a billion multidevice CPEs being
connected to home networks. Combined with the proliferation
of new standards (UPnP, DLNA) and new services this is
becoming an operational and quality headache for operators.
16.45 Chairman’s Introduction
Chris Schlimm, Director of Customer Solutions
Operations, JDSU, UK
16.50 Maximizing home QoE in an FTTx
environment
• Benefit of FTTx in delivering a superior service to the
home
OPERATOR
• How to integrate home network management
systems into the OSS eco-system
• How to optimize home devices to maximise quality
of experience
Javier Lucendo de Gregorio, Head of Digital
Home and Office, Technology and Services
Development, Telefonica, Spain
17.05 Improving customer loyalty by focusing on
the home
• How to proactively detect faults and automatically
OPERATOR
correct faults in the home environment
• How to reduce opex and churn while delivering high
quality to the home
• How to improve customer loyalty by focusing on the
home environment
Gianluca Chierchia, Network Assurance Manager,
Telecom Italia, Italy
17.20 Operational considerations in providing
more fixed broadband services
• Providing More Fixed Broadband Services to
OPERATOR
Customers and the need for advanced systems to
manage them.
• Considerations in monitoring services from multiple
locations
• Considerations in end to end service monitoring
Mohammad K. AlOtaibi, Section Manager OSS
Broadband, STC, Kingdom of Saudi Arabia
17.35 Panel Discussion: Developing the Service Edge
• What are the key challenges in operating broadband
networks?
• What volume of calls and dispatches per customer
are there using “traditional” testing methods?
• What are your experiences in deploying and using
Auto Configuration solutions?
• How can you use broadband management to help
OPERATOR
upsell new services to customers?
• How can you effectively manage the “legacy” (non-
standards based) Connected Home?
Javier Lucendo de Gregorio, Head of Digital
Home and Office, Technology and Services
Development, Telefonica, Spain
Gianluca Chierchia, Network Assurance Manager,
Telecom Italia, Italy
Mohammad K. AlOtaibi, Section Manager OSS
Broadband, STC, Kingdom of Saudi Arabia
Jean Schmitt, Director of Home Network
Management Marketing, JDSU, France
Gunther Klessinger, CEO, Axiros, Germany
18.00 Close
19.30 InfoVision Awards Gala Dinner Cruise
 Day Two:
Wednesday 27th October 2010
08.00 - 08.50 ANALYST BREAKFAST BRIEFINGS Open to Conference Delegates
A new Feature of the Broadband World Forum, this focussed learning & networking
Next-Generation PONs Broadband’s Video Promise: FTTx Global Panorama Getting Consumers to Care
opportunity allows you to meet the industry’s leading analysts in an informal and
From Television to Telepresence about Home Controls
relaxed atmosphere, and ask the questions pertinent to your business, whilst
networking with peers who share your specific interests. Each Analyst will host a Graham Finnie, Jeff Heynen, Roland Montagne, Stuart Sikes,
roundtable of up to 10 people discussing a key theme as listed below. Roundtables Chief Analyst, Directing Analyst, Telecom Business Unit Director, President,
will be available on the first come, first served basis –arrive early to join your favourite Heavy Reading Broadband and Video, IDATE Parks Associates
discussion topic. A buffet continental breakfast will be served. Infonetics

KEYNOTES: BROADBAND : CHANGING LIVES

Chaired by Rob Gallagher, Principal Analyst, Broadband, Informa Telecoms & Media
Open to All
KEYNOTES

09.00 - 09.45 Show Keynotes

Ashish Chowdhary, Executive Board Member, Head of Global Services, Nokia Siemens Networks
As Global Head of Managed Services from October 2007 until September 2009, Ashish had overall responsibility for
the company’s network planning & optimization, outsourcing and global network operations business around the world.
During his tenure, the company won some of the major Managed Services contracts globally and today ranks number
2 in Managed Services. He was one of the drivers to transform the service delivery into a unique global delivery model
that has emerged as a key differentiator.
Adolfo Hernandez, Executive Vice President and President EMEA, Alcatel-Lucent
Adolfo Hernandez is Executive Vice President of Alcatel-Lucent and President of the Europe, Middle East and Africa
(EMEA) Region. He is responsible for overseeing all of the company’s sales and operations in this region. He is also a
member of the Alcatel-Lucent management committee.
Most recently, Adolfo Hernandez served as Senior Vice President of Sun's Global Services Practice. Before that, he
served as President of Sun Microsystems Iberia from 2002 to 2006, responsible for all aspects of sales business
operations in Spain and Portugal.

09.45 – 10.30 Networking & Exhibition Visit

Open to Conference Delegates

KEYNOTES

10.30 - 12.00 Conference Keynotes

Thierry Bonhomme, Dr. Choi Doo Whan, Virginia P. Ruesterholz,

Executive Vice President, Networks & Carriers and Research &
Development,Orange France Telecom Group
Thierry Bonhomme, 53, who attended the Ecole Polytechnique-
Télécom, has been in charge of Group Research and Development
since 2006. Prior to that, he held positions within the Group as Director of Technical
Operations for Paris Nord, Regional Director for Grenoble and then Marseilles, before
becoming Distribution Director for the business market. He was also Director of IDATE
from 1988 to 1990.
President, Corporate Technology Group,
KT (Korea Telecom)
Dr. Choi, President of Corporate Technology Group, is in charge of
Technology and R&D in KT. He previously worked KT from 1991 to
1994 as the Managing Director in charge of both fiber optic systems R&D and PCS
systems R&D. He also serves as Chairman of TTA (Korea Telecommunications
Technology Association), Vice President of KICS (Korea Information and
Communications Society), and Chairman of KCSA (Korea Cloud Services Association).
President, Services Operations, Verizon
Verizon Services Operations (VSO), is a global, shared-services
business group that operates Verizon’s wireline network as well as the
finance operations, real estate and supply chain services that support
all Verizon companies. She drives efficiencies in all of Verizon’s shared services
functions and to enhance the customer experience by optimizing Verizon’s global IP
and domestic fibre/copper wireline network.

ATTEND ANY STREAM:

Track 1: Transport Track 2: Intelligence Track 3: Access Track 4: Services

IP Core New Network Sponsored by:

FTTx
Sponsored by:
Service Sponsored by:

SESSION ONE:
Unlocking High Speed Carrier
Ethernet Services
Multi-Gigabit Carrier Ethernet services will ease the demand for
bandwidth of enterprises, residential customers and mobile users
that is pushing the limits of today’s telecommunications
infrastructure. However, the key to unlocking the explosive growth
expected for Carrier Ethernet services in the next 18 months is
proper testing that ensures available from multiple carriers around
the world. secure, robust, manageable, high performance services.
12.00 Chairman’s Opening Remarks
Carsten Rossenhövel, Managing Director, EANTC
12.05 Scaling Wholesale Ethernet Services in an
International Network
OPERATOR
Architecture
12.00 Leadership Insight:
Next Generation Fibre Access -
What Does the Future Hold?
Željko Puljić, Chief Technical Officer,
Iskratel, Slovenia
SESSION ONE:
Content Delivery Evolution: a new
place for operator interconnection
Content Delivery market has been steadily growing for years and
even more boosted with end customers growing appetite for
video (VOD and live) consumption over the internet. This effect will
be accelerated with the move toward HD quality video and the
increase of mobile internaut number who access video on their
mobile. Operators and ISPs are interested in the use of Content
Delivery network technology, leveraging on the possibility to locate
cache/servers closer to the end user and in the most consistent
harmonization with the underlying IP routing network.
Management
12.00 Leadership Insight: 12.00 Leadership Insight:
Next Generation Fibre Access - The Evolution of Service
What Does the Future Hold? • Invisible technology, ubiquitous access and the internet
• Assessing the requirements on fibre access networks of things
• Evaluating the technology advances that can shape • Customer satisfaction, customer service and community
fibre access evolution • Customer data, privacy, context and communication
• Reviewing possible future-proof multi-service fibre Rob Butler, Executive Director, Emotum Pty Ltd
access architectures
Sten Nordell, Chief Technical Officer, SESSION ONE:
Transmode, Sweden
Context Aware Customer Care
SESSION ONE: As service providers expand their service offerings from fixed line
broadband to mobile broadband and additional services, and
The Road to Next Generation customers move to an ‘always connected’ status, it is important
Fibre Access to understand the different context of customer support
requirements. This session will explore the needs of the customer
Fibre to the home (FTTH) is making strong progress despite the from people still struggling with setting up, securing and
economic downturn. But different regions are showing different troubleshooting their home networks to the new issues of
levels of progress. This, in combination with announcements of connectivity, speed & troubleshooting mobile broadband.

Oleg Dybajlo, several new fiber technologies for PON (10G GPON and 10G
12.20 Chairman’s Introduction EPON, WDM PON) and new Ethernet point-to-point flavors, has 12.20 Chairman’s Introduction
Head of Capacity Product Management,
Dominique Delisle, CDN Programme Director, resulted in a staggering array of options for fibre operators. This Craig Norman, Managing Director, Emotum
OPER
ATOR

Belgacom International Carrier Services France Telecom/Orange session reviews recent progress in FTTH in five key areas: higher 12.25 Transparency as a Customer Care Strategy
capacity, longer reach, optical troubleshooting, support for • Different access methods, plans & services (DSL,
12.15 Understanding the implications of high
OPERATOR

12.25 An international Telco vision: AT&T strategy convergence and the introduction of more service intelligence in
speed carrier Ethernet in Mobile Backhaul cable, mobile)
on CDN the access node. Benefits of specific deployment models will be
OPER
ATOR

OPERATOR

Andy Sutton, Principal Design Consultant, • Services offered • Psychology vs. Technology
discussed. In addition, the session explores new application for
Orange/France Telecom • Position on CDN interconnexion Ville Hentila, Product Manager, Consumer
FTTH technologies, such as business access, mobile backhaul,
John Watson, Executive director business Business, Fixed Line Products, Elisa
fibre LAN and solutions targeting cable operators. Panel members
12.25 Examining the Impact of 40/100G Ethernet development, AT&T, USA
include fiber operators (ILECs, CLECs, and public sector) and 12.40 Customer Care in the Digital Home
Implementation on the Physical Layer 12.30 An international telco vision: Orange analysts to explain the business case behind fibre deployments • New customer initiatives regarding CPE &
OPERATOR

Ralf-Peter Braun, Senior Project Manager, strategy on CDN and their progress, as well as vendors and standardization customer support
OPERATOR

Deutsche Telekom Laboratories • Services offered organizations to discuss technology evolution • Supporting the network, hardware & software ecosystem
• Position on CDN interconnexion
• On-board self installation and self-help tools
Sophie Nachman-Ghnassia, Head of CDN 12.20 Chairman’s Introduction
12.35 Taking a Deeper Dive into IEEE 802.3ba Services, France Telecom Jon Flemming Andersen, Product Manager,
Sanjay Patel, CTO Wireline Networks,
40/100G Ethernet Standards and IEEE Broadband End User Software, Telenor
12.35 A Telco vision: BT Strategy on CDN Alcatel-Lucent
P802.3bg 40Gb/s Ethernet Single-mode • Services offered 12.55 Case for Next Generation Subscriber
David Law, Consultant Engineer, 3Com 12.25 Case Study One:
OPER
ATOR

• Position on CDN interconnection Empowerment

JC Bourgoint, Head of Fixed Access Network,
OPER

& Chair, IEEE 802.3 Ethernet Working Group

ATOR

Simon Orme, CDN Director, Content Services, • Manage and control the services and devices on
BT Wholesale France Telecom
their own
CABLE

12.45 Ensuring Secure, Robust, Manageable, High 12.40 An European Telco Strategy: DT and CDN 12.35 Case Study Two: • Communicate with operator’s customer service
Performance Ethernet Services • Services offered and targeted market Luis Alveirinho, Network Engineering Development representatives using the communication medium of
OPER
ATOR
OPER
ATOR

David Hill, Vice President, EMEA, • Position on CDN interconnection Strategy Director, Portugal Telecom their choice
Spirent Communications Istvan Polay, Head of CDN strategy, Sung Yang, Vice President, Broadband Technology,
Deutsche Telekom 14.45 Case Study Three:
George Williamson, Director of Strategic Network Cox Communications
OPER
ATOR

12.55 Panel Debate: Unlocking High Speed 12.45 Cotendo, a recent CDN Pure Play Service
Design, BT Openreach 13.10 Caring for your Customer from the Network
Carrier Ethernet Services Provider Strategy
• Services offered and targeted markets 14.55 Panel Discussion • Remote management as part of the customer
PROVIDER
CDN

Oleg Dybajlo, Head of Capacity Product Management,

SERVICE

• CDN balancer Didi Ivancovsky, VP Marketing, support strategy

Belgacom International Carrier Services • Network side customer care
David Drai, CTO, Contendo, France BroadLight
Andy Sutton, Principal Design Consultant, • Empowering the CSR
OPERATOR

Orange/France Telecom 12.50 Cisco : CDN Vendor Strategy Steve Hersey, Senior Director of Product
• Solution development and next steps Management & Marketing, Access Networks, Nick Wilcox, CEO, Netmania
Ralf-Peter Braun, Senior Project Manager, • Promotion of CDN interconnection
Deutsche Telekom Laboratories Motorola 13.20 Panel Session: Content Aware Customer Care
François Lefaucheur, Cisco Systems, France
David Law, Consultant Engineer, 3Com Graham Finnie, Chief Analyst, • Enhancing the IVR (visual IVR)
12.55 Akamaï, CDN Pure Play Service Provider Heavy Reading • Improving the customer experience without disruption
& Chair, IEEE 802.3 Ethernet Working Group • The future growth of CDN services Shirley Sheffer Hoffman, Head of Access Product • Existing call centre infrastructure
CDN

David Hill, Vice President, EMEA, • Position on CDN interconnection

Spirent Communications Marketing, Rob Butler, Emotum
Alex W. Gibbons, Director Digital Media Europe, Akamaï
ECI Telecom Shai Berger, CEO & Co Founder, Fonolo
13.00 Discussion Session
13.15 Networking Lunch & Exhibition Visit 13.35 Networking Lunch & Exhibition Visit 13.35 Networking Lunch & Exhibition Visit
13.15 Networking Lunch & Exhibition Visit

www.broadbandworldforum.com
 Day Two:
Wednesday 27th October 2010
SESSION TWO:
Agile Optical Networks for Access,
Metro and Core
Today’s networks lacking flexibility, scalability and are not well
prepared to support emerging peering services such as XaaS
and Cloud Computing. Emerging technologies are not just
capable of replacing legacy equipment, e.g. SDH and SONET,
but helps Operators to overcome bottlenecks with minimized
TCO. Consolidation in technology and the reduction of network
instances will here be the method of choice.
14.30 Chairman’s Introduction
Dr. Volker Distelrath, Head of Research
Department, Transport, Aggregation and Fixed
Access, Nokia Siemens Networks
14.35 Migration Steps Towards Future End to End
Transport Networks
SESSION TWO:
Universal Edge
Service providers are moving rapidly to migrate from both
residential and business services to Ethernet/IP networks. IPTV,
video-on-demand and business VPN services will lead to
significant growth in network traffic over the next five years.
These services will demand high-performance network
infrastructures that will not only minimize capital expenses in the
short term, but will also decrease OpEx and drive long-term
profitability by reducing time to revenue, promoting better
customer value, providing cost efficiencies, complementing
service innovation and showing a tangible business benefit.
14.30 Chairman’s Introduction
Rami Rahim, Global Vice President of Product
Management, Juniper Networks
14.35 Case Study One:
Centralized vs Distributed Edge
OPERATOR
SESSION TWO:
Full Services Oriented New Architecture
in the age of Ultra-Broadband FTTx
It’s the new age of broadband as fibre introduced in the last mile.
First of all, FTTx is the best combination of both residential and
business application, and also for mobile network which is
ongoing to broadband and deeper coverage. On the other hand,
the complicity of NGA network is a big challenge in industry. There
are so many kinds of FTTx scenarios and technologies choices.
The multiple kinds of network components, such as OLT, ONT,
MDU, ODN, Outdoor Sites, O&M systems, make the situation
more complex.
14.30 Chairman’s Introduction
George Wang,
Director of Marketing Communications, Europe,
Huawei
14.35 Case Study One
SESSION TWO:
Customer Care for Complex
Broadband Services
The complexity involved in delivering triple-play services is driving
up costs for service providers. A typical triple-play deployment
involves dozens of hardware components, software applications
and technologies, both inside the customer’s home and across
the provider’s network. Each of these pieces must work together
seamlessly and reliably to deliver a high quality experience that
customers have come to expect. Savvy telecom operators
understand that the customer experience is key, but manual
processes, proprietary technologies and organizational silos are
limiting their service management options.
14.30 Chairman’s Introduction
Ben Geller,
Sr. Director Product Marketing,
Alcatel Lucent

• End to end Transport Network evolution

OPERATOR

• Dedicated vs Converged Edge (mobile, residential, Tierry Valette, 14.35 Region 1: South America

OPER
ATOR
• Scalability issues of current network models
business… ) Fttx Technical Director, Ing. Horacio Acerbi,
• IP offloading over optical transport networks

OPER
ATOR
• Technical considerations France Telecom VP, Network and Systems,
Juan Pedro Fernández-Palacios Giménez, Sandro Dionisi, VP Network, Telecom Italia
Technical Specialist Photonics Networks, 14.55 Case Study Two Telefónica de Argentina SA.
14.50 Case Study Two Walter Haas, CTO, VDF Germany

OPER
ATOR
Telefonica I+D. 14.45 Region 2: North America
• Fixnet Universal Business and Residential Aggregation Ted Fick,
14.45 Case Study: Verizon International Packet-OTP

OPER
OPER

ATOR
ATOR

• Mobile Aggregation
• Hybrid L1 and L2 Aggregation optimising access and 15.15 Panel Discussion: Senior Technical Director, Enterprise IT ,
• Fix- Mobile Convergence requirements
aggregation Sue White, AT&T, USA
OPERATOR

Armin Veit, Senior Network Architect, Swisscom Director of Wireline Product Marketing,
• Transition from legacy TDM to Packet-oriented solutions 14.55 Region 3: Middle East
• Optimising use of Packet Service Edges by further 15.05 Case Study Three Alcatel-Lucent Mohammed Naif Al Mohaiya,

OPER
ATOR
Marc Lirette, Senior Engineer, Telus, Canada Benoît Felten,

OPERATOR
penetrating the access markets with iP-OTP solutions
OPER
ATOR

Director, STC Broadband Support Center,

Christophe Le Scanve, Senior Manager Transport Principal Analyst,
Saudi Telecom
Engineering Europe, Verizon Yankee Group
15.20 Panel Discussion: Sundaresh Vedapureeswaran, 15.05 Region 4: Europe
14.55 Case Study: Evolutional Perspective of Steve Murray, Head of Product Management IP Peter Somos, Head of CRM Development,

OPER
ATOR
Head Broadband Access Network architecture,
WDM-PON and ODU from NTT’s Viewpoint Edge, Ericsson Silicon Valley
OPER

Magyar Telekom
ATOR

Ericsson Silicon Valley

Dr. Naoto Yoshimoto, Senior R&D Manager Access
Network Service Systems Laboratories, NTT, Japan
15.05 "OTN" Standard G 709, Grooming and
agility in transport networks
• Multi-service, any rate capability
• The transport technology for the video era
• World wide switched Gbit/s network
Maarten Vissers, Technical Director,
European R&D Centre, Huawei Technologies
15.15 Future of Access Networks: Technological
and Commercial Paths
OPERATOR
15.45 Networking Break & Exhibition Visit
SESSION THREE:
Developing the Service Edge
An Evolutionary Approach for Decentralized
Service Creation Points in Broadband Networks
The session covers the idea of bringing the network service
creation point more to the network edge respectively to the
access. The session covers the idea of bringing the network
service creation point more to the network edge respectively to
Hartwig Tauber,
15.15 Panel Discussion: Core challenges related
Director General, FTTH Council Europe to providing customer care for complex
15.45 Networking Break and Exhibition Visit broadband services
• Contrasting approaches taken to address simplifying
SESSION THREE: the customer experience in the face of growing
technical complexity.
Enabling the Future: Energy Efficiency
• Operational and economic results related to the
High-End Performance for Broadband deployment of automated customer care and service
management technologies.
Access Units • Discussing future plans to deployed enhance customer
Next-generation network topologies, combined with revolutionary care technologies

• Requirements of the fibre-based future access networks
• Technological candidates beyond GPON and XG-PON1
• Commercial models to ensure competition and
stimulate investments
Max Gasparroni, Fixed Access & Backhaul,
the access. In current network and service architectures the new energy efficiency technology, results in significant OPEX/cost 15.45 Networking Break & Exhibition Visit
service creation point for e.g. PPPoE sessions is most likely at reduction yet allows for new higher-performance data
the BRAS at the border between access and backbone. transmission for broadband access equipment. SESSION THREE:
Traditionally, optimization of energy efficiency, performance and
16.45 Chairman’s Introduction
Roland Schott, Fixed Mobile Engineering Germany,
cost were unable to coexist. This session will discuss the current OSS Transformation Strategies
OPER
ATOR

Technology Group R&D, Vodafone situation and how this discrepancy can be overcome by future
Deutsche Telekom access network equipment. for Next-Gen Technologies:
15.25 Panel Debate: Achieving A Network
Architecture Revolution with WDM-PON and 16.50 BB Network Evolution: Bringing the IP 16.45 Chairman’s Introduction In recent years, everyone’s been pushing the need to transform
network closer to the consumer OSS when deploying next- generation and multi-service
OPERATOR

ODU Switching Dr. Martin Schenk,

• IPv6 in FMC CTO, Lantiq, Germany technologies, with major providers deciding to pursue OSS
Juan Pedro Fernández-Palacios Giménez,
• BB network evolution and NGN transformation ranging from BT to Telstra. And now that some of
Technical Specialist Photonics Networks, 15.50 The Challenge of Energy Efficient Broadband
Achilles Voliotis, Head of IP Network Design these much-hyped vaunted projects are now nearing completion,
OPERATOR

Telefonica I+D. Dr George I. Williamson,

Division, OTE., Greece what have they achieved? Did they live up to the hype, and more
OPER
ATOR

Christophe Le Scanve, Senior Manager Transport Director Strategic Network Design, Openreach - importantly, what were the lessons learned?
Engineering Europe, Verizon 17.05 Case Study: Edge Evolution at NTT Japan A BT Group Business
Dr. Naoto Yoshimoto, Senior R&D Manager Access • An example edge architecture 16.45 Chairman’s Introduction
OPERATOR

• How the distributed BRAS/MSAN architecture could 16.05 Case Study: Energy Efficient Broadband Cassandra Millhouse,
Network Service Systems Laboratories, NTT, Japan in Germany
help expanding broadband access penetration Head of OSS Marketing,
Maarten Vissers, Technical Director, European R&D • Japanese FTTH situation • Optimize energy efficiency of telecommunication
Amdocs
OPERATOR

Centre, Huawei Technologies • Coverage in terms of population based readiness equipment in general and critical aspects
Max Gasparroni, Fixed Access & Backhaul, Ichiro Inoue, Research Engineer, NTT Japan • Activities related to energy efficiency in standardization 16.50 KPN – How OSS Supports KPN’s All-IP
Technology Group R&D, Vodafone bodies such as ETSI, ETNO and more Network
17.20 Service Edge Provisioning and Marko Loeffelholz, • 3 key goals for its OSS transformation program
OPERATOR

15.45 Networking Refreshment & Exhibition Visit
SESSION THREE:
Synergy of IP + Optical in Backbone Networks
Typical and well known architectures have been based on
IPoDWDM. However with an increasing interest on OTN
Placement Evolution Senior Manager Zentrum Technik Einführung, • Steps to consolidating numerous legacy inventory systems
• Solving the provisioning problem through using Deutsche Telekom
• Simplifying and consolidating the fulfillment process
intelligent network based automation and enhanced
16.20 Energy Efficiency from the Operator and Paul Van Hoogmoed,
aggregation functionality
• Advantages and Disadvantages of moving the Service the Client Perspective Head of OSS Projects,
Edge functionality in a certain part of the architecture. • standardization actions. KPN Netherlands
• Migration strategy from centraized to distributed • GeSi-EE IOCG joint Operators’ action to accelerate
17.05 T-Slovak Telekom - Delivering The Right
OPERATOR

the availability of good standards and more efficient

processing (by means of available OTN XC capabilities) new ways Service Edge placement Customer Experience Every Time
equipment.
OPERATOR

of cooperation between IP and GMPLS-enabled Optical/OTN
layers will enable a much more efficient and scalable Backbone
Networks, which will meet the increasing demand of bandwidth
in a cost efficient way.
16.45 Chairman’s Introduction
16.50 Investigating the Interoperability Between
Packet and Optical Transport Platforms:
Yves Hertoghs, Distinguished Systems Engineer,
Cisco
17.35 Panel Discussion: Developing the Service Edge
• What are the opportunities for easier provisioning if
merging BRAS/MSAN functions?
• Does Seamless MPLS will help to develop the service
edge?
• What are the challenges for access in context FMC?
OPERATOR
• Possible cross benefits of efficient ICT for efficient • Slovak Telekom’s long-term transformation strategy
Smart Grids. • Centralizing its service and network inventory system
Flavio Cucchietti, • Presenting the key business benefits
Senior Manager Innovation Projects, Wireline Access TBC, Director System Integration & IT,
Infrastructure Innovation, T-Slovak Telekom
Telecom Italia
17.20 Topic: OSS Transformation Strategies for
16.35 Maximising Energy Efficiency
Next-Gen Technologies: Did they live up to
Daniel Lee, the Hype?

"Black Link" (ITU-T G.698.2) and alternatives" • What are the prerequisites for partnership models in
• IP over DWDM integration: Why is it so hot?
Chief Engineer, Network Product Line, Paul Van Hoogmoed,
aggregation context? Huawei Technologies CO.,LTD
• Network Convergence or "De-Convergence"? Head of OSS Projects at KPN
OPERATOR

• To what extent is IPV6 necessary or helpful for FMC /

Gerald G. Wong,
OPERATOR

• The fully converged backbone – how could it look like? Edge evolution? TBC, Director System Integration & IT,
• Architecture
CEO, Cambridge Industries Group
Achilles Voliotis, Head of IP Network Design Mr. Frank Engel, T-Slovak Telekom
• Requirements Division, OTE. Johanne Mayer, TMF Board Member and Director
• Realization Options
Senior Manager Product Marketing Access Networks,
Yves Hertoghs, Distinguished Systems Engineer, Lantiq of OSS/BSS, Alcatel-Lucent
• Benefits and Open Issues of IP over DWDM with Cisco Andrew Newton, VP Alliances, Celona
integrated transponders
Eduard Scheiterer,
Matthias Sommer, Technical Engineering Centre, Head of the Broadband Access Product Line, Peter Dykes, Senior Analyst OSS,
• Network De-Convergence with a separated IP over
Deutsche Telekom Nokia Siemens Networks Informa Telecoms & Media
DWDM core
Andrea Heckwolf, Senior Manager Reference 18.00 Close 18.00 Close 18.00 Close
Platforms, Deutsche Telekom AG
17.10 Case Study: KPN
OPER

Dr. Ali Mefleh, Architect, KPN

ATOR

17.30 Panel Discussion: Developing the Synergy

of IP + Optical
Closer integration of IP and Optical transport by Service
Providers minimizes operational costs and maximizes
network efficiency
Houman Modarres, Director Product Marketing –
IP Division, Alcatel-Lucent, USA
Alfredo Viglienzoni, Head Photonics
Development, Ericsson
18.00 Close

www.broadbandworldforum.com
 Day Three:
Thursday 28th October 2010
08.00 - 08.45 ANALYST BREAKFAST BRIEFINGS Open to Conference Delegates
A new Feature of the Broadband World Forum, this focussed learning & networking
Telco CDN Strategies How Mobile Broadband turns Cloud Broadband: Fixed, Mobile or Both Mobile Backhaul
opportunity allows you to meet the industry’s leading analysts in an informal and
(and Other) Services to Revenue
relaxed atmosphere, and ask the questions pertinent to your business, whilst
networking with peers who share your specific interests. Each Analyst will host a Rob Gallagher, Sue Rudd, Jan Hein Bakkers, Jimmy Yu, Senior Director,
roundtable of up to 10 people discussing a key theme as listed below. Roundtables Principal Analyst, Broadband, Director Tariff & Revenue Research Manager, European Optical Transport & Microwave
will be available on the first come, first served basis –arrive early to join your Informa Telecoms & Media Strategies, Telecommunications & Networking, Transmission Market Research,
favourite discussion topic. A buffet continental breakfast will be served. Strategy Analytics IDC EMEA Dell'Oro Group

KEYNOTES: DAY THREE: SERVICES IN THE CLOUD

Chaired by Giles Cottle, Senior Analyst, Broadband, Informa Telecoms & Media
Open to All
KEYNOTES

09.00 - 9.45 Show Keynotes

Ms Chen Jie, Senior Vice President, ZTE Corporation
Ms. Chen Jie, has been a Senior Vice President of the Company since 2002 and is currently in charge of the wireline
and business products under the marketing department.. From 1998 to the beginning of 2002, she served as the
general manager of the Company’s U.S. subsidiary. Since 2002, she has been Senior Vice President of the Company in
charge of the Networking Operations Division. From 2007 onwards, she has been general manager of the wireline and
business products under the marketing department. Ms. Chen has many years of experience in the telecommunications industry,
including over 14 years in managerial positions.
Stefan Dyckerhoff, Executive Vice President and General Manager of the Infrastructure Products Group,
Juniper Networks
Stefan Dyckerhoff is the Executive Vice President and General Manager of the Infrastructure Products Group (IPG),
where he is responsible for driving growth, strategy, innovation, and product development for all of Juniper’s routing
products. He brings more than 14 years of experience in defining, developing, and bringing to market leading-edge
networking products. Most recently, Mr. Dyckerhoff served as Senior Vice President and General Manager of the High-End Systems
Business Unit (HSBU) at Juniper Networks, where he was responsible for the service provider core business. In addition to overseeing
the T Series Core Routers and JCS product lines, he also set the overall core routing, transport, and optical strategy for the company.

09.45 – 10.30 Networking & Exhibition Visit

10.30 - 12.00 Conference Keynotes

Open to Conference Delegates
KEYNOTES

George Nazi, Tim Barker, Matt Wood,

President, 21CN & Global Networks & Computing Infrastructure,BT
George is responsible for all aspects of BT’s 21st Century Network
transformation programme (21CN), as well as the business’ global
networks and IT infrastructure platforms. BT's 21st Century Network is
widely regarded as the communications industry’s world leading next generation
network and the foundation of BT's transformation into a global, software-driven
communications business. It is central to BT's ambition to provide customers with
choice and a range of new advanced services delivered as software applications over a
common, all IP infrastructure.
Senior Director, EMEA Product Marketing, Salesforce.com
Tim Barker has shaped and proven his profile as accomplished
product manager, product marketer, entrepreneur as well as
passionate advocate and spokesperson for enterprise cloud
computing. Barker joined salesforce.com in 2007 with the acquisition of the SaaS
Content Management company, Koral, which he co-founded. During the acquisition,
he successfully led the integration of Koral into the Force.com platform and launched
the application now known as Salesforce Content.
Barker has more than 17 years of experience in product marketing and management
within the enterprise software and services sector with companies such as EMC
Documentum and PriceWaterhouseCoopers.
Technical Evangelist, EMEA,Amazon Web Services
Matt Wood is the Technology Evangelist for Amazon Web Services in
Europe, where he is responsible for talking about, and listening to, all
things related to Amazon's cloud computing platform. His interests lie
in developer productivity and in adding value to big data through software: after
completing his PhD, he’s built grid services in Nottingham, web-scale search engines
in New York City and genomes in Hinxton.
Amazon Web Services allows you to requisition compute power, storage, and other
services on demand - gaining access to a suite of elastic IT infrastructure services
that can grow as your project demands them.

ATTEND ANY STREAM:

Track 1: Transport Track 2: Intelligence Track 3: Access Track 4: Services

Traffic & Technology Service Creation Mobile Sponsored by:

SESSION ONE:
The Rise of TV over Broadband
Traffic over the internet has been explosive in the last 18 months,
and has to a large extent been driven by the growing consumer
adoption of broadband delivered video. The trend looks set to
accelerate, and the anticipated "traffic tsunami" is setting a
considerable challenge for broadband networks. Solutions touch
on all areas and layers of the network, not only driving renewal and
acceleration in the access network, but also new network
architecture such as CDN and Edge networking, as well as specific
solutions ranging from DPI through to silicon level enhancements.
This session surveys the developing area of broadband TV,
including IPTV, OTT tv and Connected TV, and examines both the
opportunities and the challenges arising from this fundamental
change in consumer broadband services.
12.00 Chairman’s Introduction
Giles Cottle, Senior Analyst,
Informa Telecoms & Media
12.05 Case Study: Managing TV over Broadband
• Understanding the success of IPTV in Korea
• Developing advance interactive services
OPERATOR
SESSION ONE:
On-boarding Developers for Apps
and Open APIs at Scale
Service Providers are rapidly launching new business models and
services for third-party applications and open API services across
communications and cloud computing for mobile, TV, and
enterprise IT sectors. For these business models to be
successful, new service provider capabilities must effectively
attract many developers, get them on-boarded, support technical
integration and API usage, and make sense financially to all
parties. A competitive developer experience across an operator’s
platform, processes, and partners is vital for monetizing these
new open API services and for attracting a large inventory of apps
for publishing to downstream subscribers.
12.00 Chair’s Introduction
Stephen Fleece, Enabling New Services Initiative
Director, TM Forum
12.10 The Seven Steps to Highly Effective API
Programs
Enterprise
Broadband Services
12.00 Leadership Insight: SESSION ONE:
• Identifing Market dynamics driving increased use of
Carrier Ethernet in backhaul networks as mobile Unified Communication in the Cloud
networks evolve from 3G to 4G
• Exploring new operational demands on the backhaul
With the emergence of Unified Communications, enterprises are
starting to morph their voice, video, instant messaging, and
network from emerging mobile applications, including
presence systems into one. Making these previously disparate
better QoS control, service protection, and bandwidth
management systems work together requires a fair amount of sophistication
• Examining unique requirements for LTE backhaul such and resources at times of shrinking IT budgets. Hosted and
as clock synchronization, support for self organizing managed services are suddenly very attractive to enterprises; a
networks, and tower-to-tower control traffic service provider can take over the responsibility for integrating the
• Analyzing important Carrier Ethernet features various systems.
necessary for effective 3G/4G backhaul including
This session will explore a pragmatic and practical view of UC,
advanced OAM, automated provisioning, protection
examining which UC functions bring real value to enterprises and
mechanisms, and support for multi-layer class of
service. how hosted or managed service providers can help deliver this
Dr. John-Paul Hemingway, Chief Technologist UC functionality.
EMEA, Office of the CTO, Ciena EMEA
12.00 Chairman’s Introduction
SESSION ONE: Stefan Karapetkov,
Emerging Technologies Director,
A New Paradigm for Future Polycom, Inc.,
Mobile Broadband
12.05 Case Study One
Mobile broadband seems to confound standard market Andreas Arrigoni,
OPERATOR

• The What and the Why economics: demand is soaring, but end user prices are falling. Head of Collaboration Services,
• Apstore in TV - how will it impact the service • Discover Stuff This session will cover the reasons why this is currently
environment? Swisscom
• Show Me the Money unsustainable, and where the solutions lie. High level executive
• Ensuring end to end QoS on a managed IPTV service. • Dot the I’s and Cross the T’s speakers from the global operator community will discuss the
SK Lee, President & CEO, • Dancing in the End Zone path towards true mobile broadband in the future. They will
SK Broadband, South Korea • Do it Yourself debate the need for changes towards greater sustainability, new
12.25 Hosted Voice and Video
David Gilbert,
PROVIDER

• Herd the Sheep (or is it the cats) business models as well as innovative technologies and
SERVICE

12.20 Case Study: Launching Broadband TV in President of SimpleSignal

Laura Merlin, VP of Developer Platform/Programs, deployment options in future networks such as LTE/SAE.
Australia
Alcatel-Lucent
OPER
ATOR

Hugh Bradlow, Chief Technology Officer, 12.20 Chairman’s Introduction

Telstra, Australia Dr Shahram G Niri, Director of Global LTE/SAE 12.45 Panel Discussion: The Developing Market
12.30 Microsoft Developer Network & Azure Strategy & Solutions, NEC Europe for Unified Communication
12.35 Connected TV – Enhanced Service Cloud Case Study
12.25 Mobile broadband economics: where are • the demand for managed services
Opportunities • What are the technical trends that support cloud
we going? • challenges in integrating services
• Clarifying the connected TV opportunity computing? What are the various attributes of cloud
• Emerging business models for mobile broadband services • delivering true UC functionality
• Understanding how connected TV will impact the IP computing? What are network service providers doing
OPERATOR

service provider community • Sustainable mobile broadband business (Total Cost of Bruce Morse,
in the cloud today?
• The need for standards for Connected TV Ownership, Revenue trends, Tariff and Flat rate billing) VP Unified Communications,
• What did Microsoft leverage from their experience in
• Ensuring universal standards and interoperability • Commercial considerations for evolution to LTE/SAE IBM EMEA
recruiting developers for desktop and enterprise
Richard Lindsay-Davies, Director General, applications? What are the differences in cultivating a Dr Kim Larsen, Director, Technology Services & George Paolini,
Digital Television Group cloud community from the one taken for International Network Economics, T-Mobile VP, Business Solutions,
desktop/enterprise developers? International Avaya
12.50 Panel Session: Video over Broadband – • What is Microsoft’s approach to standards for cloud Glynn Jones,
12.35 Innovation in mobile broadband
Challenge & Opportunity application developers? What standards should VP, Polycom EMEA
• What will be different, what is needed, and when?
Sebastian Moeritz, President, MPEG IF
OPERATOR

network service providers offering cloud services be • What are the deployment options for LTE/SAE David Noguer Bau,
& other panelist to be announced considering? How are Microsoft partners leveraging • Is it just about cost (capacity, coverage, operation)? Head of SP Multiplay Marketing EMEA,
this approach to expand their developer communities? How will users benefit? Juniper Networks
13.15 Networking Lunch & Exhibition Visit
Joe Hofstader, Senior Platform Evangelist, Jaime Lluch Ladrón, New Technology,
Communications & Cloud Computing, Microsoft Telefónica Spain 13.30 Networking Lunch and Exhibition Visit

www.broadbandworldforum.com
 Day Three:
Thursday 28th October 2010
SESSION TWO:
10 Years of DPI & What the Next
Decade Will Bring
DPI is seen as a controversial technology by some parties
because of perceived net neutrality and privacy issues. But in fact,
DPI is only a core technology for different applications. Two of
them that have been in the focus of the debate are bandwidth
management and lawful interception. The session will look at both
from an operator's perspective assessing the costs, benefits and
risks. Provider representatives will elaborate on their past
experience and future deployment plans. It will also discuss the
regulatory side providing insights into current and planned
legislative actions by governments. Net neutrality and privacy
advocates will also have their say.
14.30 Chairman's Introduction
Klaus Mochalski, CEO, ipoque, Germany
14.35 Case Study One
Vijay Gill, Sr. Manager, Production Network
Engineering and Architecture, Google, United States
14.55 Case Study Two:
Dr. Falk von Bornstaedt, Director Transit &
OPER
ATOR
Peering, Deutsche Telekom AG, Germany
15.15 Panel Discussion
Dave Caputo, CEO, Sandvine, Canada
15.45 Networking Refreshment & Exhibition Visit
SESSION THREE:
From the Dusk of IPv4 Towards the
Dawn of IPv6 – Being Prepared for
the Transition
Recent predictions estimate the IPv4 address exhaustion in less
than 18 months since now. This situation is aggravated by the
likelihood that there will be no significant adoption of IPv6 until
IPv4 exhaustion occurs.
IPv6 creates a new dimension to the problems and issues which
operators have to resolve across all layers of the network. If not
handled properly, it could jeopardize their dreams to continuously
enable more devices to be connected to the network. Network
operators bear the heaviest burden among all stakeholders to
tackle the IPv4 address shortage, facilitate the adoption of IPv6,
and ensure the co-existence and interworking of IPv4 and IPv6
networks.
The transition mechanisms to IPv6 for both fixed and mobile
networks are recently being studied in both IETF and 3GPP
organizations. However, the lack of mature standards, consensus
and well agreed upon transition mechanisms is also a cause of
concern among the operator community.
In this panel, we invite the experts and key technical decision
makers from operators to highlight the pressing technical issues,
share their insights and considerations surrounding this topic.
16.45 Chairman’s Introduction
• Latest industry status on IPv6
• Challenges the industry are facing
Xipeng Xiao, Director of Product Management,
Carrier IP Product Line, Huawei Technologies
16.50 Pv6 for Mobile Broadband
• China Mobile’s IPv6 strategy
OPER
ATOR
Bill Huang, Managing Director, China Mobile
Research Institute, China Mobile
17.10 Migrations to IPv6
• FT's global IPv6 strategy,
OPERATOR
• Current IPv6 rollouts and
• Share operational experience.
Christian Jacquenet, IPv6 Architect, France
Telecom
17.30 Panel Discussion:
Practical Issues in IPv6 Migration
• Why my company wants to do IPv6
• Top 3 challenges for rolling out IPv6
• Remarks and suggestions to the industry
OPERATOR
Yiu Lee, IPv6 Architect, Comcast, USA
Paolo Fasano, Director of Access & Aggregation
Network Innovations, Telecom Italia
Dr. Walter Haeffner, Director of Network
Engineering, Vodafone Germany
Bill Huang, Managing Director, China Mobile
Research Institute
Christian Jacquenet, IPv6 Architect, FT Orange
18.00 Close of Session
12.50 Panel Discussion: Competing on Developer
Experience
• How competitive is today’s market for revenue-
producing, open API services delivered over the Internet?
How do your company’s (or your operator clients’)
differentiate its APIs in a flat-world Internet market?
OPERATOR
• Should on-boarding processes be standardized to help
developers work directly with more service providers?
Is this an area for competitive differentiation?
Joseph Hofstader, Senior Platform Evangelist,
Microsoft Azure
Stephane Lebas, Director of Applications and
Smartphone, SFR
Laura Merlin, VP of Developer Platform/Programs,
Alcatel-Lucent
13.15 Networking Lunch & Exhibition Break
SESSION TWO:
Aligning to Developer Needs
Using Developer Communities to Lead the
Service Innovation Race:
2009 was the year of the app store and developer community.
In 2010 how are we doing as an industry? This session brings
together the leading developer community managers with
leading developers to frankly discuss what’s worked and how
to improve upon what has been achieved.
14.30 Chairman’s Introduction:
Alan Quayle, CEO,
Business and Service Development
14.35 Verizon's Application Network Interface and
Open Development Initiative
Verizon is working to tap into the innovative energy of
their customers, suppliers, and partners; and to leverage
the combined power of IMS, the Web, and attached
OPERATOR
devices/networks. They have defined an Application-to-
Network Interface (ANI) to expose key enablers (location,
presence, conference, profile, address book, etc.) such
that they are easily incorporated by developers into
innovative new services; examples include Verizon’s
Open Development Initiative (ODI) and Verizon’s
Developer Community (VDC).
Mark Hahn, Principal Member of Technical Staff,
Verizon
14.45 Case Study: Orange Partner
Orange wants to play a stronger role in the applications
eco-system. Its Orange Partner program is being
OPERATOR
reshaped to offer an end-to-end set of services and a
comprehensive Toolbox combining various APIs for
developers wanting to use the Orange Application Shop
as a distribution channel for their apps.
Christophe Francois, VP Multimedia Services and
Head of Orange Partner
14.55 Practical aspects of Operators 3rd Partner
Development Initiatives
In theory asking a third party to create a service for your
network for free sounds quite appealing from an
operator's perspective. But for the developer is it really
OPERATOR
that interesting? This presentation will explore the
practical challenges operators face in working with
developers / third parties. What are the viable business
models? Can an operator simply copy Apple? And if
not, what should be their model?
Colin Pons, Senior Strategy & Business Analyst,
KPN
15.05 Panel Discussion: What are Developers'
needs?
• Why haven't operator developer communities
APPLICATION DEVELOPER
taken off like Apple or Android?
• What should / can an operator do to change the
situation?
Varun Arora, Co-Founder and CEO of
HomeCamera
Christophe Francois, VP Multimedia Services and
head of Orange Partner
Sean O'Sullivan, CTO, Dial2do
Colin Pons, Senior Strategy & Business Analyst, KPN
Mark Hahn, Principal Member of Technical Staff,
Verizon
15.45 Networking Beak & Exhibition Visit
SESSION THREE:
Multimedia Mash-up
Delivering the any-screen multimedia,
applications and content experience
In the new world of Multimedia, the worlds of the service
provider and application & content providers are melding, and
many companies are poised to benefit from the new business
opportunities to come. New relationships will be built as new
network innovations in multimedia and video will revolutionize the
consumer experience, and more tightly link the destiny of service
providers and application & content providers. To truly change
the consumer’s value perception, offers must evolve beyond
today’s free-to-web model while ensuring high-quality any-
screen multimedia and personalized application experiences.
In this session, panelists will discuss the business and
experience delivery challenges and monetization opportunities
in this new multimedia age. This will include business models,
content delivery, network traffic concerns and “multi-screen”
optimization for video and applications.
16.45 Chairman’s Introduction
Willem Verbiest, Vice President Global Multimedia
Solutions, Alcatel-Lucent
Santiago Escribano, Corporate IPTV Director,
Telefonica
Ghassan Abdo, Segment Executive,
Communication Service Providers and Network
Equipment Providers, Hewlett-Packard
18.00 Close
www.broadbandworldforum.com
12.45 The role of small cells in mobile broadband SESSION TWO:
ecosystems
• Reviewing the current role of Femto cells in 3G and the VideoConferencing
need for small cells
• LTE and Small cell; Femto, Pico, Micro distinction
Key trends on videoconferencing
covering the following questions:
• Blurring the line between the customer and the carrier?
• Is Telepresence (Immersive rooms) a commercial
Prof Simon Saunders, Chairman, Femto Forum, UK success ?
12.55 New technologies & solutions for future • Is High definition mono screens taking majority of
market share ?
mobile broadband
• For dekstop videopresence, who will win between
• The role of silicon in efficiency and cost
dedicated equipment and client PC ?
• Spectrum efficiency, Cell density and network
• Is unified conferencing audio/web/video a reality ?
performance – what are the trade-offs?
• Is videoconferencing pentetrating SMB market ?
• Alignment between device and infrastructure
Michael Mamaghani, Director of Business 14.30 Chairman’s Introduction
Development, Qualcomm, USA Guillaume Boudin, Vice President IP Advanced
OPER
ATOR
Services, Orange Business Services
13.05 A long term vision for a sustainable mobile
broadband Further speakers to be announced
• The challenges for a true mobile broadband 15.45 Networking Break & Exhibition Visit
• Spectral efficiency and optimum usage
• Other innovations, Internet of Things, Network sharing, SESSION THREE:
Relaying
Prof Rahim Tafazolli, Director, Centre for M2M – The Rise of the Machines
Communication System Research, University of Machine-to-Machine (M2M) communication promises to deliver
Surrey, UK energy and cost savings for consumers and for enterprises of all
sizes, but what are the real driving applications? Energy
12.55 Panel discussion
Gateways for Smartgrid, Medical and Transportation M2M
• Panellists’ top three `challenges for future mobile
applications all resonate - they are good things and will reduce
broadband beyond 2015
• Audience Q&A (time permitting) – Limited number of energy consumption and save us money but who who will pay for
questions deployment, installation and ongoing operation. Furthermore,
13.15 Networking Lunch & Exhibition Break
what are the technology choices and implications for existing
mobile infrastructure in terms of traffic and cell capacity? The
SESSION TWO: discussion should be vibrant, come along and join in.
16.45 Chairman’s Introduction
Making Universal Broadband Pay Mark Knox, Director of Applications Engineering,
Service providers are central to the drive to deliver broadband to Freescale Semiconductor
all. But in this presentation, the speaker looks beyond the 16.50 Case Study One
rhetoric calling for widespread broadband access to the nub of • Benefit of FTTx in delivering a superior service to the
the issue, posing and answering the following questions: What home
policies are in place to increase broadband access? Is there a
OPERATOR
• How to integrate home network management systems
business case for connecting remote rural areas? And what role into the OSS eco-system
will LTE play in making universal broadband commercially viable? • How to optimize home devices to maximise quality of
Using detailed business case projections with France as a case experience
study – invaluable analysis for service providers assessing LTE – Yves Bellego, Director, IT & Network Strategy,
the speaker concludes that there’s money to be made from
Orange/FT
universal broadband.
14.30 Chairman’s Introduction 17.05 Case Study Two
• How to proactively detect faults and automatically
Stephane Daeuble, LTE Global Marketing, Motorola
OPERATOR
correct faults in the home environment
14.35 Case Study • How to reduce opex and churn while delivering high
Cayetano Carbajo, CTO, Head of Technology
OPER
ATOR
quality to the home
Group, Telefónica • How to improve customer loyalty by focusing on the
14.55 Case Study home environment
Mike Wright, Executive Director, Baard Eilertsen, CEO, Maingate
Telstra Wireless, Australia
17.20 Case Study Three
15.15 Discussion Sesion • Providing More Fixed Broadband Services to
Thomas Wehmeier, Principal Analyst, Customers and the need for advanced systems to
OPER
ATOR
OPERATOR
Informa Telecoms & Media manage them.
Eric Festraets, Director, Broadband Marketing and • Considerations in monitoring services from multiple
Consulting Programmes, Alcatel-Lucent locations
• Considerations in end to end service monitoring
15.45 Networking Break and Exhibition Visit
Paul Green, Marketing and Technical Director,
Arkessa
SESSION THREE:
Mobile Broadband is Reality 17.35 Panel Discussion: Developing the
Service Edge
What are the Impacts to Mobile Backhaul?
• What are the key challenges in operating broadband
networks?
Mobile broadband is reality – present networks enable substantial
increase of the end user bandwidth and the first LTE deployments • What volume of calls and dispatches per customer are
have started. The average bandwidth to be transported from the there using “traditional” testing methods?
base station is increasing substantially. LTE will also offer the lowest • What are your experiences in deploying and using Auto
latency compared to all technologies. Bandwidth and lowest Configuration solutions?
latency together will make the difference in end user perceived • How can you use broadband management to help
performance. For these evolutions in the radio interface to bear fruit, upsell new services to customers?
the mobile backhaul transport infrastructure has to evolve. The • How can you effectively manage the “legacy” (non-
deployment of packet, optical and microwave transport
standards based) Connected Home?
technologies combined with a highly effient converged network
• How do you plan to scale zero-touch provisioning and
management solution can potentially address both the technical
KPI collection to millions of homes?
and the economical challenges. The presentators will be requested
to outline the present market evolutions, take a look at the key Bernard Lamy, Solutions Business Development
challenges and the potential solutions, including introducing optical, Manager, Service Provider Vertical, European
packet microwave and distributed vs. centralized mobile service Markets, Cisco
edge architectures. Incorporation of operator case study will be Miguel Blockstrand, Senior Product Manager
encouraged, outlining the learnings of migration from today’s
Connected Devices and Industries, End to end
network, personnel competence development etc.
Network Solutions, Ericsson
14.45 Chairman’s Introduction Herve Leboime, In-Building Solution Director,
Martin Brundert, Head of Solutions, Network Services, Alcatel-Lucent
Systems BU, Nokia Siemens Networks
18.00 Close
15.50 Breaking the mould - A Truly
Transformational Approach to Deliver IP
OPERATOR
Mobile Backhaul Performance & Economics
• Technology Evolution of Managed Mobile Backhaul
• Drivers for Managed Mobile Backhaul
Rob Thomas, Director of Managed Product
Solutions, BT Wholesale
17.10 The Evolution of Mobile Backhaul
• Market push towards all-IP mobile backhaul
• Technology challenges for operator to move to all-IP
• Regional differences in mobile backhaul deployments
Lorenza Brescia, Principal Analyst, Senior Partner,
Telecom Strategy Partners
17.30 Panel Discussion:
Evolution of Mobile Backhaul
• Mobile Backhaul in the context of IP Transformation
• Requirements to the organization to solve technology,
financial, complexity and operational challenges
OPERATOR
Lorenza Brescia, Principal Analyst, Senior Partner,
Telecom Strategy Partners
Andy Sutton, Principal Design Consultant, Transport
Networks, Orange UK
Rob Thomas, Director of Managed Product
Solutions, BT Wholesale
Gijs van Kersen, Head of Mobile & SP Security
Marketing EMEA, Juniper Networks
18.00 Close
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FRANCE course meal of refined French cuisine, prepared on board, will be served to
I am a CXO – please invite me to the “Executive Institute Leadership Summit” (26th October 2010) €POA Telephone +33 (0)1 40 68 22 22 the diners. The evening will culminate in the InfoVision Awards presentation Category 6 - Enabling Silicon and
ceremony, with an opportunity for shortlisted companies and the ultimate Component-Level Technologies
Exhibition + Ecosystem Seminar FREE ACCOMMODATION DETAILS winners in each category to receive the recognition of their peers.
Reduced rate accommodation has been negotiated - Category 7 – Core & Metro Network
I do not want to attend the InfoVision Awards Gala Dinner (subtract €150) information is available on our website: There are limited places available for this exciting evening and demand is expected Innovation and Advances
http://www.broadbandworldforum.com/conf/ to be high, so don’t delay to book your table. Book your table at
I am a member of ________________Association/Forum. Please apply my 15% discount
event_info/accommodation
http://www.broadbandworldforum.com/infovisionawards Category 8 – Green Broadband Award
I am unable to attend, please send me access details to view the event documents online at £325 (+ VAT @17.5%)
Discounts are at the discretion of Informa Telecoms and Media and are not cumulative. SPECIAL REQUIREMENTS
Delegates who do not pay with their booking are requested to provide a copy of their credit card / cheque details to help payment allocation. New Total € Please list below any special requirements you may have Category 9 – Broadband Innovation of the Year
Staff at the event will request a credit card guarantee for delegates without proof of payment.

DELEGATE DETAILS (for ease, attach your business card) – Please photocopy form for multiple bookings Category 10 Changing Lives Award

1. Delegate (Mr/Mrs/Ms/Miss/Dr) Family Name______________________________________________________________________

TERMS AND CONDITIONS For details on how to submit your entry visit
First Name _____________________________________________________________________________________________
FEE: There are different fees depending on which days you would www.broadbandworldforum.com/infovision
Job Title _____________________________________________________________________________________________________ like to attend. Paying options includes lunch, refreshments and awards. All entries must be received by
Company _____________________________________________________________________________________________________ online access to conference documentation. All fees are subject to
French VAT @ 19.6%.
Friday 23rd July 2010.
Department ______________________________________________________________________________________
TAX: Under French Customs and Excise regulations, delegates are
Email__________________________________________________________________________________________________________
required to pay 19.6% French VAT on any conference taking place
Direct Telephone _____________________________________ Mobile________________________________________________ in France.
Address________________________________________________________________________________________________________ CANCELLATIONS: Cancellations received in writing before 5th
______________________________________________________________________________________________________________ October 2010 will be subject to a service charge of €200. The full
conference fees remain payable on and after 5th October 2010.
________________________________________________________ Country _______________________________________________ Substitutions are welcome at any time. It may be necessary for
Postcode/Zip Code _________________________________________ Fax___________________________________________________ reasons beyond the control of the organiser to alter the content and
The Broadband InfoVision Awards and the marketing campaign
Nature of Company Busines _____________________________ VAT Reg no ____________________________________________ timing of the programme or the identity of the speakers. This contract associated with them offer excellent branding opportunities to suit every
is subject to English Law. budget. Ensure your company’s profile is at the forefront of some of the
2.Who is Head of your department? (Mr/Mrs/Ms/Miss/Dr) Family Name 3. Who is Head of Training? (Mr/Mrs/Ms/Miss/Dr) Family Name ARE YOU REGISTERED? You will always receive an most senior and influential decision makers in the industry.
______________________________________________________ _____________________________________________________ acknowledgement of your booking. If you do not receive anything,
please call us on +44 (0)20 7017 5506 to make sure we have
First Name _____________________________________________ First Name_____________________________________________ received your booking.
For further information contact Sanjay Singh on
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Booking Hotline: +44 (0)20 7017 5506 or visit
additional names provided by you, up to date with developments in
PAYMENT DETAILS Enclosed is a cheque made payable to Informa UK Ltd (Ref: I2ADK) your industry. Sometimes your details may be obtained from or www.broadbandworldforum.com/infovisionawards
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credit card, in euros or pounds sterling. Cheques should be made
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx payable to Informa UK Ltd. Payment must be received by the 5th
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_ / _ _/ _ _ delegate name and the event code (I2ADK) as a reference on all
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