Business Idea: Air India

Product / Service Idea:

Key Partners Key Activities Value Propositions Customer Customer Segments

Air India became the 27th Air Travel Services What value do we deliver to the Relationships Segment -Indian international
Security Services customer?
member of Star Alliance on 11 What type of relationship / resources travellers
Financial Services Which one of our customer problems are
July 2014 do each of our Customer Segments Target Group -Corporate,
Engineering Services we helping to solve?
expect us to establish and maintain
Codeshares with following What business products and services are Upper Middle Class
with them?
airlines: we offering to each Customer Segment?
Which ones we have established? Positioning - Premium airline
Which customer needs are we satisfying?
How are they integrated with the rest travel from India to other global
Who are our competitors and how are we
 Adria Airways of our business model?
different? destinations
How costly they are?
 Air Astana Price? Examples:
 Air Austral Personal assistance
Mass Market
Characteristics:
 Air Canada Newness
Dedicated personal assistance
Niche Market
Self-service
 Air India Express Performance Automated services
Segmented
Diversified
Customization
 Air Mauritius “Getting the job done”
Communities
Multi-sided Platform
Co-creation
 Air New Zealand Design
Brand/Status
 Asiana Airlines Price
 Austrian Airlines Cost reduction
Accessibility
 Brussels Airlines Key Resources Convenience/utility Channels User Segments
 Croatia Airlines What Key Resources do our Suppliers For whom are we creating the value?
 EgyptAir Value Propositions require? •Bargaining power of suppliers Who are our most important end
 Ethiopian Airlines Our Distribution Channels? remain high as there are only few fuel users?
 EVA Air Customer Relationships? & aircraft suppliers How many potential users?
 Flybe Revenue Streams? • Talent pool of pilots, engineers & How many potential users by
 Hong Kong Airlines other staff is also limite November?
Mass Market
 Lufthansa Bargaining power of Niche Market
 Singapore Airlines customers remains low as the Segmented
Diversified
 Swiss International Air Lines demand for low cost air travel Multi-sided Platform
 Turkish Airlines is quite high • The costs of
 SriLankan Airlines switching airplanes & services
offered hardly differ with each
other

Cost Structure Revenue Streams

Fuel & Oil (35.3%), Staff Costs (13.7%), Interest on Working Capital (12.5%), Depreciation Passenger Revenue (77.7%), Other Revenue (7.3%), Charter & Code Share (7.1%), Cargo & Freight (5.3%),
(7.8%), Other Expenses (5.3%), Landing/ Navigation (4.7%), Interest -Aircraft Loans Revenue Sharing AICL(1.4%), Mail & Excess Baggage(.9%), Interest(
(3.8%), Material & Outside Repairs (3.5%),Handling (3.2%), Communication(2.8%), Hire of .2%), Others (.1%)
Aircraft (2.2%), Pax Amenities (2%), Commission (1.6%), Traveling Expenses (1%), Other Services:
Insurance(.5%) Engineering and Engine Overhaul- Rs.400 million (2013-2014)
The Security Department- Rs.872.3 million
The Cargo Revenue- Rs.8,549.0 million
Aircraft Financing
GROUND HANDLING
Market Research Plan

Gruop / profile # of persons Goal of contact How Ready by date / Responsible

- to reach – what info do you want - interview, survey, other

User group A Is concept interesting

Get e-mails of potential prototype testers
User group B
Customer group C Potential value and price
Partner D
User group A Is prototype interesting?
How and when would they use it?
Improvement ideas?

Marketing Actions
Group profile Action Goals Ready by date / Responsible
- # of new users / sales