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Impact of the 2017 DHL Rugby Lions Tour on New Zealand Society

AS91502 Examine a current physical activity event, trend, or issue and its impact on New Zealand society

ANTONIA HEI HEI

JUL 04, 2017 01:05PM

Rugby, not all New Zealander's national sport.

The British and Irish lions are a combined rugby team made up of the best players from England, Ireland, Wales and Scotland. This team has been visiting the Southern Hemisphere since 1888 playing provincial and national teams of New Zealand and Australia, however did not visit New Zealand in particular until 1904 and have been touring New Zealand every 12 years since then. This particular tour (2017) will mark the 11th tour where the Lions have visited New Zealand the last time being in 2005. The Lions rugby team tour New Zealand every 12 years and is widely popular not only throughout New Zealand but globally. Due to such rarity the tour engages a wide scope of international visitors and fans of New Zealand and British/Irish rugby. The economical and societal impact this particular tour has on New Zealand is astounding and is the core of what my padlet will consist of.

in 2005 support that the Lions tour practically defecates money and contributes heavily to New Zealand’s economy. The Lions tour is one of the biggest events to ever be held in New Zealand, it attracts people from all around the world and brings in a signi cant amount of money to go towards New Zealand's economic growth. In 2005 Lions tour where approximately 20,000 fans travelled around New Zealand following the tour, led to a "$65M windfall in foreign exchange gains and an economic boon of $140M to the country's tourism" (Meagher,2017). With an estimate of 35,000 travelers this time around the economic bene t is expected to greater. Anticipating that the Lions tour will deliver signi cant economic bene ts, the government has allocated $3M from it's major events development fund to ensure that the seven host cities showcase what the country have to offer. My question in response to this is why is this funding being given without the consideration of more important issues/events in New Zealand for example the housing crisis in NZ etc. I am challenging this as there is a more important need of funding for more critical issues in New Zealand.

The lions tour will consist of the following matches:

<a href=padlet.com/antonia6/1rtfc7esop9l Impact of the 2017 DHL Rugby Lions Tour on New Zealand Society AS91502 Examine a current physical activity event, trend, or issue and its impact on New Zealand society JUL 04, 2017 01:05PM Rugby, not all New Zealander's national sport. The British and Irish lions are a combined rugby team made up of the best players from England, Ireland, Wales and Scotland. This team has been visiting the Southern Hemisphere since 1888 playing provincial and national teams of New Zealand and Australia, however did not visit New Zealand in particular until 1904 and have been touring New Zealand every 12 years since then. This particular tour (2017) will mark the 11th tour where the Lions have visited New Zealand the last time being in 2005. The Lions rugby team tour New Zealand every 12 years and is widely popular not only throughout New Zealand but globally. Due to such rarity the tour engages a wide scope of international visitors and fans of New Zealand and British/Irish rugby. The economical and societal impact this particular tour has on New Zealand is astounding and is the core of what my padlet will consist of. in 2005 support that the Lions tour practically defecates money and contributes heavily to New Zealand’s economy. The Lions tour is one of the biggest events to ever be held in New Zealand, it attracts people from all around the world and brings in a signi cant amount of money to go towards New Zealand's economic growth. In 2005 Lions tour where approximately 20,000 fans travelled around New Zealand following the tour, led to a "$65M windfall in foreign exchange gains and an economic boon of $140M to the country's tourism" (Meagher,2017). With an estimate of 35,000 travelers this time around the economic bene t is expected to greater. Anticipating that the Lions tour will deliver signi cant economic bene ts, the government has allocated $3M from it's major events development fund to ensure that the seven host cities showcase what the country have to offer. My question in response to this is why is this funding being given without the consideration of more important issues/events in New Zealand for example the housing crisis in NZ etc. I am challenging this as there is a more important need of funding for more critical issues in New Zealand. The lions tour will consist of the following matches: Money, money, money! The Lions tour has been a money making pursuit since 1888.The previous tour in 2005 which consisted of 11 matches contributed a wealthy $20.4 million dollars to New Zealand Rugby and an approximate $250M to New Zealand’s economy. Statistics from New Zealand rugby annual report British bring big buck$ In 2015 New Zealand rugby suffered a total overall loss of $463,000. The loss was much more than the central union expected and the organisation had invested a record high amount in the Rugby World Cup year, driven by it's desire to win back to back titles. It also increased the funding allocated for the two national sevens team in preparation for Rio as it was the rst time the sport had featured within the olympics. The income in 2015 rose to 11% however the costs increased to 12% essentially causing a loss. According to the 2016 New Zealand rugby annual reports, it shows that in total they received an overall income of $133,818. Meaning New Zealand has now returned to pro tability after posting annual losses since 2008. With the inclusion of the British Lions tour in 2017, which practically defecates money, and the increase of travellers coming to New Zealand for the tour in comparison to the previous tour on 2005 which " id="pdf-obj-0-32" src="pdf-obj-0-32.jpg">

Money, money, money!

The Lions tour has been a money making pursuit since 1888.The previous tour in 2005 which consisted of 11 matches contributed a wealthy $20.4 million dollars to New Zealand Rugby and an approximate $250M to New Zealand’s economy. Statistics from New Zealand rugby annual report

British bring big buck$

In 2015 New Zealand rugby suffered a total overall loss of

$463,000.

The loss was much more than the central union expected and the organisation had invested a record high amount in the Rugby World Cup year, driven by it's desire to win back to back titles. It also increased the funding allocated for the two national sevens team in preparation for Rio as it was the rst time the sport had featured within the olympics. The income in 2015 rose to 11% however the costs increased to 12% essentially causing a loss. According to the 2016 New Zealand rugby annual reports, it shows that in total they received an overall income of $133,818. Meaning New Zealand has now returned to pro tability after posting annual losses since 2008. With the inclusion of the British Lions tour in 2017, which practically defecates money, and the increase of travellers coming to New Zealand for the tour in comparison to the previous tour on 2005 which

contributed $20.4M , New Zealand rugby can expect a much greater income.

More than just a game

There's no escaping the surge of interest in the British and Irish Lions' presence on New Zealand's sporting landscape this month. New Zealand cities prepare not only for the dollars but the excitement of another Lions tour. In Whangarei 90% of the 20,000 tickets were sold and accommodation on the night was already sold out. The Lions had not played in Whangarei since 1993 so the expectation is that this tour will replicate the previous tour in 2005 which was a complete and utter success! The event creates excitement and vibrancy throughout the community and the local's bene t out of it, not nancially but that feel- good factor. Although the previous Lions tour did not have a game played in Whangarei, they found that it still brought a lot of tourists through their town and some of the fans even brought their friends and family back in the next 18 months post to the Lions tour in 2005. Rotorua's Maori cultural and geothermal centre Te Puia also prepares for a "better than normal mid-winter ush of business" leading up to the Lions vs Maori All Blacks match on June 2017. The chief executive of Te Puia, Tim Cossar says that they will notice a signi cant bene t and suggests that others will as well. The Lions tour is one of the biggest events to ever be held in New Zealand! And it will be more than just a game, it will be good business for various businesses all around New Zealand. Tourism in New Zealand is a much bigger industry than it was in 2005, so essentially New Zealand has more to offer in this area and this will ultimately attract more people and will bring these tourists back to New Zealand in the future. It is much more than just a game, New Zealand will showcase their attractions, they will enhance attractions around New Zealand and prepare well for visitors into New Zealand throughout this period of time to ensure a positive time for tourists in New Zealand so that they will be sure to visit again. It is important to New Zealand to ensure that tourists have a good time so when they re ect on their visit to New Zealand they can say that New Zealand is a great country. The Lions tour is an opportunity to showcase New Zealand as a country and to impress visitors so they are inclined to return and visit New Zealand again. Hence the $3M the government had contributed in preparation for this event.

Rugby Festival

The launch of a Rugby festival to run alongside the Lions tour is aimed to provide activities for fans and a chance for communities and fans to enjoy the series which is a unique occasion to enjoy and celebrate rugby and reinforce our ability to host major events and showcase New Zealand to the world. The economic bene ts to New Zealand when the British & Irish Lions last toured here in 2005 were considerable. Ticket sales totalled 355,000 and there were

over 431,000 international visitor bed nights. There was also an estimated local television audience of over 3.5 million for the three tests. Rugby 2017 Festival will be a nationwide celebration that showcases our culture and aims to include as many New Zealanders as possible to be involved in providing our own unique kiwi hospitality to international visitors. To help enhance the fan experience there will be a fan zone on Queens Wharf in Auckland to coincide with the test matches, with live match screenings, performances, exhibitions, food and beverage showcases. Some of the other host cities will also have their own fan zones. The Rugby Festival is to ensure New Zealand is perceived to be a beautiful country. The investment of $3M from the government shows that we want to showcase the best of what New Zealand has to offer, so this money is provided to enhance and better prepare our cities and their attractions.

Drinking culture is hard-wired into rugby

There is no questioning that the drinking culture is hugely active within the rugby community. With sponsors like Steinlager that are the main commercial partners for the New Zealand Rugby organisation it is dif cult to deny that the drinking culture is hard-wired into rugby in New Zealand. With an expected 35,000 travellers to arrive in New Zealand for the Lions tour, New Zealand prepares our cities for the massive in ux of people in their bars and pubs. New Zealand bars and pubs import International beer from Britain and Ireland to cater for the fans. They are having pop up bars and beverage showcases in the fan zones. There will be alcoholic beverages available at all matches for fans to buy. It is highly evident that drinking is hugely active within the rugby communities and fan groups. Statistics show that throughout the time of major events there are more incidents of altercations with people under the in uence of alcohol showing that the fact alcohol is heavily involved with events like this it is potentially detrimental. This does not go to say that drinking is a bad thing and it does not permit the assumption that everyone who plays or watches rugby consumes alcohol. Essentially, it can grow businesses, allow people to have a fun time but it can also be potentially harmful in the long run.

smALL BLACKS

The department of internal affairs have launched a new All Black designed birth certi cate. At the cost of $35 you or your child could get their very own decorative birth certi cate. The department of internal affairs believe that this would be a great way for New Zealanders to show their support for the All Blacks. As if the fact that Rugby is New Zealand's national sport is quite enough. The assumption that all Kiwi's love rugby is false. According to Auckland university associate professor Toni Bruce whom researched whether all New Zealander's actually love rugby found that a vast majority of New Zealander's are not interested in rugby

AT ALL! Having this All Black themed birth certi cate may be potentially detrimental to a child as they are being born into this culture that they must be in support of or involved in rugby in New Zealand. Children may not feel that they can easily express themselves and may feel obliged to be supportive of rugby as this birth certi cate is essentially apart of their identity.

Lions may not be back despite huge following

The tour brings a bout of life, revenue and healthy competition to New Zealand every twelve years, but if Jones' (Lions head coach) comments hold any weight, the Lions won’t be back in 12 years' time. Jones' worries are for player

welfare and he demands a change from New Zealand Rugby authorities to allow more time to prepare when they reach New Zealand. Majority of these players come off a heavy season with their club teams back home and to be thrown in the deep end and be expected to perform well is completely unrealistic for the majority of the players. Jones demands a shift so his players can return to New Zealand in the coming years in prime condition so they can dominate and essentially beat the All Blacks. It will bring about more hype as well if the Lions were to return in prime condition because they will be seen as solid competitors for the All Blacks.

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