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CONTENT ANALYSIS
CONCEPT Purchase and sale of goods and services in smaller quantities for the
purpose of making it available directly to the ultimate consumers is
known as retail trade.
CURRICULAR OBJECTIVE To understand the concept of retail trade through story, general
Prepare notes.
PRE-REQUISITES Students should have knowledge about trade and its classifications.
Story telling
Group discussion
General discussion
Role play
REFERENCE SCERT BUSINESS STUDIES TEXT BOOK, KGC NAIR BUSINESS STUDIES TEXTBOOK
“Long ago there lived a king named ADIKIRAN. He was so honest and wise in his
beliefs and actions that his rule was considered as golden era as he did very
much for the good of people in his kingdom without any discrimination.
He set up trade within his kingdom, which provided others of the country
to exchange goods without any extra charges being levied as the trade was
meant for the development and enrichment of the people of that kingdom.
He encouraged the local people who were vigilant enough to be engaged students listen carefully.
in trade and act as link, which would facilitate exchange of goods within
the traders and the local people in the market. his basic idea was that trade
can only be expanded with the help of link between traders who would
purchase goods in bulk quantity from the other traders and make it
of goods within the country making his kingdom self sufficient and a heavenly
internal trade, and wholesale trade and understand the interrelationship between
What is trade?
Trade refers to the buying and
selling of goods and services with the objective of earning profit.
What kind of trade did king adikiran try to establish? Internal trade
What are the characteristics of such kind of trade? No import and custom duty,
domestic production and consumption
What Was king’s idea behind conducting trade? To establish link between traders
who would purchase goods in bulk quantity and sale it to local people.
What are the two types of internal trade? Wholesale and retail trade.
Which type of trade has direct link between customers? Retail trade
RETAIL TRADE
Of goods from the manufacturers of steel from Bombay, states that it is due to the
help of retailers all over India that they are able to supply their goods and arrange
for proper storage ,collect market information and are able to promote their products
Ramu states that retailers provide him with many services. what are they? Supply goods, arrange for
proper storage, collect market information, promote products etc.
Based on the above discussion teacher enables the students to realize that;
Purchase and sale of goods in relatively small quantities to the ultimate consumers
Promotional activities.
Teacher initiates group activity by distributing activity sheet to each group and
Steel items has got some retailing outlets at DELHI, Punjab and jaipur. Rajesh
whom purchased tons of iron rods from him and facilitates its distribution to
Other traders. He also makes sure that other traders like subhash, vinod and
ajay provide various other useful services and operates on small scale and
Based on the above discussion and activity teacher enables the students to realize
that:
Retailers act as an important link between the producers and final consumers in
Teacher conducts a role-play relating to retail trade by selecting four students from
Based on the above role-play and discussion teacher helps the students to identify that
Retailers represent the final and important stage in the distribution where goods are
the manufacturers and consumers in a blank form and asks them to fill in
FOLLOW UP ACTIVITY
Teacher asks the students to visit a nearby retailing store and collect information
regarding their operations and contacts with wholesalers and manufacturer and
prepare notes.