Book Dealers

World
National Association of Book Entrepreneurs
Vol. 39 No. 1 Winter 2018

IN THIS ISSUE
How To Use Marketing
Channels To Drive Book Sales
by Joseph C Kunz, Jr

How to Create a Synopsis

That Hooks Readers
by Susan Violante

Seven Really Truly Unique

Ways to Sell More Books
by Catherine Franz

Book Marketing and

Book Promotion Tips
by Melissa Henderson

Authors: How to Effectively

Use YouTube to Market Your
Books And Position
Your Expertise
by Kathleen Gage

Nancy Newman, author of the Pinnacle Award winning book, “Raising Passionate Readers: 5 Easy
Steps to Success in School and Life.” Read about Nancy and her fascinating book on page 3.
 From BOOK
DEALERS
The WORLD
ISSN 1098-8521

Editor’s Our 38th Year

Desk NABE
P.O. Box 606
Cottage Grove, OR 97424
541-942-7455
Dear Friends,
E-Mail
BookDealersWorld@
The new year is upon us, filled with hope, new dreams and exciting ad- bookmarketingprofits.com
ventures that will be coming our way. As we make our resolutions to
improve our lives, let us remember that a little help, compassion and Web Site
caring goes a long way to improving our lives and the lives of those BookMarketingProfits.com
around us. Grab at least one good book a month and make reading a
part of each day. Executive Director
Al Galasso
This issue of BDW spotlights our Fall Pinnacle Book Achievement Award
Associate Director
Winners, honoring many of our great members and their fine books.
Ingrid Crawford
Check out pages 22-23 for a list of the award winning books. Each
year the topics get even more interesting and we learn so much about
the world around us. Check out some of our wonderful entries and au-
thors today.

In this issue of BDW, Kathleen Gage tells authors How to Effectively

Use You Tube To Market Their Books and Position Their Expertise,
Melissa Henderson reveals Book Marketing and Promotion Tips, Cathe-
rine Franz unveils Seven Really Unique Ways To Sell More Books, Susan
Violante shows How To Create a Synopsis That Hooks Readers, Joseph
C. Kunz, Jr. lets you know How To Use Marketing Channels To Drive
National Association Of
Book Sales and we feature a Publisher Profile on Nancy Newman, au-
thor of “Raising Passionate Readers.” Book Entrepreneurs

If you have not joined NABE yet, you can sign up on page 17 and check
out the many money saving benefits, including Pinnacle Book Award
eligibility. Don’t forget to display your book in our 2018 NABE Book
Showcase Exhibits and take a look at our popular New Super Book
Marketing Deal, which saves you over a thousand dollars on
some of our best marketing vehicles.
Hope the rest of the winter is mild and looking forward to an early
spring. Enjoy good friends, fun activities and of course, a good book.
Al Galasso, NABE
.
BOOK DEALERS WORLD
Copyright 2018. Al Galasso.
All Rights Reserved.
Published three times a year in mid January,
mid-May and mid September by NABE, PO
Box 606, Cottage Grove, OR 97424. One
year subscription for non-NABE members:
U.S. $50.00, Canada $55.00, Foreign $70.00.
BDW will not knowingly accept fraudulent or
objectionable advertising. Articles in BDW
may not be reproduced in whole or in part
without the express written permission of the
publisher.

2

PUBLISHER’S
PROFILE
Nancy Newman
Author of
“Raising Passionate Readers:
5 Easy Steps to Success
In School and in Life”
Nancy Newman is an author,
teacher, parenting educator,
and literacy consultant. She has
presented workshops on
enhancing children’s language
development and literacy to
diverse groups of parents and
educators at schools, libraries,
and educational conferences in
the New York tri-state area for
more than twenty years
Newman’s latest book is
Raising Passionate Readers: 5
Easy Steps to Success in
School and Life from Tribeca
View Press. It is a 2017
Pinnacle Book Achievement
Winner in the category of
Parenting and Family. Her first
novel, Disturbing the Peace,
was published by HarperCollins
in 2002.
Newman's effective approach
to raising readers grew out of
her firsthand experience as an
English teacher in New York
schools where many of her
students had an aversion to
reading. Determined to find a
way to support struggling
students, she helped to
establish an alternate program
for students who were at risk.
Nancy Newman
She developed a very success-
ful classroom method that
strengthened students’ lang-
uage skills, re-ignited their
appetite for books and reading,
and motivated them to engage
in classwork.
When she became a mother,
Newman adapted her teaching
strategies for home use to
protect her children from
developing reading difficulties
and to share her enjoyment of
reading. Because she knew that
language skills start to develop
in infancy, she developed
simple, enjoyable ways to
increase her children’s ability to
listen and talk, read and write in
the course of everyday routines.
When all three children—two of
whom are dyslexic—became
skilled, voracious readers and
exceptional students, school
administrators asked Nancy to
share her method with the
school community.
In 1995, after incorporating
scientific research on the brain
and the reading process into her
method, she began presenting
workshops on the simple steps
adults can take to enhance
children’s language develop-
ment from birth through the
grades. Known for her ability to
convey complex scientific ideas
to diverse audiences, wise in-
sights, and practical advice,
Newman has inspired thou-
sands of parents and educators
in a wide variety of settings.
She lives in New York City with
her family.
Here are some comments on
her latest book, “Newman’s
passion for and experience with
her subject is conveyed in a
practical, parent friendly pac-
kage. Recommended!” Jen
Robinson’s Book Page. “A fine
and unusually accessible book.
I recommend this book to all
teachers and parents.” Hudson
Valley News.
For more information on Nancy
Newman and her book “Raising
Passionate Readers,” visit her
friendly, informative website at
www.nancynewman.com
$10.00
Discount Coupon
Combo Ad
Package
On a Publishers Preview Ad
in BDW Plus the Hot Books
To Promote Feature on our
website for a Full Year.
Just Sign Up By April 15th
2018, include this coupon
and take $10.00 off your
Combo Package
3
Target Your Book or Product to Thousands of Bookstores,
Libraries, Mail Order Firms, Online Catalogs, Educational
Buyers and more at the NABE Book Showcase Exhibits
• Save 90% on Trade Show Costs • Attractive Face Our Display
• Professional Sales Staff • Follow Up Leads Mailed to You
Here's Your Opportunity to give your book,
audio/video tape or other product exposure to the
book market, library field, mail order arena, media
outlets, and internet book buyers at a cost you can
afford. The average trade show booth now rents for
$1800 and up. That doesn't include tables, carpeting,
lighting, union labor, drayage service, book racks,
airfare, shipping, car expenses, meals, hotel bills, etc.
You could spend more than $3500 on just one exhibit
alone. By becoming a part of the NABE Book Show-
case Exhibits, you can have your books on display
for less than 10% of what it would cost to exhibit your
books yourself.
Our NABE BOOK SHOWCASE EXHIBITS are
different from any exhibiting service. Your book
is displayed face-out within a special subject
category, such as Health, Cooking, Children's
Interest, etc. Only 50 to 100 books are dis-
played in each show so your book is not
buried amidst thousands of titles. Then, a
professional sales staff, full of enthusiasm and
warmth, who also speak Spanish and French,
greet potential buyers. We take time to get to
know you and your book. We pass out your
flyers and send you the names of all the buy-
ers who visited us so you can follow up on
potential orders.
Our NABE BOOK SHOWCASE EXHIBITS are bright,
well-decorated, and colorful. We offer drawings, free
gifts and giveaways to increase booth traffic. A few
years ago, a publisher who had placed her book in 3
different combined exhibits in the same show, told us
that after visiting the other two places, she couldn't
believe all the buyers and the activity that was taking
place at the NABE Booth. Authors are encouraged to
make an appearance at shows if they wish. Even if
you cannot attend any of the shows, you can be
assured your book will be shown to all potential
buyers. We are unlike any exhibiting service you
have ever used. This is our 38th successful year of
showcasing books, experience you can count on!
gggg
Oregon Library Assn Show
Eugene, Oregon
April 17-20th 2018
Reach public and academic libraries from all over
Oregon in this popular annual event. Expose your
book not only to librarians but to hundreds of potential
buyers who will see your book for the first time and
then wish to purchase it for themselves or as a gift.
gggg
Pacific NW Booksellers Show
Tacoma, Washington
Sept. 28-30th 2018
Reach thousands of book stores, book distributors,
wholesalers, libraries, young adult bookstores, and a
wide range of book buyers from all over Oregon, Wash-
ington, Idaho and Northern California. Many of these
booksellers are seeking independently published titles
on a variety of different topics including children's
books, fiction, non-fiction, how-to, self-help and much
more.This show gets bigger every year.
gggg
California Book Trade Show
Oakland, California
October 3-5th 2018
This energetic book show draws booksellers from
areas with the highest per-capita book sales in the
country. Bookstore owners, large chain stores, major
book distributors, and more will be attending from all
over California, and Nevada as well. These stores are
looking for new titles and authors and will help promote
your title to their buyers. Make certain your book is
displayed to this great audience!
gggg
California Library Assn. Show
Santa Clara, California
November 8-11th 2018
Showcase your books, audios, videos and more in one
of the largest library market shows of the year. You
can sell direct to libraries and pocket more profits. Or,
you can help your distributor sell more books with this
exposure to librarians from all over the Golden State.
4
Here's What You Receive at
the N.A.B.E. BOOK
SHOWCASE EXHIBITS....
g YOUR BOOK will be displayed face-
out in its own special category section
with a friendly, professional Tri-Lingual
(Spanish, French & English) Sales Staff
attending. We also showcase CDs, and
DVD’s. You do not have to attend any
show unless you wish to.
g YOUR BOOK will be featured in our
NABE BOOK SHOWCASE CATALOG,
which will be passed out free to buyers
at each show with your web site info.
g 25 of YOUR BOOK PROMOTION FLY-
ERS will be placed beside your book.
When a buyer expresses interest in your
title, a flyer will be handed out. If addition-
al flyers are needed, they will be xeroxed
at the show.
What Past Exhibitors Have
Said About Our Service:
SHOWCASE
“Thanks for putting me in touch with the distribu-
tor you spoke with at the show. We have a deal EXHIBIT FEES
to put copies of the novels in two Portland Cost- NABE Members
co Warehouse stores, and in the Eugene Costco.
I'll do a book signing in all three stores. If that
goes well, and I'm confident that it will, there is a One Book in 1 Exhibit:
great opportunity to expand into other Costco $98.00
stores, Wal-Mart and the big box book stores. It One Book in 2 Exhibits
looks like the book show exposure paid off.
Rod Collins
$185.00
One Book in 3 Exhibits
“You and Ingrid did a superb NABE job at the $255.00
California Library Association Trade Show. We Additional Titles in any Exhibit:
appreciated how well you displayed "Grandpa Only $80.00 each
Grouper, The Fish With Glasses' and steered
children¹s book buyers to us. Thank you. Grand-
pa Grouper sold out! It pays to join NABE and ---------------------------------------
I highly recommend participating in your trade ***SPECIAL***
show program." Don Arends
One Book in All Four Exhibits
$330.00
"I just received a call from a gift store in California,
whose owner told me that she saw our book at ---------------------------------------
the NABE Book Showcase Exhibit. She proceed- Non-Members
ed to order every book and label in our line. This
$175.00 per book per show
one account certainly paid for our exhibit fee,
and we expect much repeat business.”
Cheryl Long, Culinary Arts, Ltd.

g Once you sign up, you'll receive the "We consider your showing of our books at the
NABE Book Showcase to be a success. So far,
Free Report: How to Get The Max From we've received five solid wholesale contracts To Get Your Book Into the
A Show. It gives you tips on how to de- and are in the process of securing some large NABE Showcase Exhibits
sign order-pulling flyers and what to put orders.” M. Waters, Mutual Press
on them, ways to attract more customers, "Al, thanks for the leads from the last trade show. P Fill out the Showcase Order
best follow-up methods, and much more. The first five I contacted remembered my book
and also taking the flyer you handed out. Four
Form below. Print or type legibly.
g A SPECIAL PARTICIPANT PACK- out of five already ordered for their libraries. You Include your remittance by check,
did a great job representing my book. I am very money order or credit card.
AGE will be e-mailed to you, approximate- pleased with your service." Joan Shih
ly 2 weeks after the Showcase, P For each Showcase that you
containing the list of buyers for follow up. participate in: Send One copy
They will be sent both in Adobe Reader of your Book plus 25 Flyers.
PDF Format as well as in Ascii Text so Special Hot Books (We need a fresh book for each
they can be imported into any database. exhibit). If your book isn't ready
Prime Feature Section
Plus, you will receive a Show Report. If
At Calif. Book Show & now, you can ship it later, but
you prefer, the names & report can be
California Library Show please sign up as soon as possi-
sent by regular mail.
Only $50.00 add. per show ble because of limited space in
EXTRA BONUS Limited Amount of space the exhibits. Flyers can also be
When You Sign Up For sent after you sign up.
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Success Secrets of NABE P.O.Box 606 Cottage Grove, OR 97424
Self-Publishers CD ____ Reserve a space for ______book(s) in the □ Place book in Hot Books at
Learn master marketing tips International School Library Show Oregon Library Show Cal. Book Show. Add. $50.00
and the Inside Secrets of sell- Pacific NW Book Show California Book Show □ Place book in Hot Books at
ing more books at the trade All Four Showcases for $330.00 for NABE Members. California Library Show Add. $50.00
shows, in mail order, through
special markets, with publicity ____ Enclosed find my check or money order in the total amount of $_______ as payment in full.
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pate in our Showcase Exhibits.

5
How To Use Marketing
Channels To Drive Book Sales
by Joseph C Kunz, Jr
Understanding how online and of-
fline marketing channels can work
together is essential for your book's
financial success. These channels, if
consistently used together, can help
you as an author achieve a sustain-
able competitive advantage. It will
also help your book build a continu-
ous stream of income.
Here is a short discussion and expla-
nation about book marketing chan-
nels, and how they can help you
become a more successful author:
What Is A "Marketing Channel"?
Here is the quick explanation: A mar-
keting channel simply refers to the
places where you can interact with
your audience. Each of these places,
or channels, allows you to show your
audience that you have a love for,
and expertise in, your particular mi-
cro-niche. These channels also give
you and your audience a direct way
to listen to each other, and share
information. This listening and shar-
ing process is how meaningful, long-
lasting, and profitable relationships
are built between you and your audi-
ence.
How Is A "Marketing Channel"
Different From A "Sales Channel"?
Here is the quick explanation: A
sales channel simply refers to the
way your books are brought to, and
sold to, the book buyers, or the end
consumers. These channels include
online bookstores, brick-and-mortar
book stores, book distributors,
wholesalers, and so on. These are
typically called indirect sales chan-
nels. But if you are selling your book
directly from your home or office,
you are also part of the sales chan-
nel. This would be called a direct
sales channel.
2. Offline Marketing Channels
Offline channels can also directly
affect your online marketing and
sales. This includes all of your mar-
keting efforts that are not done on-
line. Some of the more obvious
examples are using direct mail post-
cards and newsletters to keep your
customers informed about new infor-
mation that you believe they would
benefit from. Another is sending
Joseph C. Kunz Jr. your clients and customers reminder
notices, or birthday cards, for exam-
There are two major ways to look at ple. And also calling them on the
the different categories of marketing telephone, or texting them a mes-
channels available to book market- sage.
ers. These are 1. online marketing
channels, and 2. offline marketing For example, if you are an accoun-
channels. tant, you can ask your clients to
share one of your online articles with
1. Online Marketing Channels their online audience. Or send your
past clients a reminder notice about
The Online Marketing Channels the upcoming tax season deadlines.
You Control If you are a chef at a gourmet food
market, for example, you can chat
What online methods, or outlets, are with your customers face-to-face
you going to use to talk to your audi- about food; give cooking lessons in
ence? And show them you have your kitchen; give out free recipes,
something to say? This could, and etc.
should, involve your blog, article mar-
keting, guest posting, podcasting, There are an endless number of of-
making videos, using Facebook, fline ways to market to your audi-
Twitter, LinkedIn, etc. All of these ence. It doesn't matter what
channels would become part of your profession you are in. It just takes
social media marketing efforts, also some creative thinking, and a desire
known as your author platform. to share information, to find new and
fun ways to build and connect with
The Online Marketing Channels You your audience.
Don't Control
Conclusion
Other online marketing channels in-
clude those that you don't have di- You should now realize that utilizing
rect control over. Such as blogs and online and offline channels together
websites that share or repost your can create an extremely powerful
blog posts. This also includes re- and profitable way to market your
views of your book that are written books. By combining each, you will
and posted on other blogs. Or other be creating a marketing program
bloggers that quote you or your book that will build strength and momen-
in their own blog posts. Or they tum that will continue to help you
share your infographics, or slide- consistently sell books over the
share decks, or videos, etc. long-term.
6
 Reach Thousands of Book Buyers
In the Publishers Preview Section of Book Dealers World and the
HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE
A Two For One Special Marketing Opportunity
Book Dealers World
Publishers Preview
You receive a 1/3 page display unit, completely de-
signed by us with your book cover photo, a 70-word
description of your book, retail price, wholesale, drop-
ship and sample costs, plus your company name,
address and phone number. This ad will appear in the
Summer 2018 edition of BOOK DEALERS WORLD,
which will be seen by 5000 or more prospects each
month.
Buyers From All Over The
United States, Canada and the World
Will See Your Book
The PUBLISHERS PREVIEW section is designed for
ease of use. Internet firms and mail order companies
can request additional sales information or order direct-
ly from you. We even forward any inquiries we receive
here at N.A.B.E. to you at no additional charge.
Save Yourself Time and Money!
If you rented e-mail lists of potential prospects it would
cost you up to a thousand dollars to reach these top
prospects not to mention all the time and work in-
volved in securing the right lists. We do everything for
you in one easy operation. 2016 marks our 36th year
of publishing.
Remember That Even One Contact Made
Through This Offer Could Result In
Thousands of Dollars of Sales
For Your Book!
NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM
NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424
___Please sign me up for the next PUBLISHERS PREVIEW and
the Hot Books To Promote Feature on the web. I've enclosed my
remittance plus my book, (and a JPEG of the cover by e-mail) plus a
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___Please charge my Visa, MC Number or American Express.
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Hot Books To Promote
Feature Page
This Special Web Page will be featured on our
Web Site, promoted in quarterly e-mails to
bookstores, libraries and a wide variety of
Internet Book Buyers, and advertised in our
bi-monthly Marketsmart Newsletter.
As a Publisher, here’s what you will get:
1. A 70-word Description of Your Book
2. A Color Cover Photo of Your Book
3. A Direct Link to Your Own Web Page
or Web Site.
4. One Complete Year on Hot Books
20,000 to 25,000 visitors come to our Web
Site each month. 4000 copies of our popular
newsletter Marketsmart are e-mailed each
issue and more than 1000 e-mails will be sent
to book buyers.
Get This Complete Promotion
Package a $275.00 value for just
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Publishers Preview Ad in BDW plus
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Non-Members:
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BookTitle_________________________________
________________________________________
Retail Price:_________ Sample Price:__________
Please include a 70-word description of
your book on a separate page. If you want
us to write the copy, send your book &
sales info.
Final Deadline: April 22, 2018
See Next Page For Publishers Preview
7
 Carlos B Gil, XLibris, 6015 NE 205th Street, Kenmore, WA 98028
Phone: 206-714-4955 E-Mail: sinsalcbg@gmail.com
Web: http://diversitycentral.com/diversity_store/books.php
Discover what it’s like to immigrate to the United States from one
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Diamante Lavendar Written Dreams Publishing

PO Box 8213 Green Bay, WI 54308
E-Mail: diamantelavendar@yahoo.com
Web: http://www.diamantelavendar.com

A winner of five awards for Poetry and Religious/Spiritual Poetry! Re-

viewed as "beautiful, touching, empowering" and "insight into the emo-
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Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company

919 Sonora Ct. San Dimas, CA 91773-1488
Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com
Web Site: http://www.gowiththeflowstory.com

One of the most difficult things for people to realize is that we as human beings are more
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8
 Robert E. Arnold, MD Windsaloft
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Phone 502-239-8139 E-Mail: windsaloft@hughes.net

The only book ever published concerning Lincoln's assassi-

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Sheri S. Levy Barking Rain Press 51 Heron Walk Okatie, SC 29909

E-Mail: eightpawswriting@yahoo.com Web: http://www.sherislevy.com

Levy is on sure ground in this enjoyable page-turner for young adults.

Readers see the world through the eyes of Trina Ryan, a freckle-faced
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Trina learns some of life's most important lessons: People are not
always what they seem, growing-up involves tough choices, and a first
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Peter J. Canavan Union Square Publishing NYC

512 Northampton Street, Kingston, PA 18704
Phone: 570-288-3536 E-Mail: pete@petecanavan.com
Web Site: http://GuidetoCollegeSafety.com

This proactive guide makes students aware of the multitude of unseen risks they
may confront in the course of their years in higher education. Information about
online concerns include identity theft, social media privacy, cell phone safety,
phishing, viruses, malware and cyber-security. Offline concerns include bullying,
hazing, active shooters, alcohol & drugs, travel safety, safe dating, dorm room
security, and even physical self-defense techniques are all covered.

Retail: $16.95, Sample: $16.95 ppd.

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9
 Ana Weber Balboa Press PO Box 5239 Irvine CA 92612
E-Mail: ana@anaweberdoxa.com Web: http://www.anaweberdoxa.com

The DOXA METHOD is a success formula providing profound and effective tools and principles.
With THE DOXA Method companies flourished and reached tremendous success and growth,
influencing leadership and overall management. THE DOXA method is built on 4 steps: D FOR
DESIRE O FOR OUTSTANDING X - X OUT THE IMPOSSIBLE A - ALLOW YOU TO BE YOU. It is
empowering organizations and individuals to activate and live in the 3 time zones and flow
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DOXA METHOD is also teaching us how to build a dialogue with our minds- ask questions-the
choices we take are the answers to these questions. Ultimately THE DOXA METHOD is helping
us reduce anxiety disorders and feel liberated, feel time instead of fill time and take the
driver's seat in our life vehicle.

Price: $14.97 Sample: $14.97 ppd.

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Carole P Roman, Red Feather Publishing

1211 Stewart Avenue Suite 104, Bethpage, NY 11714
(516) 375-9550
E-Mail: cnbbook@gmail.com
Web: http://www.caroleproman.com

Join Carole P. Roman and travel through time to visit the most interesting
civilizations throughout history in the first four books of her new series. Learn
what kind of food you might eat in Ancient Greece, the type of clothing you
might wear what your name could be, and what children in the olden days did
for fun. If You Were Me and Lived in...does for history what her other award-
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Yingtien Andy Shih, 24108 Rothbury Drive Moreno Valley, CA 92553

Phone: 951-653-7797 E-Mail: andyshih@gmx.com

My book includes hundreds of Chinese and Western quotations and

proverbs, which are witty, inspiring, or humorous. As the Talmud
says,”A quotation at the right moment is like bread to the famished”.
As R. W. Emerson says, “By necessity, by proclivity, and by delight, we
all quote.” As B. Disraeli says, “The wisdom of the wise and the
experience of the ages are perpetuated by quotations.”

Retail: $16.95 Sample: $16.95 ppd.

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10
 Roe DePinto Outskirts Press 140 Waterford Circle, Rancho Mirage, CA 92270
Phone: 914-879-1626 E-Mail: doctaroe@aol.com
Web: http://www.outskirtspress.com/zealyandwhubbanewlife

Zealy and Whubba embark on a day of fun while Daddy seal teaches Zealy to
fish. Whubba practices with Zealy until she gets it and they make a tremendous
catch. They all enjoy a wonderful picnic and Zealy learns her life lesson of
catching fish which is their life source to survive. Zealy and Whubba share the
catch with her family and the two characters grow closer and closer in loving
and caring for one another. The unlikeliest of friends are our little ambassadors
of peace, teaching children the importance of loving and protecting one
another in family and friendships even with our foes.

Retail: $24.95, Sample: $24.95 ppd

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David E. Watson 17 Lander Street Lynn, MA 01902

Phone: 978-387-2876 E-Mail: lithx@netzero.net
Web Site: http://www.TheCoalBin.com

A scenic New England setting is the location where a psychotic, greedy man
kills his wife and in-laws to inherit their wealth and beautiful brick mansion
located on the coast of Beverly Harbor, Massachusetts. He was a suspect,
but was cleared. As he spoiled himself with luxuries, things started
happening to him that he had no control over. Was it his own psychosis
haunting him or was it something else? (Book Cover photo is Baker's Island,
Salem Harbor.)

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wholesale quantity discounts.

Margo Lee Williams BackInTyme Publishing Inc

14612 Edelmar Drive Silver Spring, MD 20906
Phone: 301-742-1350 E-Mail: margolw@gmail.com
Web: http://mlwilliams.backintyme.biz

“From Hill Town to Strieby” is Williams’ second book. In it, she provides extensive
research documentation on the Reconstruction-era North Carolina community
of Hill Town (later called Strieby) and the American Missionary Association
affiliated church and school led by former slave, poet, minister, and educator,
the Rev. Islay Walden. Also included is information on the designation of the
Strieby Church, School, and Cemetery property as a Randolph County Cultural
Heritage Site.

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11
 Carole P
Roman, Red Feather Publishing
1211 Stewart Avenue Suite 104, Bethpage, NY 11714 (516) 375-9550
E-Mail: cnbbook@gmail.com Web: http://www.caroleproman.com

You’ll never guess what crazy dish the ancient Incan kings ate. But you can read
all about it, and more, in If You Were Me and Lived in…Peru, the latest book in
Carole P. Roman’s fun travel series for kids. An exciting introduction to world
cultures written for young readers ages three through eight, this new expedition
takes kids to South America and gives them a colorful glimpse into what living
in Peru is like. Highlighting a myriad of topics, including language, cuisine,
climate, and history, this book teaches kids about diversity while also revealing
to them the important truth that we are all connected.

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Carole P Roman, Red Feather Publishing

1211 Stewart Avenue Suite 104, Bethpage, NY 11714
(516) 375-9550
E-Mail: cnbbook@gmail.com
Web: http://www.caroleproman.com

It all begins with homework trouble and an invitation to a sleepover that she doesn’t
want to go to. Would you want to go to a sleepover in a creepy house? Rather than
dealing with her problems, Susannah stuffs them into her backpack. But how much
can a backpack take? Will she be able to confront her worries before the backpack
bursts? Or will she just continue to hide them away? Join Susannah and her friends
in this story sure to charm busy young readers everywhere.

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Ron Parham Pen-L Publishing 4620 29th Avenue NE Tacoma, WA 98422

Phone 951-434-4621 E-Mail: rwparham44@aol.com
Web Site: http://www.ronparham.com

Hard-drinking maverick private investigator Jake Delgado is finally getting his life in order
with his new partner, Amos Stillwater. But his comfortable life is about to be turned upside
down when he receives news that his older brother has been found living in Tijuana and is in
trouble. Jake is lured down to Tijuana to find him, not knowing that a killer for the Tijuana
drug cartel is waiting for him to avenge the death of his brother, whom Jake killed two years
earlier. Jake is drawn into the underbelly of Tijuana and, along with his partner and a few
friends, fights for his life against the cartel's main hit man, known as El Matador(the killer).
It takes every last ounce of Jake's strength and courage to march into the hell of Baja
California, knowing that he may never walk back out alive.

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12
 Giselle J Robin, Xlibris, 2-2A Pointon St.
Aldinga Beach, South Australia 5173
E-Mail: gisellerobin22@gmail.com
Web Site: http://www.engagingreading.com

This story is a strong voice of a woman who faced many challenges:

growing up in WW II in Germany; a successful manager of large
projects in the government; a young wife of a Hungarian; emigration
to Australia and starting the first organic winery in Australia. Lost
dreams and heartbreaks led to the onset of bipolar. Her recovery
gives other sufferers hope and inspires some to write their own story.

Retail: $29.95 Au
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Diamante Lavendar D&L Productions

PO Box 8213 Green Bay, WI 54308
Phone: 920-288-9929
E-Mail: diamantelavendar@yahoo.com
Web: http://www.diamantelavendar.com

A winner of six awards for Inspirational Fiction! Based on a true story. A book to
inspire, to bring hope and healing. Written from a Christian perspective, Break-
ing The Silence addresses issues such as abuse, loss, grief, depression, anxiety
and healing. Reviewed as "an amazing story of hope" and "moving, brilliant and
inspiring". Breaking The Silence speaks of jumping the hurdles in life no matter
how big they may be and of seeking and finding your destiny.

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Helena P Schrader Wheatmark

2030 E Speedway Blvd #106 Tucson, AZ 85719
E-Mail: helena_schrader@yahoo.com Web: http://crusaderkingdoms.com

The Lionheart captured Cyprus in six weeks and sold it to the Knights
Templar, but the Cypriots drove the Templars out. Now Aimery de
Lusignan is determined to win it back -- with the help of a Byzantine
princess and his squire: John d’Ibelin. John, son of the legendary
Balian, will one day defy the most powerful monarch on earth, but first
he must survive his apprenticeship to Lusignan….

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13
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15
 Market Your Books and Products
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16
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17
How to Create a Synopsis Join Susan as she gets to know
That Hooks Readers her father, and finds herself with-
by Susan Violante in the family she thought she
knew."
When people pick up your book 1. Make it Short: It is 114 words
they want to know is what it is and states all topics within the
about. This is why books have a stories.
synopsis or description on the
back cover. But if the text fea- Susan Violante 2. Make it Relevant: It states
tured on the back cover doesn't how I was trying to get to know
hook the reader's interest right my father (relevant to all who
away, chances are they won't 3. Make it Credible. Even sci-fi have parents)... even though it
buy the book. needs to sound credible to call is about WWII, currently we are
the interest of a reader. So in war against Terrorists.
make sure that how you de-
After seeing your book cover or scribe your story (no matter the 3. Make it Credible: I state that
hearing your book title, the first genre), sounds credible to the the story comes from first-hand
thing readers do is pick up the reader. accounts and there are tapes to
book and flip it over to read the back it up...
back cover, or if they are online, 4. Make its Uniqueness Evident.
they will look for the product What makes your story different 4. Make its Uniqueness Evi-
description, also called a short from other books in that genre? dent: WWII under the Italian
summary or synopsis (about a That is the question to answer in point of View, A child's experi-
paragraph long). Some authors the synopsis. ence.
put only their biographies on
their back covers. Depending To give an example on using the In the end, the best sales per-
on the book, the author's Bio above tips to create a synopsis, son for a book is the author...
might give credibility but not on- below is my book's back and the best sales tool is the
ly will the reader still wonder cover/Amazon Synopsis: book itself!
what the book is about; the au-
thor is also missing out on the "Growing up under WWII Italian Author’s Secrets
Revealed!
best opportunity to hook read- survivors was not easy. For Su-
ers. Below are some tips on san, the hardest part was the Packed with amazing tips
and tricks, to get you un-
writing a synopsis with a hook: feeling of alienation as she des- stuck from writer’s block
perate tried to relate to her par- and to improve your writ-
ing in dozens of little
1. Make it Short. Remember, ents to no avail. Through the ways, there are tips
the possible buyer will not years Susan was able to relate about all aspects of writing, for both fic-
tion and non-fiction authors. For details,
spend more than few seconds with her mother, but her father visit www.dreamstonepublishing.com or
looking at the back cover, so remained an enigma until one send Kim Lambert an e-mail at
kim.lambert@dreamstonepublishing.com
make it sweet, short and to the day he gave her five tapes con-
point. taining his memoirs. Based on
Nino's first tape, Innocent War Place Your Book in the
2. Make it Relevant. Most peo- is a boy's adventure, showing a 2018 NABE BOOK
ple look for stories relevant to child's point of view through the SHOWCASE EXHIBITS
their lives, so it is important to war's hardships, dangers, and
show how the book can relate to tragedies, combined with his Complete Details on
current times on the synopsis. own humor, innocence and Pages 4 and 5
awakening as he grows up.

18

The
Big
Event
FEBRUARY
Feb. 9-12th, 2018: American Library opened. Only one book to sell
Assn. Midwinter Conference, Denver,
CO, 800.545.2433
APRIL
April 10-12 2018: London Book Fair, three places the book can be files on Amazon (amazon). On
London UK. Send an email to:
lbf.helpline@reedexpo.co.uk
April 17-20 2018: Oregon Library
Assn. Show, Eugene, Oregon,
NABE Book Showcase, 541-942-
7455.
MAY
May 21-28 2018: Public Library
Assn Conference, Philadelphia, PA,
800-545-2433
May 30th-June 1st 2018: Book Expo
America, New York, NY 800-840-
5614
SEPTEMBER
Sept. 28-30, 2018: Pacific North-
west Booksellers Show, NABE
Showcase, 541-942-7455.
OCTOBER
October 3-5 2018: California Book
Trade Show, Oakland, California,
NABE Book Showcase, 541-942-
7455.
Seven Really Truly Unique parties. Keep a dozen books,
Ways to Sell More Books protected well for frequent shifts
by Catherine Franz and temperature changes, in-
side your car. Not the trunk.
These marketing tips aren't for
the weak at heart. Use discre- 6. Wear a T-shirt with a copy of
tion and know where the ego the book's cover on the back
and self-promotion boundary and your URL at the bottom and
stands for you. on the front. Or list's Amazon's
URL if you prefer. Get T-shirts
1. Use a fold over business card. for the rest of the family too.
Place your book information in- When the whole family is wear-
side the fold. The title on the ing one in an unusual color the
bottom side of the fold so it is information will always get inqui-
seen first when the card is ries.
right now, no problem. To fill up 7. Create Get a member page
the page, add the book's tag and profile on Amazon and the
line or this book is about para- other online booksellers. Know
graph. On the top of the fold, list and understand member pro-
purchased. Amazon, select help and type in
member profile. Be on Ama-
2. When you are paying your zon's bestseller list. Sell any
bills, slip one of your fold over damaged books in Marketplace
business cards inside. on Amazon.
3. Hand your card out to every- ------------------------------------------
one you have a conversation Catherine Franz is a Marketing &
with. Whether it's the server, a Writing Coach, niches, product de-
desk or grocery store clerk, or velopment, Internet marketing,
anyone else. This isn't boasting, nonfiction writing and training. Ad-
this is marketing. I've done this ditional Articles: abundancecenter
blog: abundance.blogs
on many trips it always in-
creased my mailing list and
sales in big ways. Enter Your
4. When you tell others about
Book in
your topic and they ask for a tip.
Give them two and then tell The 2018
them what chapter they can find
more in. If your card lists sever- Pinnacle Book
al books, circle the book that
continues to give them more tips. Achievement
5. Always carry one of your Awards
books in your hands, cover fac-
ing out, wherever you go. Even
19

Book
Dealers
Diary
The Walking Stick by Kathy Love Cowen,
according to the Kirkus Review, is an
engaging, mystical novel that is part adven-
ture story, part love story, but most of all,
it’s a tribute to the strength of Cherokee
character and culture. The author, whose
own great-grandparents were Cherokee,
delivers a tale that’s rich in imagery and
character development. It also offers im-
pressive details on how to survive in the
wild, although it probably helps to have a
large wolf who can supply you with rabbits.
An abundance of warmly portrayed second-
ary characters gives the story even greater
breadth. For more information, visit
www.KathyLoveCowen.com
Piper Houdini Apprentice of Coney Is-
land by Glenn Herdling is a young adult
novel set in the Roaring Twenties against
the hustling and bustling background of
New York's Coney Island, a time filled with
silent movies, secret speakeasies, and an
unscrupulous Spiritualist movement that is
the unwitting pawn in a plot to bring about
hell on earth. Populated with a cast of
actual historical figures-including Sir Arthur
Conan Doyle, Dion Fortune, and Aleister
Crowley, this spine-tingling tale will appeal
to readers who enjoy urban fantasy and
paranormal historical fiction as much as a
jaunt on the Wonder Wheel. For more info,
visit http://piperhoudini.com
Black Dawn by Brett Diffley is a continua-
tion of the Davenport series, and picks up
where Black Tide left off. In a race against
time, Tom Spears is tracking his wife’s
kidnapper from Washington State, to New
York. He finally catches up with them. A
battle to save her ensues, and it’s there
Tom begins to understand who’s responsi-
ble when he confronts a professional killer
from Tom’s dark and ominous past. For
more info, visit www.brettdiffley.com
A Star Full of Sky by Raven Howell is a
collection of fun poems to inspire and awak-
en curiosity in children about the sky and
the planets. They are packed with warmth
and insight and are sure to stir a child’s
sense of wonder. For more information visit
www.ravenhowell.com
In Next Therapist Please by Laurie Fin-
kelstein, Janie Weiss, blessed with anxi-
ety, depression, and OCD has seen her
fair share of therapists throughout her life.
So many, she doesn’t even refer to them
by name, only by number. Some have
helped her, some have not. But she has
learned from all of them. Grab a cocktail,
make a toast, and enter Janie’s world in
this humorous, heartwarming novel. For
more information and dealer details, visit
www.lauriebethart.com
In Sound Generation by Keren Taylor,
the teen girls of WriteGirl share poems,
stories and songs about their identity and
dreams, relationships and challenges,
midnight phone calls with friends and
international adventures – both real and
imagined – across Los Angeles, the Unit-
ed States, South America, Europe and
more. Many pieces in this anthology are
inspired by music – how melodies and
lyrics connect girls to their lives, and
connect them to the world. For more info,
visit www.writegirl.org
Salt in the Wound and the Courage to
Forgive by Carla Blacker is a personal
and inspiring perspective into the realm
of self healing, soothing Soul discovery
and Divine alignment. It focuses on the
importance of Soul level examination ​
and living authentically. It is a journey of
forgiveness without sacrificing self and a
story of courage that creates a daily
mindset of joy and fulfillment. For more
info, visit www.symmetrylib.com
In its nine tales, China Girl by Ho Lin
documents the collisions between East
and West, the power of myth and the
burden of history, and loves lost and
almost found. The stories in this collec-
tion encompass everything from contem-
porary vignettes about urban life to
fable-like musings on memories and the
art of storytelling. Wide-ranging and play-
ful, China Girl is a journey into today's
Asia as well as an Asia of the imagination.
For more info, visit www.holinauthor.com
Faith in Crisis: How God Shows Up
When You Need Him Most by Jim and
Shirley Carroll is a true story of faith
under fire. When Iraqi forces, led by
Saddam Hussein, invaded the tiny Per-
sian Gulf nation of Kuwait, Jim and Shir-
ley Carroll were missionaries when the
first shots were fired. You'll be inspired
as you read their first-hand account of
the events that took place during the
roughly five months the US Embassy in
Kuwait was under siege. For more info,
visit send e-mail to jcarroll@augusta.edu
The First Song written and illustrated by
Lisa Batch tells the story of a strong and
brave cave girl who transforms a land of
discord into one of harmony through the
universal language of music. Jungle ani-
mals and humans sing together, the first
song ever, uniting them in lasting friend-
ship. For more information, visit
www.lisabatch.com
Drawing From the Inside Out by Barba-
ra Kerwin is a three-course, college text-
book in one affordable volume. This
unique textbook offers 140 projects, tech-
niques, and strategies in drawing, span-
ning The Renaissance through
Contemporary Art. Courses include Be-
ginning Drawing, (Black and White me-
dia), Intermediate Drawing (Color media),
and Advanced Drawing. The Creative
Portfolio features over 40 inventive proj-
ects within a contemporary drawing con-
text, including a chapter on Digital
Drawing. Over 300 illustrations in color
and black and white included. Send e-
mail to drawinginsideout@gmail.com
A Penny for Your Thoughts by Sherrill
S. Cannon shares her thoughts in this
book of feelings. “As a teacher, I used
poetry to help counsel many troubled
teens and friends, and have continued
this pattern throughout the years.” The
variety of lyrical poetry forms includes
free verse, blank verse, haiku, and son-
nets. Some poems are simply plays on
words. For more information, visit
www.sherrillcannon.com
In The Case of the Sad Mischievous
Ghost: Davey & Derek Junior Detec-
tives Series Book 5 by Janice Spina
twins Davey and Derek Donato are enlist-
ed by two new characters, Abby and her
cousin Holly, to assist them in finding and
capturing the spooky beings that haunt
their house. For more information, visit
http://jemsbooks.com
Where Did My Sweet Grandpa Go?: A
Preschooler's Guide to Losing a
Loved One by Lauren Flake is a beauti-
ful picture book filled with watercolor
paintings by author Lauren Flake, as well
as original artwork by the author's late
mother, Dixie Benton Stucky, whom she
lost to early onset Alzheimer's disease in
2013, while Lauren was pregnant with
her youngest daughter. It gently leads
little ones into meaningful conversations
about grief, death and eternal love. Activ-
ities and resources are included in the
parent’s guide. For more info, visit
www.LaurenFlake.com
20
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21
 Fall 2017
Pinnacle Book
Achievement Awards
Best Book in the
Category of ADVENTURE
Black Tide
Brett Diffley
www.brettdiffley.com
Best Book in the
Category of AUTOBIOGRAPHY
Hardbarned! One Man's Quest For
Meaningful Work
in the American South
Christopher J. Driver
www.hardbarned.com
Best Book in the
Category of BIOGRAPHY
Fronting Onlys:
My 2 1/2 Cents Worth
of Henry David Thoreau
Tom Beattie
whatdoesitprofit@aol.com
Best Book in the
Category of BUSINESS
Putting Stories To Work
Shawn Callahan
www.anecdote.com
Best Books in the
Category of CHILDREN'S ADVENTURE
Summy and Izzy In a Tizzy
Thea Paul & Julia Turnbull
www.thealynnandjulia.com
Bartholomew Buggins:
A Zombie With Different Cravings
Crystal Marcos
www.crystalmarcos.com
Miss Bunny's First Flight
Dixon Douglas
www.warrenpublishing.net
Best Book in the
Category of CHILDREN'S
CHAPTER BOOK
Oh Susannah: Things That Go Bump
Carole P. Roman
www.caroleproman.com
Best Book in the
Category of CHILDREN'S
PICTURE BOOK
The First Song
Lisa Batch
www.lisabatch.com
Best Book in the
Category of CHILDREN'S POETRY
A Star Full of Sky
Raven Howell
www.ravenhowell.com
Best Books in the
Category of CHILDREN'S HOLIDAY
Reindolphins
Kevin J Brougher
www.MissingPiecePress.com
Angel on Assignment
Wanda Carter Roush
www.angelonassignment.com
Best Books in the
Category of CHILDREN'S
INSPIRATIONAL
Don't Floss Your Toes:
Advice From a 5-Year-Old
Felix
www.polyglotpublishing.com
Sparkles
A Magical Story of Transformation
Michal Y Noah
www.michalynoah.com
Best Books in the
Category of CHILDREN'S INTEREST
William's Wondering Week
Jacqueline Kouda
williamswonderingweek@gmail.com
The Tale of Max The Mindless Dog
A Children's Book on Mindfulness
Florenza Denise Lee
www.florenza.org
What Would I Do?
An A to Z Journey
Maurice M. Hebert
www.mogracepublishing.com
Best Book in the
Category of CHILDREN'S SELF HELP
Where Did My Sweet Grandpa Go?
A Preschooler's Guide
to Losing a Loved One
Lauren Flake
www.loveofdixie.com
Best Book in the
Category of DRAMATIC
LITERATURE
Short Plays of Adventure and Merit
Cynthia Morrison
www.cynthiamorrison.yolasite.com
Best Book in the
Category of ECONOMICS E-BOOK
Investment Atlas II:
Using History as a Financial Tool
Kenneth G. Winans
www.KenWinans.com
Best Book in the
Category of EDUCATIONAL
Drawing From the Inside Out
Barbara Kerwin
www.Barbarakerwin.com/
Best Book in the
Category of ENVIRONMENTAL
FICTION
The Brook
John J. Sinsimir
www.thebrookbook.com
Best Books in the
Category of FANTASY
Length of Days
Rohret Buchner
bronlong@hotmail.com
Piper Houdini:
Apprentice of Coney Island
Glenn Herdling
http://piperhoudini.com
Best Book in the
Category of FANTASY ROMANCE
Dragon Amour
A Dragon Half-Breed Novel
Robin Ambrozic
ambrozicrm@yahoo.com
22
 Best Books in the Best Books in the
Fall 2017 Category of MEMOIR Category of ROMANCE
Pinnacle Book Song of the Plains Being Lady Harriet's Hero
Achievement Awards A Memoir of Family, Secrets and Silence Arietta Richmond
Linda Joy Myers www.dreamstonepublishing.com
Best Book in the www.lindajoymyersauthor.com
Category of FICTION Next Therapist Please
A Homeland Dell Shooting At the Navy Yard Laurie Finkelstein
Volume Three of the Pond Ghost Trilogy Laurel Myers www.lauriebethart.com
Alene Adele Roy laurelkmyers@earthlink.net
www.author-aleneroy.com Best Book in the
Best Book in the Category of SCIENCE FICTION
Best Book in the Category of MYSTERY Adam's Stepsons
Category of HUMOR Last Call: A Sherri Travis Mystery M. Thomas Apple
Mona's Crusin' the Coast Phyllis Smallman www.mthomasapple.com
Maurice LeGardeur www.phyllissmallman.com
www.bardspress.com Best Book in the
Best Book in the Category of SCIENCE
Best Book in the Category of NATIVE AMERICAN Ana Feeds Our World by 2040
Category of HISTORICAL FICTION LITERATURE Miracles with Nature's
Faith in Crisis The Walking Stick Nano Cell Biofactory
How God Shows Up Kathy Love Cowen Mark R. Edwards
When You Need Him Most www.KathyLoveCowen.com drmetrics@gmail.com
Jim and Shirley Carroll
jcarrol@augusta.edu Best Book in the Best Book in the
Category of NOVEL Category of SELF HELP
Best Book in the Twisted Secrets Grow Thin While You Sleep
Secrets and Second Chances Book 3 Daya Devi-Doolin
Category of INSPIRATIONAL
Donna M Zadunasky www.padaran.com
Bleating in Southern California
Confucious, Law-tzu, M.Twain, O. Wilde, Etc. www.donnazadunajsky.com
Best Book in the
Yingtien Andy Shih
andyshih@gmx.com Best Book in the Category of SPIRITUAL FICTION
Category of PERSONAL GROWTH Seeking Father Khalia
Best Books in the The Doxa Method William Peace
Transport Your Fears Into Success www.williampeace.net
Category of LITERARY FICTION
Love in the Cretaceous Ana Weber
www.anaweberdoxa.com Best Book in the
Howard W. Robertson
Category of SPIRTUALITY
https://anaphoraliterary.com/
Best Books in the Salt in the Wound and
Category of POETRY the Courage to Forgive
Other Islands
Bard Bart: Carla Blacker
Book Three of the Hook & Jill Saga
Poetic Rhymes and Punchlines www.symmetrylib.com
Andrea Jones
www.HookandJill.com Barton Johnson
www.writebrainpublications.com
Best Book in the
Category of SUSPENSE
China Girl and Other Stories
A Penny For Your Thoughts Brutal Intent
Ho Lin
Sherrill S. Cannon Betty Briggs
www.holinauthor.com
www.sherrillcannon.com www.bettybriggs.com
Best Book in the
Best Book in the Best Book in the
Category of JUVENILE FICTION
Category of SCIENCE FANTASY Category of WESTERN
The Transmalians
T'Bugs The Law of Moses: Sam's Story
Medhaa Banaji
Dave Ross & Tom Lemery Kwen D Griffeth
banajim@gmail.com
www.daveross.org http://kwengriffeth.com

23
Book Marketing and forms that will be happy to “friend”
Book Promotion Tips or “follow” you. Ask your friends and Fall 2017
By Melissa Henderson acquaintances to review your book
and to “like” or “retweet” your posts.
Pinnacle Book
Nothing is more important to the Information on how to best use Achievement
success of your literary master- these social networks is freely avail-
piece than book marketing and able. Awards
book promotion. After all, how will
people buy your book if they don't Create Media Interest Best Books in the
even know about it? That's why it's How do you get the media interest- Category of THRILLER
important to get the word out and ed enough to give you coverage? Suspicion
create interest. These tips can help Send press releases to every me- Jake Bussolini
writers ensure that their book is a dia outlet you can think of, especial- www.booksbyjake.com
financial, critical, and personal suc- ly local outlets.
cess. Contact individual radio and TV per- Coyote Zone
sonalities and specific newspaper A Nikki Garcia Thriller
What's Different About Your Book? columnists and reviewers and send
Kathryn Lane
It's important to communicate the them copies of your book.
www.kathryn-lane.com
reasons your book is unique. Read- Make sure the media knows you
ers, reviewers, journalists, and ra- are available for interviews not only The Bermuda Connection
dio personalities won't give you the regarding our book, but also its sub- A Nick Randall Novel
time of day if they don't know what ject matter. Robert Rapoza
makes your work different. Are you www.robertrapoza.com
looking at a familiar topic in a new The added benefit is if you become
way? Does your book serve a new associated with a specific topic,
market? If it's fiction, why should they'll continue to call on you as an
people read it? These are exam- “expert,” leading to more book pro-
Best Book in the
ples of the types of questions you motions and sales in the future. Category of TRAVEL
need to answer before you begin Wings: Gifts of Art,
your book marketing campaign. Let Book Signings Life and Travel in France
people know why your book is fresh An important aspect in any book Erin Byrne
and exciting. www.e-byrne.com
marketing effort is book signings.
Luckily for writers, most cities have
Guest Blogging independent bookstores that love to Best Book in the
One way of getting free book pro- host author signings and readings. Category of UNITED STATES
motion is doing a guest post in book Not only will the writer get the oppor- HISTORY
review blogs, where writers can tunity to sell some books, but book Proclamation 1625
post links in their biography in the signings afford lots of free publicity America's Enslavement of the Irish
resources section on the book re- as well because the book shop will Herbert L. Byrd Jr.
view that lead directly to your promote the signing. Moreover, the www.proclamation1625.com
book's website’s landing pages. booksellers may recommend your
You can also post guest blogs in book to others for weeks to come.
sites that feature the subject matter Don't worry if you are nervous Best Books in the
of your book as an expert. For in- about public speaking. The audi- Category of YOUNG ADULT
stance, if your book is non-fiction, ence will be rooting for you and The Case of the Sad Mischievous Ghost
write post that is related to your listening to your words, not judging
Davey & Derek Jr. Detectives Book 5
subject, or if you've written fiction or your performance.
Janice Spina
poetry, consider a guide to writing
http://jemsbooks.com
fiction or poetry. ----------------------------------------------
Melissa Henderson is a freelance writer
Social Networking for smithpublicity.com. Smith Publicity is Sound Generation
Start a Facebook page and a Twit- a specialist in book marketing and book The Resonant Voices of Teenage Girls
ter account for your book and use it promotion, with offices in New York, New Karen Taylor
Jersey, Los Angeles and London. Learn www.writegirl.org
for book promotion. There are more about business book marketing by
many writing groups on both plat- visiting us on the web.

24
 In Coyote Zone by Kathryn Lane, Nikki
Garcia, a former international auditor
Book turned private investigator lands an assign-
ment in Mexico to find a missing ten-year-
Wings: Gifts of Art, Life, and Travel in
France by Erin Byrne is a collection of
essays drawn from Byrne's travels across
the country. From Cézanne's studio in Aix-

Dealers
old girl. The child’s estranged parents en-Provence to a tiny village in the Jura
have been fighting over custody of her and Mountains, from a neighborhood bistro on
one of them could be responsible for her the Left Bank of Paris to a plain high above

Diary disappearance. For more info, visit

www.kathryn-lane.com
the Normandy beaches, she travels
through France collecting stories, charac-
ters, tastes, and secrets that act as ingredi-
The Doxa Method: Transport Your ents for change, then takes those
Sparkles: A Magical Story of Transfor-
Fears Into Success by Ana Weber is a experiences and digs deeper to uncover
mation by Michal Y. Noah, Ph.D. Is an
revolutionary, effective, and realistic meth- meaning. For more information, visit
enchanting story of a butterfly who listens
od of teaching and empowering us how to www.e-byrne.com
to her inner voice and does not ignore the
transport fear and transform fear into suc-
whisperings of her heart. The author has
cess in all areas of life. This method Love in the Cretaceous by Howard W.
explained the power of transformation and
proves that we can use fear to lead us to Robertson takes place in a dinosaur park
self-belief. From a caterpillar crawling on
happiness and exceed accomplishments. in Oregon a hundred years in the future.
the ground to sprouting beautiful wings
Learn how to blend common sense with Ted Beebe has lost the love of his life and
and flying, it’s a magical journey about
emotions in all areas of life and life choices. must suddenly find his way alone in old
conquering hesitation, self-doubt, wishful
For more information and dealer details age. He finds young people to take the
thinking, and fear of the unknown to
visit www.anaweberdoxa.com place of his wife and himself in assuring
achieve greatness, joy, and the realization
the survival of Cretaceous World, the park
of dreams. For more info, visit
HARDBARNED! One Man's Quest for his wife and he created. Ted succeeds in
www.michalynoah.com
Meaningful Work in the American creating a new family structure whose
South by Christopher J. Driver is a darkly three generations will guide the park
In this beautifully written and spectacularly
comic, brutally honest and introspective through the immediate future. He also
illustrated story of The Tail of Max the
memoir about working for a living--without keeps alive his wife’s memory while cop-
Mindless Dog by Florenza Lee, Max has
being able to shake the feeling that there ing with the challenges of the uncertain
a habit that is preventing him from enjoy-
has got to be more to it than that. For more future. For more information, send an e-
ing his life fully. Seeing his friend missing
info, visit www.hardbarned.com mail to robertsons2@earthlink.net
so much happiness, Ross sets out to
teach Max newer, more productive habits.
In Putting Stories to Work, author
Through the technique of belly breaths,
Grow Thin While You Sleep by Daya Shawn Callahan gives you a clear process
with words of affirmation, Max learns to
Devi-Doolin will show you how to be thin for mastering business storytelling. He
apply the practice of Mindful living to his
right now, know you are thin right now and demolishes the thinking that storytelling
previous mindless way of existing. For
realize you are the master of your suc- has no place at work, reminding us that
more info, visit www.florenza.org
cess! Learn that the power of thought is sharing stories is what we all do naturally,
our inherited natural gift and our creative every day, and that it’s one of the most
Song of the Plains: A Memoir of Family,
mind is always in total agreement with powerful tools for getting things done. You
Secrets and Silence tells the story of
whatever thoughts we hold true and enter- just need to adapt this natural superpower
author Linda Joy Myers. As the third
tain as truth. There are universal principles to boost your business. For more info, visit
daughter in her family to be abandoned or
in the unseen universe, such as Law of www.anecdote.com
estranged by a mother, she observed the
Mind and the Law of Cause and Effect that
consequences of that heritage on the
are always at work. You will learn to call
women she loved as well as herself. But
upon them with awareness and thanksgiv- The Brook by John Sinsimer is the com-
thanks to the stories told to her by her
ing. For more info, visit www.padaran.com pelling story of a small town mayor and his
great-grandmother, Myers received a gift
crew of experts as they embark on a race
that proved crucial in her life. For more info,
Seeking Father Khalia by William Peace against time to save their town and its
visit www.lindajoymyersauthor.com
is unique in its Middle East setting, and its people from the tragic effects of corporate
focus on Islam, as well as elements of greed. For more information, visit
Bard Bart: Poetic Rhymes and
Christianity and Judaism. The use of the www.thebrookbook.com
Punchlines by Barton Johnson contains
jihadist conflict in Egypt as a surrogate for
poetry for the people, a return to the days
larger regional conflicts, the religious pil- Summy and Izzy in a Tizzy by Thea Lynn
when poetry truly mattered, when bards
grimages, and the resolution of inter-faith Paul and Julia Turnbull features funny
spoke to the masses in rhythm and rhyme
marriage issues are also highlighted. It is Summy and frizzy Izzy in this creative
to share important life lessons. For more
a modern allegory about one man's comedy about a sneaky squirrel that
info, visit www.writebrainpublications.com
search for spiritual fulfillment. William steals Izzy's banana. Featuring hand
Peace grew up near Philadelphia and now lettering/calligraphy and original vibrant,
Rheindolphins By Kevin Brougher is a
resides in London. He is a retired business colorful art, this adventure about two
delightful, whimsical, and humorous
executive who has traveled extensively, young girls and their grandmothers will
Christmas tale with stunning illustrations.
and provides pro bono consulting to Lon- delight ages 2 to 6. For more info, visit
It is a new Christmas tale children will love.
don charities. For more information, visit www.thealynnandjulia.com
For more information, visit
www.williampeace.net
www.MissingPiecePress.com

25
Authors: How to Effectively Use You also need to optimize your vid- 10% of viewers do, this can equate
YouTube to Market Your Books eos with a few simple strategies in- to lots of new subscribers over time.
And Position Your Expertise cluding the title of your video, playlist
by Kathleen Gage names, description and call to action. Even though YouTube has a 5,000-
character limit for descriptions, you
I've had a YouTube channel for My focus is all about book marketing don't need to use all 5,000 charac-
years. Until recently, I didn't have a and sales. As I create content driven ters. People want information fast
focused theme. I was all over the videos, my focus MUST be on the and easy. Less is more in most cases.
place uploading videos that ad- theme at hand. To do so will get me
dressed many topics. greater results and make it much Call to Action (CTA)
easier for viewers to benefit from the As the name implies, a CTA is de-
Whatever struck my fancy, I would content. signed to get viewers to take a spe-
turn on my camera or iPhone and cific action. You can have a CTA in
presto! a video was created. Video Title the video and in the description. Ad-
Your title must appeal to your ideal mittedly, I have not utilized the CTA
Although some of my videos re- viewer. Create a title that is accurate in videos as effectively as possible...
ceived thousands of views, the ma- and clearly describes what people until now. Moving forward, I plan to
jority had under 100 views each. Not will see. If your videos are part of a add a CTA to my videos, especially
a good return on investment for the series, or theme, add a common those about book marketing.
time it takes to shoot a video and phrase to the title.
upload it. Something as simple as "Remember
For example, for my book marketing to subscribe to this channel" can
The amount of work that goes into a videos I start the title with either result in your viewers taking action.
video with 10 views compared to "Book marketing" or "Book marketing
10,000 views is the same. strategies." This makes it much easi- A CTA in your description can in-
er for those interested in book mar- crease your subscriber list size by
This supports the philosophy to plan keting to find the videos. offering a high-value gift.
out marketing regardless of the ave-
nues you choose. Playlists The bottom line is this, YouTube can
The playlist feature keeps your vid- be a great way to serve your market
eos organized in a way that they are AND increase your influence. As with
YouTube is Powerful for Marketing easier to find for your viewer. A play- anything, the more strategic you are,
list is a collection of videos. the better.
YouTube is one of the most powerful
resources for marketing and visibility. Viewers usually enjoy watching more Think through what you want to ac-
However, as I discovered through than one video on a topic. Playlists complish. It's better to have fewer
careful analysis, it takes more, much allow them to do so with ease. Play- videos that are fully optimized rather
more, than simply uploading videos. lists allow you to organize your vid- than lots of videos that get you no
eos into easy-to-find sections. results.
My goal with my YouTube Channel
and videos is to teach viewers how Description -----------------------------------------------
to market their books, sell more The video description is an important Kathleen Gage works with success-
books and make more money in part of getting lots of views. Keep ful entrepreneurs who are ready to
their business. With this in mind, I descriptions concise and compelling. quit playing small in order that they
am adjusting my efforts to achieve Add in a link to your blog or website can get their signature message out
greater results from my efforts. You at the beginning of the description. in a BIG way through speaking, writ-
will be well-served to do the same. Be sure to add in the http:// to the ing, information products and a tar-
URL. geted online presence.

Be Clear on Your Purpose and Goals At the end of your description, add in Thinking of writing a book? Want to
a CTA - call to action. For example, Hit #1 on Amazon. Get my compli-
To get the most out of your efforts if you have a giveaway that is direct- mentary report on three must do's to
you need to be extremely clear on ly related to the topic of the video, accomplish this amazing feat. Go to
the purpose of your channel. add that in at the end of the descrip- http://www.oneonamazon.com
tion. Granted, not everyone will take
you up on the free offer, but even if

26
The Past Is Gone, view, or if you have to meet a
The Future Is Here deadline and things aren't work- ENJOY
by Ian Pinto ing out, or if your loved one has
contracted cancer and is dying HISTORY!
The year 2017 is coming to an or if your salary hasn't come
end. The tree 2017 has nearly through, or your check has
shed all its leaves, and it's time bounced. Ready or not, it
not just to turn over a new leaf comes and without you realiz-
but to nurture a new tree! 2018 ing it, it's gone.
is just beneath the surface wait-
ing to burst from the ground The same goes with life. It
and take its place alongside doesn't matter if you see life as
(the soon to be barren) 2017. linear (you live it once) or cyclic
(reincarnation/rebirth), the fact
365 days have come and gone. is, you get it only once. In the
Plenty of water has passed un- linear model, it is very evident
der the bridge. The tides have but so also in the cyclic model.
changed - sometimes high, Despite the cycle of karma and
sometimes low. Perhaps there rebirth, you live each life only
were floods at some point but once. The law of karma dictates
no matter what, the river could that your next life is dependent Monumentally true yet
not have gone dry. Even on the manner you live this life.
little-known story of the
though there may have been Therefore, great significance is
times when it felt like it was dry, given to this life. There is no soldiers’ courage and
the river never ran dry. room for excuses or complaints. tenacity during the
Everybody is born at a certain second half of the
The river could stand for both, moment in history, in a certain American Revolution.
time and life. As the famous place and under certain condi-
saying goes, "Time and tide tions, but life is the same for all.
wait for no one". Time is the Each one will experience life Amazon.com, B&N.com
same for everybody. Every- differently depending on his/her RosalieLauerman.com
body had the same 8760 hours condition but life-in-itself is com-
that 2017 offered, although mon to all, the particulars might For reseller rates,
some never had all of those differ.
email:
hours, others may have been RosalieLauerman@msn.com
sick or in coma etc but the point Everyone is born, lives and
is everyone enjoyed time. Each eventually dies. Someone said
day everybody was gratuitously it beautifully: 'Life is the dash
given 24 hours and now all that that separates your birth date
time has passed. Nobody can from your death date on the
go back and do something all tombstone.' No matter how
over again. The clock has run short or long a life you've lived,
out, the tide has gone, the past no matter the quality or the
is past. amount you've earned or the
degrees you're awarded, all of
Time is merciless. It doesn't it is collapsed into that dash
wait if you're old, sick or infirm. between those two numbers.
It doesn't care if you're not pre-
pared for your exam or inter-

27
Some complain that life is unfair.
Some people, they say, are born
with better opportunities and skills
than others. I don't really accept
that claim. While there are differ-
ences and some privileged over
others, that doesn't mean that only
they (the privileged ones) can en-
joy life and live it well. It is possible
for people to live happy and well
even in terrible conditions. History
is full of example of people who
didn't let their circumstances dic-
tate the quality and direction of
their lives. I remember watching
the story of a man who was brought
up in a ghetto with a culture of
drugs and violence. He went on to
rise above the poor socio-econom-
ic situation and become a teacher,
and work towards educating and
rehabilitating the children of his
ghetto.
I'm sure you are familiar with the
name Thomas Edison. He's the
reason you have lights in your
house. He could have easily decid-
ed that inventing the light bulb was
an impossible goal. After all, he
failed at it 1000 times. Maybe
you're thinking that Thomas was
simply destined to be successful
and that he breezed through life
with his amazing skill and intellect.
Well, actually Thomas had to work
harder than most people. During
school he had trouble learning in a
traditional way and his teachers
even told him that he was "too stu-
pid to learn anything". His mother
however, believed in him and home
schooled him. Later, when he grew
up and went in search of work he
was fired from his first two jobs for
being too "unproductive". Life may
seem unfair but it only becomes so
when you give up and let your cir-
cumstances decide who or what
you should become. These people
whose examples I have quoted
could so easily have given in to
their circumstances.
Life was unfair to them and they No matter what, you can decide
could have remained helpless and how you want things to turn out.
become bitter. But no, they chose You might not be able to do much
to rise up against their circumstanc- to change the circumstances but
es, and thank God they did for if you sure can adapt to make the
they hadn't then we would not know best of whatever circumstances
a light bulb and those children of come your way. Remember, life
the ghetto would never know a bet- and time is the same for all but how
ter life. they are used makes all the differ-
ence. That is what distinguishes
At the threshold of the New Year, it the successful from the rest; the
is opportune to look back at 2017 extraordinary from the ordinary; the
and look forward to 2018. The past winner from the competitors. The
year may have borne good and New Year is full of surprises. Who
sweet fruits and perhaps some bad knows what tomorrow will bring. At
and sour ones as well. A few least, you ought to know what
branches may have broken off (I'm you're bringing to tomorrow.
thinking of relationships, jobs) and
new ones may have grown in their
place. Check out my blog for other publica-
tions and articles of interest:
The soil may have been conducive http://www.ianpintosdb.blogspot.com
for growth or may have been sti- Follow me on Twitter: @ianpintosdb.
fling. Perhaps there wasn't enough
sunlight, water or nutrients. But
whatever be the case, you have
arrived at the end of the year. You
are who you are because of what-
ever circumstances you have faced
and how you chose to face them. It
is not your circumstances alone
that determine your character and
your status but it is your choices
that truly define the person you are.
Perhaps you could take a moment
and think about the choices you
have made in the past year and
discover how they have shaped
your personality, if they are positive
than treasure them and if they are
negative than work towards correct-
ing them.
2018 is just beyond the horizon.
What kind of you are you taking into
the New Year? Things may get
better for you or they may not; suc-
cess may bless your endeavors or
it may not; people may stick by you
or they may not; don't fret, don't
lose hope, don't ever give up.
28
 The KPD Select Program: You also get eligibility for 70% The Ugly
The Good, The Bad royalty earnings on sales to cus- You will not receive a notice
and The Ugly tomers in Brazil, Japan, India, that your KDP Select enroll-
by Bonnie Jo Davis and Mexico, and inclusion in ment is about to renew or end.
Kindle Unlimited and the Kindle You must keep track of the days
The Kindle Direct Publishing Owners' Library where you will yourself if you want to leave the
program is the Amazon.com be paid a small sum per page program in the future. The only
e-book publishing program and read. Our clients who enroll books that may not be enrolled
KDP Select is a voluntary pro- non-fiction books in the pro- are those for which you do not
gram designed to help you pro- gram often see a correspond- have exclusive rights for the
mote your books. There are ing rise in sales a few weeks primary content of the book (i.e.,
both positive and negative re- later. Many non-fiction books this content is in the public do-
sults from joining this program are better suited for note taking main or others may also have
and we will cover them in this or highlighting text and people the right to publish this content).
article. often realize this after down-
loading the free version. Promoting your free e-book for
The Good Kindle is a time consuming and
The Bad you must start promoting the
Enrollment into the program is giveaway at least two weeks in
easy and you can enroll one Enrollment in KDP Select is a advance. There are dozens of
book or all the books you've 90 day commitment. From the Facebook pages and groups
published. The reason most beginning of a new 90 day peri- that will promote your free e-
people enroll in the program is od you have the chance to can- book upon request and other
for the publicity benefits that cel during the first three days. websites devoted to e-books
include a Kindle Countdown Your e-book may not be pub- accept submissions for free e-
Deal and a Free Book Promo- lished anywhere else in digital books as well. A few sites will
tion program. In this article we form during that 90 days but promote your free giveaway for
will focus on the Free Book Pro- this does not impact your ability free but many of them ask for a
motion program. to sell your physical books. You small payment for guaranteed
may give away your e-book dur- listings.
The KDP Select program is ing this time to reviewers with-
available for 90 day increments. out jeopardizing your The KDP Select program cer-
It automatically renews unless enrollment. tainly has benefits but it also
you tell it otherwise. During has some drawbacks. You
each 90 day period your e-book need to consider the topic of
is enrolled in the program you If the digital version of your your book, your target audience,
get a chance to give it away for book appears to be available your schedule and your budget
free for up to five days. You can for pre-order, for sale, or for to make a decision on using the
run all five days at once, go one free elsewhere (such as on free giveaway program.
day at a time, or offer your book your website or blog, or a third ------------------------------------------
free for multiple days in a row. party's website), then it is not Bonnie Jo Davis is the co-owner of
eligible for KDP Select. Adding Magic Wand Author Services. She
One of the benefits for giving new content (such as bonus has two decades of experience
your e-book away for free is the content, author's commentary working with agents, publishers and
authors. If you need a book market-
possibility of getting good re- section, etc.) to a book that is ing plan or want help with a KDP
views from people who down- available elsewhere will not sat- Select giveaway, contact her at her
loaded your e-book. isfy the exclusivity requirements. informative, friendly web site
http://www.mwauthorservices.com

29

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