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Dear Official:
Pursuant to the Freedom of Information Act (FOIA), 5 U.S.C. 552, The Protect
Democracy Project hereby requests that your office produce within 20 business days the
following records (see below for clarity on the types of records sought):
(1) All formal and informal documents, including but not limited to email communications
and memoranda, between and among employees of the Department of Health and Human
Services (“HHS”) Office of the Secretary and/or Office of Public Affairs and/or the
Centers for Medicare and Medicaid Services (“CMS”) Office of the Administrator and/or
Office of Communications concerning the decision to discontinue advertising for
healthcare.gov and/or enrollment in healthcare coverage. The timeframe for this request
is January 20, 2017 through February 1, 2017.
(2) All formal and informal documents, including but not limited to email communications
and memoranda, between the HHS and/or CMS transition teams and the White House
concerning the decision to discontinue advertising for healthcare.gov and/or enrollment
in healthcare coverage. The timeframe for this request is January 20, 2017 through
February 1, 2017.
(3) All formal and informal documents, including but not limited to email communications
and memoranda, between and among employees of the HHS Office of the Secretary
(4) All formal and informal documents, including but not limited to email communications
and memoranda, between and among employees of the HHS Office of Public Affairs
and/or CMS Offices of Communications concerning the article published by Politico on
January 26, 2017 entitled, “Trump White House Abruptly Halts Obamacare Ads.”
(5) All formal and informal documents, including but not limited to email communications
and memoranda, between and among employees in the HHS Office of the Secretary
and/or HHS Office of Public Affairs and/or CMS Office of the Administrator and/or
CMS Office of Communications concerning the number of people who enrolled in
healthcare coverage after President Trump took office, which CMS made public on
February 3, 2017. CMS reported that approximately 200,000 Americans signed up for
coverage in the final two weeks of the open enrollment period. The time-frame for this
request is January 20, 2017 through February 6, 2017.
(6) All formal and informal documents, including but not limited to email communications
and memoranda, between HHS and/or CMS employees and the White House concerning
the number of people who enrolled in healthcare coverage after President Trump took
office, which CMS made public on February 3, 2017. CMS reported that approximately
200,000 Americans signed up for coverage in the final two weeks of the open enrollment
period. The time-frame for this request is January 20, 2017 through February 6, 2017.
FEE WAIVER
FOIA provides that a waiver of fees associated with a request is waived if “disclosure of
the information is in the public interest because it is likely to contribute significantly to public
understanding of the operations or activities of the government and is not primarily in the
commercial interest of the requester.” 5 U.S.C 552(1)(4)(A)(iii). The core mission of The
Protect Democracy Project, a new organization awaiting 501(c)(3) status, is to inform public
consort with the organization’s mission to gather and dissimilate information that is likely to
The Protect Democracy Project has no commercial interest, and releasing the contents of the
requested documents for public consumption is not in the financial interest of the organization.
In addition to satisfying requirements for a waiver of fees associated with the search and
processing of records, The Protect Democracy Project is entitled to a waiver in duplication costs.
Federal law mandates a waiver of document duplication costs for requesters that qualify as a
representative of the news media. The Protect Democracy Project, a new organization formed in
December 2016, emerges in the tradition of 501(c)(3) good government organizations that
qualify under FOIA as “news media organizations.” Like these organizations, the purpose of The
public, use its editorial skills to turn the raw materials into distinct work, and distribute that work
to an audience.” Cf National Security Archive v. Department of Defense, 880 F.2d 1381, 1387
(D.C. Cir. 1989). We intend to give the public access to documents transmitted via FOIA on our
RESPONSIVE RECORDS
We ask that all types of records and all record systems be searched to discover records
responsive to our request. We seek records in all medium and format. This includes, but is not
limited to: agendas, manifests, calendars, schedules, notes, and any prepared documentation for
e-mails; e-mail attachments; talking points; faxes; facsimiles; training documents and guides;
table of contents and content of binders; documents pertaining to instruction and coordination of
record, including electronic, in use at your agency. The Protect Democracy Project would prefer
records in electronic format, saved as PDF documents, and transmitted via email or CD-rom.
If you make a determination that any responsive record, or any segment within a record,
is exempt from disclosure, we ask that you provide an index of those records at the time you
transmit all other responsive records. In the index, please include a description of the record and
the reason for exclusion with respect to each individual exempt record or exempt portion of a
record, as provided by Vaughn v. Rosen, 484 F.2d 820 (D.C. Cir. 1973), cert. denied, 415 U.S.
977 (1974). When you deem a portion of a record exempt, we ask for the remainder of the record
or (404) 819-1630 if you require any additional information. We appreciate your cooperation,
Sincerely,
Ian Bassin
Executive Director
The Protect Democracy Project
Ian Bassin
Executive Director
The Protect Democracy Project
P.O. Box 170521
Brooklyn, NY 11217
This letter responds to your FOIA request, dated February 15, 2017, which had been sent to both
ASPA and the Centers for Medicare and Medicaid Services (CMS), seeking:
• All formal and informal documents, including but not limited to email communications and
memoranda, between and among employees of the Department of Health and Human Services
(“HHS”) Office of the Secretary and/or Office of Public Affairs and/or the CMS Office of the
Administrator and/or Office of Communications concerning the decision to discontinue advertising
for healthcare.gov and/or enrollment in healthcare coverage. The timeframe for this request is
January 20, 207 through February 1, 2017.
• All formal and informal documents, including but not limited to email communications and
memoranda, between the HHS and/or CMS transition teams and the White House concerning the
decision to discontinue advertising for healthcare.gov and/or enrollment in healthcare coverage. The
timeframe for this request is January 20, 2017 through February 1, 2017.
• All formal and informal documents, including but not limited to email communications and
memoranda, between and among employees of the HHS Office of the Secretary and/or HHS Office
of Public Affairs and/or CS Office of the Administrator and/or CMS Office of Communications
concerning the effect of the Trump Administration’s decision to discontinue the advertising detailed
above on enrollment numbers. The timeframe for this request is January 20, 2017 through February
1, 2017.
• All formal and informal documents, including but not limited to email communications and
memoranda, between and among employees of the HHS Office of Public Affairs and/or CMS Offices
of Communications concerning the articles published by Politico on January 26, 2017 entitled,
“Trump White House Abruptly Halts Obamacare Ads.”
• All formal and informal documents, including but not limited to email communications and
memoranda, between and among employees in the HHS Office of the Secretary
and/or HHS Office of Public Affairs and/or CMS Office of the Administrator and/or CMS Office of
Communications concerning the number of people who reenrolled in healthcare coverage after
President Trump took office, which CMS made public on February 3, 2017. CMS reported that
• All formal and informal documents, including but not limited to email communications and
memoranda, between HHS and/or CMS employees and the White House concerning the number of
people who reenrolled in healthcare coverage after President Trump took office, which CMS made
public on February 3, 2017. CMS reported that approximately 200,000 Americans signed up for
coverage in the final two weeks of the open enrollment period. The timeframe for this request is
January 20, 2017 through February 6, 2017.
On September 8, 2017, our office notified you that 33 pages of documents had been located
consisting of emails responsive to your request, and explained in detail that portions of these records
had been withheld pursuant to FOIA Exemptions 5 and 6 1.
FOIA Exemption 5 protects “inter-agency or intra-agency memorandums or letters which would not
be available by law to a party other than an agency in litigation with the agency.” Once it is
established that a record is an “inter-agency or intra-agency record,” it is necessary to show that the
record is protected by a civil discovery privilege. The civil discovery privileges invoked with respect
to this request are the attorney-client privilege and the deliberative process privilege.
FOIA Exemption 6 permits a Federal agency to withhold information and records about individuals
in “personnel and medical files and similar files, the disclosure of which would constitute a clearly
unwarranted invasion of personal privacy.” The definition of “similar files” has historically been
broadly interpreted to include a wide variety of files, and the United States Supreme Court has held
that Congress intended the term "similar files" to be interpreted broadly, rather than narrowly.
Exemption 6 was invoked specifically to protect the cell phone numbers and meeting dial-in number
and passcode of agency officials.
After further review of the original response, a revised release determination has been made. Our
office has determined that additional portions of the responsive records, which had previously been
withheld pursuant to FOIA Exemption 5, may be released to you at this time. Redactions previously
made on pages six (6), eight (8), 10, 13, 31, and 33 have been removed to reflect this revised
determination.
If you believe that the information withheld should not be exempt from disclosure, or this response
constitutes an adverse determination, you may appeal. By filing an appeal, you preserve your rights
under FOIA and give the agency a chance to review and reconsider your request and the agency’s
decision.
Your appeal must be mailed within 90 days from the date of receipt of this letter to:
Please clearly mark both the envelope and your letter “Freedom of Information Act Appeal.” You
may also e-mail your appeal to: HHS.ACFO@hhs.gov.
If you would like to discuss our response before filing an appeal to attempt to resolve your dispute
without going through the appeals process, you may contact the HHS FOIA Public Liaison for
assistance at:
Michael Bell
HHS FOIA Public Liaison
U.S. Department of Health and Human Services
Office of the Assistant Secretary for Public Affairs
Room 729H
200 Independence Avenue, S.W.
Washington, DC 20201
If you are unable to resolve your FOIA dispute through our FOIA Public Liaison, the Office of
Government Information Services (OGIS), the Federal FOIA Ombudsman’s office, offers mediation
services to help resolve disputes between FOIA requesters and Federal agencies. The contact
information for OGIS is:
There are no charges in this instance because the billable costs are less than our threshold of $25.
Sincerely yours,
Michael Marquis
Director
FOI/Privacy Act Division
Enclosures: 33 Pages
1
From: Wallace, Mary H. (CMS/OC)
Sent: Wednesday, January 25, 2017 8:06 PM
To: Weber, Mark (HHS/ASPA)
Cc: Bradley, Tasha (OS/ASPA)
Subject: RE: update
(b)(5)
(b)(5)
Thanks
Mary
OS - 000001
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Media Buy for ACA
Date: Wednesday, August 30, 2017 4:13:49 PM
(b)(5)
OS - 000002
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: follow up
Date: Wednesday, August 30, 2017 4:15:16 PM
3
From: Wallace, Mary H. (CMS/OC)
Sent: Thursday, January 26, 2017 12:45 PM
To: Weber, Mark (HHS/ASPA)
Subject: follow up
Hi Mark
Everything is in motion – a couple questions for you when you have a minute. Let me know a good
time
OS - 000003
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Per discussion
Date: Wednesday, August 30, 2017 4:17:01 PM
(b)(5)
OS - 000004
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Outreach on exchange open enrollment
Date: Wednesday, August 30, 2017 4:18:38 PM
5
From: Wallace, Mary H. (CMS/OC)
Sent: Thursday, January 26, 2017 8:45 PM
To: Pate, Randy (HHS/IOS)
Cc: Clark, Timothy (HHS/IOS); Brooks, John (HHS/IOS); Weber, Mark (HHS/ASPA); Conway, Patrick H.
(CMS/OA); Jackson, Karen E. (CMS/CMMI)
Subject: RE: Outreach on exchange open enrollment
Thanks Randy for sending this.. I definitely want to make sure we are all on the same page before
moving forward. To that end I added a few others.
I have two questions based on your note.
(b)(5)
Can we get confirmation from everyone on here of what you want us to do. I just want to be really
clear.
Thanks so much
Mary
From: Pate, Randy (HHS/IOS)
Sent: Thursday, January 26, 2017 7:34 PM
To: Wallace, Mary H. (CMS/OC) <Mary.Wallace@cms.hhs.gov>
Cc: Clark, Timothy (HHS/IOS) <Timothy.Clark1@hhs.gov>; Brooks, John (HHS/IOS)
<John.Brooks@hhs.gov>
Subject: Outreach on exchange open enrollment
Mary,
I just had what I hope is a clarifying conversation on this. I'm CC'ing Tim Clark to ensure he
OS - 000005
has a chance to weigh in if I have missed anything.
The free email blasts, social media etc are approved to go forward.
Hope this helps and please let me know if you have questions.
Randy Pate
Special Assistant
US Dept of Health and Human Services
Randy.Pate@hhs.gov
(b)(6)
OS - 000006
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Outreach on exchange open enrollment
Date: Wednesday, August 30, 2017 4:19:03 PM
6
From: Wallace, Mary H. (CMS/OC)
Sent: Thursday, January 26, 2017 8:54 PM
To: Pate, Randy (HHS/IOS)
Cc: Clark, Timothy (HHS/IOS); Brooks, John (HHS/IOS); Weber, Mark (HHS/ASPA); Conway, Patrick H.
(CMS/OA); Jackson, Karen E. (CMS/CMMI)
Subject: RE: Outreach on exchange open enrollment
Sorry – forgot to add that if you would like to have a call tonight for everyone– happy to do that as
well.
From: Wallace, Mary H. (CMS/OC)
Sent: Thursday, January 26, 2017 8:45 PM
To: Pate, Randy (HHS/IOS) <Randy.Pate@hhs.gov>
Cc: Clark, Timothy (HHS/IOS) <Timothy.Clark1@hhs.gov>; Brooks, John (HHS/IOS)
<John.Brooks@hhs.gov>; Weber, Mark (HHS/ASPA) <Mark.Weber@hhs.gov>; Conway, Patrick H.
(CMS/OA) <Patrick.Conway@cms.hhs.gov>; Jackson, Karen E. (CMS/CMMI)
<karen.jackson1@cms.hhs.gov>
Subject: RE: Outreach on exchange open enrollment
Thanks Randy for sending this.. I definitely want to make sure we are all on the same page before
moving forward. To that end I added a few others.
I have two questions based on your note.
(b)(5)
Can we get confirmation from everyone on here of what you want us to do. I just want to be really
clear.
Thanks so much
Mary
OS - 000007
From: Pate, Randy (HHS/IOS)
Sent: Thursday, January 26, 2017 7:34 PM
To: Wallace, Mary H. (CMS/OC) <Mary.Wallace@cms.hhs.gov>
Cc: Clark, Timothy (HHS/IOS) <Timothy.Clark1@hhs.gov>; Brooks, John (HHS/IOS)
<John.Brooks@hhs.gov>
Subject: Outreach on exchange open enrollment
Mary,
I just had what I hope is a clarifying conversation on this. I'm CC'ing Tim Clark to ensure he
has a chance to weigh in if I have missed anything.
The free email blasts, social media etc are approved to go forward.
Hope this helps and please let me know if you have questions.
Randy Pate
Special Assistant
US Dept of Health and Human Services
Randy.Pate@hhs.gov
(b)(6)
OS - 000008
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Outreach on exchange open enrollment
Date: Wednesday, August 30, 2017 4:19:28 PM
7
From: Clark, Timothy (HHS/IOS)
Sent: Thursday, January 26, 2017 9:22 PM
To: Wallace, Mary H. (CMS/OC); Pate, Randy (HHS/IOS)
Cc: Brooks, John (HHS/IOS); Weber, Mark (HHS/ASPA); Conway, Patrick H. (CMS/OA); Jackson, Karen
E. (CMS/CMMI)
Subject: Re: Outreach on exchange open enrollment
Tim Clark
White House Liaison
United States Department of Health and Human Services (HHS)
Sorry – forgot to add that if you would like to have a call tonight for everyone– happy to do that as
well.
From: Wallace, Mary H. (CMS/OC)
Sent: Thursday, January 26, 2017 8:45 PM
To: Pate, Randy (HHS/IOS) <Randy.Pate@hhs.gov>
Cc: Clark, Timothy (HHS/IOS) <Timothy.Clark1@hhs.gov>; Brooks, John (HHS/IOS)
<John.Brooks@hhs.gov>; Weber, Mark (HHS/ASPA) <Mark.Weber@hhs.gov>; Conway, Patrick H.
(CMS/OA) <Patrick.Conway@cms.hhs.gov>; Jackson, Karen E. (CMS/CMMI)
<karen.jackson1@cms.hhs.gov>
Subject: RE: Outreach on exchange open enrollment
Thanks Randy for sending this.. I definitely want to make sure we are all on the same page before
moving forward. To that end I added a few others.
I have two questions based on your note.
(b)(5)
OS - 000009
(b)(5)
Can we get confirmation from everyone on here of what you want us to do. I just want to be really
clear.
Thanks so much
Mary
From: Pate, Randy (HHS/IOS)
Sent: Thursday, January 26, 2017 7:34 PM
To: Wallace, Mary H. (CMS/OC) <Mary.Wallace@cms.hhs.gov>
Cc: Clark, Timothy (HHS/IOS) <Timothy.Clark1@hhs.gov>; Brooks, John (HHS/IOS)
<John.Brooks@hhs.gov>
Subject: Outreach on exchange open enrollment
Mary,
I just had what I hope is a clarifying conversation on this. I'm CC'ing Tim Clark to ensure he
has a chance to weigh in if I have missed anything.
The free email blasts, social media etc are approved to go forward.
Hope this helps and please let me know if you have questions.
Randy Pate
Special Assistant
US Dept of Health and Human Services
Randy.Pate@hhs.gov
(b)(6)
OS - 000010
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Call In # Below: Outreach on exchange open enrollment
Date: Wednesday, August 30, 2017 4:20:15 PM
8
From: Wallace, Mary H. (CMS/OC)
Sent: Thursday, January 26, 2017 10:16 PM
To: Jackson, Karen E. (CMS/CMMI); Clark, Timothy (HHS/IOS); Pate, Randy (HHS/IOS)
Cc: Brooks, John (HHS/IOS); Weber, Mark (HHS/ASPA); Conway, Patrick H. (CMS/OA)
Subject: RE: Call In # Below: Outreach on exchange open enrollment
(b)(5)
Thanks All
Mary
From: Jackson, Karen E. (CMS/CMMI)
Sent: Thursday, January 26, 2017 9:48 PM
To: Clark, Timothy (HHS/IOS) <Timothy.Clark1@hhs.gov>; Wallace, Mary H. (CMS/OC)
<Mary.Wallace@cms.hhs.gov>; Pate, Randy (HHS/IOS) <Randy.Pate@hhs.gov>
Cc: Brooks, John (HHS/IOS) <John.Brooks@hhs.gov>; Weber, Mark (HHS/ASPA)
<Mark.Weber@hhs.gov>; Conway, Patrick H. (CMS/OA) <Patrick.Conway@cms.hhs.gov>
Subject: Call In # Below: Outreach on exchange open enrollment
Karen Jackson
410-786-0079 (O)
(b)(6)
OS - 000011
Karen E. (CMS/CMMI) <karen.jackson1@cms.hhs.gov>
Subject: Re: Outreach on exchange open enrollment
Tim Clark
White House Liaison
United States Department of Health and Human Services (HHS)
Sorry – forgot to add that if you would like to have a call tonight for everyone– happy to do that as
well.
From: Wallace, Mary H. (CMS/OC)
Sent: Thursday, January 26, 2017 8:45 PM
To: Pate, Randy (HHS/IOS) <Randy.Pate@hhs.gov>
Cc: Clark, Timothy (HHS/IOS) <Timothy.Clark1@hhs.gov>; Brooks, John (HHS/IOS)
<John.Brooks@hhs.gov>; Weber, Mark (HHS/ASPA) <Mark.Weber@hhs.gov>; Conway, Patrick H.
(CMS/OA) <Patrick.Conway@cms.hhs.gov>; Jackson, Karen E. (CMS/CMMI)
<karen.jackson1@cms.hhs.gov>
Subject: RE: Outreach on exchange open enrollment
Thanks Randy for sending this.. I definitely want to make sure we are all on the same page before
moving forward. To that end I added a few others.
I have two questions based on your note.
(b)(5)
Can we get confirmation from everyone on here of what you want us to do. I just want to be really
clear.
Thanks so much
OS - 000012
Mary
From: Pate, Randy (HHS/IOS)
Sent: Thursday, January 26, 2017 7:34 PM
To: Wallace, Mary H. (CMS/OC) <Mary.Wallace@cms.hhs.gov>
Cc: Clark, Timothy (HHS/IOS) <Timothy.Clark1@hhs.gov>; Brooks, John (HHS/IOS)
<John.Brooks@hhs.gov>
Subject: Outreach on exchange open enrollment
Mary,
I just had what I hope is a clarifying conversation on this. I'm CC'ing Tim Clark to ensure he
has a chance to weigh in if I have missed anything.
The free email blasts, social media etc are approved to go forward.
Hope this helps and please let me know if you have questions.
Randy Pate
Special Assistant
US Dept of Health and Human Services
Randy.Pate@hhs.gov
(b)(6)
OS - 000013
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: OE4 Communication Activities & Other CMS Activities
Date: Wednesday, August 30, 2017 4:21:37 PM
9
From: Weber, Mark (HHS/ASPA)
Sent: Wednesday, January 25, 2017 5:28 PM
To: Lloyd, Matt (HHS/IOS); Trueman, Laura (HHS/IOS); Murphy, Ryan (HHS/IOS)
Subject: RE: OE4 Communication Activities & Other CMS Activities
FYI - Mary Wallace, Acting CMS, Comms Director will be calling me in a few minutes.
Mark
From: Weber, Mark (HHS/ASPA)
Sent: Wednesday, January 25, 2017 2:32 PM
To: Bradley, Tasha (OS/ASPA); Lloyd, Matt (HHS/IOS); Trueman, Laura (HHS/IOS); Murphy, Ryan
(HHS/IOS)
Cc: Hall, Bill (HHS/ASPA); Fontenot, Monique (OS/ASPA); Myrie, Simone (OS/ASPA)
Subject: RE: OE4 Communication Activities & Other CMS Activities
Tasha,
Thank you and CMS for pulling this together. I’ll get back to with comments and any other
questions.
Mark
From: Bradley, Tasha (OS/ASPA)
Sent: Wednesday, January 25, 2017 2:09 PM
To: Lloyd, Matt (HHS/IOS); Trueman, Laura (HHS/IOS); Murphy, Ryan (HHS/IOS)
Cc: Weber, Mark (HHS/ASPA); Hall, Bill (HHS/ASPA); Fontenot, Monique (OS/ASPA); Myrie, Simone
(OS/ASPA)
Subject: OE4 Communication Activities & Other CMS Activities
Hi all,
Please find attached the OE4 Communication Activities for the next several weeks. Within the
document you will find a description of each activity and examples: social posts; sample language
for web postings and emails; 2016 press releases, reports, and rollout plans. I’ve also attached the
final blog that will post on Friday under Patrick Conway’s byline. A rollout plan is currently being
developed for Friday’s blog and will be shared once ready.
Lastly, I’ve also attached a document that provides information on CMS planned activities not
related to OE4.
OS - 000014
Let me know if there are any questions.
Thank you,
Tasha
Tasha Bradley
U.S. Department of Health & Human Services
(o) 202-690-7048
Tasha.bradley@hhs.gov
OS - 000015
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: OE4 Communication Activities & Other CMS Activities
Date: Wednesday, August 30, 2017 4:21:58 PM
10
From: Weber, Mark (HHS/ASPA)
Sent: Wednesday, January 25, 2017 6:08 PM
To: Lloyd, Matt (HHS/IOS); Trueman, Laura (HHS/IOS); Murphy, Ryan (HHS/IOS)
Subject: RE: OE4 Communication Activities & Other CMS Activities
(b)(5)
In general -
(b)(5)
Conversation was productive. Mary is on board and stands ready to help. I conveyed appreciation
for what must be hard to do and the work to be done.
Happy to answer questions this evening – I will keep an eye on email for the budget and contract.
Mark
From: Weber, Mark (HHS/ASPA)
Sent: Wednesday, January 25, 2017 5:28 PM
To: Lloyd, Matt (HHS/IOS); Trueman, Laura (HHS/IOS); Murphy, Ryan (HHS/IOS)
Subject: RE: OE4 Communication Activities & Other CMS Activities
FYI - Mary Wallace, Acting CMS, Comms Director will be calling me in a few minutes.
Mark
From: Weber, Mark (HHS/ASPA)
Sent: Wednesday, January 25, 2017 2:32 PM
To: Bradley, Tasha (OS/ASPA); Lloyd, Matt (HHS/IOS); Trueman, Laura (HHS/IOS); Murphy, Ryan
(HHS/IOS)
Cc: Hall, Bill (HHS/ASPA); Fontenot, Monique (OS/ASPA); Myrie, Simone (OS/ASPA)
Subject: RE: OE4 Communication Activities & Other CMS Activities
OS - 000016
Tasha,
Thank you and CMS for pulling this together. I’ll get back to with comments and any other
questions.
Mark
From: Bradley, Tasha (OS/ASPA)
Sent: Wednesday, January 25, 2017 2:09 PM
To: Lloyd, Matt (HHS/IOS); Trueman, Laura (HHS/IOS); Murphy, Ryan (HHS/IOS)
Cc: Weber, Mark (HHS/ASPA); Hall, Bill (HHS/ASPA); Fontenot, Monique (OS/ASPA); Myrie, Simone
(OS/ASPA)
Subject: OE4 Communication Activities & Other CMS Activities
Hi all,
Please find attached the OE4 Communication Activities for the next several weeks. Within the
document you will find a description of each activity and examples: social posts; sample language
for web postings and emails; 2016 press releases, reports, and rollout plans. I’ve also attached the
final blog that will post on Friday under Patrick Conway’s byline. A rollout plan is currently being
developed for Friday’s blog and will be shared once ready.
Lastly, I’ve also attached a document that provides information on CMS planned activities not
related to OE4.
Let me know if there are any questions.
Thank you,
Tasha
Tasha Bradley
U.S. Department of Health & Human Services
(o) 202-690-7048
Tasha.bradley@hhs.gov
OS - 000017
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: update
Date: Wednesday, August 30, 2017 4:22:28 PM
11
From: Weber, Mark (HHS/ASPA)
Sent: Wednesday, January 25, 2017 6:45 PM
To: Wallace, Mary H. (CMS/OC)
Cc: Bradley, Tasha (OS/ASPA)
Subject: RE: update
Next few hours on the budget works. Thanks for the update.
If you can send along the contract sooner that would be helpful as well.
Mark
From: Wallace, Mary H. (CMS/OC)
Sent: Wednesday, January 25, 2017 6:44 PM
To: Weber, Mark (HHS/ASPA)
Cc: Bradley, Tasha (OS/ASPA)
Subject: update
(b)(5)
Thanks
Mary
OS - 000018
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: update
Date: Wednesday, August 30, 2017 4:23:18 PM
Attachments: HHSM-500-2011-00029I T0008 award executed 07-28-2016.pdf
Weber T0008 Mod 1 SF30 executed.pdf
Attachment 2 Statement of Work.docx
12
From: Weber, Mark (HHS/ASPA)
Sent: Wednesday, January 25, 2017 8:13 PM
To: Lloyd, Matt (HHS/IOS); Trueman, Laura (HHS/IOS); Murphy, Ryan (HHS/IOS)
Subject: Fw: update
Mary is still working on budget.
Mark
(b)(5)
OS - 000019
Cc: Bradley, Tasha (OS/ASPA)
Subject: update
(b)(5)
Thanks
Mary
OS - 000020
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: update
Date: Wednesday, August 30, 2017 4:23:39 PM
13
From: Weber, Mark (HHS/ASPA)
Sent: Wednesday, January 25, 2017 9:25 PM
To: Lloyd, Matt (HHS/IOS); Murphy, Ryan (HHS/IOS); Trueman, Laura (HHS/IOS)
Subject: Fw: update
Per request.
(b)(5)
Thanks
Mary
(b)(5)
OS - 000021
(b)(5)
OS - 000022
From: Wallace, Mary H. (CMS/OC)
Sent: Wednesday, January 25, 2017 8:05:46 PM
To: Weber, Mark (HHS/ASPA)
Cc: Bradley, Tasha (OS/ASPA)
Subject: RE: update
(b)(5)
(b)(5)
Thanks
Mary
OS - 000023
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Media Buy for ACA
Date: Wednesday, August 30, 2017 4:24:11 PM
14
From: Weber, Mark (HHS/ASPA)
Sent: Thursday, January 26, 2017 11:12 AM
To: Clark, Timothy (HHS/IOS); Davis, Jeff (HHS/OMHA)
Cc: Lloyd, Matt (HHS/IOS); Flick, Heather (HHS/IOS)
Subject: RE: Media Buy for ACA
Jeff – when you get a chance give me a call.
Mark
office (202)260-6412
cell (b)(6)
Email Mark.Weber@HHS.Gov
(b)(5)
OS - 000024
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Per discussion
Date: Wednesday, August 30, 2017 4:24:41 PM
Attachments: HHSM-500-2011-00029I T0008 award executed 07-28-2016.pdf
Weber T0008 Mod 1 SF30 executed.pdf
Attachment 2 Statement of Work.docx
15
From: Weber, Mark (HHS/ASPA)
Sent: Thursday, January 26, 2017 12:30 PM
To: Davis, Jeffrey (HHS/OGC); Flick, Heather (HHS/IOS)
Cc: Lloyd, Matt (HHS/IOS); Trueman, Laura (HHS/IOS); Murphy, Ryan (HHS/IOS)
Subject: Per discussion
OS - 000025
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Per discussion
Date: Wednesday, August 30, 2017 4:25:30 PM
15
From: Weber, Mark (HHS/ASPA)
Sent: Thursday, January 26, 2017 4:46 PM
To: Goulding, Michael (HHS/OGC)
Subject: FW: Per discussion
Contact info
Thanks
office (202)260-6412
(b)(6)
Email Mark.Weber@HHS.Gov
(b)(5)
OS - 000026
(b)(5)
OS - 000027
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Had to go to appointment
Date: Wednesday, August 30, 2017 4:25:57 PM
16
From: Weber, Mark (HHS/ASPA)
Sent: Thursday, January 26, 2017 5:45 PM
To: Lloyd, Matt (HHS/IOS); Murphy, Ryan (HHS/IOS); Trueman, Laura (HHS/IOS)
Subject: Had to go to appointment
On bberry. (b)(5)
From: Albright, Aaron (CMS/OC)
Sent: Thursday, January 26, 2017 5:37 PM
To: Bradley, Tasha (OS/ASPA); Hall, Bill (HHS/ASPA); Weber, Mark (HHS/ASPA)
Subject: Fwd: enrollment ads
FYI
Aaron Albright
Director, Media Relations Group
Centers for Medicare & Medicaid Services
So we’re hearing from source both on the Hill and with agencies:
All ACA enrollment advertising has been stopped, including ads already paid for. In
addition, all press outreach on Obamacare enrollment has been stoped, and no more
emails are going out to people who visited healthcare.gov to encourage them to finish
enrolling.
OS - 000028
Any comment on this? Going up with story soon.
Paul Demko
Reporter
Politico
W: 703.647.7697
C: 612.384.1201
@pauldemko
OS - 000029
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: FW: Outreach on exchange open enrollment
Date: Wednesday, August 30, 2017 4:26:34 PM
17
From: Weber, Mark (HHS/ASPA)
Sent: Thursday, January 26, 2017 8:49 PM
To: Lloyd, Matt (HHS/IOS); Murphy, Ryan (HHS/IOS); Trueman, Laura (HHS/IOS)
Subject: Fw: Outreach on exchange open enrollment
Fyi
Thanks Randy for sending this.. I definitely want to make sure we are all on the same page before
moving forward. To that end I added a few others.
I have two questions based on your note.
(b)(5)
Can we get confirmation from everyone on here of what you want us to do. I just want to be really
clear.
Thanks so much
Mary
From: Pate, Randy (HHS/IOS)
Sent: Thursday, January 26, 2017 7:34 PM
To: Wallace, Mary H. (CMS/OC) <Mary.Wallace@cms.hhs.gov>
OS - 000030
Cc: Clark, Timothy (HHS/IOS) <Timothy.Clark1@hhs.gov>; Brooks, John (HHS/IOS)
<John.Brooks@hhs.gov>
Subject: Outreach on exchange open enrollment
Mary,
I just had what I hope is a clarifying conversation on this. I'm CC'ing Tim Clark to ensure he
has a chance to weigh in if I have missed anything.
The free email blasts, social media etc are approved to go forward.
Hope this helps and please let me know if you have questions.
Randy Pate
Special Assistant
US Dept of Health and Human Services
Randy.Pate@hhs.gov
(b)(6)
OS - 000031
From: Weber, Mark (HHS/ASPA)
To: Marquis, Michael (OS/ASPA)
Subject: RE: Outreach on exchange open enrollment
Date: Wednesday, August 30, 2017 4:28:25 PM
17 is the end…
From: Weber, Mark (HHS/ASPA)
Sent: Wednesday, August 30, 2017 4:27 PM
To: Marquis, Michael (OS/ASPA)
Subject: FW: Outreach on exchange open enrollment
17
From: Weber, Mark (HHS/ASPA)
Sent: Thursday, January 26, 2017 8:49 PM
To: Lloyd, Matt (HHS/IOS); Murphy, Ryan (HHS/IOS); Trueman, Laura (HHS/IOS)
Subject: Fw: Outreach on exchange open enrollment
Fyi
Thanks Randy for sending this.. I definitely want to make sure we are all on the same page before
moving forward. To that end I added a few others.
I have two questions based on your note.
(b)(5)
Can we get confirmation from everyone on here of what you want us to do. I just want to be really
clear.
Thanks so much
Mary
OS - 000032
From: Pate, Randy (HHS/IOS)
Sent: Thursday, January 26, 2017 7:34 PM
To: Wallace, Mary H. (CMS/OC) <Mary.Wallace@cms.hhs.gov>
Cc: Clark, Timothy (HHS/IOS) <Timothy.Clark1@hhs.gov>; Brooks, John (HHS/IOS)
<John.Brooks@hhs.gov>
Subject: Outreach on exchange open enrollment
Mary,
I just had what I hope is a clarifying conversation on this. I'm CC'ing Tim Clark to ensure he
has a chance to weigh in if I have missed anything.
The free email blasts, social media etc are approved to go forward.
Hope this helps and please let me know if you have questions.
Randy Pate
Special Assistant
US Dept of Health and Human Services
Randy.Pate@hhs.gov
(b)(6)
OS - 000033