Mise-en-scene

Mise-en-scene:
- Filter/colour: natural filter and lighting
- Photo looks old-fashioned with filter which is a soft black and white.
- Costume: Plain white shirt, so focus is drawn to her name and
- Props: behind Taylor it looks like a bird cage or a floating cage
song as no clues are given on the magazine album.
- Costume: simple attire black and white clothes with a black hat perhaps
- Angle: Lana Del Rey seems like she’s looking down on us, looks
Taylor wants us to focus on the ‘RED’ emotions towards love and
intimating.
heartbreak and the meaning of the song rather than her star image.
- Lighting: low lighting emphasis focus on song name

Font:

The song’s name

and the artist name Main sell lines:
is bold and eye-
“Includes ‘Video
catching. The red
Games’. ‘Blue Jeans
colour on the word
&’Born to Die’ by
‘RED’ makes it
featuring her other
powerful and stand
success and the
out.
current track
Logo: encourage
fans/people to buy
RED letters Font: album as they are
with her face gifted with her
Lana Del Rey name is bold white at
inside it. Logo previous tracks.
the top of poster which is eye-
is memorable
catching. Whilst the ‘Born to Die’
as it’s the same
song title matches with the colours
name as song.
of the poster, the sky.

Main sell lines:
“16 Brand New Songs featuring
the #1 multi-platinum selling
single…”makes the album
seem special and worth it.
Marketing:
Aimed at average American citizens as Target is the
2nd largest discount store. By being ‘exclusively at
target’ it encourages fans and people to purchase the
CD easily. Also, there is a deluxe edition only available
in Target which contains bonus tracks making it more
valuable and increasing the demand.
Marketing:
Amazon is the world’s largest internet retailer with
over 300 million users in 2015 according to Statista.
Therefore by selling her album on Amazon it enables
both international and national fan to buy it anytime,
anywhere. However Amazon may be bad as songs may
be resold again or biddings may be made.