Core
Topic 3
Modelling3.1 Conceptual modelling
Essential idea -A conceptual model originates in the mind and its primary purpese is to cutline the
principles, processes and basic functions of @ design or system.
Nature of design - Designers use conceptual modelling to assist their understanding by simulating the
Subject matter they represent. Designers should consider systems,services end products in relation to
‘what they should do, how they should behave, what they look like and whether they will be understood
by the users inthe manner intended
The role of conceptual modelling in design
Models are representations of reality. Crath testing can be
ccerried cut safely using different designs end materials
Dangerous procedures can be simulates safely
Modeling is tie working through of idees or hypothesis by
Using sketching techniques to draw graphical models or
manipulating materials to construct physical models
‘These can be made for all sorts of applications and
purposes.
Itmay be to show a proposed building design in its surroundings, or to
show the form of a product for ergonomic considerations, or maybe to
adel a mechanism hefare manufacture. Madals can be made cut of a
veriety of materiels. Fopular choices are balsa, card, foam, clay, acrylic,
fiberboard,
Designers use models for particular purposes, 2g
designers of prestige cars may use a fullsize clay
madel of acar at the final cancer stage of the
design process becouse at fullsize it gives @ more
realstic view of the intended design and clay allows
‘the thape to be changed eacily.
‘Task- What are some of the advantages and
disadvantages of models to the designer and their
clients?
3.2 Graphical models
Essential idea - Graphical models are used to communicate design idea:
Nature of design - Graphical models can take many forms, but their prime function is always the same—
‘to simplify the data and pracent it in such a way that understanding of what is being presanted aids
further development or discussion. Designers utlize grephical modelling as a tool to explore creative
solutions and refine ideas from the technically impossible to the technically possible, widening the
‘constraints of what is feasible2D and 3D graphical models
Graphical models are used te communicate to oneself and cthers how a concept will look in terms of form
and size. Designers use a range of freehand drawings in the early stages of developing ideas to explore
shape end form (30) and corstructional details (20),
Perspective, projection and scale drawings
Perspective- A 3D drawing that reallstcally represents an object by utilizing foreshortening and vanishing
Points {usually imaginary ones). The vanishing points cen vary in number to create different types of
drawing, the drawings below chaw ane and twa point perspective drawingsPerspective drawings take into account spatial arrangements, for example, foreshortening, while
isometric drawings are constructed to set angle.
Perspective crawings producea more visually accurate representation ofan obje dare often used 10
convey information to none technical people or to produce dramaticetfects
Perspective drawings take into account spatial arrangements, €¢. foreshortening, while isometric
‘rawings are constructed to aset angle (6C" to the horizontal) hey are eesier to construct but can
sometimes look distorted particularly on large drawings.
Projection ana scale arawings— Taira angie ormogrepnc projections a goo way to snow corstruction
Getalls and sizes of 2 concept, usually tere willbe at least 3 views of the conceptin 20 to allow the idea
‘to be seen fram multiple angles
Orthographic drawings can also be draivn to scale to help with constuction details. A drawing which is
ingicated asa scele of 1:1 would be ful size, 1:2 hal size, 1:3 a third of the size and soon. For particularly
small components where detail needs to be seen, the scale can be reversed, 2:1 would be twice the size
‘or example All szes would be added to the drawing as the size they would be in real ife
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Re—/ —FRowrview wont vew Seale 1:4sketching versus formal drawing
techniques
‘Sketching, usually freehand, allows the spontaneous
representation of ideas on paper without the use of
technical ald. Its usually used early in the design
process.
Annotations explain the thinking behind the visual
image represented by the drawing. They allow the
designer to communicate and consider the
implications ofthe ideas for further development.
Designers use a range of freehand drawings in the
‘early stages of developing ideas to explore shape
‘and form (3D) and constructional details (20).
Formal drawing techniques using drawing instruments such as set and T squares, (see below) allow the
‘designer a higher degree of accuracy to show drawings such as orthographics. The more structured the
‘drawing, the less spontaneous and (possibly) creative the dravsing willbe, so formal drawing will usually
be done when a sketched drawing has been finished and details need added,Part and assembly drawings
To further gie detail to concept ideas, an assembly or part drawing may be produced. These drawings
1lso be shown exploded which shons all parts and how they would be assembled together.
Task Try to quick freehand sketch an object irom around the room using 2-point perspective,
ortnograpnicand assemnyy tesnniques
‘Advantages
Disadvantages
2D and 30 Free hand Sketching , perspective
Quick visual image to generate and davelop
ideas,
Used to convey ideas to clients or consumers
Explain thinking behind the visual image
Promotes creativity
Formal drawing (orthographic)
Shows in detail sizes of concept
Can be used to construct
Accurate
Different views of object shown that couldn't
see from a 30 drawing
Assembly drawings
Can show how the product is assembled —
show how it works
2D and 3D freehand sketching, perspective
Cannot manipulate/ handle/ change them
Rely on the ability of viewer to interpret the
model — not the case with @ physical model
Can be difficult to understand by a non-technical
audience
Formal drawing (orthographic)
Time consuming
Requires high level of skill
Specialist equipment needed
Assembly drawings
Very difficult to produce, time consuming and
therefore expensive3.3 Physical modelling
Essential idea - A physical model s a three-dimensional, tangible representation of design or system
Nature of design - Designers use physical models to visualize information about the context that the
model represents. It is very common for physical models of large objects to be scaled down and smaller
objects scaled up for ease of visualization. The primary goal of physical modelling isto test aspects of a
product against user requirements. Thorough testing at the design development stage ensures that an
‘appropriate product is developed.
Scale models, aesthet
models, mock ups, prototypes and instrumented models
‘Scale model is @ physical representation of an object that
maintains relationships between all parts. To be a true
scale model al relevant aspects must be accurately
modeled, such as material properties, so the scale mode!'s
interaction with the outside world is reliably related to the
‘original object's interaction with the real world
‘Aesthetic Model- these are models that look realistic to the product
they are trying to represent. They allow the designer use and
manufacturer to visualise the design. They are non-working models and
show how the object will look
Mock-ups -can be a scale or full-size model of
‘an object, used for teaching, demonstration,
design evaluation, promotion, and other
Purposes.Prototypes- ica model of an object bult ta test concept or
process. Aprototype will usualy workas intended ands designed
‘totest and tral a new concept to enhance precision by designers,
manufacturers and users. Prowtyping serves to provid=
specifications for area, working system rather than a theoretical
“Tesk: watch the Below videos 10 see examples of prototypes being
tested
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Instrumented Models- ars models that simulate the
dimensiors, weight proportions and articuaticn of an object,
and are usually instrumented to record data atout the dynamic
Denavor ofthe procuct. Tis cata can include variables sucn as
velocity, force, Bending, folding, or toraue af the product.
Think of crash testing aca, instruments wil be place around it
‘toassess the impact and forces apoied during a crash. Other
exaingles may be aircraft in @ wind tunnel whieh cen measure
‘Advantages
Disadvantages
Consumers can See the shape, proportions and
colour of the product easily e.g, car at a car show
Real visual image
Easily understood by a non-technical audience
Can handle physical models which is good for user
trails/ market research when considering ergonomic
aspects of a design can be assessed e.g clay models
Used to communicate with different audiences,
consumers who are not technically minded and
professionals e.g. manufacturers.
‘With prototypes can consider design considerations
before going to production which means the green
aspect of the product could be improved (physically
testing t)
Time consuming to produce
High level of skill to produce them
Need resources - machinery and
equipment
Consumption of raw materials , energy,
and disposal is not very good for the
environment
Good physical models are expensive to
produce
Not very flexible when they are made
Scale models can generate unwanted
errors through scaling e.g.a bridge, tests
could be incorrect