UNIVERSIDAD TECNOLÓGICA DE DURANGO

BUSINESS DEVELOPMENT

MARKETING RESEARCH
FOURTH QUARTER

“THE ART OF LOVING: ESSAY”

BY:

FAUSTO JAVIER ZARUMA ARIAS

PROFESSOR: MARCO ANTONIO LUQUE

VICTORIA DE DURANGO, DGO. JANUARY 2018

The art of loving: essay

Many things have been said, many other will be said eventually about what love is
and how everything in our life revolves around it. The total comprehension of love
will never be absolute, as the man will never be stable. Now, even though, as
average human beings, we go through life believing and defending to death certain
aspect and definitions of this particular subject, we know barely nothing about it.
The vast majority of people have come to realize that love has a tremendous
importance in their lives. Nevertheless, the knowledge of why it is in fact important
is very important and at the same time barely understood. What we know as initial
passion in early stages of relationships actually mean something more deep and
bitter, the past loneliness we had until that new relationship appeared. Like this, there
many concepts that do not have the attention they should, based on the importance
mentioned above, but why should they have it? Everything we do in this life aim to
have an instant gratification, generally expressed in money. Therefore, when people
hears about love they do not link to those gratifications. Love is for the soul, but we
eat thanks to the money.
Love represents the core of our existence. Love is what we aim for when we try to
find our purpose in life. We are all seeking love through life, different types of it
maybe, but love at the end. Now it is incorrect to say that you find love in someone
else, because love is about giving, not taking; and love must be built through
knowledge, actions, perseverance, and patience. When we see an old couple who
have passed maybe 40 years together, we are used to say “What a lucky couple!
They found the true love.” Well a) No one is that lucky to find the perfect match, in
the right moment, in the right place, and b) love is not “found”, it is built.
We are eager to “find” love because it is the answer to our existence. The more we
love, the more successful we are in life, and you are willing to give more love when
you are happier. Love has a beginning, a middle and an end, but ironically, it is
cyclical. Many things can evoke this feeling, and that is exactly why love is not lineal,
things and people change, and you either learn to love them and grow that feeling
or you just leave it be and move on to the next thing or person and start all over
again, building.
Humans are social species. We always look for other individuals to hang with; we all
look to be a part of something. We relate with other people (family, friends, couple,
etc.) because we love through them. In fact, we somehow use people to send love
and give love, but truth be told, we are used for the exact same reason too. Once
we star loving and giving without expecting anything as a reward, we give a real
space for love to exist, grow and change for good.
We feel complete when we have love in our lives, and the more we love the more
we replicate that feeling of completion in others. Because feeling incomplete is
terrible thing for human beings. As J.K. Rowling once said (through Dumbledore):
“Do not pity the dead. Pity the living, and above all, those who live without love”.

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The art of loving: Essay