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While it has not been a case of “business as usual” in the first quarter of 2010, it was a case
of “business as expected”. Thus far, none of the major automotive markets have sprung any
surprises sufficient to derail prior assumptions. Moving into Q2, the focus will shift to the
strength and sustainability of the economic recovery as stimuli are scaled back or removed.
Global Light Vehicle Assembly Outlook by Region Foremost of such concerns is the West European
2008 – 2010 (Millions) market situation. With scrappage already ended in
70 Germany, Italy, Austria, Slovakia, and Greece, and
being reduced or wound down in other notable
640k 274k 143k 123k markets, the underlying strength of the economy will
65 66.0 2.4m
65.0 be key in the second half of the year.
4.2m
60
In the US, the market has performed at or above
expectations thus far in Q1 2010. The underlying
57.2
sales environment remains weak, but judicious use
55
of OEM incentives in March boosted volume above
trend, elevating the US sales forecast to 11.5m and
50 total North America sales outlook to 13.9m in 2010.
AP
EE
SA
2008
2009
EU
2010
MEA
NA
*connectedthinking PwC
Analyst Note Plus | April 2010
North America The flip side of this development is that output will
The current automotive inflection point in North be more closely aligned to demand in 2010.
America seemingly presents a once-in-a- Additionally, scrappage schemes created a large
generation chance to allow normalised economic number of small car imports in 2009, a trend that
fundamentals to drive sales and assembly volume. will likely diminish in 2010. Conversely, exports
But the return of zero percent financing, extended are expected to recover marginally this year.
loan maturities, and lease subvention across East Europe
mainstream automakers’ portfolios is elevating the
Domestic demand growth and improved export
trajectory of 2010 sales (11.5-12.0 million units),
prospects are central to East Europe’s 2010
thereby clouding the true strength of the recovery.
development. Little short-term improvement in
Near-term sales momentum combined with a exports is expected, as destination markets in the
sequential quarter of targeted inventory correction EU suffer scrappage hangovers, but an LCV
is expected to support a 25-30% recovery in North recovery would be a welcome boost for Turkey.
America assembly volume from 2009's historic low
of 8.6m units up to ~10.9m in 2010. Longer-term, In the case of domestic demand, a more buoyant
NA assembly will likely return to the 13-15m unit Russian market should emerge in 2010 as the
range as the domestic industry drives incremental government’s long-awaited scrappage incentive
volume gains, while foreign automakers develop scheme started in March, giving a car market of
assembly strategies that balance imports with around 1.7 million units – about 300,000 units
vehicles well-suited for localised assembly. more than 2009. In Turkey, sales may fall slightly
(-10%) as the market-stimulating tax breaks of
While economic challenges persist, a meaningful 2009 are cut, but with exports recovering and new
automotive recovery is supported by a notable models in the mix, output should recover by ~10%.
equity market rebound, emerging signs of housing
price stability, anticipation of substantial QoQ GDP Developed Asia-Pacific: Japan and Korea
growth, and consumer sentiment nearing pre- Stimulus measures instituted during 2009 by the
recession levels. Additionally, historically low Japanese and South Korean governments
interest rates and modest credit growth appears generated varying results: the Japanese market
well-timed to converge with a cadence of new declined by 9% while South Korean sales rose by
high-volume, global cars and crossovers in 2010. more than 20%. While the stimulus incentives did
European Union not create a positive year-end result in Japan,
they boosted sales YoY from mid-year and
Scrappage and its aftermath dominates the 2010 spurred a dramatic shift in consumer preference
outlook. The ending of incentives in Germany will toward hybrids, increasing segment share to 10%.
significantly influence overall performance due to
an expected fall of 800-900k in new car sales YoY. On the other hand, exports for both Japan and
The UK and Italy likely also face post-scrappage South Korea declined by 46% and 20%,
falls. However, many smaller markets that were respectively. In terms of assembly, Japanese
not distorted by scrappage are now exhibiting volumes during 2009 were the lowest since 1976.
strength as the economy improves and 18 months Conversely, South Korea’s 2009 assembly
of pent-up demand hits. Likewise, light declined by ~8%, a result of slightly stronger
commercial vehicle (LCV) demand shows tentative domestic demand and the increasing popularity of
signs of recovery in some markets, after 18 Hyundai globally.
months of heavy declines. Both Japan and South Korea are expected to
Net light vehicle (LV) demand is expected to fall by regain a majority of lost assembly volumes during
1m units. Conversely, a 1% increase in output in 2010 and beyond on account of recovery in
2010 is forecast, due to a number of factors. While exports and, to a lesser extent, domestic demand.
sales fell by just 5% in 2009, output fell by 15%; Japan’s domestic sales are expected to grow by
OEMs cut output and supplied from stock, cutting 3% during 2010 before stagnating and resuming
inventory massively to conserve cash. gradual decline in 2012 and beyond. The declining
Disclaimer: The information contained in this report represents the culmination of proprietary research conducted by Autofacts, an analytical group within the PricewaterhouseCoopers Knowledge Services Organisation. All
material contained in this report was developed independently of any PricewaterhouseCoopers client relationship and does not represent the firm’s view as an auditor to any legal business entity. While every effort has been
made to ensure the quality of information provided, no representation or warranty of any kind (whether expressed or implied) is given by PricewaterhouseCoopers as to the accuracy, completeness or fitness for any purpose of
this document. As such, this document does not constitute the giving of investment advice, nor a part of any advice on investment decisions. Accordingly, regardless of the form of action, whether in contract, tort or otherwise,
and to the extent permitted by applicable law, PricewaterhouseCoopers accepts no liability of any kind and disclaims all responsibility for the consequences of any person acting or refraining from acting in reliance on this
document. “PricewaterhouseCoopers” refers to PricewaterhouseCoopers LLP, a limited liability partnership or, as the context requires, other member firms of PricewaterhouseCoopers International Limited, each of which is a
separate and independent legal entity. All rights reserved. Autofacts is a trademark of PricewaterhouseCoopers LLP and is registered in the United States, Canada, the European Union, and the United Kingdom by
PricewaterhouseCoopers LLP. Reproduction or retransmission without prior written consent from Autofacts® is strictly prohibited.
and aging consumer base is compounded by car genre is expected to drive sales at a CAGR of
younger citizens’ preference for urban living, 18% over the next 4 to 5 years. India’s assembly
resulting in a declining trait for Japan. will also receive a boost from exports as Renault-
Nissan models Hyundai and Suzuki’s plan to use
Stimulus driven sales during 2009 likely pulled
India as a subcompact export base. While China
ahead demand, resulting in South Korean sales
and India are expected to benefit from growing
growth of ~2% in 2010. In the mid-term, the market
export volumes, capacity limitations will moderate
is expected to regain some momentum before
exports unless additional investments are made.
stagnating in the out years. Moreover, imports are
Also, export drivers differ between the countries;
accounting for an increasing share of sales and
domestic brands will likely dominate China’s
are expected to represent ~10% of sales by 2015. exports, while India’s exports may continue to be
In the mid to long-term, both countries are led primarily by foreign-branded vehicles.
expected to lose assembly due to further overseas
assembly relocation, which is likely to accelerate South America
as automakers try to reduce currency risk, logistics The Brazilian market has enjoyed a strong start in
costs, and geopolitical issues. As a result, excess 2010 as sales easily outpaced a sluggish start in
capacity in both countries may become a key 2009 – increasing by as much as 30% YoY in
structural issue going forward. March due to consumers purchasing vehicles prior
Developing Asia-Pacific: China and India to the expiration of automotive tax breaks.
Although sales may slow temporarily after the
Compared to developed Asia-Pacific, major elimination of government incentives, a strong
automotive markets in developing Asia-Pacific not economic recovery, coupled with historically low
only buffered the impact of the financial crisis, but interest rates, should translate into a sales growth
also actually posted impressive growth during rate of at least 8% in 2010. However, Brazil was
2009. Swift and bold actions taken by the Chinese not the only South American country to experience
government in early 2009 helped China’s light strong Q1 sales, as Argentina sales finished up
vehicle market post over 50% annual growth. At 47% YTD and 37% YoY in March.
the same time, the stimulus measures
implemented in India, while lacking the firepower As sales continue to rise in Brazil and Argentina,
of those in China, helped stabilise and grow the production in both countries has likewise
domestic market by ~18%. accelerated. Brazilian light vehicle assembly is up
more than 20% YTD and should easily produce
Beijing extended its scrappage and rural vehicle 5%+ growth in 2010 as strong domestic sales
replacement schemes through the end of 2010 (coupled with rising exports) help plants run at high
while partially rolling back sales tax to provide a levels of utilisation. Argentina’s production has
softer landing for the automotive market. As a skyrocketed recently due to strong domestic and
result, China is expected to post yet another year export demand with production up over 70% YTD.
of strong growth in 2010 with light vehicle sales
Consistent with recent and long-term industry
likely to approach the 13 million unit mark.
growth in South America, multiple OEMs have
However, China’s stimulus actions came with an
announced additional capacity investments in the
unfavourable side effect – stalling industry-driven
region to meet rising domestic demand. In March,
consolidation of the highly fragmented auto sector.
PSA announced plans to double capacity in Brazil
While Beijing continues to drive consolidation
with a $780m investment by 2012. Ford also
among the ranks of large government-controlled
announced new investments in Brazil and
enterprises, many smaller and privately owned
Argentina ($281m and $250m respectively) to
entities lack the incentive to consolidate given the increase the range and volume of vehicles
buoyant market environment. produced in the region. Finally, Mitsubishi recently
In the near-term, India’s light vehicle sales and announced an investment of $450m through 2015
assembly is expected to receive a significant boost to double production capacity. With strong sales
due to mass production of the Tata Nano in 2010 demand in Brazil and increased investment
and the launch of multiple low-cost subcompacts throughout the continent, South America is
from 2011 onward. This affordable subcompact forecast to report consistent growth metrics well
into the foreseeable future.
Disclaimer: The information contained in this report represents the culmination of proprietary research conducted by Autofacts, an analytical group within the PricewaterhouseCoopers Knowledge Services Organisation. All
material contained in this report was developed independently of any PricewaterhouseCoopers client relationship and does not represent the firm’s view as an auditor to any legal business entity. While every effort has been
made to ensure the quality of information provided, no representation or warranty of any kind (whether expressed or implied) is given by PricewaterhouseCoopers as to the accuracy, completeness or fitness for any purpose of
this document. As such, this document does not constitute the giving of investment advice, nor a part of any advice on investment decisions. Accordingly, regardless of the form of action, whether in contract, tort or otherwise,
and to the extent permitted by applicable law, PricewaterhouseCoopers accepts no liability of any kind and disclaims all responsibility for the consequences of any person acting or refraining from acting in reliance on this
document. “PricewaterhouseCoopers” refers to PricewaterhouseCoopers LLP, a limited liability partnership or, as the context requires, other member firms of PricewaterhouseCoopers International Limited, each of which is a
separate and independent legal entity. All rights reserved. Autofacts is a trademark of PricewaterhouseCoopers LLP and is registered in the United States, Canada, the European Union, and the United Kingdom by
PricewaterhouseCoopers LLP. Reproduction or retransmission without prior written consent from Autofacts® is strictly prohibited.
Global Fuel Type 2009 2010 2011 2012 2013 2014 Unit Diff. % Chg '09 Share '14 Share
1 Gasoline 45,006,068 50,757,377 55,300,168 59,741,085 62,402,732 64,523,310 19,517,242 43.4% 78.8% 75.7%
2 Diesel 11,363,322 12,726,111 14,279,290 15,599,354 16,397,054 16,996,797 5,633,475 49.6% 19.9% 19.9%
3 Hybrid (Mild + Full) 779,068 1,325,904 1,782,223 2,255,872 2,738,422 3,010,404 2,231,336 286.4% 1.4% 3.5%
4 Electric (PEV + PHEV) 2,096 45,017 169,209 407,070 533,257 681,484 679,388 32414% 0.0% 0.8%
Total Consumption 57,150,554 64,854,409 71,530,890 78,003,381 82,071,465 85,211,995 28,061,441 49.1% 100.0% 100.0%
Global Transmission Outlook 2009 2010 2011 2012 2013 2014 Unit Diff. % Chg '09 Share '14 Share
1 Automatic 19,279,563 22,482,042 24,280,342 25,737,010 26,253,764 26,616,571 7,337,008 38.1% 33.7% 31.2%
2 Manual 32,391,556 35,200,520 38,028,988 41,208,986 43,336,230 44,994,031 12,602,475 38.9% 56.7% 52.8%
3 CVT 4,172,692 5,515,874 6,582,940 7,190,176 7,573,070 7,896,235 3,723,543 89.2% 7.3% 9.3%
4 DCT 738,687 1,077,140 1,722,829 2,352,706 3,084,174 3,576,954 2,838,267 384.2% 1.3% 4.2%
5 AMT 566,060 534,296 761,116 1,129,075 1,323,497 1,502,862 936,802 165.5% 1.0% 1.8%
6 Electric * 1,996 44,537 154,675 385,428 500,730 625,342 623,346 31230% 0.0% 0.7%
Total Consumption 57,150,554 64,854,409 71,530,890 78,003,381 82,071,465 85,211,995 28,061,441 49.1% 100.0% 100.0%
Global Gear Outlook 2009 2010 2011 2012 2013 2014 Unit Diff. % Chg '09 Share '14 Share
1 4 speed 9,095,834 8,967,131 8,382,289 8,186,232 7,704,739 7,815,255 -1,280,579 -14.1% 15.9% 9.2%
2 5 speed 30,919,707 32,490,212 33,267,483 34,745,456 36,449,725 37,307,245 6,387,538 20.7% 54.1% 43.8%
3 6 speed 11,819,922 16,192,154 20,960,728 24,541,432 26,343,998 27,790,700 15,970,778 135.1% 20.7% 32.6%
4 7 speed 792,996 1,078,525 1,252,982 1,591,429 1,840,531 1,941,419 1,148,423 144.8% 1.4% 2.3%
5 8 speed 30,467 302,598 675,484 1,113,913 1,416,106 1,589,449 1,558,982 5117.0% 0.1% 1.9%
6 Other 4,491,628 5,823,789 6,991,924 7,824,919 8,316,366 8,767,927 4,276,299 95.2% 7.9% 10.3%
Total Consumption 57,150,554 64,854,409 71,530,890 78,003,381 82,071,465 85,211,995 28,061,441 49.1% 100.0% 100.0%
Transmission Outlook 2009 2010 2011 2012 2013 2014 Unit Diff. % Chg '09 Share '14 Share
1 Automatic 7,170,337 8,931,558 9,938,900 10,613,336 10,857,739 11,072,064 3,901,727 54.4% 83.7% 74.1%
2 Manual 760,847 854,825 965,772 973,184 972,266 939,481 178,634 23.5% 8.9% 6.3%
3 CVT 606,508 936,251 1,142,067 1,345,828 1,389,588 1,440,088 833,580 137.4% 7.1% 9.6%
4 DCT 28,346 124,571 356,059 533,973 930,999 1,193,943 1,165,597 4112.0% 0.3% 8.0%
5 AMT 0 836 64,153 74,936 86,451 88,356 88,356 - 0.0% 0.6%
6 Electric 676 2,648 13,777 159,621 181,928 205,668 204,992 30324.3% 0.0% 1.4%
Total Consumption 8,566,714 10,850,689 12,480,728 13,700,878 14,418,971 14,939,600 6,372,886 74.4% 100.0% 100.0%
South America: Fuel Type and Delivery by % Share South America: Weighted Engine Displacement
2009 – 2014 2009 – 2014 (Cubic Centimeters)
Transmission Outlook 2009 2010 2011 2012 2013 2014 Unit Diff. % Chg '09 Share '14 Share
1 Automatic 194,964 223,893 294,966 335,764 331,269 336,858 141,894 72.8% 5.3% 6.1%
2 Manual 3,486,547 3,725,467 4,122,368 4,513,191 4,758,249 4,950,841 1,464,294 42.0% 94.6% 89.6%
3 CVT 3,084 3,193 4,180 5,028 16,002 25,116 22,032 714.4% 0.1% 0.5%
4 DCT 202 2,013 9,748 22,810 40,570 49,715 49,513 24511.4% 0.0% 0.9%
5 AMT 0 4,371 10,417 37,366 90,314 162,630 162,630 - 0.0% 2.9%
6 Electric 0 0 0 0 0 0 - - 0.0% 0.0%
Total Consumption 3,684,797 3,958,937 4,441,679 4,914,159 5,236,404 5,525,160 1,840,363 49.9% 100.0% 100.0%
Transmission Outlook 2009 2010 2011 2012 2013 2014 Unit Diff. % Chg '09 Share '14 Share
1 Automatic 1,692,910 1,941,782 2,089,185 2,115,046 2,165,979 2,169,508 476,598 28.2% 11.5% 12.0%
2 Manual 11,674,470 11,481,509 11,898,031 12,479,405 12,741,529 12,939,281 1,264,811 10.8% 79.2% 71.6%
3 CVT 214,536 188,461 173,367 132,595 121,075 142,295 (72,241) -33.7% 1.5% 0.8%
4 DCT 621,906 787,319 1,052,672 1,337,191 1,597,448 1,756,912 1,135,006 182.5% 4.2% 9.7%
5 AMT 535,924 467,692 540,170 633,719 736,238 839,126 303,202 56.6% 3.6% 4.6%
6 Electric 155 12,335 47,523 101,903 156,973 230,560 230,405 148648.4% 0.0% 1.3%
Total Consumption 14,739,901 14,879,098 15,800,948 16,799,859 17,519,242 18,077,682 3,337,781 22.6% 100.0% 100.0%
East Europe: Fuel Type and Delivery by % Share East Europe: Weighted Engine Displacement
2009 – 2014 2009 – 2014 (Cubic Centimeters)
Transmission Outlook 2009 2010 2011 2012 2013 2014 Unit Diff. % Chg '09 Share '14 Share
1 Automatic 50,847 109,451 166,336 201,508 213,410 227,850 177,003 348.1% 2.8% 5.9%
2 Manual 1,708,938 2,262,122 2,606,214 2,952,720 3,237,367 3,504,046 1,795,108 105.0% 95.8% 90.3%
3 CVT 1,563 11,606 41,494 45,054 41,735 28,612 27,049 1730.6% 0.1% 0.7%
4 DCT 2,357 9,553 8,262 20,966 26,732 53,655 51,298 2176.4% 0.1% 1.4%
5 AMT 20,491 27,658 28,793 35,966 37,355 40,099 19,608 95.7% 1.1% 1.0%
6 Electric 3,509 7,843 10,468 20,404 24,906 24,906 - 0.0% 0.6%
Total Consumption 1,784,196 2,423,899 2,858,942 3,266,682 3,577,003 3,879,168 2,094,972 117.4% 100.0% 100.0%
Transmission Outlook 2009 2010 2011 2012 2013 2014 Unit Diff. % Chg '09 Share '14 Share
1 Automatic 5,123,466 5,272,391 5,231,843 5,384,345 5,173,899 4,973,302 (150,164) -2.9% 46.6% 37.4%
2 Manual 3,006,856 3,148,074 3,267,186 3,236,757 3,192,650 3,144,418 137,562 4.6% 27.3% 23.6%
3 CVT 2,855,910 3,683,366 4,408,857 4,644,016 4,917,238 5,007,682 2,151,772 75.3% 26.0% 37.6%
4 DCT 13,379 18,727 15,394 15,821 14,233 13,930 551 4.1% 0.1% 0.1%
5 AMT 1,497 8,375 22,146 22,649 21,893 21,558 20,061 1340.1% 0.0% 0.2%
6 Electric 1,165 22,959 81,236 105,508 131,746 151,592 150,427 12912.2% 0.0% 1.1%
Total Consumption 11,002,273 12,153,892 13,026,662 13,409,096 13,451,659 13,312,482 2,310,209 21.0% 100.0% 100.0%
Developing AP: Fuel Type and Delivery by % Share Developing AP: Weighted Engine Displacement
2009 – 2014 2009 – 2014 (Cubic Centimeters)
Transmission Outlook 2009 2010 2011 2012 2013 2014 Unit Diff. % Chg '09 Share '14 Share
1 Automatic 4,953,713 5,902,789 6,461,922 6,962,318 7,356,659 7,672,110 2,718,397 54.9% 31.6% 28.4%
2 Manual 10,164,069 12,038,429 13,408,153 15,039,008 16,323,703 17,305,872 7,141,803 70.3% 64.8% 64.0%
3 CVT 490,978 680,073 776,599 977,203 1,043,854 1,204,281 713,303 145.3% 3.1% 4.5%
4 DCT 70,979 128,124 273,914 415,777 476,639 510,215 439,236 618.8% 0.5% 1.9%
5 AMT 4,676 22,845 93,046 306,454 318,163 315,560 310,884 6648.5% 0.0% 1.2%
6 Electric 3,086 4,296 7,928 9,679 12,616 12,616 - 0.0% 0.0%
Total Consumption 15,684,415 18,775,346 21,017,930 23,708,688 25,528,697 27,020,654 11,336,239 72.3% 100.0% 100.0%