99.

9%
0.01%
THE LEAN Interviews this week: 10
SIGN UP Total interviews: 115
 Pieter Doevendans
Growth Hacker
Innovation Sciences, Eindhoven
Noore Kadri
Tharak Krishnan
Relentless hustler
UCSD/Genentech
Hardware Guru
MS EE UTA/ Dolby Labs Inc.

Thibault Duchemin Achal Pandey

Product Picker Hacker Genius
BS Maths/MEng. IEOR, UCB BS CS/ MS Physics/ MEng. IEOR
 Pieter Doevendans
Growth Hacker
Innovation Sciences, Eindhoven
Noore Kadri
Tharak Krishnan
Relentless hustler
UCSD/Genentech
Hardware Guru
MSEE UTexas/Dolby

Thibault Duchemin Achal Pandey

Product Picker Hacker Genius
BS Maths/MEng. IEOR, UCB BS CS/ MS Physics/ MEng. IEOR
J   “this glove prototype ready!

kicks ass!”
bigger market & pool
let’s break into of testers ready
we validated the captioning! audiologists are excited!
problem! but not the solution… price makes sense

  we won’t reinvent the

focus Eurekâ: wheel! NDA signed  
UNDERSTAND!
4 pupils dilated at once!
so many different customers!
who to begin with?
“wear that?” can we do better
“you really want to go to hardware?” than Google?
“is the market big enough?”
L  

 
QUICK RECAP’
 sign language translation glove  
PRODUCT

deaf ASL signers  

CUSTOMER

expressing voice by hands  

PROPOSITION

online sale, Google Adwords  

CHANNEL

monthly subscription  
REVENUE
MODEL
 THEY  WANT  TO  COMMUNICATE   THEY  WANT  TO  LEARN  

CUSTOMER d/Deaf workers   deaf children   manager   parents   students  

EFFICIENCY EDUCATION ACCESSIBILITY ASL LEARNING ASL LEARNING

AUTONOMY SOCIAL LIFE ATTRACTIVITY FAMILY FRIEND

PROPOSITION EXPRESSION
 THEY  WANT  TO  COMMUNICATE   THEY  WANT  TO  LEARN  

CUSTOMER d/Deaf workers   deaf children   manager   parents   students  

EFFICIENCY EDUCATION ACCESSIBILITY ASL LEARNING ASL LEARNING

AUTONOMY SOCIAL LIFE ATTRACTIVITY FAMILY FRIEND

PROPOSITION EXPRESSION

WAIT…
WHAT??
 “I make do with
what’s out there”

“Why would I hang out

with a different culture?”

“I avoid these situations,

CUSTOMER d/Deaf workers   it’s too embarrassing”
EFFICIENCY
AUTONOMY
PROPOSITION EXPRESSION

STOP
Understanding
= the real need  
Group conversation
= the real pain  
WEEK 5 – A CAPTIONING SERVICE FOR GROUPS
d/DEAF
7M  

SENIOR
8M  
5  
 (speech
recognition)

insight:

 
 supplier NDA & tests free use

Captures Reduces Separate Identifies Translates

Sound Noise Sources Speaker Speech

Recognition
Technologies Inc.
 Filters Relevant Words Displays Information

Captures Reduces Separate Identifies Translates

Sound Noise Sources Speaker Speech

Multi-directional & Noise-cancellation Speaker location Characteristic Deep learning

movable mike processing Diarization patterns Speech Recognition
 VALUE
PROPOSITION

Smart captions
for group conversations.

Filters Relevant Words Displays Information

Captures Reduces Separate Identifies Translates

Sound Noise Sources Speaker Speech

Multi-directional & Noise-cancellation Speaker location Characteristic Deep learning

movable mike processing Diarization patterns Speech Recognition
 BIG IDEA:
Strategic Alliance WE HAVE THE SAME MISSION
Non-profits  
Suppliers

    Audiologists  

   

Government  
Department of Labor
ADA, FCC
 INSIGHT:
WE MAKE SENSE AS A PHONE SERVICE
10 - BEST 24/7 CAPTIONING SERVICE
 captioning service in an app  
PRODUCT

15M hearing impaired

CUSTOMER
with disabling hearing loss  

24/7 available & affordable captions  

PROPOSITION

online sales, audiologists  

CHANNEL

30$/month subscription  
REVENUE
MODEL
Learn.
Learn.
Learn.

Pay attention to small

details & sweat to get them

Go & do first what you’re

most uncomfortable with.
 THANK YOU…
… DON’T MISS THE REST!
Thanks to the LLP staff,
mentors, GSI & students for
their advice, feedback,
insight & support.
It was a lot of fun.
-- Thibault, Achal, Pieter,
Noore & Tharak
We graduate in a month and
will keep Transcense running.
Love to stay in touch if you are
interested to be a mentor,
advisor, team member in this
journey to help us bridge
communication gaps.
e-mail us at:
transcenseteam@gmail.com
APPENDIX

2 – A TRANSLATION GLOVE FOR SOCIAL INTERACTIONS

3 – A TRANSLATION GLOVE FOR EDUCATION

WEEK  2  
4 – A TRANSLATION GLOVE WITH CAPTIONS

WEEK  3  
5 – A CAPTIONING SERVICE FOR GROUPS

WEEK  4  
6 – A CAPTIONING SERVICE FOR GROUPS WITH LICENSE

WEEK  5  
7 – THE BEST GROUP CAPTIONING SERVICE

WEEK  6  
8 – THE BEST GROUP CAPTIONING MONTHLY SERVICE

WEEK  7  
9 – BEST 24/7 CAPTIONING SERVICE

WEEK  8  
10 – FINAL - LIFECAPTION