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MODEL PAPER – I
MARKET RESEARCH
BBA - FIFTH SEMESTER EXAMINATION
PART-II
II) Answer any Four questions: (4×5=20)
1) What do you mean by case study? Discuss.
2) Differentiate between primary and secondary data.
3) Highlight the benefits of perceptual mapping.
4) What is the systematic and stratified sampling?
5) Discuss the characteristics of research report.
PART-III
III) Answer any Three questions: (3×10=30)
1) Enumerate various types of research methods in detail.
2) Discuss various experimental designs in detail.
3) What is questionnaire designing? Discuss its steps in detail.
4) What are the essentials of a good sample? Discuss the sampling
process.
5) What is Type I and Type II error? Differentiate between Type I and
Type II errors.
PART-IV
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Model Papers 253
MODEL PAPER – II
MARKET RESEARCH
BBA - FIFTH SEMESTER EXAMINATION
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254 BBA Fifth Semester (Market Research) RCU
1) What are the approaches of experimentation? Differentiate between
laboratory and field experiment.
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