Diary Code: BD ____

OBSERVATION DIARY

Name of Field Researcher: Ms.Bhagyashree Agne

Roll No: 04

Contact No: 09699396969

Email Id: bhagyashreeagne@gmail.com

Name of Co- Field Researcher (if any): Narayanan Iyer

Roll No: 22

Contact No: 09819619949

Email Id: narayanan.iyer86@gmail.com

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Directions
1. Listen and be attentive.

2. Notice subtle Communication such as body language.

3. Don’t correct people, understand their Perception.

4. Take pictures & sketch.

5. Look for signs in the environment that might reveal behavior, such as

adaptability and compromise.

6. Adopt a Human Centered approach.

7. Look beyond what people say and understand what motivates their

behavior.

8. Be respectful of people’s values, their thoughts & feelings.

9. Maintain an honest & open communication.

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Village Information

1. Village Name : Algudewadi

2. Taluka: Phaltan

3. District :Phaltan

4. Does the village have a panchayat? Yes

5. Is there a Primary School in the Village? Yes

6. Is there a Primary Health Care Provider in the Village? Yes

7. Is there a Post Office? No

8. Is there a Police Station? No

9. Which are the main occupations in the village? Be specific

Stone breakin
Farmer labourers

10. Which are the different communities in the village?

Wadar, Tamil

11. Does the village have local/ State transport Services? No

12. Is there a local weekly market in the village? No

13. If no then please specify Weekly Haat in Phaltan district

14. What are the main Water Sources available in Village?

1 Well 16 Bore well River available Municipal/local authority Water
Tanker available Hand Pump

Additional Observations Regarding the Village

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Industry Information:

• What are the types of industries that are present in and around the village?

Agricultural

Stone breaking industry

Diary industry

Sewing

Food grain packaging

Healthcare service industry

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 • What are the various energy inputs for the industries you have identified?

Electricity

Coal

Petrol and diesel

• What are the raw materials used by these industries?

Seeds and fertilizers, pestcides

Huge rocks

Animals fodder and protein pellets

Cloth, thread, buttons and other accessories

Jute bags and plastic bags,

What are the waste products generated by these industries?

Stone dust …………… google

Millk turned sour

Husks

Agriculture waste … google

Swatches

Left over syringes, injections

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 • How do these industries dispose the waste generated by them?

Stone dust used for bricks

Sold as household paneer

Husks Used as fuel

Agriculture waste as fuel and fodder for animal husbandry

An Illustration of Shadowing of a subject

Energy interventions in a day in the life of the lady of the house

Start the day

Wake up and switch on the light since

it is still dark early in the morning at
5.30 am

Video/ Goes to the kitchen and lights up the

Photograph/ stove
Observe
and record
the events in
the diary. Washes clothes

Dries clothes in the sun

Cooks lunch on Kerosene stove

Lights the lamp in the evening

Watches T.V.

Switches on the fan before going to

sleep

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 M 62 Mr. Borade Home usage – fan Electricit
cooler lights y, Petrol
Farming main occupation geyser mixer
laptop,car
Dairy allied business
Cooking LPG
Hybrid Fodder supply for
animal husbandry Industry use : Electricit
office computer, y, Diesel
Renting his farms, haveli, and milk processing generato
orchard for shooting of films. unit, milk r , diesel
analyzer, tanker
for milk supply

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Inference:

High electricity usage ,

no energy saving mechanisms,
space and resources available yet no effort for alternate sources of renewable energy

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Sex Age
Observations Summary of Insights

Mrs. Kundan Sunita Jag tap –

F 35 Events Energy Used
BPL family housewife
Bathing near Hand No energy
House wife pump

Household chores : Cooking : Fuel efficient Twigs, dry

Chula provided by leaves, dried
Sometimes – Part time cook at ARTI gobar
ARTI
Watch TV Electricity

Milking the goat No energy

Children studying Electricity

under bulb light, table
fan

Washing clothes and Solar energy

drying

Inference:

Low energy usage

Not many interfaces for same

Awareness but no resources for alternate renewable enrgy resources.

Taken a step ahead by using fuel efficient ARTI promoted chulha.

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 Housewife - 12 pass Cooking LPG

Well versed with English language Entertainment –

PC , Desktop , Electricity
Sister of Army officer DVD player, TV ,
Radio,
Well educated husband working in
Pune Motorbike Petrol

Educated her daughter (B. Sc. )and son

( 10th and studying , wants to be an Home – lights, fan Electricity
engineer )

Sewing No energy -
During power cuts – they used manual
invertor.

Drying clothes Solar energy

Drying and Solar energy

cleaning grains

Inference: High usage of energy though low financial resources,

High usage of electronic devices

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Agri-Business questions

Farmer: Mr. Sandip Chitins

1. Are you in any way linked with Agriculture and allied business activities?
Yes
If Yes then answer questions 2-11; if No then answer questions 8-11.

2. What is the status of land ownership? Owned

Owned Leased Day Laborer

3. What is the Size of the land owned /leased? _________________

50 acres in algudewadi and 20 acres in Vidani
4. How many crops do you cultivate in a year? What is the gap between the two
crops?

Wheat, Bajri, Sugarcane.

No gap between crops.

The cycle is sugarcane and rabbi crops that are 18 months sugarcane and
6 months wheat and Bajri according to the weather conditions.

5. How much land do you use for cultivation?

Entire land of 50 ACRES was used for farming purpose, according to Mr.
Chitins.

6. How many crops do you harvest each year?

The crops harvest are wheat bajra and sugarcane.

7. Do you have access to the government schemes for the subsidies?

He falls into rich farmer category. Doesn’t receive any government

subsidies.

Incentive is given in the form of tractor loan where in a particular type of

tractor is given 35% subsidy.

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 8. Do they own any animals?
Yes

9. If Yes then do you run any business out of this animals?

Yes.
Dairy industry: He sells 100 liters of milk ( cow , buffalo and goat ) to the
collection centre in phaltan.

10. Which is the main crop that is cultivated on the land you work on?

Sugar cane mostly. Because it is cash crop.

11. The seeds used are procured from Government, Local Market, Town, City,
Mandi, Research labs, Other
In case of other please specify

Seeds are from local markets in phaltan.

But uses help of research lab located nearby for soil testing,to have more
of sugarcane per hectare .

12. Do you have access to loans for farming

If yes then who is the main lender

Yes.

He has access to loans through banks and farmer society both.

But prefers through society because of less documentation and other

hassles.

Banks in phaltan : Satara District Cental co operative.

13. Where do you sell your crops? Who are your customers?

There are mainly 2 places :

Shriram sahakari kharkhana

New phaltan sugar works, skharwadi at malegaon.

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 14. Is contract farming exist in the village? Yes No

It exists . But I don’t do it.

15. What is your view on contract farming?

He doesn’t trust people and fear loss.

16. How do you know about the daily prices of the commodities?

He is the member of farmers society which man headquarters are in phaltan.

They regularly hold meetings and dscuss about daily prices. The society name
is : Vividh Sahakari karya Society.

Alos every Sunday there is organisation meeting of Krushi utppanh Bazzar

samiti which releases the prices to farmers.

17. What is your spending on seeds, fertilizers, pesticides, labour in an acre ?

What is your profit margin for that?

15 pc profit
Labour cost : 40 pc

Seeds , fertilizers etc : 45 pc .

18. Do you have standby mechanism if their no proper rains or similar kind of
problem arises?

There is supply of canal water once payment of water tax .

Also we use drip irrigation in case of less water .

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 19. Do you leveraging on science(for e.g. layering of lands for consuming less
energy or similar kind of activities)

Yes. Drip irrigation.

20. Which companies organize awareness and events campaign?

Maycho, United Phosphorous, IFFCO, CRIPCO, Singenta, Moncento.

None of the big companies.

21. What do you feel about hybrid seeds?

Hybrid seeds are a must.

22. Are you involved in trading any of the following? Yes

Agricultural inputs: pesticides Seeds fertilizers
Agricultural outputs: vegetables fruits food grains
Not Applicable

Trading of wheat at Pune .

23. Are you a part of the following agri-support systems?

Agri-equipment sales agri-equipment service Not Applicable

No

24. Are you a part of the agricultural supply chain?

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 Yes
Yes by way of selling the produce of wheat and bajra directly in pune
markets.

25. How often do representatives of pharmaceutical companies dealing in

fertilizers and pesticides visit your village/farm to promote their products?

Not very often but some do come and some come through society also .

26. Does farmer use farm advisory system from various agencies?
a. State Agriculture university/ its research station Yes
b. Panchyat Samiti Yes
c. District Agrciulture officer Yes
d. N.G.O No
e. Agro service centre No
f. Ties-ups with input supplier,malls etc. No
g. Buy back contractor No
h. Any other pls specify Farmers society

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Additional Observations related to agriculture.

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Retail

On the retail outlets

• Overall

o Number of outlets in location : 3 private and 1 government

o By type ( rough classification by products stocked)

FMCG

Staple food

Lights and bulbs

o By size

Mostly sachets and small size packs

• For the outlet-Jai Bhavani Kirana Store

o Size -150 sq.feet

o Type –Kirana Store

o Display area – 30%

o Presence of POP sales material ( posters, danglers, display units,

advertising) None

• Merchandise

o Range / categories stocked: Mostly FMCG products are stocked to

meet the daily requirements.

o Pack sizes / category/ brand: Sachets and small packs.

All the major FMCG brands available like Parle-G biscuits and chips,
Nirma, Dabur, Tiger Biscuits.

o Products asked for that are not available

o Products frequently out of stock / reasons for stock outs- Parle-G

o Products retailer believes that he can sell but are not available to him-
None

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 o Source of product ( at door/ from neighboring outlet /from next village/
nearby town) Nearby town

o Frequency of stocking / visits by distributor / wholesale / visits to

source: Every week/No visits by the distributor/

o Satisfaction / dissatisfaction with product / source/ margins-Satisfied

with the products

• Consumers

o How do they buy? They visit the outlet twice a week.

o When? Who? Any member of the family can visit the outlet

o Customer type ( from village / specific area/ outside) from village

o Credit / cash-Credit and cash both. Monthly accounts are maintained .

Staffing / time of operation –one employee.Timings- 7 a.m to 1 p.m and 4 p.m to 9

p.m
Financials / Rental / operating costs-Self Owned. Profits-Rs.5000 per moth
approximately

Retail Consumers
o Satisfaction level with :

o Store-good

o Products / brands-good

o Service levels-average

o Preferred store in village-village outlet

o Other stores ( outside village )visited-Phalatn village

o Where? Type? Reason ? frequency? Reason-proximity 2 vistis

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 o Who visits store most often Any member of the family

o Who decides on brand and product( by categor( by category) elders

o Products / brands not available in village but :

o needed ( essential )

o would be nice to buy

Credit terms
Rough spend by category ( within fmcg / others) no idea
Brand knowledge / reasons for leading /most popular brand Good enough.knowledge
through doordarshan
Dependence on retailer for knowledge / decision -not much.
Dependence on media ( type) for knowledge on brands and products- A lot of
influence by media .

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 SIGNPOST

Who are they?

& Are they willing
Phase - I Where are to participate?
they?
Go!
ol
ho
e Sc dent
W Stu -
ld
Fie rche
e a
s
Re
r

Communicate
Identified about the visit?
the Visit… Begins
Household ?

Has the subject

Has Storyboard been been observed,
Created & data entry shadowed,
done? Photographed
& filmed, Diary
completed?

Return to Field Work: Day

WeSchool 1, Day 2
Day 3

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21
 Check list ( )
1. Minimum three household members shadowed
( )
2. The duration of energy consumption events
recorded
( ) 3.Backtracking of sources of energy done
( )
4.Collecting of the Information related the vertical
choosen
( )
4. Historical view points recorded
( )
End of
5. All photographs & video’s duly cross referenced
Phase - I with the observations in the diary ( )
Finish!
Please provide a brief summary of areas where
there is a paucity of information collected by you
to enable supplementary work in the future.
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Signature of Field Researcher:
Date:
Signature of Co-Field Researcher:
Date:

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