DT IA Example1

Example 1 (HL)
“Describes an appropriate problem, which leads to a design opportunity”
 Problem
What led me to this problem was my love from biking
I like to listen to music while I ride but I am unable to hold my phone (which holds my music) while I ride for the
reason of safety. Due to this I need t carry a backpack while I ride so that I can safely listen to music with my
smart phone stored in my backpack.
While I am able to listen to my music safely now, I am still unable to use other apps such as camera/video and
GPS because I can not see my phone while it is in my bag. Also if I want to change the song or stop the music
I have to stop riding, take my backpack off and take out my phone.
This is also a problem for phone calls, though I would still have to stop to take a call the process opening the
backpack is time consuming.
Other considerations.
There is a lack of movement allowed while riding a bicycle. Due to the fact
that a bicycle is steered through handle bars means that the rider wouldn’t IMAGE OF CYCLISTS
have use of their hand for an extended period of time.
While skilled riders will be able to peddle a bike without have their hands on
the handlebars they would still need to replace their hands on the bars when IMAGE REMOVED DUE
going around corners or stopping. TO COPYRIGHT
REASONS
Because of this riders wouldn't be able to use items such as a cellphone, which
have so many features that could improve the riders experience.
Through I am looking towards designing a device which would allow you to

read GPS, listen to music and record video. I also have to acknowledge the
problem of safety when it comes to doing these tasks while also preforming
the main feature of a cell phone which is making calls.
Phones are expensive items so they are protected in a bag, but exposed to
damage if not protected somehow.
IMAGE OF SMASHED
iPHONE
IMAGE REMOVED DUE

TO COPYRIGHT
REASONS
a
company if problems arise.
All this extra pressure can lead to accidents and even fatalities because a
bicycle has very little protection from other road users and vehicles, can re-
sult in fatalities.
Page one
Design technology teacher support material 1

Example 1 (HL)
 Safety and statistics in support of my project

This is also a safety project given how dangerous the roads are.
Using a cell phone takes your eyes off the road which puts you
are risk by being hit by someone who doesn’t see you coming
and you do see them because you are using a phone.
The use of a phone while driving a car or riding a motorcycle is
illegal is some countries, such as America where most States
prohibit teens from using a cell phone while driving.
Though it is not illegal to use a cell phone which riding a bicycle
in Bermuda it is still a high risk due to the lack of bike trails on
roads. In America in 2012 there were a total road fatalities of
33,561. 726 of those were pedal cyclist which is 2.2% of all fa-
talities. This percentage has risen since 2003 by .7% which
could be due to the increased popularity of smart phone in the
last decade. IMAGE OF CYCLISTS
This shows that the project need to produce a product which
allow the rider operate their cell phone without removing they IMAGE REMOVED DUE TO
attention needed when riding a bicycle.
COPYRIGHT REASONS
http://usa.streetsblog.org/2013/11/14/its-official-33561-people-killed-in-traffic-
on-american-streets-last-year/
Problems for the User

When riding a bike, the rider needs to have all limbs in contact
with the bike to use it safely.
This means looking for things in bags, reading maps, using cell-
phones etc. all are detrimental to the safety of the cyclist.
While skilled riders will be able to peddle a bike without have IMAGE OF
their hands on the handlebars they would still need to replace HEADPHONES
their hands on the bars when going around corners or stopping.
With regard to bike hire companies, cellphones can have many IMAGE RE-
features that could improve the riders experience. GPS, listen to MOVED DUE
music and recorded video are all features that would be nice to TO COPY-
make the most of, but could add risk to the experience. RIGHT
REASONS
It is also a problem of bike riders using earphones while riding. Listening to

music through earphone while riding a bike is illegal in a lot of places like
California and New York but isn’t heavily enforced. Using them in blocks out
all sound of traffic which can be dangerous if the car of motorcycles doesn’t
see the bicycle.
Page two

Example 1 (HL)
Expected outcome.
By the end of this project I intend to have designed and made a multi- SILHOUETTE IMAGE OF
purpose smart cellphone mount for a bicycle. This cellphone mount will make CYCLISTS
it easier to uses your smart phone to its fullest extent.
It will safely protect your smart phone and allow you to use abilities such as
IMAGE REMOVED DUE TO
playing music and taking video while riding you bicycle with both hands on
the handle bars. COPYRIGHT REASONS
The product needs to:
Broad requirements  Hold any phone
 The user must:  Attach to a bicycle
IMAGE OF
MOUNTAIN BIKER
 Own a bike  Allow music and camera use and
 Own a smart phone phone calls
IMAGE REMOVED
 Be able to ride a bike (with  Not block the vision of the rider
one hand)
DUE TO COPYRIGHT
REASONS
 Feasibility considerations
It will be adjustable between protract or landscape. Also the main part which connects the mount to the
bicycle will be firm so that your valuable smart phone is safe but also it is removable so that you can
put is anywhere on the bike.
This product will be targeted towards cyclists but also anyone who owns a bicycle.
Bicycles are a product which are massively owed, which make my target market is huge. Smart phone
are also massively owed and most people will owe an Apple iPhone or Samsung Galaxy smartphone .
This consideration does not mean the other smart phone such as the HTC One and Nokia Lumia will
not fit the mount; it will fit the largest of smartphones to the smallest .
After much though I discovered the major constraints of this projects. Firstly, everything about the
mount need to be adjustable to fit the user.
The rest for the phone need to be adjustable to fit the users smartphone due to the large variety of siz-
es.
The clamp connecting the mount to the bicycle also needs to be adjustable so the users can place it
where ever they want on their bike { the clamp needs to be completely firm and solidly connected to the
bike after the user adjusts it).
The material has to be hard and tough enough to keep the mount on the bike while riding the bike. The
rest for the phone has to be protected with some sort of shock absorbent materials for if you fall off
your bike, you phone would not crack when the bike hits the ground.
Page three

Example 1 (HL)
“Explains the key findings from relevant market and user research”
Problems with equipment.

Most Smart popular smart phone cost over $100 and can stretch to more IMAGE OF CRACKED MO-
than $1000. BILE PHONE
If a bicycle user tried to use their smart phone while riding it becomes
very possible that they will drop it due to the lack of movement which is
allowed while riding a bike. IMAGE REMOVED DUE TO COP-
YRIGHT REASONS
If the phone does not break beyond repair but will probably be left with a
cracked screen which will be expensive to replace the screen.
My Market and products (questionnaire) Problems/Consideration of oth-

Cycling or biking is an activity which most everyone can do whether it be er road users
casually or professional. This means my target market is large. It is also a problem of bike users
having earphones in while riding.
Listening to music through ear-
I asked 20 people the following questions : phones while riding a bike is ille-
 Do you own a bike ? gal in a lot of places like Califor-
nia and New York, but isn't heavi-
 How often do you ride a bike ? ly enforced. Having them blocks
 Do you own a smart phone ? out all sound of incoming traffic
which can be dangerous if the car
 Have you ever used you phone while riding ?
or motorcycles doesn’t see the
This gave insight into who could use my product. bicycle.
Even if using a phone fro map
Most (17) people said that they owned their own bike and most of those functions or videoing, it must
said they ride on a regular basis. cause minimal distraction to the
rider. (This is why there are dis-
All 20 said they own a smart phone. This shows that my product will be claimers on products like
very relevant in a popular market. If I were to sell this product to a rental SATNAS’s and hand-free phone
bike service most of their customer would be able to use the product. kits.)
Many said they have tried to use their phone on a bicycle (12). Though
most of them said that they didn’t feel safe holding the phone while trying
to ride.
From this I discovered the product needs to be in Phone and Bike Questionnaire
the same view of the oncoming path and has to 25
be attached to the bike so that the rider keep both
hands on the bike. 20
Number of people
15
10
0
Do you own How often Do you Have you
a bike? do you ride own a ever used a
a bike? smart phone while
phone? riding?
17 15 20 12
Page four

Example 1 (HL)
“Explains the key findings from relevant market and user research”
I am looking at existing products because from my research I have concluded that it will help me to see how
these products work, appreciate their prices and materials so I can make improve and add value to my product.
-Iberia Spring Loaded Stem Mount Bicycle Smartphone Cam Case : I feel that this
$32.00 phone mount is pretty good. It looks like it does most of the basic feature which a phone
mount should do such as record video and gives the rider a good vision of the screen. This
IMAGE OF MO- mount isn’t easily movable to other parts of the bike and doesn’t adjust from landscape to
BILE PHONE portrait which are key features that I will include that add value to the product. I also feel that
HOLDER the built in case isn’t very protective and if something such as water or rocks got into the
sealed case it could damage the phone.
Online reviews—”If you have a galaxy s4 this is your holder.” - This is a good review but
IMAGE RE- shows that this mount is built for the Samsung galaxy s4 and isn’t compatible with other
MOVED DUE TO phones.
COPYRIGHT - “This mount worked great for a while, but it snapped off in the middle of the road when riding
REASONS and almost caused my phone to get run over” - doesn’t protect the
phone and can break while riding (much room for improvement) $17.95
-Nite Ize HandleBand : This product is great because of its simplicity. It is very adjusta-
ble and easy for anyone to understand how it works. Unfortunately this is also a very bad IMAGE OF MO-
product due to its many problems. This band does not protect your phone if the bike where to BILE PHONE
drop. Also since the product holds the phone flat it is unable to record video and glare from HOLDER
the sun will block the riders view of the screen. The riders view of the screen is also blocked
because the band holds the middle of the phone.
Online reviews—”This ingenious band works perfectly for my previous Samsung Galaxy S4 IMAGE RE-
and newer Note 3” - this shows that it does fit probably every size of phone because it can fit MOVED DUE TO
the Note 3 which is a very large phone. COPYRIGHT
REASONS
- “It’s doesn’t fit my bike’s handlebar ! Which is a very regular bike’s handlebar. It’s too small “
- shows this product doesn’t fit every bike size which is a problem I’ll solve with my product.
$69.95 Quad Lock Bike Mount : This product is probably the best out of the four existing
product I have chosen. This is a good product because one to insert the locking mechanism
into your bike you can quickly and easily attach the protective phone case to your bike. It
IMAGE OF MO- protects your phone and holds it still while riding but isn’t adjustable. It is also a pain to at-
BILE PHONE tach the locking mechanism when you first get it and it likely doesn’t fit all types of bike from
HOLDER what I see in the picture. You can also film due to the position of the phone.
Online review—”Very durable and no impact on the phone”—shows that the mount can
protect the phone probably due to the case which is included.
IMAGE RE-
MOVED DUE TO - “Cheap, cheap, cheap… I have only had it a couple of weeks. The little piece at the
COPYRIGHT back snapped off easily” - shows that the materials used aren’t strong enough to stay intact
REASONS while riding. This gives me the information that I will need strong materials on my mount.
$14.99
Breffo Spiderpodlum Smartphone Mount & Holder : This product is very similar to my
second existing product, the Nite Ize HandleBand. This product has advantages and disad- IMAGE OF MO-
vantages when compared to the other mounts. Firstly it is simple to understand and holds the BILE PHONE
phone from the corners so the screen is fully visible. But like the Nite Ize HandleBand I feel it HOLDER
isn’t very protective if the bike were to fall. Also from the photo I feel like the phone could eas-
ily come out of the mount while riding.
IMAGE RE-
Online review—”I was a big evangelist of this product until a month and a half into having it,
MOVED DUE TO
that one of the legs broke” - shows that the materials are good but to wear out quickly.
COPYRIGHT
- “I bought this for my Nexus S 4g smartphone and it didn’t fit” shows that is doesn’t fit all type REASONS
of phone. This is a problem I hope to fix with my product.
Page five

Example 1 (HL)
“Develops a detailed brief which identifies the relevant parameters of the

problem”
 Brief
By the end of this project I intend to have designed and
IMAGE OF PERSON HOLDING
made a multi-purpose smart cellphone mount for a bi-
MOBILE PHONE
cycle. This cellphone mount will make it easier to uses
your smart phone to its fullest extent. It will safely pro-
tect your smart phone and allow you to use abilities IMAGE REMOVED DUE TO
such as playing music and taking video while riding COPYRIGHT REASONS
your bicycle with both hands on the handlebars.
It will be adjustable between portrait or landscape. Also
the main part which connects the mount to the bicycle
will be firm so that your valuable smart phone is safe
but also it is removable so that you can put is any-
where on the bike.  Marketing specification
This product will be targeted towards cyclists but This product will be marketed and promoted towards
also anyone who owns a bicycle. athletes and cyclists but will also appeal to almost
everyone due to the mass ownership of bicycles.
From much thought I discovered the major con-
straints of this projects. Firstly, everything about I will promote it as a new experience when riding your
the mount need to be adjustable to fit the user. bike. I will also use different things about my product
The rest from the phone need to be adjustable to which will attract the attention of the everyday person.
fit the users smartphone due to the large variety of These methods include mentioning the most popular
phone types. features that will be assessable when riding your bike
and letting the people know that my products works
The clamp connecting the mount to the bicycle
with the most popular smartphones such as Apple and
also need to be adjustable so the users can place
Samsung. This promotion of showing the target mar-
it where ever they want on the bike ( the clamp
ket the popular things that my product cab do and are
need to be completely firm and solidly connected
compatible with lets them related to the product. I will
to the bike after the user adjusts it).
also add populating to my product if people know it is
The material has to be hard and tough enough to related to another popular company such as Apple.
keep the mount on the bike while riding the bike.
If I were to use advertising I would likely include pic-
The rest for the phone has to be protected with
tures of people using my product. This is a key factor
some sort of shock absorbent materials for if you
in promoting my product because I will claim that my
fall off your bike, you phone would not crack when
product is the easy to use out of all the product which
the bike hits the ground.
are similar, so these pictures will give the market the
visual knowledge that my product is easy to use.
IMAGE OF BICYCLE WITH CAMERA
IMAGE REMOVED DUE TO COPYRIGHT

REASONS
Page six

Example 1 (HL)
“Develops a marketing specification, which justifies the requirements”
Main topic Detail Explanation/Justification

Target Market Age  In theory, this product an be used by any age
Gender group but is unlikely that any age below 12 will
be using a expensive cellphone ; and if they
Economic situation do, they probably don't using It on a bicycle
Geography  The product can be used for any gender.
 Since a cell phone Is an expensive device and
bicycles are normally also expensive , only
those In good economic situations are likely to
use this product.
Target Audi- Cyclist  Since It Is a cycling product it will be marketed
ence to cyclists.
Bicycle owner
 This product Is not only used for those who are
Athletes
serious about cycling, this product can be used
by any cycles owner
Market Analysis Potential users  Although It will be marketed to cyclists for cy-
clists, the product could be used in other situa-
Potential market
tions such as in cars to avoid textlng while driv-
ing and a holders for phones In the your house
User need Can hold any phone  With a huge range of different types of cell-
phones It needs to be able to hold every type.
Can attach to any bike
 With a huge range of different types of bicycles
the mount need s to be able to attach to able
bike.
Competition Other bike phone  This product needs to have better value than
mounts other products or be lower In price to compete
with them.
IMAGE OF MAN ON A BICYCLE
IMAGE REMOVED DUE TO COPYRIGHT REASONS
Page seven

Example 1 (HL)
“Develops a design specification, which justifies the requirements”
Main topic Detail Explanation/Justification

Aesthetic require- • Size  Need to be small enough so that it doesn't block the riders view and to
ments reduce air drag while the rider Is moving fast
• Portable
 If the user locks up their bicycle In public , the mount will need to be
• Shape
portrait so the owner can take It with them to prevent It being stolen.
• Color
 The shape and color needs to be appealing to the eye so that It adds
to the bicycle look. The color also need to be bright to be visible by
cars If the rider were to be on a road.
Cost constraints • Break even  The materials needs to cost significantly less than the price of the
price mount so that a profit margin can be larger.
• Production  The production cost also should be low so that the mount can be
cost priced at an amount appealing to customers. (not too expensive)
• Added value  The added value will have to be high enough to have reasonable prof-
it. For there to be added value the quality of the product need to be
• Profit
high.
projections
 The profit projections needs to be high which means the product
• Cost effective
needs to be cost effective. This means the materials need to be cheap
to produce while still being able to make a quality product.
Customer require- • Visibility  The road needs to be fully visible by the rider which means the mount
ments (wants) will have to be adjustable so the user can change the position specific
• Adjustable
to their body size.
• USO
 Some storage of small Item could also be added to the design.
• Storage
Environmental re- • Life span  The lifespan need to be long so that users don't feel that the mount Is
quirements cheap ( this Is bad considering It holds their cellphones). This will also
• Reduced
help with the lowering of trash pollution
wasted
 The reduced wasted will help with the lowering of trash pollution.
Size constraints • Keeps below  The height of the mount cant be hih enough to block the view of any
riders line of road In front of the front wheel.
vision
Safety considera-  Sharp corners  To avoid cuts and abrasions from operating the device. The corners
tions need to be rounded
Performance re-  Secure  Since the mount will be carrying a very valuable deceive the mount
quirements and needs to be very secure to the bike and the phone needs to be secure
 Attachable
constraints to the mount
(Needs)  Removable
 The clamp on the mount need to be easily removable and attachable
Materials require-  Strong  The materials need to be strong enough to support the weight of the
ments phone. Also If the ride were to fall off their bicycle the materials need
 Weather
to be strong enough to not break when It hits the ground.
resistant
Manufacturing re-  Mass  For mass production the production time needs to be short so the
quirements production product can be made efficiently.
 Production
time
 Efficiency
Page eight

Example 1 (HL)
“Develops ideas to meet appropriate specifications which explore solutions to the problem”
Page nine

Example 1 (HL)
I created about 18 quick ideas to help me create a better more detailed designs. The design created from
these drawings will develop my final design.
4 clip to hold the

phone attached
to a clamp
Raised mount for

better view of
phone
Phone got in a Sticky surface to
box and box stick phone to
attached to
bike with coil
Bike handle
Rope with
phone bag
Claw clip/clamp
attached
holds the phone
Two large
rubber bands
4 spring create
pressure
against the
phone
Thick plastic bag

to hold phone
Bolt
4 elastic band attach

to the corners of the
phone
Page ten

Example 1 (HL)
Back of the mount Idea 1

1 covers the whole
of the back of the This idea is most like the most
phone. This will mean secure of my 6 main ideas. It
that the phones camera was inspired from the walls of
wont be able to record a room, if those walls moved
the riders point-of-view inward. I was inspired to de-
perspectives. sign this idea because I
thought it would be good if the
mount had 4 points of force
keeping the phone firm and
Bracket attaches to stable. These 4 points of force
2 the two walls of the would act on the 4 sides of the
mount. This brack- phone.
et is also attached to the
One insight from the research
adjustable mechanism
is that this mount is too large.
which will widen and
The mount blocks the view of
the road in front of the front
tier. Also its size adds unwant-
The adjusting mechanism works with the 4 strips which are attached to ed weight to the bike, which
3 the 4 walls of the mount. The straps arte rigged with teeth. When the would reduce the speed of the
strap enters the mechanism on the back of the mount, it locks the teeth bicycle.
in place. The strap will be able to be pushed in further but not pulled, unless a Also its design lets the mount
switch is pulled which will release the lock. comfortably rest because of
the back of the mount. The
back covers the whole back of
This is the mechanism There is rubber bumpers on the 4 the phone. This backing pre-
5 from #3. you can see how 4 walls of the mount so that the phone vents the rider from using the
each of the 4 strips enter isn’t damaged when it clamps on it. camera to film or take photos.
the mechanism which would This rubber also provides friction so that This tightening and loosening
make the walls closer. phone don’t slip from the mount when the mechanism is reliable and
bike is moving. keeps the phone secure. It
can easily be adjusted but
This idea doesn’t have a adjustable mechanism that will switch the once the phone is secure it is
6 hard to remove the phone if
mount between portrait and landscape.
the user wanted to remove it.
The design also interferes with
the buttons and switches on
the sides of the phone.
It does hold every size of
phone but as the size of the
phone increases the air re-
sistance of the bike also de-
creases.
If I were to improve this I
would remove 2 of the wall so
only 2 parallel walls would re-
Key main. This would make the
mount smaller and therefore
Good
less intrusive to the rider.
Bad
Page eleven

Example 1 (HL)
The clamp on the back of the Idea 2

1 mount is strong so it will keep
the mount secure with it is at- This idea is one of the most
tached to the bike. It will have a key ergonomic designs because of
attached to the clamp which will the simplicity of the elastic
make it easy to adjust it. band which hold the 4 corners
of the phone.
This design was inspired but
The back of the mount doesn’t
2 have opening for the camera
rubber elastic bands. Like the
product 'Nite lze HandleBand',
to take point-of-view video.
which was part of my re-
search, also used elastic tech-
The 4 edges of the mount are nology to hold the phone to
3 elastic with equal tension be- the bicycle. I wanted to im-
tween all of them. This mean prove on this idea by having a
there won’t be an awkward tilt on the more safe hold for both the
phone due to one of the edges pull- screen and back face. Also
ing more than another. while the
'Nite lze HandleBand' holds
the phone from the center of
the phone, I improved by mak-
ing the points of hold on the
corners.
The phone can be quickly re-
moved from the mount at any
point but stays firm while in
the mount.
If I were to improve the mount
I would widen the rubber cor-
ners so that is the bike falls
over the phone would have a
greater chase of surviving.
The corner of smartphone The mount works using 4 elastic

5 6
won’t be able to easily bands. The 4 bands stretch to the
slide into the mount’s cor- 4 corners of the phone where the
ners. The corners will have to be rubber cups on the ends of the bands
stretched over the smartphone. will stretch over the corners of the phone
This will be annoying for the user keeping it still. Also on the center of the
but it will mean that the mount mounts back is a mechanism which will
will have an extra strong hold on allow the mount to rotate between land-
the phone. scape and portrait.
Though the 4 bands are

7
elastics, it might not be
able to stretch onto a very Key
large phone which could be re-
leased. The over stretching could Good
break the bands or over stretch
them Bad
Page twelve

Example 1 (HL)
The second Idea 3

1 clamp used to
holds the phone This idea is one of the most
is a 3 pronged grip. ergonomic idea
The grip is a steel clip This design was inspired by a
coated in rubber plas- click, more specifically a hair
tic. The strength of the clip. It work the same as a hair
steel will provide a clip, when the two panels of
strong hold on the steel are pinched the click will
phone and the friction open.
of the rubber like plas- This design isn't firm though.
tic will keep it still. The clip will keep the phone
still but it will be easily able to
come loose if the bike moves
The connector of the han- too much. This is not good
2 dle bar clamp and phone because if the phone falls from
clamp has a hinge which the mount it is likely to break.
The clamp is made of steel to will allow the mount to adjust the
3 ensure that the mount stays level at which the phone is re- This clamp which attaches the
cording video. This hinge unfortu- clip to the bike is firm and will
still while the user is riding
nately becomes a weak point for hold it to the bike without fail
their bike. but ned to be adjusted with a
the mount.
key and can take some time to
remove or attach.
4 The clamp isn’t easy to use. There isn’t a built in key used to tighten
and loosen the clamp. It uses a screw driver to adjust the clamp. Alt- if I were to improve the mount
hough this is annoying for the customer it does ensure that the mount I would add a back support to
will stay tightly griped to the handles. the clip to help the clip support
the weight of the phone. Also l
would add a way to rotate the
I used a 3 fingered clip be- mount
6 cause then there is a more
sable distribution of force
across the phone. By having 2
on top and one on the bottom
makes it very unlikely for the
phone to slip.
The clamp works on a pivot. There

5
is a rounded surface that stretches
across the bottom clip. The top clip Key
will pivot on top of the rounded surface.
Good
Bad
Page thirteen

Example 1 (HL)
The 2 bars act as a clamp Idea 4

1 for the phone. They are
both made of steel so that This idea provides a firm hold
it stays strong and doesn’t bend. on the phone but it is far too
The side of the bar which touches tall. This high will be intrusive
the phone has a rubber coating to the rider and may block
so that the phones doesn’t be- their vision. Also the height
come damaged. reduces strength in the mount
and it becomes more easy to
break. I would say this is the
The ridges strip acts as adjustable
2 mechanism. Behind the bottom bar
worst of my ideas.
there is a pin which locks inside the These was inspired by a paral-
ridges. This is the same mechanism which lel jaw clamp. I believe that if
could be found on a motorcycle helmet or to large surfaces were being
skiing helmet. applied to either side of a
phone it would create better
hold.
The pipe in the center of the
Thin metal pole gives the mount
3 turn 360 degrees. This will allow
mount creates a pivot which
changes the direction of view
the user to view the cellphones for if the rider wanted to film
screen and film themselves while they while on the bicycle.
ride. This doesn’t allow the mount to
change the angle at which it faces. Tightening and loosening the
mount is easy for the part
which holds the phone. The
This thicker mechanism easily loosens to
4 remove the phone and tight-
pole is detacha-
ble. This create ens easily to give a strong
a hand held mount for hold on the phone.
more stable filming. If I were to improve this mount
I would lower the high to make
the mount stronger and thick-
en the pivot pipe.
Thick steel clamp

5
attaches to any round pole on the bike. This
will keep the mount fully gripped while riding.
This clamp can only be adjusted by a separate tool
so that it doesn’t become loose. This can be annoy-
ing for the user if they to wish to change the posi-
tion of the mount during a ride.
Key
Good
Bad
Page fourteen

Example 1 (HL)
This mount uses 4 straps Idea 5

1 to grip on to the bike. I used
4 straps instead of 2 so that This design is very protected
is would be more secure. from weather, drops or
scratches to the screen due of
the full covered case. Though
The mount works with a it is very protected, its visibility
2 strong bag. The bag is think is decreased because of the
enough to be drop proof plastic translucent sheet. This
and it is sealed tight so that it is design doesn't have the best
waterproof. firm hold to the bike. This is
because instead of using a
clamp or clip I designed It to
use 4 Velcro straps. The
straps would rap around the
The bag works with 2 thick bake frame.
3 clear sheets of plastic. 1
sheet in front of the phone this design was inspired by a
and 1 sheet behind of the phone. Ziploc back and Velcro straps.
The mount is designed like this I believed that if I increased
so that the rider can view and op- the thickness of the plastic
erate their smartphone while they and density of the Velcro it
ride the bike. The sheet in the would increase protection.
back is used so that the phone Its is easy to remove and at-
record video of oncoming scenery
4 There is a zipper on the
bag. This is used so
tach the mount to the bike be-
cause of the Velcro straps.
that the user can insert
it is easy to remove and insert
and remove their phone into
the phone into the mount be-
the mount. This zipper has 2
cause of the thick Ziploc bag.
folds on either side of it so
that it becomes air tight If I were to improve this de-
once the zipper is closed. sign, I would use a lock on the
tips of the straps to keep the
mount more firm when at-
tached to the bike.
To make the mount more

5
secure the 4 strap fold
over one another. The 3
bottom straps use Velcro to
attach to one another. The top
strap used a button attaches to the 3rd strap to
keep all 4 together.
Key
Good
Bad
Page fifteen

Example 1 (HL)
I rated each idea in account to Size is an important specification for both safety and
quality of the ride. The size of the mount can not block the rid-
the 15 specifications I made. ers view of the path ahead. The size with also play a part in
This was done in the form of the aerodynamics of the bike. Idea 1,3 and 5 are all similar In
either good or bad. size; they're slightly larger that the phone it would hold. Idea 2
was given a good mark because the elastic mount attaches
the phone to itself with hardly any extruding material; the only
material is on the corners.
Portable mean that the mount could be easily detached
Spec 1 2 3 4 5
and taken with the user when they are not using the bike. The
Size only idea considered portable was the 5 because the Velcro
straps allow the mount to be easily removed.
Portable The ergonomic design was considered and the only two which
with said to be not ergonomic was idea 1 and 4. This is if the
Ergonomics
mount is easy to use. Ideas 2,3 and 5 were said to be good
because the mount can be attached to the mount with a one
Shape
simple step( stretching bands over corner, squeezing clip or
Color dropping the phone into a bag). The other two idea involve a
complicated mechanism to secure the phone.
Visibility The shape It about how it fits on the bike. The good idea fit
with the bike and the riders anthropometrics while the bad ide-
Adjustable as affect the view of the rider and aerodynamic of the bike.
USD the color is aesthetic and for safely. The vibrant colors will at-
tract the view of motorists so the rider is less likely to be hit •
Storage
Vlslblllty is about how easily it is to see the phone. All the
Sharp corners mounts makes it easy to see the phone.
The mount need to be adjustable so that the user can change
Secure the way they attach their phone to the mount. Idea 3 and 4
keep the phone in landscape while idea 1 can rotate between
Attachable landscape and portrait .
Removable USD mean user center design. Thought the design could
be adjusted so that it can better suit its user, it design isn't fully
Strong centered an specify individual user. I will no long take into ac-
count USD.
Weather resistant
The only idea which has a storage area is the 5th one due to it
being a bag. All the other idea only hold he phone. I now feel
that a mount that only holds the phone is the best because it is
less weight on the bike.
The safety of sharp corner were taken into account for best
The green shading means that idea. Idea 4 has sharp corner and is highly raised on the bike
the specification of the design is with make it more likely for the user to injure themselves.
good and the red mean that it is The secure hold of the phone was taken into account on every
bad. The yellow mean that the idea.
idea doesn’t fully meet the Easy attachable phone was considered in all the ideas but
specification but the specifica- idea 1 and 4 are hard to remove the phone from the mount.
tion is considered in its design idea 1 is small and compact which makes it strong. The
strength was considered in ideas 2,3,4 but 5 is made of plastic
with makes it weak.
Each idea uses weather resistant material but only s protects
the phone from harsh weather.
Page sixteen

Example 1 (HL)
“Uses concept modelling to guide design development”
About and justification

Using the attribute list I was able to de-
sign a final idea which I will go onto cre-
Final Sketch ate.
The size is medium in length so that its
not hard for the user to see the phone
but at the same time it doesn't block the
view of the rider.
The design is easy to use because of the
simple spring operated mechanism in-
side the mount which made it easy to
extend the mount for any size of phone.
The physical model with be very colorful
so that a motorist can see the bike com-
ing, for safely reasons.
The bolts are tight and the springs are
strong to make the mount as secure as
possible.
All the materials will be weather re-
sistant.
Components
The mount is comprised of three parts:
1. Smart phone grip
2. Pivits
3. Handle bar clamp
2. Pivots
The pivots comprise of 3 pivot parts .
1. Smart Phone Grip One will attach to the smartphone grip,
one will attach to the handle bar clamp
The grip comprises of two parts; a back and front. The back
and one will connect the two in the mid-
part is attacked to the bottom wall and the front part is at-
dle.
tached to the top wall. The two parts clip together to create
the grip. These pivots will rotate the phone from
landscape to portrait.
Inside the grip the are two springs which with act as a ad-
justing mechanism for inserting larger phones. When the two
walls are pulled outwards the spring build up pressure which
3. Handle Bar Clamp
creates a stronger grip when the phone is inserted
This is what with be used to attach the
On the inside of each wall is strip of rubber for friction to hold mount to the bicycle.
the phone better.
Originally I wanted to use a metal clamp
but I found that it would add a lot of
weight to the bike and it will be hard to
adjust. So I decided to replace the mate-
rial with a hard plastic. It with me strong
but flexible.
Page seventeen

Example 1 (HL)
Smart Phone Grip This is the process of how I developed the

smartphone grip.
First, I began to consider using springs in my grip so that
I can use the pressure a spring creates to hold the
phone. The drawing to the left is the first idea I came up
with. It shows two hooks with a spring in the
center, as the two hooks are pulled outward the spring
builds pressure. The pressure created will cause the two
hooks to be pulled back
inwards. I believed that I could adapt this idea to a mount
where this pressure will be used to hold a phone.
Next I designed a grip which takes the best parts of my
other ideas,
which was stated in my attribute list. the design uses the
most
important factors; the use of springs, light weight, small,
camera
visibility and of course a strong hold on the phone. The
drawing below is the first idea I came up with.
I decided to incorporate two

springs instead of one for extra
pressure. The grip is made of two
parts, back and front. The two
walls which will be putting pres-
sure on the phone with be sepa-
rated between the back and front
components. The two compo-
nents will be attached together
with small clips which will allow
the grip to slide up and down to
insert the smartphone. The two
springs will be putting pressure on
both components, one side of the
spring will be pressed against the
inside wall of the front component
and the other will be pressed
against the inside wall of the back
component.
The first construction design is on
the right.
I created these construction designs to help me decide on the sizes and dimensions I will use to create a
physical model of the grip. When deciding on the dimensions I took into account the size of current smart
phones and the size of the spring I wanted to use.
Page eighteen

Example 1 (HL)

Once I designed the grip sizes and dimensions I decided to use a 3D printer to
Smart Phone Grip create the physical model. To do this I first had to create a 30 generated model on
a computer application so that the 3D printer can understand what I wanted it to
print. The first CAD model I created is below.
Next I turned the CAD model into a Stereolithogra-

phy (STL) file so the 'Maker Bot' 30 printer could
understand and print the grips. I sent the files for
both components to the printer and I decided to use
the colors green and orange to fit my specification
of bright colors . I chose to use the option of
'diamond printing', which takes longer to print the
model but makes it stronger.
The back component is the green print and the front

is the orange print.
After both components were printed off I started

testing to see if everything works. This testing in-
cludes spring pressure, correct sizes and dimen-
sions and the strength of the parts.
Page nineteen

Example 1 (HL)
Smart Phone Grip

The testing was very beneficial to the project. I found multiple problems and ended up printing the
bottom component 4 times and the front component twice.
Problem one:
after printing the first copy of both components I found that they did not fit into one another because of the
bottom components internal center walls (which are used to keep the spring stable). They were to far apart
which was causing them to clash with the front component's internal walls ( which are used to hold the spring
in place). To solve this I brought the walls closer together.
Problem two:
After I printed the second copy of the bottom component it still would not fit. When I looked closer I saw the
entrance slots for the front component were too small and couldn't fit the width of the front components. I al-
so noticed that the clips on inside of the sides extended to far out and were scraping against the front com-
ponent. To fix these two problems I widened the entrance slots and make the length of the clips smaller.
Problem three:
When I printed the bottom component for the third time the parts did fit together but when I put the springs
and phone in the complete clip, the wall which puts pressure on the phone to hold it cracked. To fix this I
thickened the wall.
Page twenty

Example 1 (HL)
Smart Phone Grip

Below is the completed smartphone grip parts and its sizes for the bicycle phone mount. It is fully operational
and works as planned. The sizes below are the final sizes, improved from my testing.
Page twenty-one

Example 1 (HL)
Pivots This is the process of how I created pivots for my mount
One of the specification is that the mount needs to adjust be-

tween
landscape and portrait so I need to find a way to apply this
specification to my mount.
the first thing I took inspiration from is the 'GoPro' adjustable

arm, with is to the right. I thought that if alter the arm I could
use it to make my grip part completely rotate.
The 'GoPro' adjustable arm is too bulky and the full angle of
pivot is too small to create a full rotation. To fix this problem I
will design a similar pivot mechanism which is compact and
small but will also create the possibility of a full rotation be-
tween portrait and landscape.
I expired into the dimension of the current product to better

understand how the pivots work.
This is the first rough sketch I drew when I was deciding on how design the pivots.
During this process I decided to include 3 main components in the pivots. A part
will be formed with the smartphone grip, one attached to the clamp which will at-
tach to the bicycle and another one to attach the other two pivot parts together
The drawing above is a more detailed

representation of how the pivots will
work. These two drawing also
strengthened my decision to create 3
pivot parts. Also in those drawing you
This is my second rough sketch to help me decide can see I decreased the length of the
to hold the pivots which attaches to the phone grip center of the pivot part. This was
and clamp. This also adds to my understanding of make the pivots more compact and
how this will provide a full rotation. safer for the user of the mount.
Page twenty-two

Example 1 (HL)
Pivots This is the process of how I created pivots for my mount
Though I could 30 print the pivots like I did with the smartphone grip, I decided not to due to time and the detail
needed in a 3D CAD model. I decided to laser cut sheets of acrylic plastic and then with small amounts of dilut-
ed dichloromethane to bond the parts together. The 2D CAD for the pivot parts are below.
Once the laser cutter cut out each part, I had to apply
the bonding chemical. I placed each piece together in
the form I wanted them to be bonded together and then
I wrapped them in tape to keep then together as well
as to make it easier to handle. Dichloromethane is dan-
gerous to human skin so the tape was beneficial in ap-
plying it to the pieces. I used a brush to paint the chem-
ical in between each piece to bond them together. After
I waited 5 minutes, then applied a second coat for extra
strength and after I waited another 10 minutes before
removing the tape. When the tape was removed the
pivot pieces were bonded together. I bonded two of the
parts I just created together to make the final center
pivot piece. The part which attaches to the smartphone
grip is square so to make the attachment stronger I la-
ser cut a square opening and bonded it to the grip
component. Next I bonded the first pivot part to the
back of the smartphone grip by using the square open-
ing, I also used nuts and bots to create the actual pivot
motion and to keep the 3 pivot parts together.
Page twenty-three

Example 1 (HL)
Pivots
To the right shows photos from the process
of attaching the pivots the smart phone
grip. I used dichloromethane to bond the
components together.
dichloromethane
One of the last minute adjustments I made to the pivots was I removed two pegs from the last pivot part, which
connects to the clamp. I did this because the clamp J chose did not fit with the original
design and by removing two pegs it decreases the length which is better for some of the specifications like
safety and size.
The picture to the right shows how I used a coping

saw to get in between the 3 pegs to remove the
center peg. I originally did this so I could put a part
of the camp between the remanding pegs and then
use a bolt and nut through the center hole to
attach the clamp to the pivots. However when I
was trying to insert he clamp between the two
pegs, one of the peg came off.
After one of the pegs came off I real-

ized that the clamp actually fits bet-
ter on the pivots. Also having it this
way allows for easily adjustable ca-
pabilities and adds more rotation to
the pivots.
The picture to the left is the final piv-

ots attached the final smart phone
grip.
Page twenty-four

Example 1 (HL)
Clamp This is the process of how I choose a clamp for my mount

Originally the clamp I wanted to include in my mount was
metal and a strong metal such a steel. The clamp I wanted
to use was something like the photo to the right. After I
thought about it I realized that if I used a metal clamp it
would add a significant weight to the bike which would af-
fect the riders experience while using the bicycle. This real-
ization made me decide to use a different material.
So I looked at existing bike clamps by looking

at multiple bicycle s. I noticed that most mod-
ern bicycles have plastic clamps, which are
used to attach a reflectors to the bike. These
clamps are cover around the bike frame easily
due to their flexibility and the type of plastic is
strong and not brittle. I checked my own bicy-
cle to and found it has these reflector clamps.
When I studied my own bicycle I found a
clamp so I took it off and I tried to incorporate
it into my project.
It fit very nicely after I make a few changes to my pivots

( which I stated in the pivots section). The clamp used
two bolts, one to attach to the rest of the mount {before I
would attach to a reflector), and the other to tighten the
hold on the bicycle.
I decided to incorporate this existing clamp in my mount
as its final clamp.
Page twenty-five

Example 1 (HL)
“Justifies the choice of appropriate materials and components for a prototype”
Justification of final choice

I chose the design to the left as my final
choose. This design was created from combin-
ing the best parts of all 5 of my original ideas .
The marketing specifications and design spec-
ification for which apply to this mount are be-
low:
Marketing specification
 Target market
The bicycle mount will appeal to younger
people. 12-35. This is because smart
phones are very popular with the young.
While older people ride bicycles and use
smartphones, their will be more likely to be
reluctant to use their phone while riding.
 Target audience
This product mostly caters to the need of
more serious bikers and cyclists but all ap-
ply to those with cycles and smart phones.
 Market analysis
I decided to make the camera visible to the
incoming path because of the popularity of
recording video while riding a bike from a
first person perspective. I also included the
ability to adjust because smart phone users
have the ability to rotate its screen view but
turning the phone.
Design specification  User need
Bicycle riders aren't able to use a smart
phones while riding because they need to
Size keep both hands on the handle bars as
1.1 The whole mount is 140 mm in length and 37 mm in well as concentration on the path ahead.
width. This project allows the usage of a phone
1.2 The mount stays below the angle of vision of the rid- while staying safe.
er.  Competition
The Competition I found is either too ex-
Portability pensive for the product or affordable but
1.3 The clamp which attaches to the handle bar and be the product itself is low quality. Some prod-
loosed and removed. ucts are extremely over priced, like the
Quad Lock Bike Mount, priced at $70. My
1.4 The mount itself is small enough of be portable, to be
product should be a decent price while still
placed in a bag or pocket.
high enough to make a profit If I were to
1.5 For further portability the mount can be taken apart mass produce it and sell it.
into 3 parts.
Page twenty-six

Example 1 (HL)
Justification of final choice

Design specification (continued)
Ergonomics
1.6 every part of this mount is ergonomic. The smartphone grip simply opens to hold a phone by pulling
each side outward and the spring tighten the grip automatically. The pivots are firm but with a small
loosen of a bolt the mount is easily adjusted. The clamp is also easy to use and can be operated with one
nut and bolt.
Color
1.7 The color is a key in the mounts safety. The grip is bright green and orange so motorist can easily see
the cyclist. The pivots are reflective green to help motorist see the user in darker environments.
Visibility
1.8 I designed the mount so that it is only 140mm long so that when it is put in front of the angle of
visibility of the user it doesn't block the view of the incoming path.
Adjustable
1.9 The smartphone grip is very adjustable due to the spring mechanism which makes it very easy to
both insert and remove the smart phone from the mount.
2.0 The pivots are easily adjusted with a nut and bolt by loosening and tightening it.
2.1 The clamp is also easily adjusted by a nut and bolt but the clamps bolt has a better grip to make it
even easier to adjust
Sharp corners
2.2 There is no corners on the pivots nor the clamp and the 30 printer does not print dangerous sharp cor-
ners.
Secure
2.3 The 3 bolts used in the pivots and clamp mean the mount is secure on the bike and the 2 spring in
the grip make the phone secure in the green and orange grip.
Attachable
2.4 The phone can be attached to the mount
2.5 The mount can be attached to the bike
Removable
2.4 The phone can be removed from the mount
2.5 The mount can be removed from the bike
Strong
2.6 The 30 printer was set to diamond printed so that the grip could be as strong as possible
2.7 In this prototype the pivots are made of acrylic plastic which isn't very strong but the real product would
be made of a stronger plastic like PET.
2.8 The clamp is from an existing product and the company who made it used a strong plastic.
Weather Resistant
2.8 All my parts are either made of plastic or non ferrous metals. Both materials are very resistant to
harsh weather .
Page twenty-seven

Example 1 (HL)
Material and components for a prototype

For the smartphone grip, originally I wanted it to be made of a type of
metal due to its strong properties, but I do not have the manufacturing
techniques to work with metal. I believed that metal would have been the
best option because of its strong characteristics. I wouldn't have smelted
the metal and pored it into a mold I would have created. If I did follow
this path, it could be a future adaption of this project. After studying ex-
isting projects, I noticed that most were made of either a strong yet flexi-
ble plastic, or a very flexible plastic. I took these observations into ac-
count when deciding on the method of production for this prototype.
When I looked into 30 printing I studied the types of plastics it uses. after
this I decide that 3D printing would be the best option because of the
easy process of creation and that the properties of the types of plastics
fit the ones I need for this project. This plastic I decide to use is called
PLA, which is a thermo plastic used by 'Maker Bot'. It comes in the form
of wire and is inserted into the 30 printer. The printer melts the plastic
and then draws the object with the melted plastic layer after layer.
I chose PLA plastic because:

It can be changed to various translucency and opacity colors . Also PLA
is strong, and more rigid than ABS. ABS is this other thermoplastic
'MakerBot' uses for their 30 printer. Also, though it was part of my speci-
fication, PLA is environmentally friendly, being created from plants such
as corn, potatoes or sugar-beets.
For the pivots I always wanted to make them from plastic. I felt
that laser cutting plastic parts and then bonding them together
would be the best option. I could have 30 printed them but it
would have been much too hard to create virtual CAD design
also the time needed for printing would be tedious. The best
available plastic for laser cutting was acrylic. I chose the bright-
est color I could find, which was this reflective neon green. I cut
them the parts out and used dichloromethane to bond the plastic
together.
Acrylic isn't the best material for these pivots due the brittle
properties and the fact that acrylic can easily snap when it is in
the form of sheets. I would use a better plastic, like ABS, for the
manufacturing of the product.
I decided to use the existing bike clamp because of the material .

The plastic is a thermoplastic which is strong and dense but is also
flexible enough to stretch around the handle bars on a bicycle. Is
doesn't bend when the mount is attached, no matter how heavy the
phone is. Also the black color adds the mounts asthetics.
Page twenty-eight

Example 1 (HL)
“Justifies the choice of appropriate manufacturing techniques for prototype production”
Manufacturing and assembly techniques for prototype production
3D virtual modeling (CAD)
The first step in the manufacturing of the prototype

was to create a CAD on my smartphone grip. It
was created on a 3D modeling program called 'Pro
Desktop'. After the model was completed, the file
needed to be saved as a Stereolithography file so
that the 30 printer could recognize the model.
3D Printing
The 3D printer process is a simple one. The brand 3D printer

I used is 'MakerBot'. First the filament ( thromboplastic ) need
to be inserted into the printer. I chose orange filament for the
front of the grip and green for the back. After the filament is
inserted and fed through the printer, the printer will next heat
the plastic to a point when it starts to melt. The use of a com-
puter is also needed. The 3D printer programmed will be
used to import the Stereolithography file. After it has down-
loaded the full file, It will allow you to send the data to the
printer to create the 3D model. The printing of the object is so
precise and many layer of plastic is layered on top of one an-
other. This process took about 1.5 hour, for both parts.
2D virtual modelling (CAD)
I used a 20 modeling program to create

the CAD used for the pivots. I did this be-
cause I decide to laser cut the parts for the
pivots. I used a program called '2D Design'
to create the CAD. After I drew the parts
on the program I exported it as a .dxf file
so the laser cutter could recognize the da-
ta .
Page twenty-nine

Example 1 (HL)
“Justifies the choice of appropriate manufacturing techniques for prototype production”
Manufacturing and assembly techniques for prototype production
Laser cutting
Laser cutters use powerful laser beams, at a pre-

cise focal length away from the materials to either
cut though the material or etch it. The laser cutter IMAGE OF A LASER CUTTER MACHINE
uses computer to send CAM files to the cutter. I
imported the pivot CAM files as a dxf type so that
the laser cutter program could recognize it. After it IMAGE HAS BEEN REMOVED DUE TO
was uploaded I prepared the cutter by placing a COPYRIGHT REASONS
sheet of acrylic inside the laser cutter and then
adjusting the laser focus. I used a block, which
was the correct focal length, to adjust the laser
point. I used a vacuum to suck out all the fumes.
The cutting of the plastic was fast.
Dichloromethane application
First I used tape to hold the pieces in the for-

mation I wanted. Then I used a brush to ap-
ply small amounts of diluted dichloromethane
between the parts to bond them together. I
repeated this process twice to ensure that
the parts were completely bonded together. I
let the pivot parts sit for 10 minutes to let the
chemical dry. Then removed the tape. After I
used the chemical to bond two parts together
so that the peg were on both sides (this is the
center pivot which is connected to the phone
grip and the clamp.) I also laser cut a slot
piece for the pivots and bonded it to the back
of the smartphone grip.
The final manufacturing

step is to insert all the
bolts and nuts into the
pivots and clamp. This
is to tighten for security
IMAGE OF A NUTS AND BOLTS and to create adjusta-
bility.
IMAGE HAS BEEN REMOVED DUE TO
COPYRIGHT REASONS
Page thirty

Example 1 (HL)
“Develops an accurate and detailed design proposal”
Fine details
Smart phone grip made

of PLA thermoplastic; A
3D printer was used in
the manufacturing pro-
cess. The 2 springs
inside the grip are
made of hardened Pivots made of acrylic thermo-
steel. setting plastic: A laser cutter
was used in the manufacturing
process. The bolts and nuts are
make of steel.
The existing clamp which I

used is made from a type
of thermoplastic. The bolts
and nuts are made of steel
Page thirty-one

Example 1 (HL)
Fine details
Page thirty-two

Example 1 (HL)
Fine details
Component list
ID No. off Part Material Est.cost
1 1 Grip top PLA $1.50
2 1 Grip bottom PLA $1.50
3 10 Pivot part 1 Acrylic $0.20
6 1 Pivot slot Acrylic $0.5

piece
7 1 Clamp $3.15
2 Springs steel $0.05
3 Nuts steel $0.15
3 Bolts steel $0.35
Total $7.25
Page thirty-three

Example 1 (HL)
Below I made Gantt charts and flow chart for the Smart phone grip of my smart phone mount. This will show
the time it took to create the component and the plan I followed for the smart phone grip.
Component Smart phone grip Manufacturing 3D design and 3D printing
processes
Time (hours)
Create CAD
Print Top
Print Bottom
Testing and reprints
Final assembly
Below is the Gantt chart and flow chart to show

the time it took to create the component and the
plan I followed for the pivots.
Component Pivots Manufacturing 3D design and 3D printing

processes
Time (hours)
Create CAD
Laser cutter parts
Bond pieces to-
gether and wait
Final assembly
Page thirty-four

Example 1 (HL)
“Evaluates the success of the solution against the marketing specification”
Testing for evaluation

This prototype was created because it best fit the problem
which it was built to fix. From educated guessing, before test-
ing, I believe that this mount will allow the user to Hold any
phone attach to a bicycle and listen to music , use the cam-
era as well as safely take phone calls while not blocking the
vision of the rider. This mount also followed many of the
specifications, especially the most important ones. From the
testing, user trip and evaluation I will see if this is actually the
best product to solve my original problem. Also I will explore
way sl could improve this prototype.
The first form of testing I did was actually us-

ing it on my bicycle, and I was very pleased
with it performance. I was able to listen to
music, use the camera as well as safely take
phone calls while not blocking my vision. The mount I also asked my friend, who is a serous competi-
didn't move while I was riding, but it did lightly wobble tive cyclist, to test my product. I notice all of the
when I rode over ruff terrain. My earphones were same problems but he was pleased with the jobs I
good with mount but I can see that it would be hard to told him it needed to accomplish . A different prob-
use it if the length of our earphone are short. I didn't lem he noticed was the placement of the mount.
do a intense stress test for the strength of the grip on he didn't like how the mount was attached to the
the phone due to the value of the phone itself but the handle bars because he liked to lean over the
phone didn't move during the ride. The adjustability handle bar to be more streamline to build speed.
was good and the mount, I was able to fully rotate the He would have preferred if the mount was posi-
mount between landscape and portrait . Problems I tioned on the center frame. He also mentioned
faced included, in some cases it was hard to use the that he thought it would be cool to make the mount
cellphone because of noisy environments.it hard for be able to use the flashlight feature as a head light
the phone to pick up my voice in these nosey environ- for the bike. To do this I would have to alter the
ment. Other that I didn't notice any other big problems pivots to let the mount rotate further backwards.
with the mount.
IMAGE OF COMPETITIVE ROAD CYCLISTS Both these forms of testing were very useful
and will help me better evaluation the mount.
IMAGE REMOVED DUE TO COPYRIGHT REA-

SONS
Page thirty-five

Example 1 (HL)
Testing for evaluation

User Trip
During a showcase of my project I asked about 20 people to give their option on the mount. Also I
asked if there is any problems the noticed or improvement they thought of.
Many said that the smartphone grip should be longer and include corners. The people mentioned
this because they didn't feel that the current grip was protected enough. These corners would pro-
vide help to better protect the phone if the mount hit the ground. The corners of a phone is the
weakest impacted point on the phone and if hit can very easily crack the screen and even break
the whole phone.
Those who suggested corner protection also said that they would want the material of the corners
to be like a rubber. Many high protection cases are made of rubber or a rubber like plastic to act as
a shock absorber.
A problem one person pointed out was that the clamp could only fit on the thinner bike frames. This
problem is because I used an existing clamp which was designed for a certain area on the bike. In
a non prototype copy I would make the clamp larger.
A suggestion someone asked was to have more easy to use grips on the bolts (like the clamp bolt).
The only 'easily to grip bolt' was used on the clamp so that the user can quickly remove the mount
from their bikes.
Someone suggested I get rid of my current pivot design and re design it with a ball barring instead
so it has even more adjustability and make it easier to use. Though this idea is good, I dont think
its will work because I believe the ball barring will easily move while the rider is moving across
harsh terrain
One person pointed out that phones are getting bigger and the asked if my mount would be able to
carry phone bigger than the current maximum.
I also asked the people what they would be willing pay for this project.
The majority of the people said they wouldn't pay any higher that $20. Though this can seem low in
comparison to existing products I would still make a profit if I produced it at the price It cost me to
make this prototype.
A couple said they would pay higher if there would more features and if some of the material were
more reliable, like metal. This will lead me to add improvements to my prototype
Page thirty-six

Example 1 (HL)
Evaluation against marketing specification

Target market and audience
The product was well received in its two main target users, cyclists and casual bicycle users. The
feedback was positive but some problems and ways to improve. From target audience, of the peo-
ple I asked, all said they could see themselves using this product in the future.
Market analysis
When comparing this product with those in the current market I found that it could be a valid mount
to compete with the others. From the testing and evaluation I found that the existing product looked
like they had more quality but the price was to high for users to consider buying .
User need
From the testing with the users the mount is:
 Easy to use
 Colorful
 Safe
 Allows for smartphone feature (calls, camera, music)
 Aesthetic
 Can hold most smart phones
Unfortunately, because I used a damp from an existing product I wasn't able to make it attach to all
parts of the bike.
Competition
Though the competition Is high, after showing the people I interviewed pictures of existing products
they said that my product could compete. The price was a key factor in the evaluation of competi-
tion. Many of the products have extremely high added value. The people I talked to said that they
would never pay upward of $70 for a bike phone mount (which is the price of the product, Quad
Lock Bike Mount).
When I asked how much they would buy my product for, majority said that they wouldn't pay over
$20. Though this might seem low, it is a good price because it will compete will higher priced
mount and I would still make a profit due to the low production price. The price to make the proto-
type was $7.25 but the price will decrease significantly during mass production .
Page thirty-seven

Example 1 (HL)
“Evaluates the success of the solution against the design specification”
Evaluation against design specification

Function
The mount holds any size of phone. While the
phone it in the mount is can do tasks such as
make calls, take photos and video and the us-
er can listen to music. All the functions are
designed to be done safely and the mount is
small enough to stay below the users angle of
vision. The clamp can not attach itself to any
part of the bike because I didn't not design it,
it is part of an existing product. but during the
process of improving, I will redesign it to be
able to attach to any part of the bike.
Aesthetics and material

The overall aesthetics are said to be nice due
to its simplicity and use of color. The materials
I sed included: PLA thermoplastic from the 30
printer, acrylic thermo setting plastic cut by a
laser cutter and a type of strong thermo-
plastic. If I could change the material of my
prototype for production, I would use a light
weight metal instead of acrylic for the pivots.
Environment
The mount fits good in its environment. It can withstand a journey on harsh terrain while attached
to the bike.
Sustainability
All the materials are sustainable because they are made of plastic. A factor which would effect the
sustainability of the mount is the weather since the mount would be used outside. Rain, wind, heat
and cold wont effect this mount.
Quality
The overall quality of the mount is good but it could be improved during the redesign and with bet-
ter materials.
Overall
Overall I because that this mount solves the problem with I started and based on my brief I believe
that this product is successful .
Page thirty-eight

Example 1 (HL)
“Explains how the solution could be improved”
Part Function Flaw Improvement
Smart phone The smartphone grip us- When the phone is in the If the walls used to hold the phone
grip es springs to create pres- 1mount Its corners are are longer and extend to the corners
sure to hold the phone In exposed. If the Bike falls of the phone It will better protect the
place while the user is over and the phones cor- phone.
riding. ner hits the ground it can
easy break the phone.
Pivots The pivots use 3 compo- The material used for the I will change the material to a light
nents to rotate the phone pivots is acrylic which is weight metal to add strength while
between landscape and very brittle plastic which keeping the same weight.
portrait. Also it's a con- can easily snap.
nection between the Grip
and the clamp
Clamp The clamp attaches the Since I used a part of an I will redesign the clamp with a big-
mount to the bike. existing product, it was ger clamp diameter, so that it can
not designed to attach to attach to any part of the bike.
any part of the bike.
The clamps diame-

ter is longer so that
I will be able to at-
tach to larger parts
of the frame
The walls used to hold the phone are longer and

Include rubber corners. These corners fold onto
the corners of the phone.
A mold will be created of a whole

pivot. The metal will be pored
into the top of the mold to avoid
any air pockets. The metal will
make the pivot stronger since it is
the center of the mount.
Page thirty-nine

Example 1 (HL)
During the creation of my prototype I used manufacturing techniques 3D printing and laser cutting. If I
were to extend the mount into commercial production these 30 printing and laser cutting would be too time
consuming and will cost more than necessary. Below are the ways I would create the phone mount if it
when into commercial production.
Plastic Injection molding

Smartphone grip+ clamp
J will use injection mold both Smartphone grip and

the clamp with the material ABS (Acrylonitrile Bu-
LABELLED DIAGRAM OF INJECTION MOULD- tadiene Styrene) because it is strong but flexible .
ING MACHINE This is a very good idea because injection molding
in mass production is cost effective and can lower
the cost of production significantly.
IMAGE REMOVED SUE TO COPYRIGHT REA-
SONS Injection molding is a very effective process be-
cause it is such a precise method of production
with made the product very accurately. Its low la-
bor means lower costs.
Metal injection molding

Pivots
I chose to use injection molding again because it is a effective way of production. For the same reasons
that I stated above I decided to use injection molding to manufacture the pivots. The metal I chose to in-
jection mold is steal. This will add value to the mount and make it more secure due to the strength of met-
al.
IMAGE OF METAL INJECTION MOULDING MACHINE
IMAGE REMOVED DUE TO COPYRIGHT REASONS
Page forty

Example 1 (HL)
The 4 P’s
Price
The original price of my prototype was $7.25, this was
from 30 printing PLA, laser cutting acrylic and a using a
existing product {which cost $3.15). Most of these cost
are not necessary which is why I chose to use injection
molding for my commercial production. But using injec-
tion molding I can cut my cost by more than 50% if I
buy in bulk due mass production. The metal will cost
more than the plastic. The estimate price per unit is
$2.30. This estimate price was given from Aurora
group, a company who specialize in injection molding.
I used a program which calculates the gross profit of

the product. The program took into account the retail
price of $20, the potential market of the product and the
manufacture price. For a 7% share In the potential mar-
ket the gross profit estimates to £184,497,330.00. This
is if I sold the product to 7 of the most suitable coun-
tries.
Product
The product itself is very aesthetic it will attach
the customers eye. Also because it is a product
with a very specific market it will be sold in a
store which specializes in bicycles. This will
make it easier for the customer to see this prod-
uct.
place
I will get popular bicycle stores to carry this prod-
uct. This way It is more likely for the customer to
find my product. It will also increase the amount
of sales due to the amount of customers who
visit the store.
Page forty-one

Example 1 (HL)
The 4 P’s
Promotion
I have decided that the best form of promotion for this project is advertising
The rules of advertising

Aim - The aim in advertising this project is to attract the attention
of the people.
Target - The target is to change the peoples perception of the

product enough to the point that it makes them want to but the
product.
Media - The forms of media which I will be advertising in is cy- IMAGE OF CYCLING PLUS MAGA-
ZINE FRONT COVER
cling magazines and cycling related website on the internet.
Competitors-Competitors will logically advertise in the same IMAGE REMOVED DUE TO COPY-
RIGHT REASONS
media so I will need to find media which has not already made a
advertising deal which an existing competitor.
Developing effective advertising- Before all of the actual ad-

vertising, I will run focus groups to find the best content to put on
the advertisements.
Attention - The images/video and text will have to be different

so that I grads the attention of the people. If the advertisement is
similar to other advertisements created by competitors, the prod-
uct would stand out in the customers minds.
Interest - In the advertisement I would have to include the inter-

ests of the majority of my potential market.
IMAGE OF CCN CYCLING TEAM
Desire- The product need to show that you can get more that WEBSITE
just the product. It will have to show something that most people
desire( for example being healthy and in shape, which is easily
IMAGE REMOVED DUE TO COPY-
to show since my product is a sporting item)
RIGHT REASONS
Action - if all the rules are followed in the creation of an adver-

tisement it should persuade the customer to buy the product.
Page forty-two

DT IA Example1

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Example 1 (HL)

“Describes an appropriate problem, which leads to a design opportunity”

Through I am looking towards designing a device which would allow you to

IMAGE REMOVED DUE

Design technology teacher support material 1

“Describes an appropriate problem, which leads to a design opportunity”

 Safety and statistics in support of my project

Problems for the User

It is also a problem of bike riders using earphones while riding. Listening to

Design technology teacher support material 2

“Describes an appropriate problem, which leads to a design opportunity”

Design technology teacher support material 3

Problems with equipment.

My Market and products (questionnaire) Problems/Consideration of oth-

Design technology teacher support material 4

Design technology teacher support material 5

“Develops a detailed brief which identifies the relevant parameters of the

IMAGE OF BICYCLE WITH CAMERA

IMAGE REMOVED DUE TO COPYRIGHT

Design technology teacher support material 6

“Develops a marketing specification, which justifies the requirements”

Main topic Detail Explanation/Justification

IMAGE OF MAN ON A BICYCLE

IMAGE REMOVED DUE TO COPYRIGHT REASONS

Design technology teacher support material 7

“Develops a design specification, which justifies the requirements”

Main topic Detail Explanation/Justification

Design technology teacher support material 8

Design technology teacher support material 9

4 clip to hold the

Raised mount for

Thick plastic bag

4 elastic band attach

Design technology teacher support material 10

Back of the mount Idea 1

Design technology teacher support material 11

The clamp on the back of the Idea 2

The corner of smartphone The mount works using 4 elastic

Though the 4 bands are

Design technology teacher support material 12

The second Idea 3

The clamp works on a pivot. There

Design technology teacher support material 13

The 2 bars act as a clamp Idea 4

Thick steel clamp

Design technology teacher support material 14

This mount uses 4 straps Idea 5

To make the mount more

Design technology teacher support material 15

Design technology teacher support material 16

“Uses concept modelling to guide design development”

About and justification

Design technology teacher support material 17

“Uses concept modelling to guide design development”

Smart Phone Grip This is the process of how I developed the

I decided to incorporate two

Design technology teacher support material 18

“Uses concept modelling to guide design development”

Next I turned the CAD model into a Stereolithogra-

The back component is the green print and the front

After both components were printed off I started

Design technology teacher support material 19

“Uses concept modelling to guide design development”

Smart Phone Grip