LO3 - Evaluation

LO2 For this learning objective you worked on

What genres/formats have you chosen
and why?
How much work did you complete outside
of the lessons?
What issues did you encounter whilst
planning and how did you overcome
them?
How did you find the filming and editing
process?
planning and production
The genre of my music video is Indie. I have
chosen the indie genre for my whole course
because making and indie music video is
easier to make because indie music videos
are not about huge productions so it will be
an easier thing to make. Indie music can
relate to everyone as well and can be
enjoyed by all age groups. Because of my
goal on this unit I thought it would be the
best option to make an indie music video.
The low production allows me to focus on
the natural visuals and a story and from what
I have found out from my research that is
what people would want to see.
Outside of lessons I didn’t complete a lot of
work because I did need help and needed
someone there to keep me on track. I think I
work better in class because at home I have
too many distractions and at college I have
more supplies and I have help if I do need it.
Whilst planning I had an idea where I would
need to be in college to film and have one
of the actors to come into college for me
even though she doesn’t come here. It was
cutting close to the deadline and I noticed it
was very unrealistic that I would be able to
do this idea and have a production by the
deadline. To overcome this I came up with a
much more realistic idea and only had to
film in my town with one actor.
I really enjoyed the filming and editing. I was
only able to film and edit half of my
production because the actor’s schedule
was a bit busy but I was able to get quite a
lot filmed in one day. I got all the right shots.
To improve my filming I think I need to get
across that he is homeless a bit better. I
should add some shots of him begging for
change because that would be clear that
he is homeless. I think once I get my whole
music video finished it will be a lot clearer of
what I am trying to get across. The editing
went better than I expected. I like the way I
edited the production but I want to add a
few more visuals to make it more interesting. I
think that maybe some overlays and some

Do you believe you met the requirements
of your target audience? How
What was the feedback you received from
peers – do they believe you met the
requirements for your target audience?
You need responses from
1. Peers (10-18)
2. Adam / Sarah or Chris (30-40)
3. James (50-60)
better lighting. When I go film the rest of it I
will need some good lighting because it will
be at night.
I have now finished filming my music video.
This time around I made sure I had a lot more
shots than I needed just in case I have
messed up in my script. I was going to so
many places to check if the lighting was
good enough and sometimes I made sure it
was a dark area because that’s what I
wanted for that shot. I didn’t have to worry
about sound or anything because I was
taking out all the sound from all the clips and
having them run over the music. I think I
should have spent more time on the shots I
was taking because some of them aren’t
that great and some aren’t focused too well.
I think it was because the deadline is coming
close and I wanted to get it all ready to edit
for the next day.
I have mixed opinions on if I met the target
audience or not. I believe that my storyline
and the link to the song is good because
there isn’t anything explicit so the younger
and older years can enjoy it. The only
problem I have with it is that there isn’t
anything specific that appeals to the age
group but I did go off of the fact that
everyone would prefer a narrative.
FI sent out a survey to get some feedback on
my music video. The first question was a star
rating and I was able to get a 3 and three
quarters out of 5. 75% said I met the target
audience while the rest said I didn’t. The
reason that they said I didn’t meet the needs
of my target audience was because it
appealed to the younger age groups than it
did to the older age groups. They did like the
editing and the cinematography which I was
pleased about but then on the last question I
asked what I could improve and they said to
add some colour correction and more
effects to make it pop. I asked if there
anything inappropriate about the music
video and someone did say there was drugs
but there was no drugs in the music video
and I made sure not to add anything like
that as that wouldn’t appeal to everyone.
The rest said it was appropriate though.
Were you able to show your production to
the intended target audience (peers and
teachers aside)
What did they have to say about your
production?
How do you feel your product compares to
existing professional products that reach all
targeted audiences?
What area are you looking to improve on
in your next production?
We had a viewing of my production and I
uploaded it to YouTube because that is the
best platform to post a music video so
everyone can see it.
On a production level I don’t think my music
video reaches the quality that they are at.
That is because they have better quality
camera’s most of the time. I think that I need
to look into what they have done in their
productions and watch carefully at what
they have added. I feel like it was hard with
the song and narrative I chose to make it
appeal to everyone because there isn’t
anything specific that would appeal to
everyone. I need to look back at my
research and think if I can implement
anything from that into my music video.
With my finished production I still feel it
needs to more stuff added to it like some
nice effects and transitions. I need to learn
how to do these sort of things and will look
up videos for my final major project. My shots
are a bit unprofessional and I need to take
my time on these shots making sure it is the
best I can get and focused in all shots unless
it is done on purpose. The deadline was
coming short so I was rushing my work so
next time I will have to leave a lot of time for
filming and plan better.
Next time I will defiantly need to improve my
planning because it made making my
production way harder. I will make sure my
planning is all done and have dates set for
when I’m filming also tell the actors in
advance when I will be needing them to film
so that can free up that day to help me. The
planning would have affected my filming in
a good way because I would be more
prepared and then the music video would
turn out better. My filming could be a bit
better so next time I will spend time thinking
of different shots and then it’ll look more
professional. One of the problems I had with
my production was I feel I didn’t get across
that the character in the production was
supposed to be homeless so next time I will
have to make sure all the shots I’m doing
 gets my point across and has the narrative
make sense.
High Grade Tips

Look to use these terms in order to improve the analysis of your own work.

Considered and capable demonstration of processes – detailed documentation of your

production process – such as still images, and annotated screenshots of your specific
production and editing process – including ‘what’ and ‘why’ and not just ‘how’.