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Factors Include in a bike purchase decision
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Description: This a research project.. on consumer behaviour
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This a research project.. on consumer behaviour
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Indore Management Institute And Research Center A persons reference groups consists
of all the groups that have a direct or indirectinfluence on the person�s attitudes
or behavior.
?
FamilyThe family is the most important consumer buying organization in the society
and itconstitutes the most influential primary reference group.
?
Roles and statusesA person participates in many groups, family, clubs,
organizations etc. The person�s position in each group can be defined in terms of
role and status. A role consists of theactivities that a person is expected to
perform. Each role carries a status.
Personal Factors
?
Age and stage in the life cyclePeople buy different goods and services over their
lifetime. Taste in clothes, furniture andrecreation is all age related.Consumption
is shaped by the family life cycle. Marketers often choose life-cycle groupsas
their target market.
?
Occupation and economic circumstancesOccupation also influences a person�s
consumption pattern.Product choice is greatly affected by economic circumstances;
spendable income, savingsand assets, debts, borrowing power and attitude toward
spending versus saving.
?
LifestylePeople from the same subculture, social class, and occupation may lead
quite differentlifestyles. A lifestyle is the person�s pattern of living in the
world expressed in activities,interests and opinions. Lifestyle portrays the world
person interacting with his or her environment.
?
Personality and self conceptEach person has a distinct personality that influences
buying behavior. It is thatdistinguishing psychological characteristics that lead
to relatively consistent and enduring prabhat08@imi.ac.in
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