 23 sample respondents out of 50 are males were as 27respodents are

females. It implies that more females (54 per cent) are using ball pens

than males (46 per cent).

 It is there –fore, apparent that the number of middle aged or aced groups

using ball pens is not remarkable. It arise out of the limitation on the

sample drawn for the current study.

 16 per cent of the samples respondents,are married and remaining 84 per

cent of them are unmarried.

It is observed that most of the sample respondents (84 per cent) are

unmarried comparatively.

 it is clear that, out of the 50 sample respondents 24 of them (48%) have

studied at school level, 18 of them (36%) were graduates and 8 of them

(16 per cent)were post graduates

 8 per cent of respondents (4 members) have the family having below 3

members, 48 per cent of them (24 members) are having 3 to 4 members

in their families and the remaining 44 per cent of them have above 4

members.

 20 per cent respondents (10 of them). Are in private employment on part

– Time basis whereas .30 per cent respondents (15 of them) are engaged

in agriculture and remaining 50 per cent of them are engaged in other

activities on part time basis.

 Therefore, it is observed that majority of sample respondents (50 per

cent) are engaged in the occupations other than private firm and

agriculture .

 The income of 46 per cent (23 respondents) of the respondents varies

from Rs.5000 to Rs.7000 per month, 40 per cent of them (20 respondents)

earn below Rs.3000 per month and 14 per cent of them (7 respondents)

earn between Rs.3000 and Rs.5000 per month.

 The 88 per cent of the sample respondents (44 respondents) purchase

ball pen, 4 per cent of them (02 respondents) purchase Gel pen, and the

remaining 08 per cent of sample respondents (04 respondents) purchase

ink pens As responded there is none to purchase the pilot pen are others.

 The 56 per cent of the sample respondents (28 of them) are buying the

pens having no ink leakage, 20 per cent sample respondents (10 of them)

prefer the use and throw benefits, and remaining 24 per cent of them(12

respondents) are buying ball pens due to low cost.

 32 per cent of the consumers (16 of them) are using the fine 8mm

and below type pens,56 per cent of the respondents (28 of them)

use medium 1.0mm – 1.2 mm type pens and the remaining 12 per

cent respondents (06 of them) are using the Bold 1.4mm & up, type

pens.
 42 per cent of sample respondents (21 of them) are using blue, 18

per cent of respondents (09 of them) prefer color, 40 per cent (20 per

cent each) of the respondents prefer to use black and multiple

coloured pens.

 74 per cent of the sample respondents (37 of them) are using the 0.5

version of pen,10 per cent of (5 of them) are using 0.45 version, and

the remaining 16 per cent respondents (08 of them) prefer using 0.6

version of the ball pen purchase.

 The 28 per cent of the sample respondents(14 respondents ) are

influenced by the price, 54 per cent of them (27 respondents ) are

influenced by soft writing and the remaining 18 per cent respondents

(09 respondents) had opted the pen for its quality.

 The 86 per cent of sample respondent (43 of them ) prefer to buy

the pens at below Rs.10,14 per cent of respondents(07 of them) buy

at the price between 10 and 20 and there is none amongst the

respondents to buy the pens costing above Rs.30 purchasing the

Rs.20 to 30 and above 30.

 The buying decision of 26 per cent of sample respondents

(13 respondents) is influenced by the brand image, 14 per cent

respondents (07 respondents ) buy the product for its ink quality,
 52 per cent of the respondents (26 respondents) take the buying

decision due to its comfortable grip and remaining 08 per cent

respondents (04 respondents) for its variety.

 The18 per cent of the sample respondents (09 respondents) have

been using the selected product for the last 3 years, 44 per cent of

them use it for amount 5 years, 24 per cent and 14 per cent of them

for 10 years and more than 10 years respectively.

 The 72 per cent of sample respondents (36 of them) know about are

aware of Reynolds, 06 per cent respondents (03 of them) know

about Roller ball pens, and remaining 22 per cent respondents (11 of

them) are aware of in Rotring pens.

 Indicate that the highest number of respondents (48 of them) buy the

selected product from retailers and a meager number (2 of them) of

the only prefer to buy to buy the pens online.

 20 per cent of sample respondent (10 respondents) gained

knowledge about the product through advertisement,44 per cent

respondents (22 respondents) acquired the knowledge from their

friends and the remaining 36 per cent respondents(18 respondents)

selected brand out of their personal purchase experience.

 The 28 per cent of the sample respondents (14 members) buy at

smaller quantity,24 per cent respondents (12 members) make bulky

purchases and the remaining 48 per cent respondents (24 members)

do make the purchases on- piece -meal basis

 Indicated that most of the respondents (66 per cent) purchase the

product themselves, to respondents responded that their parents buy

the product for them whereas 07 of them of respondents that their

friends purchase the product for them.

SUGGESTIONS

Most of the buyers of ball pen suggested that the marketers may

ensure suitable marketing mix by improve the quality of the product at

affordable or reduced price