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mobile recharge and utility bill payments and today it offers a full marketplace to
consumers on its mobile apps. We have over 100mn registered users. In a short
span of time Paytm has scaled to more than 60 Million orders per month.Paytm is
Sapphire Venture and Silicon Valley Bank.We strive to maintain an open culture
where everyone is a hands-on contributor and feels comfortable sharing ideas and
opinions. Our team spends hours designing each new feature and obsesses about
the smallest of details. Our approach is simple – to design something we’d LOVE
to use ourselves. Therefore we listen and take the time to understand our users and
Making stuff easy and intuitive is not our only goal. In addition to usability, we
home page design and this mantra has been followed throughout the site and our
apps.
The world is increasingly mobile: people want access from wherever they are,
whenever they need it. At Paytm, you have the option of recharging and shopping
from whenever, anywhere and are equipped with a secure online wallet called
Paytm Cash.
At team Paytm we set high goals and achieve them. And it’s all to provide YOU,
Strengths Data:-
Opportunities Data:-
Easy Accessible :- The paytm side easy to accessible they are much easy as
compare to other site people are like them for their easy accessible specialty.
Paytm also available on the mobile, tablets, laptops, and for paytm the high
any problem.
Chat Facility:- Paytm provide chat facility to their buyer so they can
bargain the product price from the seller. Through very easy step they can
avail the facility of paytm chat facility. This screen shot define how a
mobile payment service platform with over 40 million wallets. The service
in march 2015. Alibaba group recently invested 575$ million after Ant
Financial Services Group, an Alibaba Group affiliate, took 25% stake in
. No integration fee
. No fixed cost. Institutions only pay for transactions carried out on paytm
support
Achivements of Paytm:-
2016 – Paytm is gold winner at the MMA smarties in the mobile app
category.
category.
2014 – Paytm wins the best mobile money product at the 4 th India Digital
Awards.
2013 – Paytm wins knowledge Feber Best Mobile Wallet program Award.
ecommerce/mBusiness category.
2012 – Paytm is recognized as the Most Innovative startup of the year at the
There are three components to this architecture, the Internet, a firewall and
your organization. The Internet is where you will interect electronically with
your customers. Your firewall will provide you with reasonable protection
against people who wish you harm and your organizations systems will
customers.
mobile recharge and utility bill payments and today it offers a full marketplace
short span of time paytm has scaled to more than 60 million order per month.
Paytm is the consumer brand of india’s leading mobile internet company on97
sapphire venture and silicon valley bank. We strive to maintain an open culture
and opinions. Our team spends hours designing each new future and obsesses
about the smallest of details. Our approach is simple to design something we’d
LOVE to use ourselves. Therefore we listen and take the time to understand our
Making stuff easy and intuitive is not our goal. In addition to usability, we
The world is increasingly mobile because people want access from wherever
they need it. At paytm, you have the option of recharging and shopping from
whenever, anywhere and are equipped with a secure online wallet called paytm
cash.
The team of paytm and set high goals and achieve them. And it’s all to provide
YOU, the user, an experience that’s nothing short of awesome!. In simple word
Paytm is the app which continuously help in any payment and it is the method
of online payment and through it’s we can buy any product and any service of
any company.
domain paytmonline.com. The first version of our prepaid recharge website was
thrilling feeling for me to see users coming to our site and buying prepaid
"Payment is one event of a consumer relationship and we can grow this through
The All New Paytm Cash Wallet, as you may know, is where your instant re-
usable refunds are parked safely. You can also add money to it for an on-the-go
recharge or bill payment through the Paytm app, phone call or SMS. You can
add money to it too using your credit or debit cards or Net Banking.
Paytm is a mobile e-commerce company which has carved its name within
short span of time. Initially the company provided simple service of mobile
recharge and utility bill payments and today it offers a full marketplace to
Paytm acts as a virtual wallet where you can store money online and and can be
Paytm app is best for individuals who find it difficult to make payment of DTH,
The reserve bank of india has set a basic monthly limit. Individuals cannot keep
or spend more than rs 10,000 in your wallet in a month. While, anyone looking
to upgrade the limit to rs 1 lakh, you can get the account verified using the
KYC process.
How to use paytm ----- All you have to do is registered & start using it.
The stored money in your virtual wallet on paytm is called as paytm cash. The
cash can be used to make mobile, DTH, data card or smart tag recharge or bill
payments. The paytm cash can be used for all the transactions on all paytm apps
transfer” refers to a facility to transfer funds from a Paytm Wallet to any Bank
Account
Cashless transaction:-
Digital payments and electronic wallet startup Paytm has introduced QR code-
based payments on the Paytm Wallet app. Meant to be used at small stores and
service providers, the feature is part of the company's bid to drive acceptance of
digital payments in the Bareilly through paytm app and done the online
payment.
Paytm says the QR code can be used by the shopkeeper or service provider to
start accepting digital payments, with customers paying via the Paytm Wallet
In the case of the pre-printed QR codes, Paytm says the only information they
will contain are the Paytm account details of the merchants. After scanning the
QR code of the merchant, the buyer has to enter the payment amount and
approve the payment. The merchant does not need a data connection for the
SMS.
The company adds that merchants will also be able to generate dynamic QR
codes which will contain the amount to be paid as well, in addition to the
number is received. With the new QR code-based system, Paytm says it hopes
On the addition of the new capability, Nitin Misra, Vice President - Payment
Products, said, "The existing 10,000 merchants, who enable top-up of Paytm
wallets with cash, will also be encouraged to start accepting QR code-based
payments as many of them are kirana stores. We see high applicability of this
solution with local retailers & service providers like handyman, autos, small
restaurants & kirana stores. The benefits for merchants are freedom from
handling cash, instant payments & much lower operational costs. Customers
can now pay exact amount & don't have to carry cash around. Shortly, we will
also launch a payment merchant application that will give retailers a wider
range of functionality".
Paytm offers many exciting coupons that give you great discounts on a wide
delivered on mail Ids. Customers to benefits are the ones who have a promo
code and can avail discounts by entering the code on the payment mode screen.
Function of paytm:-
Direct etc.
fothon plus, Tata photos whiz, MTS Data card, MTS Blaze, MTNL
7. Mobile Bill Payment- Airtel Bill Payment, BSNL Bill Payment, Idea
The KYC(Know Your Customer) refers to the wallet limits of money which
make a payment and this very important to a businessman and through the
KYC form and its related all clear and truth information like- Name,
address, mobile number, Aadhar number, registered number city and many
more and old wallet limit. In persent time the craze of online payment and
this is done by the paytm and KYC (Know Your Customer). It help to
increase the wallet limit of paytm transactions and money and it help to
make the small and big payment . the steps of KYC is following :-
3. E-mail Id registered
5. Business type
6. Wallet details
7. Identity details
8. Address details
9. Signature etc.
Note- Provide these all clear information to paytm branch merchants increase
what is the paytm payments and how is it different from the usual
1. Number of company but banks can give you a payment gateway in India.
Everyone else has written router based on best logic to route for success and
2. PCI certificate https page to take credit/debit card details is made and hosted
by paytm.
monitoring of their business process and fall phone call and e-mail supports.
5. Airtel money is a mobile wallet where you can store money and transactions
it. Its cash is also the same and so are few more wallets. We support them so
1. Eligibility:- the services are not available to person under the age of is or to
accepting these term and conditions or by otherwise using the services or the
site. You represent that you are at least 18 years of age and have not been
2. Paytm Recharge:- we are a reseller only, Paytm does not provide mobile
recharge only.
3. Bills Payments:- In order to use the service you may need to obtain access
to the World Wide Web, either directly or through devices that access Web-
based contents and pay any service fees associated with such access. In
addition you must have all equipment neccessory to make such connection
to the world wide web including a computer and modem or other access
device.
4. Bus Tickets:- Paytm is only a bus ticket agent, it does not operate bus
they are aware of and whose services they are comfortable with them.
5. Coupon Redemption:- Coupon Redmption is purely subjected to standard
Note :- Any damage injuries, losses incurred by the end user by using the coupon is
not the responsibility of Paytm. Total cash back for a user cannot be more than 50%
of his payments.
customers accepts that paytm may send the alerts to the mobile phone
number provided by the customers while the registering for the service or to
any such number replaced and informed by the customer. The customer
acknowledges that the alerts will be received only if the mobile fone “on” if
section above, you agree that any claim or dispute you may have against
paytm must be resolved by a court located in New Delhi, India. You agree to
submit to the personal jurisdiction of the courts located within New Delhi,
India for the purpose of litigating all such claims or disputes. This agreement
2. Assignment:- This Agreement, and any rights granted hereunder, may not
expiration.
4. Heading:- the heading references herein are for convenience purposes only,
do not constitute a part of these terms and conditions, and will not be
5. Entire Agreement:- This is the entire agreement between you and Paytm
relating to the subject matter hereof and will not be modified except in
The two main ingredients in a Web server are its hardware and software.
Server Hardware:-
Web server and a database server can significantly show down the
performance of a computer.
Scalability of the hardware – meaning upgrade of components such
servers if necessary.
Response time : It is the amount of time that a server requires to process one
request.
Type of Web page : A server that delivers mostly static Web pages will
perform better than the same server that delivers dynamic Web pages. A
All Web server software provides some basic features which can be classified
as :-
Core capabilities
Site management
Application construction
Electronic commerce
Core Capabilities :-
Logical file
Security
FTP
Site Analysis
Searching
Site Management :-
A Web server provides tools to manage multiple Web sites, file security,
Application Dovelopement :-
pages either static or dynamic, these include HTML, editors such as front page
for static Web pages. For dynamic Web pages, there are protocols such as
(API) that are used by programs such as Java and C++ to develop dynamic Web
page.
Electronic Commerce:-
Some Web server provide advanced services that support online selling and
commerce site. This might include templates for product browsing, shopping
Paytm provide market place for merchants, this is a registration process for
registration for merchants to sign up in the site, the mandatory fill up are show
red star (*) they must fill up by merchants. The form process is very simple you
fill up are some necessary things like- name, email-id , mobile number, city,
business name, category (business), business address. And all completion you
press the submit button and after you can business in the paytm website, this is
Fig-2:- After completion this process paytm offer to merchants choose the
subscription plan this is the way paytm earn the revenue from the merchants,
through the subscription model. This is the part of subscription model of paytm.
Overview: How merchants Sell Their products Through Paytm site:-
The screenshot shows the seller name, product description that is filled by the
seller, product image, and the price of the product that all this filled are set by
the seller. If the buyer buy this product from the site so seller paid commission
Fig-3 ; This is the activity the paytm can revenue from the seller as a commission
when seller products are sokl in this site. This is the best strategy for paytm to earn
This is the annually subscription plan they charge by paytm from their seller. They
Silver plan
Gold plan
Platinum plan
This plan have own their benefits, highest plan platinum plan give more benefits to
seller to sell their product in site. In other hand silver plan give less benefits as
comparative to platinum or gold plan. This all the plan are change by the seller one
maintinance charge (ADM) that is 2500 annually, and 12.38% charges if its
In this strategy paytm give the more opportunity (plan) to its merchant and give the
This all are merchants with paytm wallet, this merchants are contribute revenue for
to provide paytm wallet facility to buyer. This is also the way the paytm earn the
revenue from the buyers. All this are big e-business site they are done huze
transaction daily. This merchants avail the facility paytm wallet which is
Paytm earn their through the market place model. They work on market place
model and they believe in the market place model for their revenue, they give to
buyer are comes and buy the products. In this activity paytm charge
commission from the seller so this is a some part how they generate their
Note :- That’s believe also purely marketing strategy, they get earning from
inorder to gain some popularity and to bare the competition they are giving the
cash back. So they attract more visitors as well as get more sponsors, ultimately
They are some model they are adopted by the paytm to generate their revenue they
websites and charges some amount for this advertisement, this is the way the
paytm used to generate their revenue. This method for generate revenue are
This model is more beneficial for paytm to generate their revenue, the charges
The yippee noodles show their advertisement on the paytm site and that paid
some money to paytm. This is a way paytm generate the revenue from the
Fig-6; it’s a screen shot shows how yippee noodles show their advertisement on paytm site.
Subscription Revenue Model:-
Paytm also use the subscription model. They charge the subscription amount
from the seller annually and generate their revenue, they categorized their
subscription into four categories all are mention and discuss early in this
RS 2500. This whole process is comes under the subscription model of paytm
through them they generate their revenue. The subscription model is most
beneficial for paytm because all the seller who are register themselves into
paytm all are paid subscription charges to run their business in paytm site.
Basically the paytm adopt the paid circulation subscription revenue model
to generate the revenue in their business, this is the most beneficial model as
Paytm also charge their revenue through the buyer as well as seller transactions.
Through this model paytm charge some amount from buyer and seller when
they transact in the paytm site and avail the paytm facility.
The table shows that what charges paytm charges when the buyer are
If you loading your money into the wallet, paytm charges nothing amount in
this transaction. If you purchase any product at merchant site the paytm also
If you transfer the money in to one wallet to other person wallet, on this
transaction paytm also not charges any amount, but if you transfer the money
from paytm wallet to bank paytm charge 4% of the amount that you are transfer
In this model paytm received the interest on the payment of customer until they
are not transfer the money into seller account. When the paytm received amount
from the customer they are not instantly transfer on seller account. They hold
the amount and gain and the interest on this amount. Through this process
paytm generate their revenue from the advance payment revenue model.
This model is very beneficial for paytm to generate the revenue this all process
In this model Paytm commission from the seller for their listed product in
paytm Website. And they charge commission on every sale on the site of paytm
from the seller. This commission is totally based on the sell of the product if
buyer buy the product from the paytm site so paytm charge the commission
from the seller for each sell in their website. Through this process paytm
generate their revenue. The commission based model are also beneficial for
generate the revenue. The commission based model are also trend in ever e-
business site, paytm also adopt this revenue model to generate their
revenue.
They Are Some Other Activity The Paytm Earn The Revenue:-
buyer payment to their purchase that amount hold by paytm until customer
not confirm it, if customer not confirm in next 7 days paytm expect buyer
satisfied with the product and they transfer the money to seller account.
Paytm charges annual subscription fees to the seller who list their product on
website.
Introducing paytm wallet:- a secure digital wallet where you can store
money and use it to make quick recharges, pay bills, do shopping on paytm,
you can also send money to friends & pay for various service like- Uber,
Easy Accessible:-
The paytm side easy to accessible they are much easy as computer to other
site people are like them for their easy accessible specialty, paytm also
available on the mobile, tablets, laptops, and for paytm the high speed data
Chat Facility:-
Paytm provide chat facility to their buyer so they can bargain the product
price from the seller, through very easy steps they can avail the facility of
paytm chat facility. This screen shot define how a customer bargain to the
seller.
easily download and use this application in your mobile anywhere. On other
hand we can say that it’s a mobile friendly application. They are available on
many store:-
Safe And Secure Paytm:-
Paytm uses many trusted software for their security purpose they used many
done, they uses 256 bit of encryption for their security purpose.
Fig:- This are the application and software of paytm use for security purpose
Their digital wallet are approved by the reserve bank of India (RBI), so
people are trusted on their paytm wallet service. That means they follow all
They provide 45+ banks for net banking (one of the largest payment
Gateway in India).
Seller Opportunity In Paytm:- A seller can sell and buy the product and
make a payment through online and through paytm and paytm also helped of
seller and buyer to buy and sell a product and payment and this very
A seller can be a partner of Paytm if the seller foolow the Paytm rules and
regulations and which is define in the rules of paytm and this is very
important things is that follow the all rules and regulations and then he can
environment to the people sitting thousand miles away from each other.
Intruders penetrate into the computer using different ways they make use of
from reaching to the host computer and use algorithms to encrypt the data while
sending it across the network. Computer security refers to the protection given
It involves the measures and controls that ensure confidentiality, integrity, and
threats that cause massive harm are increasing also. Network security is a major
five years people that manage network security have seen a massive increase of
hackers and criminals creating malicious threats that have been pumped in to
access, use alteration, or destruction of data. More than $388 billion globally
per year attributed to cyber crime and a large portion of that is related to e-
commerce.
Trojan horse : Appears benign but does something other than expected.
the real one threatens integrity (steal business from true site, or alter orders
and and send to true site), and authenticity (difficult to distinguish between
true and fake web address) carried out by hacking local DNS service.
traffic to inundate and over whelm network. Use of bot networks built from
system.
to outsiders.
Credit Card Fraud :- Fear of stolen credit card information deters online
purchases,
US’s federal law limits liability of individuals to $50 for a stolen credit card.
Hackers target credit card files and other customer information files on
real one. Threatens integrity (steal business from true site, or alter orders and
send to true site) and authenticity (difficult to distinguish between true and
Spam (Junk) web site :- collection of advertisement for other sites, some of
a network.
botnets, vishing/mishing.
A procedure that recognizes reduces or eliminates a threats:-
Legislature
Authentication
Security Infrastructure:-
business and the rules by which it operates. Some example of this include.
Still missing a way to verify identity of web sites. We can do this by using
(CA).
Digital signature of CA
CAs and digital certificate procedures that are accepted by all parties is good
privacy (PGP)-a widely used e-mail public key encryption software [go to
Browser protection :-
payload using Adobe Flash. Security exploits can also take advantage of
security:-
massage.
computers.
Virtual Private Network:- Allows remote user to securely access internal
Digital signature :-
verify the authenticity of document. In other words, digital signature play the
Firewall:-
assumed not to be secure and trusted. Firewall exist both as software to run
after other functionality to the internal network they protect, such as acting
sent to the Internet. Initially for limiting access of internal clients to external
Internal servers can be used to restrict access to certain types of sites, such
Michael E, porter, this model identifies analyzes 5 competitive forces that shape
Suppliers are the manufacturers of finished products. For any products there
are many suppliers online, so they can’t show power on online retail
companies. For example, if you take computer category, there are many
suppliers like HP, Apple, Lenevo, and Toshiba everyone wants to sell their
products through online retails like paytm, selling online saves a lot of
money for the manufacturers, and as many people now a days prefer
outputs. Buyers in this industry are customers who purchase product online.
Since this industry is flooded with so many players, buyers are having lot of
would prefer the one who would provide goods at reasonable price, deliver it
fast and provide them with other benefits like, COD, EMI facilities, others
Amazon, etc. many competitors means more choices for the customer to
choose from this also increase the cost incurred by the company to stay in
the customers mind that is on promotions and advertisements etc. giving the
continuous innovation can help a company to stay at top even with tons of
competitors around.
Security Awareness And Policies:-
users can perform their jobs more securely and build knowledge needed to
system. A security policy is a formal statement of the rules for people who
retain the value and genuineness of the policy, it must include these
policies.
security policy, procedures, and practices:-
Risk analysis identifying the site’s assets, the threats existing against
Security-Related procedure:-
Procedures address such topics as connecting to the site’s system from home
Security practices:-
Audit systems and networks, and regularly check logs for detecting an
intrusion.
How to minimize security threats:-
information.
suspicious links.
Techniques Used For Security:-
receiver”, allows the sender to be sure that the party he/she intend to get the
transaction. And to carry on the payments through from the paytm online
authorization refers to the trading party which has the authority of to make a
transaction or not .
Fig;-the hole security goes within for e-commerce site like paytm.
ELECTRONIC PAYMENT SYSTEM
mobile, laptops, computers, and tablets, and most impotents is internet and
these is possible by many mobile apps which is related from the payments.
And in present time the online payment is very important to save the time
and save the money and these all things are possible through lots of machine
and lots of payments apps.The electronic payment system provide the all
facility to sellers and buyers make the payments through online and save
payment processing.
Service that enables you to make payment through your bank account via
mobile,
What is MMID?
What is OTP?
Itzcash is now the leading cash card provider and a holistic payments
solution company.
Features of ItzGift Cash Card:-
Itzcash cash cards have a good number of features that make them a good
Secured transactions:- cash cards involve secure procedures that make the
Quick processing:- cash cards function similar to an ATM machine that can
Added discounts:- many brands tie up with cash card companies to come
up with exclusive limited offers on products. These apply to only cash card
Convenient and hassle free gift option:- A corporate cash card can be
used as a gifting option for employees during gifting occasions. itzGift cards
registered no and then first we login the paytm id which is your registered
Login to Paytm.com
And after follows these above all steps we done the recharge.
PAYTM LAUNCHES NEW E-COMMERCE PLATFORM
'PAYTM MALL'
After seeing an unmatchable success with its mobile wallet, Paytm is now
expanding its reach in the e-commerce segment. While the Paytm app itself offered
a bunch of booking, buying and renting facilities, the company has now launched a
dedicated app and website, Paytm Mall, for the online marketplace business.
iOS soon.
Paytm Mall has over 1.4 million sellers on board for the platform, across categories
like fashion, electronics, consumer durables and home furnishings among others.
Also, reassuring quality standards, Paytm claims that only trusted sellers passing
strict quality guidelines and qualification criteria will be allowed on the ‘Mall’. All
products listed on the mall will also go through Paytm certified warehouse and
Additionally, with Paytm Mall, the company aims to offer a unique combination of
the Mall and Bazaar concepts to Indian consumers. Basically, Paytm Mall will
focus on structured categories and brand authorised stores. It will also be focusing
on electronics, top fashion brands and FMCG categories, while another section
under Paytm Mall called Paytm ‘Bazaar’ will focus on fashion, home furnishing
replica of the Paytm app, just without the wallet access. Now you would assume
that considering the Paytm Payments Bank are soon awaiting a rollout, and just in
time for that the Paytm Mall app has been launched, it would sort of make sense to
representative confirmed that the Paytm app would continue to offer the buying,
booking and renting service, while the similar service would be available on the
Paytm Mall app too. ALSO READ: Paytm registers transactions worth Rs
you could use the shopping portal as a standalone app. For payment, it eventually
asks you to login to Paytm, though it does give you options to make payments via
“Through Paytm Mall, our aim is to offer consumers the most trusted shopping
experience. We have defined quality criteria for sellers and are building strict
controls over warehousing and shipping for products sold on Paytm Mall.
international products through Paytm Bazaar, which will also be featured on the
Besides the Paytm Mall, a an upgraded version of the simple and intuitive Paytm
Seller app is also scheduled to launch, which would be available in seven regional
languages and would allow anyone with a smartphone to set up an online shop on
Paytm Mall. ALSO READ: Paytm could soon overtake card transactions in
Paytm’s focus on the e-commerce segment comes amid its plans to roll out its
payments bank. Vijay Shekhar Sharma had said that the company will be
launching the payments bank by this week. “We want to expand this to deposits
and current accounts. I think 2017 will be the year for us to expand into banking.
We have to build distribution, reach and customer base,” Sharma had said. The
company will most probably separate the e-commerce business from its main app,
At a time when e-commerce market leader Flipkart is about to raise more than $1 billion and
rival Snapdeal has had to fire half its workforce to stay in the game, a churn at the top in India’s
online shopping space seems certain. While US-based online marketplace Amazon is growing
stronger by the day, e-commerce giant Alibaba has made its first major move in the Indian
market with Paytm, in which it holds a majority stake, announcing the launch of the Paytm Mall
app on Android.
arm following new government regulations. The e-commerce arm now claims to have more than
1,40,000 sellers and 68 million SKUs. Like most horizontal marketplaces, Paytm Mall also sells
Paytm Mall will offer consumers combined features of the mall and bazaar concepts. According
to a press release, only trusted sellers passing strict quality and eligibility criteria will be allowed
on the 'mall'. All products listed on the mall will also go through Paytm-certified warehouse and
shipping channels.
Speaking at the launch, Saurabh Vashishtha, Vice President, Paytm, said, “In our journey to
become the preferred e-commerce platform for Indians, the launch of the Paytm Mall app is an
Curiously, the name Paytm Mall itself is strikingly similar to Paytm’s godfather Alibaba’s B2C
e-commerce arm, Tmall, which holds more than 50 percent share of online retail in China.
PAYTM MALL READY TO BATTLE
Paytm, which is set to take the battle to the other e-commerce biggies, already has 17 fulfilment
centres and 40 courier partners across India. Paytm Mall’s iOS app is expected to be launched
soon. According to the statement from the company, Paytm Mall will also launch an upgraded
Paytm hit the jackpot following the government’s demonetisation move in November 2016. Now
it is in the process of building a payments bank system. Recent media reports suggest that Paytm
In a nutshell, it is one useful app that can really come in “handy for customers”
Paytm saves customer’s time on going to separate websites for separate payments.
RECOMMENDATIONS AND CONCLUSION
(UNCTAD) on Paytm and Development makes the point that although world
economic growth has slowed, and in spite of the difficulties in which the
growth of internet use and electronic commerce continues. Estimates show that
internet use is increasing by around 30 per cent annually, and although the rate of
growth of transactions through the internet is much slower, paytm could represent
And in certain sectors, such as finance, travel services, software, information and
other e-services, online transactions have been growing at a much faster pace. For
and 10 per cent of total retail banking transactions. Much of the growth has
occurred in Asia.
The Report classifies India as a rising star in this regard, pointing out
that India’s IT services exports have almost doubled in two years and now account
for more than 16 percent of total exports and 8 per cent of all foreign exchange
earnings. Given the extraordinary growth rates of e-services exports, the latter
per cent by 2008. Policy measures to support exporters of e-services should focus
.But the overall message of the Report is a very positive one despite
the current slowdown, the internet and online services are poised to grow, and
Beneficiaries. The paytm is one of the biggest things that has taken the business by
a storm. It is creating an entire new economy, which has a huge potential and is
fundamentally changing the way businesses are done. It has advantages for both
buyers as well as sellers and this win-win situation is at the core of its phenomenal
rise. Though there are some weak links, with improvements in technology, they
will be ironed out, making the paytm easy, convenient and secure. The paytm is
Trust. If we look at the Indian context, I feel that there is a general lack of trust
between retailers and customers. Consumers don’t trust the retailers because they
feel that they are either being over charged or that they wouldn’t be able to get
appropriate level of customer service once the sale is complete. Retailers don’t
trust the customers because they feel that the customers will take every opportunity
to misuse the return or exchange policies. It is my opinion that this general lack of
trust is the primary barrier that is impeding the growth of eCommerce within India.
Here are some of the practical techniques that online retailers can employ to
improve this level of trust and build an environment where customers feel safe in
Customer Reviews
Today’s customers are putting less trust on website marketing messages and
trust for an online retailer will increase if the retailer offers an ability to let
vendors. The key is to not “moderate” the negative reviews because by allowing
customers to post negative reviews, it will actually enhance the credibility of the
moderated but any genuine issues with the products or vendors must be posted
At the time of setting up products for sale, clear shipping and handling time must
on all product pages so that customer’s expectations around shipping timeline can
be clearly set.
increase customer’s trust, they do demonstrate to the customer that the online
and is acting upon them. This implicitly improves the comfort level that the retailer
is not just looking to sell products but is making an honest attempt in building
Online retailers must invest in strong operational reports that provide alerts and
metrics on orders that have a risk of missing the service level that was promised to
are that at times orders will get” stuck” in various states. Therefore, it is important
to establish thresholds around how long should orders stay in various states (such
as “Processing for Payment”, “Preparing for Shipment” etc.) and then build
Vendor Penalties
model. This implies that the online retailer doesn’t physically stock the goods, and
home. In this case, it is extremely critical to set clear SLA’s on how long will it
take the vendors to ship the orders. There should be financial penalties built into
the contracts if the vendors miss the service levels. Also, there should be penalties
refund of the difference between the store’s asking price and a competitor’s price.
It can not only help build trust with the customer, it can also help reduce price
competition across online retailers. This may sound counter intuitive but it is one
of the most discussed examples in “Game Theory” and it has actually helped
retailers in US to avoid direct price wars. Take for example a firm like Circuit City
that has a price match guarantee, which looks good to a consumer. But that
guarantee really allows Circuit City to charge higher prices since competitors will
be discouraged from setting a lower price that Circuit City only will match when it
must.
phone. There was an issue with their automated messaging system that was
because every agent that I spoke to had the same scripted response that I should
call back again and press option 2. The point I am making is that although it is
important to train the call centre agents around specific customer service issues,
what is even more important is that the call centre agents be trained to have good
problem solving skills, and they should be empowered to own the problem
8. Fraud Protection
Not only should an online retailer ensure that the appropriate security certificates
are setup to handle checkout related transactions, the sensitive customer and
the site should clearly indicate that the checkout process is completely secure. In
addition, there are third party Fraud detection services available that help flag
potentially fraudulent transaction based upon credit card usage velocity and other
parameters. These services would not only help reduce the credit card charge-
backs for the retailers, but will also improve the sense of security and trust with
customers.
Are we there yet? If you have gone on a long drive with kids, chances are that you
have been asked this question. It is human nature to expect timely communication,
especially when they are waiting for something that they have already paid for.
The retailers should ensure that every single status update on the order generates an
alert for the customer. Also, if the order waits in a specific state for a timeframe
longer than what was promised to the customer, an Email should be automatically
sent to the customers to make them aware of the delay. If the delay is longer than a
few days, customer should be contacted via phone and asked for approval for the
Customers feel much more comfortable if they know that they will only get
charged once the order ships. Currently, a lot of retailers charge the customer’s
credit card immediately when customer places the order. However, they should
consider authorizing the amount at the time of order and only charge the card once
the order ships. This will also minimize any need to refund the amount back to the
The more online self service capabilities (e.g. order cancellation, modifications)
retailers can provide to the customers, it will not only help reduce the call centre
expense, but will also build more confidence with the customers. Customers will
feel more in control because they wouldn’t have to spend 10 minutes with a call
centre agent to explain the issue – instead, they can directly resolve the issue
online.
Real time inventory updates & safety stock
record of how much inventory is available for all their products. Products must
immediately become unavailable for purchase from the site as soon as the
inventory reaches below the safety stock. Canceling customer orders due to lack of
inventory is a situation that all retailers must avoid because this not only frustrates
the customers, it drops their confidence in the retailer’s ability to keep their
promise. Paytm will see a significant growth in India. However, the chasm
between the early adopters of eCommerce and the ones who are waiting can only
be crossed by building a strong level of trust with our customers – and winning
The total market size of B2C and C2C Paytm industry in India is around Rs.
7080crores at the end of 2006-07. It is expected to rise to Rs. 9210 crores by the
end of 2007-08.Following is the break up for B2C and C2C ECommerce Industry
industry, owing to entry of low-cost airlines and increase in online bookings for
railways and hotels. With an increase in mobile subscribers across the country, the
Thus, is would be apt to quote “The future is here. It’s just not widely
robustly; Internet users would buy more product and buy more frequently online ;
both new and established companies will reap profits online; and…
• Safer Online Payment Systems: As the Internet becomes a safer place to
transact, the amount spent by the Internet Users online is bound to increase. Those
apprehensive of divulging their credit card and bank details would be active online
shoppers. The Internet users are expected to buy high-end products like
demand for customization will increase. The content would adopt the regional
flavors. More niches will be formed, seeking for offerings made for them and
By the end of year 2007-08, the contribution from the Non-Metros is expected to
small towns and limited reach of physical distribution channels of the established
sellers to these towns. These factors coupled with higher disposable income would
transacting online, the user base for Paytm is expected to rise expand
concerned. The uncanny nature of this segment” to use now and pay later” is going
to play an important part in the future growth of Way of doing things will gain
precedence.
interaction. However, in the near future GPRS-enabled mobile phones will rule the
value services like music downloads, picture message downloads and ring tone
downloads. However, as the mobile users get more familiar with buying online, the
Banking and Finance, Travel, Entertainment, and Retail are likely to drive the
growth of m-Commerce in the country. In the recent past, Paytm and it variants
like the m-Commerce have yearned for the position of being the most important
drivers of the Internet. They are continuously evolving and upgrading to make a
that position, it needs to awaken its inner beauty – simplicity and security of
transaction.
Paytm Solutions India
With the growth of paytm over the past few years, the number of e-business
solution providers in the industry has also grown drastically, especially in India.
Paytm can be compared to a 24/7 open shop or a showroom catering to its clients
and buyers. Therefore, a lot of maintenance has to go into it. This is where the
paytm solution providers step in, take things in their hands, spend time and further
enhance your business. Conducting business online may sound very easy as you
avoid a lot of unwanted hassles but a lot of skills and innovation is required to keep
paytm from existing clients. Paytm solution providers in India with their in-depth
research and skills will provide you with tactics and strategies to make your
business profitable. The first step for them would ideally be to understand your
business and requirements. A research will follow to find out the predicted market
potential, the best keywords and phrases, competition for keywords, search engine
relevancy etc.
The next step for an e-business service provider would be to find a way
to get the visitor on your website to take steps to benefit your business. This is
done by understanding the psyche of the visitor and creating an automated website,
attractive and user-friendly for the visitor. Efficient paytm solution providers will
definitely opt for internet marketing to get more visitors to visit your website.
Launching a monthly newsletter for your customers is also a good idea. You can
send them updates about the new and the latest that has been added to the portfolio
of products on your website. The launch of your website if required is also taken
very important. The content, images and the layout of a website has to be
continuously improved and worked upon keeping up to date with the market.
Overall, your website should be designed to attract the first time visitors.
The usability and utility factor should also be kept in mind. This will bring them
The web of paytm solution providers in India is vast. They offer a host
of paytm solution and consulting services to support guide and help you at each
step. Outsourcing paytm solutions will help you save time and resources while you
can focus on other important business objectives. Some paytm solution providers
also offer BPO services which can be used for telemarketing and cross-selling to
maximize profits. Paytm solutions are a big support for businesses today. The
demands and the expectations of the end-users are high and so is the level of
competition in the industry. Paytm solution providers help you streamline your
process and cover all the gaps that might have gone unseen.
BIBLIOGRAPHY
2002.
http://en.wikipedia.org/wiki/Electronic_commerce
Paytm- The Cutting Edge of Business, Bajaj & Nag- New Delhi 2000
PeterKlaus und Ulrich Voigt in: Economic Bulletin 10, Vol. 38, 2001, p.
313-320.
GICC Report on Internet and Paytm 2000, Government of India, New Delhi.
IEEE 1999, 'Paytm Perspective from Different Parts of the World', published
in
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OECD, Ottawa.
Commerce, Second
Panagariya,
New York.
Ministerial