Strategy 1

Pro

Easy to determine the number of people who would consume the drugs

Structured Method has been used in forecasting the demand.

The whole over-weight market is considered and market survey data obtained has been
used comprehensively used.

Cons

Difficult to develop a marketing strategy as the exact target segment is not well defined.

Pricing of the product has not been considered in forecasting the demand.

Uses a very conservative approach for the forecast and does not include the fact that the
drug is a first of its kind in this category.

Strategy 2

Pro

More realistic in forecasting the number of people who would actually use the drug.

Takes into consideration that the product is unique and provides the forecast accordingly.
(i.e 12% people having BMI between 25-30 will immediately buy prescription anti-obesity
drugs)

Cons

Does not aggressively define the target segment which might lead deviation from the
forecasted results.

Difficult to market the product to such a broad segment of customers.