ITMG 516 Introduction to Data Analytics/Business Data Mining

Project – Fall 2017

Campus Analytics Challenge: What can you build better with us? 1

Introduction:
In today's ever-changing technology environment, customers prefer quick and seamless
interactions with their financial institute. Senior leaders at Wells Fargo are looking for a new
product, service, or application (the "Solution") that will improve the overall customer
experience ("Business Objective"). Based on your analysis of the data, what recommendations
do you have for senior leaders at Wells Fargo?

Project Description:
This project will provide you with a realistic, hands-on application of how data analytics is used
to improve or provide a new product/service/application for an organization. This is a group
project to be done in groups of 5-6 students per group. Each group will analyze the data set
(posted on Blackboard) using any available algorithms to discover patterns, trends, and
information on customer behavior and demographics. This information will be used to design a
new concept for senior leaders at Wells Fargo. You will be required to (1) show and interpret
your analysis of the data, (2) use your analysis to describe the new concept you will be
proposing, and (3) provide a visual representation of your concept.

Deliverables:
The deliverables for this project are described below:

1. Analytic Plan: Provide a written analytical report and a storyboard ("Analytic Plan")
that visually walks Senior Leaders through your idea, including what the interface with
the customer would look like. If there is a triggering event, what would it be and what
would the customer gain from the product, service, or application. In other words, your
Analytic Plan should include:
a. Documentation of data analysis and results
i. Provide the working process streams demonstrating how the data are used,
what algorithms are used, and the ultimate output
ii. Interpretation of all outputs and how these outputs help in your design of
the new concept
b. New concept you are proposing
i. The value it will provide to the customer
ii. How the data will be used in creating and implementing the concept
iii. Inputs required from the customer
iv. How the customer will interact with the concept
c. Visual representation of your concept

1
This course project is based off of an analytics challenge posted on MindSumo:
https://www.mindsumo.com/contests/building- better?permit=3e8d081171c02dd6&utm_source=mindsumo
&utm_medium=email&utm_campaign=drip&utm_term=wellsfargo_academic&utm_content=ip_current%22&utm_
campaign=send_drip_email&utm_source=mindsumo&utm_medium=email
 i. A process chart laying out the data input and processing requirements, the
inputs required from the customers, and trigger events, and generation of
the output
ii. Mock-ups of any screens, paper or voice mediums required for input or
produced by your concept

2. Presentation: Each group will present to the class a summary of your Analytic Plan.
The presentation should include your data analysis methodologies and results along with
your new, proposed concept and visual representation of the concept. The presentation
should be 15-20 minutes long. Each student in the group must present!

Submission Instructions:
Both project deliverables (Analytic Plan and presentation file) are due on the day of your group’s
presentation either on December 6, 2017 or December 13, 2017 at 6:25 pm. Please submit
both deliverables through the respective submission links on Blackboard in the Project tab. Only
one softcopy submission per group for the project deliverables is necessary.