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Company Name: Designed By: Date:

The Business Model Canvas COMPANY NAME Student’s Name/Roll No MM/DD/YY

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Who are our Key Partners? What Key Activities do our Value What value do we deliver to the customer? What type of relationship does each of our For whom are we creating value?
Who are our Key Suppliers? Propositions require? Which one of our customer’s problems are Customer Who are our most important customers?
Which Key Resources are we acquiring Our Distribution Channels? we helping to solve? Segments expect us to establish and
from partners? Customer Relationships? What bundles of products and services are maintain with them?  DELETE GRAY TEXT &
Which Key Activities do partners perform? Revenue streams? we offering to each Customer Segment? Which ones have we established?
Which customer needs are we satisfying? How are they integrated with the rest of
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 DELETE GRAY TEXT &  DELETE GRAY TEXT & our business model?
WRITE HERE WRITE HERE  DELETE GRAY TEXT & How costly are they?
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Key Resources Channels


What Key Resources do our Value Through which Channels do our Customer
Propositions require? Segments want to be reached? How are we
Our Distribution Channels? Customer reaching them now? How are our Channels
Relationships? integrated?
Revenue Streams? Which ones work best?
Which ones are most cost-efficient?
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customer routines?
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Cost Structure Revenue Streams


What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
 DELETE GRAY TEXT & WRITE HERE How much does each Revenue Stream contribute to overall revenues?

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Class Journal of Strategic Management / PGP 2015-17 Course Instructor: Prof Satyasiba Das

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