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Strategy

Gap in Ikea’s Children’s Toy Range


Design Aesthetic Childrens Toys
Ikea Foundation - Let’s Play for Change
Ikea Foundation - Let’s Play for Change

+ +

Fill the Gap Ikea Design Aesthetic Play for Change


Initial Sketch Ideas

soft fabric
inner skin

hard material
outer skin

unfolded - street
square enclosures
fabric joints

recognisable shapes
and openings

larger enclosure

zig zag enclosures


folded floor mat

multiple
configurations
Material and Form Ideas

soft fabric inner skin fabric joints hard material outer skin

soft padding material between layers cut openings openings are shapes abstracted from streets and
buildings
Hard Side

Fold Line Fold Line

Fold Line Cut Line

Fold Line Fold Line


Soft Side

Fold Line Fold Line

Fold Line Cut Line

Fold Line Fold Line


Materials

Decorative Print Fabric Sponge/Wool Layer Durable Fabric for Joints Ply
1 Outer Finish Soft 2 Inside (not visible) 3 Inside (not visible) 4 Outer Finish Hard

Cut Line

Fold Line

Fold Line

Fold Line
Folding Away

1 2

3 4 5
Different Configurations
Different Configurations
Different Configurations

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