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The document summarizes the key differences between basic/fundamental research and applied research. It states that basic research aims to create new knowledge without concern for applicability, while applied research aims to solve specific problems. It notes that basic research is self-initiated to expand knowledge, while applied research objectives are set by clients seeking problem solutions. Finally, it says that applied research prioritizes external validity more, while basic research focuses more on internal validity.
The document summarizes the key differences between basic/fundamental research and applied research. It states that basic research aims to create new knowledge without concern for applicability, while applied research aims to solve specific problems. It notes that basic research is self-initiated to expand knowledge, while applied research objectives are set by clients seeking problem solutions. Finally, it says that applied research prioritizes external validity more, while basic research focuses more on internal validity.
The document summarizes the key differences between basic/fundamental research and applied research. It states that basic research aims to create new knowledge without concern for applicability, while applied research aims to solve specific problems. It notes that basic research is self-initiated to expand knowledge, while applied research objectives are set by clients seeking problem solutions. Finally, it says that applied research prioritizes external validity more, while basic research focuses more on internal validity.
•Is executive success correlated with high need for achievement?
•Are members of highly cohesive work groups more satisfied than members of less cohesive work groups? •Do consumers experience cognitive dissonance in low
Applied Research Examples
•Should McDonalds add Italian pasta dinners to its menu? •Should Procter & Gamble add a high-priced home teeth bleaching kit to its product line? •Should GIM offer Big Data Analytics as a core course? Concept (or Construct) and Variable •Building blocks of theory development •Construct is a broad mental configuration of a given phenomenan(Examples: Productivity, Leadership, satisfaction)
•Variable: is an operational configuration derived from construct (Schwab,
1980) •An observable entity The difference between applied and fundamental or basic research is straightforward – findings of applied research can be applied to resolve issues, whereas fundamental studies are used simply to explore certain issues and elements. Moreover, differences between applied and basic research can be summarized into three points: 1. Differences in purpose. Purpose of applied studies is closely associated with the solution of specific problems, while the purpose of fundamental studies relate to creation of new knowledge or expansion of the current knowledge without any concerns to applicability. 2. Differences in context. In applied studies, research objectives are set by clients or sponsors as a solution to specific problems they are facing. Fundamental studies, on the other hand, are usually self-initiated in order to expand the levels of knowledge in certain areas. 3. Differences in methods. Research validity represents an important point to be addressed in all types of studies. Nevertheless, applied studies are usually more concerned with external validity, whereas internal validity can be specified as the main point of concern for fundamental researchers. Category Options The degree to which the research question has been crystallized Exploratory study Formal study
The method of data collection
Monitoring Communication Study
The purpose of the study
Descriptive Causal
The time dimension
Cross-sectional Longitudinal
The topical scope—breadth and depth—of
the study Case Statistical study
The research environment
Field setting Laboratory research Simulation
What research design seems appropriate for the following studies?1. A
manager notices that the number of grievances increases. The manager wishes to investigate this occurrence.2. A corporation is concerned with judging the quality of its college graduate recruitment program.3. An academic researcher wishes to determine if the United States is losing its competitive edge in world trade. Comparison of Focus Groups, Depth Interviews, and Projective Techniques 1. Degree of Structure 2. Probing of individual respondents 3. Moderator bias 4. Interpretation bias 5. Uncovering subconscious information 6. Discovering innovative information 7. Obtaining sensitive information 8. Involve unusual behavior or questioning 9. Overall usefulness Relatively high Low Relatively medium Relatively low Low High Low No Highly useful Relatively medium High Relatively high Relatively medium Medium to high Medium Medium To a limited extent Useful Relatively low Medium Low to high Relatively high High Low High Yes Somewhat useful