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This page is designed for the sole purpose of teaching someone how to read fnancial statements. While intended for
those with little or now knowledge of fnacial statements, it can be a handy reminder even for the seasoned professional.
This page is very long so an outline is provided to help you get the information you desire. (SEE OUTLINE)
HOW TO READ A FINANCIAL STATEMENT
If you are a certifed public accountant it is most unlikely that you can learn anything from reading this book. You
don't need to be told the basics of understanding what's presented in corporate annual reports. If you aren't a certifed
public accountant, and you fnd that annual reports are "over your head," this booklet can help you to grasp the facts
contained in such reports and possibly become a better informed investor. That is our principal aim in publishing this
booklet, but we also hope that it will be useful to other readers who want to understand how business works and to learn
more about the companies that provide them with goods and services or that offer them employment.
Most annual reports can be broken down into three sections: the Executive Letter, the business Review, and the
Financial Review. The Executive Letter gives a broad overview of the company's business and fnancial performance.
The Business Review summarizes recent developments, trends, and objectives of the company. The Financial Review
is where business performance is quantifed in dollars. This is the section we intend to clarify.
The Financial Review has two major parts: Discussion and Analysis, and Audited Financial Statements. A third part
might include information supplemental to the Financial Statements. In the Discussion and Analysis, management
explains changes in operating results from year to year. This explanation is presented mainly in a narrative format, with
charts and graphs highlighting the comparisons. The Operating results are numerically captured and presented in the
Financial Statements.
The principal components of the Financial Statements are the balance sheet; income statement; statement of changes
in shareholders' equity; statement of cash fows; and footnotes. The balance sheet portrays the fnancial strength of the
company by showing what the company owns and what it owes on a certain date. The balance sheet can be thought of
as a snapshot photograph since it reports on fnancial position as of the end of the year. The income statement, on the
other hand, is like a motion picture since it reports on how the company performed during the year and shows whether
operations have resulted in a proft or loss. The statement of changes in shareholders' equity reconciles the activity in
the equity section of the balance sheet from year to year. Common changes in equity result from company profts or
losses, dividends, or stock issuances. The statement of cash fows reports on the movement of cash by the company for
the year. The footnotes provide more detailed information on the balance sheet and income statement.
This booklet will focus on illustrating the basic fnancial statements and footnotes presented in annual reports in
accordance with current practice. It will also include examples of fnancial methods used by investors to better analyze
fnancial statements. In order to provide a framework for illustration, we will invent a company. It will be a public
company (one whose shares are freely traded on the open market). The reason for choosing a public company is that it
is required to provide the most extensive amount of information in its annual reports in accordance with guidelines
issued by the Securities and Exchange Commission (SEC). Our company will represent a typical corporation with the
most commonly used accounting and reporting practices. We'll call our company Typical Manufacturing Company, Inc.
A Few Words Before We Begin
Below are four samples of a Balance Sheet, Income Statement, Statement of Changes in Shareholders' Equity, and a
Statement of Cash Flows. These are the statements we will discuss in the frst section. To simplify matters, we did not
illustrate the Discussion and Analysis nor did we present examples of the Executive Letter or Business Review. In our
sample statements, we've presented two years of fnancial results on the balance sheet and income statement and one
year of activity on the statement of changes in shareholders' equity and statement of cash fows. This was also done for
ease of illustration. Were we to comply with SEC requirements, we would have had to report the last three years of
activity in the Income Statement, Statement of Changes in Shareholders' Equity, and Statement of Cash Flows. Further
SEC requirements that we did not illustrate include: presentation of selected quarterly fnancial data for the past two
years, business segment information for the last three years, a listing of company directors and executive offcers, and
the market price of the company's common stock for each quarterly period within the two most recent fscal years.
Typical
Manufacturing
Company Inc.
Current Assets
Cash $20,000 $15,000
Marketable securities at cost which
approximates market value 40,000 32,000
Accounts Receivable
Less allowance for doubtful accounts:
19X9: $2,375, 19X8: $3,000 156,000 145,000
Inventories 180,000 185,000
Prepaid Expenses and other current assets 4,000 3,000
Liabilities
Current liabilities
Accounts payable $60,000 $57,000
Notes payable 51,000 61,000
Accrued expenses 30,000 36,000
Long-term liabilities
Deferred income taxes $16,000 $9,000
12.5% Debentures payable 2010 130,000 130,000
Other long-term debt 0 6,000
Shareholders Equity
Typical
Manufacturing
Company Inc.
Typical
Manufacturing
Company Inc.
Balance, Jan. 1, 19X9 $6,000 $72,500 $13,500 $219,600 ($1,000) ($5,000) $305,600
Net income 47,750 47,750
Balance, Dec.31, 19X9 $6,000 $75,000 $20,000 $249,000 $1,000 ($5,000) $346,000
Typical
Manufacturing
Company Inc.
The balance sheet represents the fnancial picture as it stood on one particular day, December 31, 19X9, as though the
wheels of the company were momentarily at a standstill. Typical Manufacturing's balance sheet not only includes the
most recent year, but also the previous year. This lets you compare how the company fared in its most recent years.
The balance sheet is divided into two sides: on the left are shown assets; on the right are shown liabilities and
shareholders' equity. Both sides are always in balance. Each asset, liability, and component of shareholders' equity
reported in the balance sheet represents an "account" having a dollar amount or "balance." In the assets column, we list
all the goods and property owned, as well as claims against others yet to be collected. Under liabilities we list all debts
due. Under shareholders' equity we list the amount shareholders would split up it Typical were liquidated at its balance
sheet value.
Assume that the corporation goes out of business on the date of the balance sheet. If that occurs, the illustration
which follows shows you what typical Manufacturing
shareholders might expect to receive as their portion of the business.
Total assets (Less: intangibles) $660,000
Amount required to pay liabilities 316,000
Amount remaining for the shareholders $344,000
Now, we are going to give you a guided tour of the balance sheet's accounts. We'll. defne each item, one by one, and
explain how they work.
Assets
Current Assets
In general, current assets include cash and those assets which in the normal course of business will be turned into cash
in the reasonably near future, i.e., generally within a year from the date of the balance sheet.
Cash
This is just what you would expect-bills and coins in the till (petty cash fund) and money on deposit in the bank.
1 Cash $20,000
Marketable securities
This asset represents investment of excess or idle cash that is not needed immediately. In Typical's case it is invested
in preferred stock. Because these funds may be needed on short notice, it is essential that the securities be readily
marketable and subject to a minimum of price fuctuation. The general practice is to show marketable securities at cost
or market, whichever is lower.
2 Marketable securities at cost which approximates mkt.value $40,000
Accounts receivable
Here we fnd the amount due from customers but not yet collected. When goods due are shipped prior to collection, a
receivable is recorded. Customers are usually given 30,60, or 90 days in which to pay. The amount due from customers
is $158,375. However, experience shows that some customers fail to pay their bills, because of fnancial diffculties or
some catastrophic event (a tornado, a hurricane, or a food) befalling their business. Therefore, in order to show the
accounts receivable item at a fgure representing expected receipts, the total is after a provision for doubtful accounts.
This year that debt reserve was $2,375.
3
Accounts receivable-less allowance for doubtful accounts of $2,375
$156,000
Inventories
The inventory of a manufacturer is composed of three groups. raw materials to be used in the product, partially
fnished goods in process of manufacture, and fnished goods ready for shipment to customers. The generally accepted
method of valuation of the inventory is cost or market, whichever is lower. This gives a conservative fgure. Where this
method is used, the value for balance sheet purposes will be cost, or perhaps less than cost if, as a result of deterioration,
obsolescence, decline in prices, or other factors, less than cost can be realized on the inventory. Inventory valuation
includes an allocation of production and other expenses, as well as the cost of materials
4 Inventories $180,000
Current Assets
1 Cash $20,000 $15,000
2 Marketable securities at cost which
approximates market value 40,000 32,000
3 Accounts Receivable
Less allowance for doubtful accounts:
19X9: $2,375, 19X8: $3,000 156,000 145,000
4 Inventories 180,000 185,000
5 Prepaid Expenses and other current assets 4,000 3,000
Prepaid expenses
Prepaid expenses may arise for a situation such as this: During the year, Typical prepaid fre insurance Property, plant
and equipment premiums and advertising charges for the next year. Those insurance premiums and advertising services
are as yet unused at the balance sheet date, so there exists an unexpended item, which will be used up over the next 12
months. If the advance payments had not been made, the company would have more cash in the bank. So payments
made in advance from which the company has not yet received benefts, but for which it will receive benefts next year,
are listed among current assets as prepaid expenses.
5 Prepaid expenses and other current assets $4,000
Deferred charges for such items as the "introduction" of a new product to the market, or for moving a plant to a new
location, represent a type of asset similar to pre-paid expenses. However, deferred charges are not included in current
assets because the beneft from such expenditure will be reaped over several years to come. So the expenditure incurred
will be gradually written off over the next several years, rather than fully charged off in the year payment is made. Our
balance sheet shows no deferred charges because Typical has none. If it had, they would normally be included 'us'
before intangibles on the asset side of the ledger.
To summarize, the total current assets item includes primarily: cash,marketable securities, accounts receivable,
inventories, and prepaid expenses.
6 Total current assets $400,000
You will observe that these assets are mostly working assets in the sense that they are in a constant cycle of being
converted into cash. Inventories, when sold become accounts receivable; receivables, upon collection, become cash;
cash is used to pay debts and running expenses. We will discover later in the booklet how to make current assets tell a
story.
Property, Plant, and Equipment
Property, plant and equipment represents those assets not intended for sale that are used over and over again in order
to manufacture, display, warehouse, and transport the product. This category includes land, buildings, machinery,
equipment, furniture, automobiles, and trucks. The generally accepted and approved method for valuation is cost minus
the depreciation accumulated by the date of the balance sheet. Depreciation is discussed in the next section.
Property, plant, and equipment
Land $ 30,000
Buildings 125,000
Machinery 200,000
Leasehold Improvements 15,000
Intangibles
These may be defned as assets having no physical existence, yet having substantial value to the company.
Examples? A franchise to a cable TV company allowing exclusive service in certain areas, or a patent for exclusive
manufacture of a specifc article. It should be noted, however, that only intangibles purchased from other companies are
shown on the balance sheet.
Another intangible asset sometimes found in corporate balance sheets is goodwill,
which represents the amount by which the price of acquired companies exceeds the related values of net assets
acquired. Company practices vary considerably in assigning value to this asset. Accounting rules now require one frm
that buys another to write off the goodwill over a period not exceeding 40 years.
10
Intangibles (goodwill, patents)less amortization
$2,000
All of these items added together produce the fgure listed on the balance sheet as
total assets.
11 Total assets $662,000
Liabilities
Liabilities
Current liabilities
12 Accounts payable $60,000 $57,000
13 Notes payable 51,000 61,000
14 Accrued expenses 30,000 36,000
15 Income taxes payable 17,000 15,000
16 Other liabilities 12,000 12,000
Long-term liabilities
18 Deferred income taxes $16,000 $9,000
19 12.5% Debentures payable 2010 130,000 130,000
20 Other long-term debt 0 6,000
Shareholders Equity
Current Liabilities
This item generally includes all debts that fall due within 12 months. The current assets item is a companion to
current liabilities because current assets are the source from which payments are made on current debts. The
relationship between the two is one of the most revealing things to be learned from the balance sheet, and we will go
into that later. For now, we need to defne the subgroups within current liabilities.
Accounts payable
The accounts payable item represents amounts the company owes to its regular business creditors from whom it has
bought goods or services on open account.
12 Accounts payable $ 60,000
Notes payable
If money is owed to a bank, individual, corporation, or other lender, it appears on the balance sheet under notes
payable as evidence that a promissory note has been given by the borrower.
13 Notes payable $ 51,000
Accrued expenses
Now we have defned accounts payable as the amounts owed by the company to its regular business creditors. The
company also owes, on any given day, salaries and wages to its employees, interest on funds borrowed from banks and
from bondholders, fees to attorneys, insurance premiums, pensions, and similar items. To the extent that the amounts
owed and not recorded on the books are unpaid at the date of the balance sheet, these expenses are grouped as a total
under accrued expenses.
14 Accrued expenses $ 30,000
Income tax payable
The debt due to the various taxing authorities such as the Internal Revenue Service is the same as any other liability
under accrued expenses. But because of the amount and the importance of the tax factor, it is generally stated separately
as Income taxes payable.
15 Income taxes payable $17,000
Other Liabilities
Simply stated, other liabilities includes all liabilities captured in the specifc categories presented.
16 Other liabilities $12,000
Total current liabilities
Finally, the total current liabilities item sums up all of the items listed under this classifcation.
17 Total current liabilities $170,000
Long-term Liabilities
In the matter of current liabilities, you will recall that we included debts due within one year from the balance sheet
date. Here, under the heading of long-term liabilities are listed debts due after one year from the date of the fnancial
report.
Other long-term debt includes all debt other than what is specifcally reported on in the balance sheet. In the case of
Typical, this debt was extinguished in 1989.
20 Other long-term debt 0
Total liabilities
Current and long-term debt are summer together to produce the fgure listed on the balance sheet as total liabilities.
21 Total liabilities $316,000
Shareholders' Equity
This item is the total equity interest that all shareholders have in this corporation. In other words, it is the
corporation's net worth after subtracting all liabilities. This is separated for legal and accounting reasons into the
categories discussed below.
Capital Stock
In the broadest sense this represents shares in the proprietary interest in the company. These shares are represented
by the stock certifcates issued by the corporation to its shareholders. A corporation may issue several different classes
of shares, each class having slightly different attributes.
Preferred Stock
These shares have some preference over other shares with respect to dividends and in distribution of assets in case of
liquidation. Specifc provisions can be obtained from a corporation's charter. In Typical, the preferred stock is a $5.83
cumulative $100 par value, which means that each share is entitled to $5.83 in dividends a year, before any dividends
are paid to the common shareholders. Cumulative means that if in any year the dividend is not paid, it accumulates in
favor of the preferred shareholders and must be paid to them when available and declared before any dividends are
distributed on the common stock. Sometimes preferred shareholders have no voice in company affairs unless the
company falls to pay them dividends at the promised rate.
22
Preferred stock $5.83 cumulative, $100 par value,
authorized issued and outstanding 60,000 shares
6,000
Common Stock
Each year before common shareholders receive any dividends, preferred holders are entitled to $5.83 per share, but no
more. Common stock has no such limit on dividends payable each year. In good times, when earnings are high,
dividends may also be high. And when earnings drop, so may dividends.
23
Common stock $5.00 par value authorized 20,000,000
$75,000
shares, issued 15,000,000 shares
Additional Paid-in Capital
This is the amount paid in by shareholders over the par or legal value of each share. Typical's common stock has a
par value of $5.00 per share. In 1989, Typical sold 500,000 shares of stock for a total of $9,000. The $9,000 was
allocated on the balance sheet between capital stock and additional paid-in capital. 500,000 shares at a par value of
$5.00 for a total of $2,500 was allocated to common stock. The remaining $6,500 was allocated to additional paid-in
capital.
23
Common stock $5.00 par value authorized 20,000,000
shares issued 15,000,000 shares
$75,000
24 Additional paid-in capital $20,000
Total of capital stock (common) and additional paid-in
capital $95,000
Retained Earnings
When a company frst starts in business, it has no retained earnings. Retained earnings accumulate as the company
earns profts and reinvests or "retains" profts in the company. In other words, retained earnings increase by the amount
of profts earned, less dividends declared to shareholders. At the end of its frst year, if profts are $80,000 and dividends
of $30,000 are paid on the preferred stock but no dividends are declared on the common, the balance sheet will show
retained earnings of $50,000. In the second year, if profts are $140,000 and Typical pays $30,000 in dividends on the
preferred and $40,000 on the common, the accumulated retained earnings will be $120,000:
Balance at the end of the frst year $ 50,000
Net proft for second year 140,000
$190,000
Less: all dividends 70,000
Retained earnings at the end of the second year $120,000
The balance sheet for Typical shows the company has accumulated $249,000 in retained earnings.
25 Retained earnings $249,000
Foreign Currency Translation Adjustments
When a company has an ownership interest in a foreign entity and the entity's results are to be captured in the
company's consolidated fnancial statements, the fnancial statements of the foreign entity must be translated to U.S.
dollars. Generally, the translation gain or loss should be refected as a separate component of shareholders' equity called
foreign currency translation adjustment. This adjustment should be distinguished from adjustments relating to
transactions which are denominated in foreign currencies. The gain or loss in these cases should be included in a
company's net income.
26 Foreign currency translation adjustments $1,000
Treasury stock
When a company reacquires its own stock, it is reported as treasury stock and is deducted from shareholder's equity.
Of the cost and par methods of accounting, the former method is more commonly applied to treasury stock. Under the
cost method the cost of reacquired stock is deducted from share holders' equity. Any dividends on shares held in
thetreasury should never be included as income.
27 Treasury Stock $5,000
The sum total of stock (net of treasury stock), additional paid-in capital, retained earnings and foreign currency
translation adjustments, represents the total shareholder's equity.
28 Total shareholders' equity $346,000
In order to analyze balance sheet fgures, investors look to certain fnancial statement ratios for guidance. One of
their concerns is whether the business will be able to pay its debts when they come due. They are also interested in the
company's inventory turnover and the amount of assets backing corporate securities (bonds, preferred and common
stock), along with the relative mix of these securities. In the following section, we discuss various ratios used for
balance sheet analysis
Current Ratio
What is a comfortable amount of working capital? Analysts use several methods to judge whether a company has a
sound working capital position. To help you interpret the current position of a company in which you are considering
investing, the current ratio is more helpful than the dollar total of working capital. The frst rough test for an industrial
company is to compare the current assets fgure with the total current liabilities. A current ratio of 2 to1is generally
considered adequate. This means that for each $1 of current liabilities, there should be $2 in current assets.
To fnd the current ratio, divide current assets by current liabilities. In Typical's balance sheet:
Current assets $400,000
6 = 2.35 or 2.35 to 1
Current liabilities $170,000
Thus, for each $1 of current liabilities, there is $2.35 in current assets to back it up.
There are so many different kinds of companies, however, that this test requires a great deal of modifcation if it is to
be really helpful in analyzing companies in different industries. Generally, companies that have a small inventory and
easily collectible accounts receivable can operate safely with a lower current ratio than those companies having a greater
proportion of their current assets in inventory and selling their products on credit.
Debt to Equity
A certain level of debt is acceptable, but too much presents a hazardous signal to investors. The debt-to-equity ratio
is an indicator of whether the company is excessively using debt for fnancing purposes. For Typical, the computed as
follows:
21 $316,000 Total liabilities
= .91
28 $346,000Total Shareholders Equity
A debt-to-equity ratio of .91 means the company is using 91 cents of liabilities for every dollar of shareholders'
equity in the business. Normally, industrial companies maintain a maximum of a 1 to 1 ratio, to keep debt at a level
which is less than the investment level of the owners of the business. Utilities and fnancial companies can operate
safely with much higher ratios.
Inventory Turnover
How big an inventory should a company have? That depends on a combination of many factors. An inventory is large
or small depending upon the type of business and the time of the year. An automobile dealer, for example, with a large
stock of autos at the height of the season is in a strong inventory position, yet that same inventory at the end of the
season is a weakness in the dealer's fnancial condition.
One way to measure adequacy and balance of inventory is to compare it with sales for the year to get inventory
turnover. Typical's sales for the year are $765,000, and inventory on the balance sheet date is $180,000. Thus turnover
is 4.25 times (765+180), meaning that goods are bought and sold out more than four times per year on average. (Strict
accounting requires computation of inventory turnover by comparing annual cost of goods sold with average inventory.
This information is not readily available in some published statements, so many analysts look instead for sales related to
inventory.)
Inventory as a percentage of current assets is another comparison that may be made. In Typical, the inventory of
$180,000 represents 45% of the total current assets, which amount to $400,000. But there is considerable variation
between different types of companies, and thus the relationship is signifcant only when comparisons are made between
companies in the same industry.
To state this fgure conservatively, intangible assets are subtracted as if they have no value on liquidation. Current
liabilities of $170,000 are considered paid. This leaves $490,000 in assets to pay the bondholders. So, $3,769 in net asset
value protects each $1,000 bond.
11 Total assets $662,000
10 Less: intangibles 2,000
Total tangible assets $660,000
17 Less: current liabilities 170,000
$490,000
Net tangible assets available to meet bondholders' claims
$490,000 =$3,769 Net asset value per $1,000 bond
130
bonds oustanding
Net Asset Value Per Share of Preferred Stock
To calculate net asset value of a preferred share, we take total assets, conservatively stated at $660,000 (eliminating
$2,000 of intangible assets). Current liabilities of $170,000 and long-term liabilities are con-sidered paid. This leaves
$344,000 of assets protecting the preferred. So, $5,733 in net asset value backs each share of preferred.
11 Total assets $662,000
10 Less: intangibles 2,000
Total tangible assets $660,000
17 Less: current liabilities $170,000
18,19, & 20 Long-term liabilities 146,000
$344,000
Net assets backing the preferred stock
$344,000,000 = $5,733
Net asset value per share of prefered
60,000
Shares of preferred stock oustanding
The net book value per share of common stock can be looked upon as meaning the amount of money each share
would receive if the company were liquidated, based on balance-sheet values. Of course, the preferential shareholders
would have to be satisfed frst. The answer, $22.54 net book value per share of common stock, is arrived at as follows:
11 Total assets $662,000
10 Less: intangibles 2,000
Total tangible assets $660,000
17 Less: current liabilities $170,000
18,19, & 20 Long-term liabilities 146,000
22 Preferred stock 6,000
$322,000
$338,000
Net assets available for the common stock
$338,000,000 = $22.54
Net asset value per share of common stock
14,999,000
shares of common
stock outstanding
An alternative method of arriving at the common shareholders' equity-- conservatively stated at $338,000 - is:
23 Common stock $ 75,000
24 Additional paid-in capital 20,000
25 Retained earnings 249,000
26 1,000
Foreign currency translation adjustments
27 Treasury stock (5,000)
$340,000
10 Less: intangible assets (2,000)
Total common shareholders' equity $338,000
$338,000,000 = $22.54
Net book value per share of common stock
14,999,000
shares of preferred
stock oustanding
Do not be misled by book value fgures, particularly of common stocks. Proftable companies often show a very low
net book value and very sub- stantial earnings. Railroads, on the other hand, may show a high book value for their
common stock but have such low or irregular earnings that the stock's market price is much less than its book value.
Insurance companies, banks, and investment companies are exceptions. Because their assets are largely liquid (cash,
accounts receivable, and marketable securities), the book value of their common stock is sometimes a fair indication of
market value.
Capitalization Ratio
The proportion of each kind of security issued by a company is the capitalization ratio. A high propor-tion of bonds
sometimes reduces the attractiveness of both the preferred and common stock, and too much preferred can detract from
the common's value. That's because bond interest must be paid before preferred dividends, and preferred dividends
To get Typical's bond ratio divide the face value of the bonds, $130,000, by the total value of bonds, preferred and
common stock, additional paid-in capital, retained earnings, foreign currency translation ad-justments and treasury
stock, less intangibles, which is $474,000. This shows that bonds amount to about 27% of Typical's total capitalization.
19 Debentures $130,000
22 Preferred stock 6,000
23 Common stock 75,000
24 Additional paid-in capital 20,000
25 Retained earnings 249,000
26 Foreign currency translation adjustments 1,000
27 Treasury stock (5,000)
10 Less: intangibles (2,000)
Total capitalization $474,000
The preferred stock ratio is found the same way-divide preferred stock of $6,000 by the entire capitali-zation of
$474,000. The result Is about 1 %. The common stock ratio will be the difference be-tween 1 00% and the total of the
bond and preferred stock ratio-or about 72%. The same result is reached by combining common stock, additional paid-
in capital, retained earnings, foreign currency translation adjustments, and treasury stock.
Amount
Ratio
19 Debentures 27%
$130,000
22 Preferred stock 6,000 1%
10 Common stock
&
23- (including additional paid-in capital, related earnings, and foreign
27 currency translation adjustments less: treasury stock and
intangibles) 338,000 72%
Total $474,000 100%
Now, we come to the payoff for many potential investors. the income statement. It shows how much the corporation
earned or lost during the year. It appears earlier in this page (Go there now). While the balance sheet shows the
fundamental soundness of a company by refecting its fnancial position at a given date, the income statement may be of
greater interest to investors because it shows the record of its operating activities for the whole year. It serves as a
valuable guide in anticipating how the company may do in the future. The fgure given for a single year is not nearly the
whole story. The historical record for a series of years is more important than the fgure of any single year. Typical
includes two years in its statement and gives a ten-year fnancial summary as well, which appears further down this page
(Go there now).
An income statement matches the amounts received from selling goods and services and other items of income
against all the costs and outlays incurred in order to operate the company. The result is a net income or a net loss for the
year. The costs incurred usually consist of cost of sales; overhead expenses such as wages and salaries, rent, supplies,
depreciation; interest on money borrowed; and taxes.
Net Sales
The most important source of revenue always makes up the frst item on the income statement. In Typical
Manufacturing, it is net sales. It represents the primary source of money received by the company from its customers
for goods sold or services rendered. The net sales item covers the amount received after taking into consideration
returned goods and allowances for reduction of prices. By comparing 19X9 and 19X8, we can see if Typical had a better
year in 19X9, or a worse one.
30 Net Sales $765,000 $725,000
Cost of Sales
In a manufacturing establishment, this represents all the costs incurred in the factory in order to convert raw materials
into fnished products. These costs are commonly known as product costs. Product costs are those costs which can be
identifed with the purchase or manufacture of goods made available for sale. There are three basic components of
product cost: direct materials; direct labor; and manufacturing overhead. Direct materials and direct labor costs can be
directly traced to the fnished product. For example, for a furniture manufacturer, lumber would be a direct material cost
and carpenter wages would be a direct labor cost. Manufacturing overhead costs, while associated with the
manufacturing process, cannot be traceable to the fnished p roduct. Examples of manufacturing overhead costs are costs
associated with operating the factory plant (plant depreciation, rent, electricity, supplies, maintenance and repairs, and
production foremen salaries).
31 Cost of sales $535,000
Gross Margin
Gross Margin is the excess of sales over cost of sales, It represents the residual proft from sales after consid-ering
product costs.
32 Gross margin $230,000
Depreciation and Amortization
Each year's decline in value of non-manufacturing facilities would be captured here. Amortization is the decline in
useful value of an intangible, such as a 17-year patent.
33 Depreciation and amortization $28,000
Selling, General, and Administrative Expenses
These expenses are generally grouped separately from cost of sales so that the reader of an income statement may see
the extent of selling and adminis-trative.co.sts. They include salesmen's salaries and commissions, advertising and
promotion, travel and entertainment, executives' salaries, offce payroll and offce expenses.
34 Selling, general and administrative expenses $96,804
Subtracting all operating expenses from the net sales fgure gives us the operating income.
Interest Expense
The interest paid to bondholders for the use of their money is sometimes referred to as a fxed charge because the
interest must be paid year after year whether the company is making money or losing money. Interest differs from
dividends on stocks, which are payable only if the board of directors declares them.
Interest paid is another cost of doing business and is deductible from earnings in order to arrive at a base for the
payment of income taxes.
Typical Manufacturing's debentures, carried on the balance sheet as a long-term liability, bear 12.5% in-terest per
year on $130,000. Thus, the interest expense in the income statement Is equal to $16,250 per year. It shows up under
other income (expense).
37 Interest expense $16,250
Income Taxes
Each corporation has a bas' tax rate, which depends 'II 31c on the level and nature of its income. Large corporations
like Typical Manufacturing are subject to the top corpo-rate income tax rate, but tax credits tend to lower the overall tax
rate. Typical's income before taxes is $94,196; the tax comes to $41,446.
38 Income before provision for income taxes $94,196
39 Provision for income taxes 41,446
Income Before Extraordinary Loss
After we have taken into consideration all ordinary income (the plus factors) and deducted all ordinary costs (the
minus factors), we arrive at income before extraordinary loss for the year.
40 Income before extraordinary loss $52,750
Extraordinary Loss
Under ordinary conditions, the above income of $52,750 would be the end of the story. However, there are years in
which companies experience unusual and infrequent events called extraordinary items. Examples of extraordinary items
include debt extinguishments, tax loss carry forwards, pension plan terminations, and litigation settlements. In this case,
Typical extinguished a portion of its debt early. This event's isolated on a separate line, net of its tax effect. Its earnings-
per-share impact is also segregated from the earnings per share attribut-able to"normal" operations.
41
Loss on early extinguishment of debt (net of tax
($5,000)
beneft of $750)
Net Income
Once all income and costs, including extraordinary items, are considered, we arrive at net income.
42 Net income $47,750
Condensed, the income statement looks like this:
Plus factors:
30 Net sales $765,000
36 Dividends and Interest 5,250
Total $770,250
Minus factors:
31 Cost of sales $535,000
33-34 Operating expenses 124,804
37 Interest expense 16,250
39 Provision for income taxes 41,446
Total $717,500
40 $ 52,750
Net income before extraordinary loss
41 Extraordinary loss (5,000)
42 Net income $ 47,750
Other Items
Two other items that do not apply to Typical could appear on an income statement. First, U.S. companies that do
business overseas may have transaction gains or losses related to fuctuations in foreign currency exchange rates.
Second, if a corporation owns more than 20% but less than 51 % of the stock of a subsidiary company, the
corporation must show its share of the subsidiary's earnings-minus any dividends received from the subsidiary on its
income statement. For example, if the corporation's share of the subsidiary's earnings is $1,200 and the corporation
received $700 in dividends from the company, the corporation must include $500 on its income statement under the
category equity in the eamings of unconsolidated subsidiaries. The corporation must also increase its investment in the
company to the extent of the earnings it picks up on its income statement.
The income statement will tell us a lot more if we make a few detailed comparisons. Before you invest in a company,
you want to know its operating margin of proft and how it has changed over the years. Typical had sales of
$765,000,000 in 19X9 and showed $105,196,000 as the operating income.
35 $105,196 operating income
= 13.8%
30 $765,000 sales
This means that for each dollar of sales $0.1380 remained as a gross proft from operations. This fgure is interesting
but is more signifcant if we compare it with the proft margin last year.
35 $ 73,500 operating income
= 10.1%
30 $725,000 sales
Typical's proft margin went from 10.1 % to 13.8%, so business didn't just grow, it became more proftable. Changes
in proft margin can refect changes in effciency, product line, or types of customers served.
We can also compare Typical with other companies in its feld. If our company's proft margin is very low compared
to others, it, is an unhealthy sign. If it is high, there are grounds for optimism.
Analysts also frequently use operating cost ratio for the same purpose. Operating cost ratio is the complement of the
margin of proft. Typical's proft margin is 13.8%. The operating cost ratio is 86.2%. -
Amount Ratio
30 Net Sales $765,000 100.0%
31,33,34 Operating Cost 659,804 86.2%
35 Operating Income $105,196 13.8%
Net proft ratio is still another guide to indicate how satisfactory the year's activities have been. In Typical
Manufacturing, the year's net income was $47,750. The net sales for the year amounted to $765,000. Therefore,
Typical's income was $47,750 on $765,000 of sales or:
42 $47,750 net income
= 6.2%
30 $765,000 sales
This means that this year for every $1 of goods sold, 6.20 in proft ultimately went to the company. By comparing the
net proft ratio from year to year for the same company and with other companies, we can best judge proft progress.
Last year, Typical's net income was $40,500 on $725,000 in sales:
42 $40,500 net income
= 5.6%
30 $725,000 sales
We can compare the U.S. Department of Commerce's latest available average proft margins for all U.S. manufacturers
to the proft margins calculated from Typical's 10-year summary further down the pag. (Go there now).
The margin of proft ratio, operating cost ratio, and net proft ratio, like all those we examined in connection with the
balance sheet, give us general information about the company and help us 'udge its prospects for the future. All these
comparisons have signifcance for
Proft Margins (After Tax)
19X3 19X4 19X5 19X6 19X7
Average of U.S. Manufacturers 4.1 4.6 3.8 3.8 4.9
Typical 6.1 5.3 5.0 5.1 5.5
the long term, because they tell us about the fundamental economic condition of the company. One question remains:
are the securities a good investment for you now? For an answer, we must look at some additional factors.
Interest Coverage
The bonds of Typical Manufacturing represent a very substantial debt, but they are due many years in the future. The
yearly interest, however, is a fxed charge, and we want to know how readily the company can pay the interest. More
specifcally, we would like to know whether the borrowed funds have been put to good use so that the earnings are
ample and thus available to meet interest costs.
The available income representing the source for payment of the bond interest is $110,446 (operating proft plus
dividends and interest). The annual bond interest amounts to $16,250. This means the annual interest expense is covered
6.8 times.
$110,446 available income
37 = 6.8%
$16,250 interest on bonds
Before an industrial bond can be considered a safe investment, most analysts say that the company should earn its
bond interest requirement three to four times over. By these standards, Typical Manufacturing has a fair margin of
safety.
A stock is said to have high leverage if the company that issued it has a large proportion of bonds and preferred stock
outstanding in relation to the amount of common stock. A simple illustration will show why. Let's take, for example, a
company with $10,000,000 of 4% bonds outstanding. If the company is earning $440,000 before bond interest, there
will only be $40,000 left for the common stock after payment of $400,000 bond interest ($10,000,000 at 4% equals
$400,000). However, an increase of only 10% in earnings (to $484,000) will leave $84,000 for common stock dividends,
or an increase of more than 100%. If there is only a small amount of common stock issued, the increase in earnings per
share will appear very impressive.
You have probably realized that a decline of 10% in earnings would not only wipe out everything available for the
common stock, but also result in the company's being unable to cover its full interest on its bonds without dipping into
accumulated earnings. This is the great danger of so-called high-leverage stocks and also illustrates the fundamental
weakness of companies that have a disproportionate amount of debt or preferred stock. Conservative investors usually
steer clear of them, although these stocks do appeal to people who are willing to assume the risk.
Typical Manufacturing, on the other hand, is not a highly leveraged company. Last year, Typical paid $16,250 in
bond interest and its net proft --before this payment -- came to $56,750. This left $40,500 for the common stock and
retained earnings. Now look what happened this year, Net proft before subtracting bond interest rose by $7,250, or
about 13%. Since the bond interest stayed the same, net income after paying this interest also rose $7,250, But that is
about 18% of $40,500. While this is certainly not a spectacular example of leverage, 18% is better than 13%.
To calculate the preferred dividend coverage (the number of times preferred dividends were earned), we must use net
proft as our base, because federal, income taxes and all interest charges must be paid before anything is available for
shareholders. Because we have 60,000 shares of $100 par value preferred stock that pays a dividend of $5.83 1/3, the
total dividend requirement for the preferred stock is $350,000. Dividing the net income of $47,750,000 by this fgure we
arrive at approximately 136.4, which means that the dividend requirement of the preferred stock has been earned more
than 136 times over. This ratio is so high partly because Typical has only a small amount of preferred stock outstanding.
The buyer of common stock is often more concerned with the earnings per share of a stock than with the dividend.
This is because earnings per share usually infuence stock market prices. Although our income statement separates
earnings per share before and after the effect of the extraordinary item, the remainder of our presentation will only
consider earnings per share after the extraordinary item. In Typical's case the income statement shows earnings available
This is determined by dividing the earnings for the year not only by the number of shares of common stock
outstanding but by the common stock plus common stock equivalents if dilutive.
Common stock equivalents are securities, such as convertible preferred stock, convertible bonds, stock options,
warrants and the like, that enable the holder to become a common shareholder by exchanging or converting the security.
These are deemed to be only one step short of common stock -- their value stems in large part from the value of the
common to which they relate.
Convertible preferred stock and convertible bonds offer the holder either a specifed dividend rate or interest return, or
the option of participating in increased earnings on the common stock, through conversion. They don't have to be
actually converted to common stock for these securities to be called a common stock equivalent. This is because they
are in substance equivalent to common shares, enabling the holder at his discretion to cause an increase in the number of
common shares by exchanging or converting. How do accountants determine a common stock equivalent? A convertible
security is considered a common stock equivalent if its effective yield at the date of its issuance is less than two-thirds
of the then-current average Aa corporate bond yield.
Now, let's put our new terms to work in an example, remembering that it has nothing to do with our own company,
Typical Manufacturing. We start with the facts we have available. We'll say we have 100,000 shares of common stock
outstanding plus another 100,000 shares of preferred stock, convertible into common on a share-for-share basis.
(Assume they qualify as common stock equivalents.) We add the two and get 200,000 shares altogether. Now let's say
our earnings fgure is $500,000 for the year. With these facts, our primary computation is easy:
$500,000 earnings for the year = $2.50 primary
200,000 adjusted shares outstanding earnings per share
However, as mentioned earlier, the common stock equivalent shares are only included in the computation if the
effect of conversion on earnings per share is dilutive. Dilution occurs when earnings per share decrease or loss per share
increases. For example, assume the preferred stock paid $3 a share in dividends. Without conversion, the earnings per
share would be $2, as opposed to $2.50 per share, because net income available for common after payment of dividends
would be $200,000 ($500,000 less $300,000) divided by the 100,000 common shares outstanding. In this case, the
common stock equivalent shares would be excluded from the computation because conversion results in a higher
earnings per share (anti-dilutive). Therefore, earnings per share of $2 will be refected on the income statement.
The primary earnings per share item, as we have just seen in the preceding section, takes into consideration common
stock and common stock equivalents. The purpose of fully diluted earnings per share is to refect maximum potential
dilution in earnings that would result if all contingent issuances of common stock had taken place at the beginning of
the year.
This computation is the result of dividing the earnings for the year by: common stock and common stock equivalents
and all other securities that are convertible (even though they do not qualify as common stock equivalents).
How would it work? First, remember that we have 100,000 shares of convertible preferred outstanding, as well as our
100,000 in common. Now, let's say we also have convertible bonds with a par value of $10,000,000 outstanding. These
bonds pay 6% interest and have a conversion ratio of 20 shares of common for every $1,000 bond. Assume the current
average Aa corporate bond yield is 8%. These bonds are not common stock equivalents, because 6% is not less than
two-thirds of 8%. However, for fully diluted earnings per share we have to count them in. If the 10,000 bonds were
converted, we'd have another 200,000 shares of stock, so adding everything up gives us 400,000 shares. But by
converting the bonds, we could skip the 6% interest payment, which gains us another $600,000 gross earnings. So our
calculation looks like this:
Earnings for the year $500,000
Interest on the bonds $600,000
Less: the income tax 300,000
applicable to deduction
300,000
Adjusted earnings $800,000
$800,000 adjusted earnings = $2 fully diluted
400,000 adjusted shares outstanding earnings per share
The only remaining step is to test for dilution. Earnings per share without bond conversion would be $2.50 ($500,000
divided by 200,000 shares). Since earnings per share of $2 is less than $2.50 we would assume debt conversion in our
calculation of fully diluted earnings per share.
Price-Earnings Ratio
Both the price and the return on common stock vary with a multitude of factors, One such factor is the relationship
that exists between the earnings per share and the market price. It is called the price-eamings ratio, and this is how it is
calculated: If a stock is selling at 25 and earning $2 per share, its price-earnings ratio is 12 1/2 to 1, usually shortened to
12 1/2 and the stock is said to be selling at 12 1/2 times earnings. If the stock should rise to 40, the price-earnings ratio
would be 20. Or, if the stock drops to 12, the price-earnings ratio would be 6.
In Typical Manufacturing, which has no convertible common stock equivalents, the earnings per share were
calculated at $3.16. If the stock were selling at 33, the price-earnings ratio would be 10.4. This is the basic fgure that
you should use in viewing the record of this stock over a period of years and in comparing the common stock of this
company with other similar stocks.
$33 market price = 10.4 : 1 or
26
$3.16 earnings per share 10.4 times
This means that Typical Manufacturing common stock is selling at approximately 10.4 times earnings.
Last year, Typical earned $2.77 per share. Let's say that its stock sold at the same price-earnings ratio then. This
means that a share of Typical was selling for $28.80 or so, and anyone who bought Typical then would be satisfed now.
Just remember, in the real world, investors can never be certain that any stock will keep its same price-earnings ratio
from year to year. The historical P/E multiple is a guide, not a guarantee.
In general, a high P/E multiple, when compared with other companies in the same industry, means that investors have
confdence in the company's ability to produce higher profts in the future.
This statement analyzes the changes from year to year in each shareholder's equity account. From this statement, we
can see that during the year additional common stock was issued at a price above par. We can also see that Typical
experienced a translation gain. The rest of the components of equity, with the exception of retained earnings which we
discuss below, remained the same.
Just as the income statement refects the payoff for shareholders, retained earnings refects the payoff for the
company itself . It shows how much money the company has plowed back into itself for new growth. The Statement of
Changes shows that retained earn-ings increase by net income less dividends on pre-ferred and common stock. Since we
have already analyzed net income, we will now analyze dividends.
Dividends
Dividends on common stock vary with the proftability of the company. Common shareholders were paid $18,000 in
dividends this year. Since we know from the balance sheet that Typical has 14,999,000 shares outstanding, the frst
thing we can learn here is what may be the most important point to some potential investors - dividends per share.
$18,000,000 common stock dividends = $1.20 per
14,999,000 shares share
Once we know the amount of dividends per share, we can easi ly discover the dividend payout ratio. This is Simply
the percentage of net earnings per share that is paid to shareholders.
$1.20 dividend per common share
46 = 38%
$3.16 earnings per common share
Of course, the dividends on the $5.83 preferred stock will not change from year to year, The word cumulative in the
balance statement description tells us that if Typical's management someday didn't pay a dividend on its preferred stock,
then the $5.83 payment for that year would accumulate. It would have to be paid to preferred shareholders before any
dividends could ever be declared again on the common stock.
That's why preferred stock is called preferred. It gets at any dividend money frst. We've already talked about
convertible bonds and convertible preferred stock. Right now, we're not interested in that aspect because Typical
Manufacturing doesn't have any convertible securities outstanding. Chances are its 60,000 shares of preferred stock,
with a par value of $100 each, were issued to family members of Mr. Isaiah Typical, who founded the company back in
1923. When he took Typical public, he didn't keep any of the common stock. In those days, the guaranteed $5.83
dividend was more important to Isaiah, He was not interested in taking any more chances on Typical.
During the year, Typical has added $29,400 to its retained earnings. Even if Typical has some lean years in the future,
it has plenty of retained earnings from which to keep on declaring those $5.83 dividends on the preferred stock and
$1.20 dividends on the com-mon stock.
There is one danger in having a lot of retained earnings. It could attract another company -- Shark Fast Foods &
Electronics, for instance -- to buy up Typical's common stock to gain enough control to vote out the current
management. Then Shark might merge Typical into itself. Where would Shark get the money to buy Typical stock? By
issuing new shares of its own stock, perhaps. And where would Shark get the money to pay the dividends on all that
new stock of its own? From Typical's retained earnings. So Typical's management has the obligation to its shareholders
to make sure that its retained earnings are put to work to increase the total earnings per share of the shareholders. Or
else, the shareholders might cooperate with Shark if and when it makes a raid.
25 Retained earnings $249,000
Return on Equity
Seeing how hard money works, of course, is one of the most popular measures that investors use to come up with
individual judgments on how much they think a certain stock ought to be worth. The market itself-- the sum of all
buyers and sellers-- makes the real decision. But the investors often try to make their own, in order to decide whether
they want to invest at the market's price or wait. Most investors look for Typical's return on equity, which shows how
hard shareholders' equity in Typical is working. In order to fnd Typical's current return on equity, we look at the
balance sheet and take the common shareholders'equity for last year--not the current year--and then we see how much
Typical made this year on it. We use only the amount of net proft after the dividends have been paid on the preferred
stock. For Typical Manufacturing, that means $47,750 net proft minus $350. Here is what we get:
$47,750 net income - $350 preferred stock dividend $305,600 last
year's stockholders' equity- $6,000 preferred stock value
$47,000 = 15.8% Return on equity
$299,600
For every dollar of shareholders' equity, Typical made more than $0.15. Is that good? Well, $0.158 on the dollar is
better than Typical could have done by going out of business, taking its shareholders' equity and putting that $299,600 in
the bank. So Typical obviously is better off in its own line of work. When we consider putting our money to work in
Typical's stock, we should compare Typical's $0.158 not only to whatever Typical's business competitors make, but to
Typical's investment competitors for our money.For instance, the latest available average rate for all U.S. industry,
according to the U.S. Federal Trade Commission, was $0.16.
Just remember that $0.158 is what Typical itself makes on the dollar.By no means is it what you will make in
dividends on Typical's stock. What that return on equity really tells you is whether Typical Manufacturing is relatively
attractive as an enterprise, You can only hope that this attractiveness might be translated into demand for Typical stock,
and be refected in its price.
Many analysts also like to see a company's annual return on the total capital available to the company. To get this
fgure, we use all the equity, plus all available borrowed funds. This becomes the total capital available. And for the
total return on this fgure we use net income before income taxes and interest charges. This gives us a bigger capital base
and a larger income fgure. As shareholders, however, what we're most interested in is how hard our own share of the
company is working, and that's why we are more interested in return on equity.
One more statement needs to be analyzed in order to get the full picture of Typical's fnancial status. The Statement of
Cash Flows examines the changes in cash resulting from business activities. Cash-fow analysis is necessary in order to
make proper investing decisions, as well as to maintain operations. Cash fows, although related to net income, are not
equivalent, This is because of the accrual concept of accounting. Generally, under accrual accounting, a transaction is
recognized on the income statement when the earnings process has been completed or an expense has been incurred.
This does not necessarily coincide with the time that cash is exchanged. For example, cash received from merchandise
sales often lags behind the time when goods are delivered to customers. However, the sale is recorded on the income
statement when the goods are shipped.
Cash fows are separated by business activity. The business activity classifcations presented on the statement include
investing activities, fnancing activities, and operating activities. First, we will discuss fnancing and investing activities.
Operating activities basically include all activities not classifed as either fnancing or investing activities.
Financing activities include those activities relating to the generation and repayment of funds prvided by creditors
and investors. These activities include the issuance of debt or equity securities and the repayment of debt and
distribution of dividends. Investing activities include those activities relating to asset acquisition or disposal.
Operating activities involve activities relating to the production delivery of goods and services. They refect the cash
effects of transactions which are included in the determination of net income. Since many items enter into the
determination of net income, the indirect method is used to determine the cash provided by or used for operating
activities. This method requires adjusting net income to reconcile it to cash fows from operating activities. Common
examples of cash fows from operating activities are interest received and paid, dividends received, salary, insurance,
and tax payments.
The annual reports of many companies contain this statement: "The accompanying footnotes are an integral part of
the fnacial statements." The reason is that the fnacial reports themselves are kept concise and condensed. Therefore,
any explanatory matter that cannot readily be abbreviated is set out in greater detail in footnotes,
Some examples of approriate footnotes are:
Description of the company's policy for depreciation, amortization, consolidation, foreign currency translation, and
earnings per share.
Inventory valuation method. This footnote indicates whether inventories shown on the blance sheet or used in
determining the cost of goods sold on the income statement are valued on a last in, frst out (LIFO) basis or a frst in,
frst out (FIFO) basis. Last in, last out means that the cost on the income statement refect the actual cost of inventories
purchased most recently. First in, frst out means the income statement refects the cost of the oldest inventories. This is
an extremely important consideration because a LIFO valuation refects current costs and does not overstate profts
during infationary times while a FIFO vlauation does.
Non-reccuring items such as pension-plan terminations or sales of signifcant business units.
Long-term leases. Companies which usually lease a considerable amount of selling space must show their lease
liabilities on a per-year basis for the next several years and their total lease liabilities over a longer period of time.
Commitments relating to contracts in force that will affect future periods.
Infation accounting adjustments. Certain companies must show the impact if changing prices in their fnacial position
by adjusting items that appear on the balance sheet and the income statement for current costs and the Consumer Price
Index. FASB Statement Number 89 spells out the requirements for presenting infation adjusted fancial data.
Separate breakdowns of sales and gross profts must be shown for each line of business that accounts for more than
20% of a companies sales. Multinational corporations must also show slaes and gross income on a geographic basis by
country.
Most people do not like to read footnotes because that may be complicated and almost always hard to read. This is
unfortunate, because footnotes are very informative. Even if they don't reveal that the corporation has been forced into
bankruptcy, footnotes can still reveal many fascinating sidelights of the fnacial story.
Independent Audits
The certifcate from the independant auditors, which is printed inthe report, says, frst, that the auditing steps taken in
the process of verifcation of the account meet the accounting world's approved standards of practice; and second, that
the fnacial statements in the report have been prepared in conformity with generally accepted accounting principles
(GAAP).
As a result, when the annual report contains fnacial statements that have the stamp of approval from independant
auditors, you have an assurance that the fgures can be relied upon as having been fairly presented.
However, if the independent auditors accounts' opinion contains words such as "except for," or "subject to," the
reader should investigate the reason behind such qualifcations. Often the answer can be found by reading the footnotes
that pertain to the matter. They are usually referred to in the auditors opinion.
We cannot emphasize too strongly that company records, in order to be very useful, must be compared. We can
compare them to other company records, to industry averages or even to broader economic factors, if we want.But most
of all, we can compare one company's annual activities to the same frm's results from other years.
This used to be done by keeping a fle of old annual reports. Now, many corporations include a ten-year summary in
their fnancial highlights each year. This provides the investing public with information about a decade of performance.
That is why Typical Manufacturing included a ten-year summary in its annual report. It's not a part of the statements
vouched for by the auditors, but it is there for you to see. A ten-year summary can show you:
Other companies may include changes in net worth, book value per share, capital expenditures for plant and
machinery, long term debt, capital stock changes by way of stock dividends and splits, number of em-ployees, number
of shareholders, number of outlets, and where appropriate, information on foreign subsidiaries and the extent to which
foreign operations have been embodied in the fnancial report.
All of this is really important because of one central point: You are not only trying to fnd out how Typical is doing
now. You want to predict how Typical will do, and how its stock will perform.
Selecting Stocks
From the items we've studied in this booklet, Typical Manufacturing appears to be a healthy concern. Which should
make Board Chairman Patience Typical, old Isaiah Typical's daughter, and her four nieces, who own most of the shares,
happy. But it makes us rather sad, since Typical is fctional, and we can't offer you shares of its stock. When you decide
to invest money In real stocks, please remember this:
Selecting common stocks for investment requires careful study of factors other than those we can learn from fnancial
statements. The economics of the country and the particular industry must be considered. The management of the
company must be studied and its plans for the future assessed. Information about these other things is rarely in the
fnancial report. These other facts must be gleaned from the press or the fnancial services or supplied by some research
organizatlon. Merrill Lynch's Global Securities Research and Economics Group stands ready to help you get the
available facts you need to be an intelligent Investor. Ask any Financial Consultant to put Merrill Lynch to work for you.