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Political parties consist of three parts: the party as government (members of the party who
hold public office), the party as organization (committees, leaders and activists who work to
promote the party and the candidates), and the party as electorate (citizens who support the
party through party identification).
Party in the Electorate refers to the people within a population that identify with a particular
political party by registration, tendency to vote for that party, identifying themselves as
supporters of that party or inclined to encouragement policies of that party. Researchers view
this as a form of social uniqueness. This is a group of members who see themselves loyal to the
party.
Citizens in the general population who identify with a particular party make up the Party in the
Electorate. Party identifiers (partisans) could be described by their support in the following
ways:
Terms
The roles political parties play in society - from policy making to recruiting people for positions
in government - depend heavily on a party's internal organization. The better organized the
party is internally, the stronger its responses when faced with sudden challenges such as
leadership changes, elections or reforms within society. International IDEA is currently
developing a range of tools to help political parties perform their internal operations better: for
organizational strategic planning, for the training of individual party members and for
developing party policy platforms.
Political parties, like any other organization, rely on strong institutional structures and clear
strategic directions. In reality, however, parties are too often distracted by urgent external
developments that take place in the immediate future: elections, societal changes, leadership
crises etc. The ad hoc nature of politics therefore leads many parties to discard their
institutional build-up, which often leads to the demise of the party once an election is lost,
funding dries up or leadership changes.
International IDEA's Strategic planning tool for political parties was developed with the
Netherlands Institute for Multiparty Democracy (NIMD). It helps parties to prevent such
organizational problems through a step-by-step plan to develop parties' longer term strategy.
The tool is a hands-on instrument for both performing organizational self-assessments and
planning the future course of the party. The practical element is in its clear detailed process-
descriptions, availability of practical worksheets and real-case examples from pilot countries.
Upon its launch in the first quarter of 2013, political parties will be able to use the tool
independently, or with guidance by International IDEA and NIMD.