REETESH K J

Email: reetesh.j1012@gmail.com
M: +91 9538581618

PROFILE
An MBA (Marketing & Finance) with over 5 years of Marketing & Media planning experience across multiple sectors.
As part of my experience I have worked with senior strategist and clients on designing & execution of marketing
campaigns.

EMPLOYMENT HISTORY

Innovative Media and Trade Solutions Aug 2017 – Present

A media barter company tied up with multiple companies and media houses, Facilitates corporate
barter deals among companies and their by helps brands and companies to buy media in cashless mode.

Position: Business Development and Account manager

Tied with multiple national, regional brands and media houses and helped brands to execute their integrated
marketing campaigns at PAN India level

Brands Worked On: MTR, Future Consumer Pvt Ltd, Wipro Consumer care, Zebronics, Crocodile Apparels

Job Roles and Responsibility

 Sold over 2 crore worth of media in my first 6 months of employment to new clients and existing clients
 Managed relationships with multiple business houses, brands and media houses
 Managed relationships with different media houses to get best rates and timely execution of campaigns
 Responsible for developing relation with the decision maker through client meeting
 Generated new business leads and creating advertising solution
 Identify and understand the trends and requirement with client and meet target revenue

Vertebrand Management Consulting Pvt Ltd Sep 2014 – May 2017

A Boutique Brand Consultancy, whose expertise comes from understanding the Indian markets across
different industries a. Service offering ranging from Market research, planning and marketing campaign
execution

Position: Associate Consultant

Worked on Market Research (Consumer, Trade & Industry), Feasibility Study, Business Planning, Marketing
campaign conceptualization, planning and execution.

Brands Worked On: Cherio Fruit Juice, Namadhari Fresh, Peachtree, Poo~Pourrie, Proxeemeet,
Handiman, Aerocon Pipes (HIL), Shriram Properties, Active Holiday Company, Sri Krishna Milk

Sector Experience: Food & Beverage, Retail, Furniture, Real Estate, Facility Management,
Construction, Home Care, Industrial Automation, Dairy, Travel

Job Roles and Responsibility

 Conceptualization, planning and execution of Online and Offline marketing campaigns

 Consumer Insight-driven market and brand strategy
 New product launch and Brand revitalization
 Creation of proposals and presentation formats for a C-suite level audience
 Coordinating with creative agency, vendors and internal team to execute marketing (ATL&BTL) initiatives
 Comprehensive Business Planning and Marketing Plan preparation
 Design and execution of qualitative & quantitative market research
 Processing and analysing raw data into reports for optimizing campaigns
Neeti Brand Solutions Dec 2012 – Jun 2014
A boutique Brand agency, they work on marketing communication across multiple platforms

Position: Associate Consultant

Worked on Market research, Opportunity analysis and business and marketing plan and execution of the projects

Brand Worked On: CMI Automation, Phee’s Waffles, Electra Accumulators

ACADEMIC PROFILE
MBA (Marketing & Finance) 2010 - 2012
Alliance Business Academy – Bangalore University

BE (Electronics & Communication) 2005 - 2009

Coorg Institute of Technology – Visvesvaraya Technological University

SKILLS: MS Office, Media Planning, Social Media Marketing, Web Scrapping, Search Engine Marketing, Email
Marketing, Digital Marketing Analytics

LANGUAGES: Fluent in English, Kannada and Hindi