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Project Report Of Research Methodology On

Comparative STUDY OF BAJAJ V/S HONDA

SUBMITTED TO SUBMITTED BY

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` vs

vs

` vs

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CERTIFICATE

This is to certified that……………………….has completed his project report title “comparative study of Bajaj v/s hero Honda” under my supervision.to the best of my knowledge and belief this is his original work and this ,wholly or partially, has not been submitted for any degree of this or any other university.

Date …………………………… ..

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ACKNOWLEDGEMENT

The research on “comparative study between Bajaj and hero Honda” has been given to me as part of the curriculum in 2-years master’s degree in Business Administration

  • I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of

researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of

Prof. monisha ; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work.

Mere acknowledgement may not redeem the debt I owe to my parents for their direct/ indirect support during the entire course of this project.

  • I also thankful to my friend who helped me a lot in the completion of his project.

Deepak verma

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Index

sr no.

Particular

page no.

  • 1. OBJECTIVES

  • 2. HISTORY OF BAJAJ

-profile

-Bajaj intro

- company history

-time line of new releases

  • 3. HISTORY OF HERO HHONDA

-company profile

  • 4. RESEARCH METHODOLOGY

-data source

-research approach

-sampling unit

-data completion and analysis

-scope

  • 5. LIMITATION OF RESEARCH STUDY

  • 6. ANALYSIS AND INTERPRETATION

  • 7. CONCLUSION

    • 8. RECOMMENDATION

    • 9. BIBLIOGRAPHY

10.

ANNEXURE

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What is bike?

A motorcycle (also called a motorbike, bike, motor or cycle) is a two [1] [not in citation given] or three wheeled [2] motor vehicle. Motorcycle design varies greatly to suit a range of different purposes: long distance travel, commuting, cruising, sport including racing, and off-road riding. Motorcycling is riding a motorcycle and related social activity such as joining a motorcycle club and attending motorcycle rallies.

According to the United States Department of Transportation the number of fatalities per vehicle mile traveled was 37 times higher for motorcycles than for cars.

The first commercial design for a self-propelled cycle was a three-wheel design called the Butler Petrol Cycle, conceived of Edward Butler in England in 1884 ] He exhibited his plans for the vehicle at the Stanley Cycle Show in London in 1884. The vehicle was built by the Merriweather Fire Engine company in Greenwich, in 1888.

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HISTORY OF BAJAJ

Bajaj auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initially it used to improve the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj auto also has a technical tie up with Kawasaki heavy industries of japan to produce the latest motorcycles in India which are of world class quality. The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj auto limited includes learning, innovation, perfection, speed, and transparency.

Founder

Jamnalal Bajaj

Year of establishment

1926

Industry

Automotive-two & three-wheelers

Business group

The Bajaj group

Listings its codes

BSE-code:500490;NSE-code:BAJAJAUTO

Presence

Distribution network covers 50 countries. Dominant presence in sri lanka, Bangladesh,Columbia,Guatemala,peru,Egypt,iran and

Indonesia

Joint venture

Kawasaki heavy industries of japan

Registered & head office

Akurdi

 

Pune-411035

India

Works

Akurdi,pune 411035

Bajaj nagar,waluj Aurangabad 431136

Chakan industrial area, chakan,pune 411501

E-mail

Website

BAJAJ - - - platina

Bajaj Platina is a 100 cc motorcycle manufactured by Bajaj Auto. The Platina was launched in April 2006 at an ex-showroom price of Rs 35,000 [1] and crossed sales of 500,000 units within eight months of its launch. [2] A 125 DTS-Si variant with the same engine as the XCD was introduced in September 2008 with sales of more than 30,000 units per month [3] but subsequently discontinued

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Design and styling

The Platina's design is the same as Bajaj Kawasaki Wind 125, which was launched in late 2003

Comfort and handling

The bike has a plush ride without sacrificing handling. It has an upright riding posture inline with other commuter bikes.

Performance and fuel economy[edit]

The engine of Patina is from another 100 cc bike from Bajaj, the Bajaj CT 100. The bike is capable of a top speed of around 91 km/h and does 0– 60 km/h in 8.08 seconds. In city traffic the bike returns 62 imply

Awards[edit]

The 100 cc Patina won the 2007 NDTV Profit Bike India-100 cc bike of the year award.

Bajaj Patina Bike

Specs

Bike Type:

Standard

Start Type:

Kick

Engine Displacement (cc):

99.27

Ignition:

Kick Start

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No of Cylinders:

1

Maximum Torque:

8.05 Nm 4500 rpm

Fuel Type:

Petrol

Fuel Tank Capacity (liters):

13

No of Gears:

4

Gearbox Type:

Manual

Brake Type:

Drum

Front Brake:

130

Rear Brake:

130

Front Suspension:

Hydraulic Telescopic Type

Rear Suspension:

Hydraulic Telescopic Type

Wheelbase (mm):

1275

Front Tire:

2.75 x 17'' - 41 P

Rear Tire:

3.00 x 17'' - 50 P

Dimensions(WxLxH)mm:

770x1990x1090

Weight:

113

Wheel Type:

Alloy

H ero—b ike

S p le n d or

b ike

The Hero Honda Splendor is a motorcycle

manufactured in India byHero Honda. It has an

electronic ignition and a tubular double cradle type frame with a 97.2 Splendor models were selling at a rate of one million per year. [1]

cc engine. As of 2009,

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In 2004, Hero Honda launched the upgraded version of the Splendor, the Splendor+. This version features multi-reflector headlight, tail light and turn signal lights, and new graphics.

In 2007, Hero Honda launched the Splendor plus with changes in body fairings and including alloy wheels and other improvements.

In 2011, Hero Honda launched the Splendor Pro with changes in body fairings, self-start features, alloy wheels and other improvements.

` In 2004, Hero Honda launched the upgraded version of the Splendor, the Splendor+. This version by Hero group only. the Splendor is now manufactured Models [ edit ] Succeeding the path of the CD 100, the first generation Splendor bike was launched in 1994. The arrival of the bike fuelled the progress of Indian two wheeler. The very profound model the CD deluxe 100 has an average of 106 kmpl. This again was a laudale winner of year drive next award 2011. A new model splendor pro with features such as a power start and a new engine was launched in 2010 Manufactu Hero Honda rer Also Splendor+ called " id="pdf-obj-9-10" src="pdf-obj-9-10.jpg">

After the separation of Hero group and Honda motor company, [2] by Hero group only.

the Splendor is now manufactured

Models [edit]

Succeeding the path of the CD 100, the first generation Splendor bike was launched in 1994. The arrival of the bike fuelled the progress of Indian two wheeler. The very profound model the CD deluxe 100 has an average of 106 kmpl. This again was a laudale winner of year drive next award 2011. A new model splendor pro with features such as a power start and a new engine was launched in 2010

Manufactu

rer

Also

Splendor+

called

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97.2 cc, 4-stroke, single- cylinder air-cooled, OHC

4-speed constant mesh

on

Front: Drum/Disc, Rear: Drum

Front: 2.75 × 18-4PR, Rear:

2.75 × 18-4/6PR

1,230 mm (48 in)

e

Dimension

L: 1,970 mm (78 in)

s

W: 720 mm (28 in)

Weight

109 kg (240 lb.) (dry)

Fuel

11 L (2.4 imp gal; 2.9 US gal)

capacity

Reserve: 1.4 L (0.31 imp gal; 0.37 US gal)

Related

Hero Honda CD Dawn, Hero Monocarp Super Splendor, Hero Honda CD Deluxe, Hero Honda Passion

Research

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Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. Types of research (1) basic research (2) applied research .

Research design

A research design is the "blue print" of the study. The design of a study defines the study type (descriptive, correlational, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive- longitudinal case study), research question, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. Research design is the framework that has been created to seek answers to research questions.

Types of research design:

  • 1. exploratory research design

  • 2. diagnostic and descriptive research design

  • 3. experimental research design

In this study I have used descriptive research design as I have study consumer behavior regarding hero vs. Bajaj

Data collection:

Data collection is the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes. The data collection component of research is common to all fields of study including physical and social sciences, humanities, business, etc. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal for all data collection is to capture quality evidence that then translates to rich data analysis and allows the building of a convincing and credible answer to questions that have been posed.

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Types of Data Collection:

  • 1. Primary Data

  • 2. Secondary Data In this study, I used primary data as well as secondary data. Sources of Primary Data: Questionnaire Sources of Secondary Data: Internet websites Sample design:

Population

All splendor and patina

Sampling unit

Each individual of splendor and patina users

Sample size

40

Sampling area

Carnal, pan pat and sonata

Sampling technique

Random sampling

Data analysis techniques:

In this we have used pie charts and tables and bar diagrams

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Review literature

Hero Splendor Pro Classic Review

http://www.rushlane.com/hero-splendor-pro-classic-review-12146716.html

Mar 12th 2015, Ash win Ram N P

Most affordable cafe racer motorcycle in India.

When Indian motorcycle buyers are still barely getting acquainted with Cafe Racer style motorcycles, it was a surprise when Hero MotoCorp unveiled the Splendor Pro Classic at 2014 Delhi Auto Expo, as the world’s largest motorcycle maker (by

volume) was never known to launch products for niche segments.

Not that they had to spend big money in designing the Pro Classic, but the strictly-textbook motorcycle-maker always

focused on churning out massive volumes with every product, and this addition in Splendor series does not seem to be intended for more profit.

There are only three Cafe Racer style motorcycles in India as of now, including Hero Splendor Pro Classic, and each of them is pricier by far and powerful than the next, from bottom up.

While the other two are really capable of provoking a race on the streets, being one of the least powered motorcycles in the world we thought there is no way Splendor Pro Classic can, until we were inadvertently proven otherwise.

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Bajaj patina

Bajaj Patina ES Review -Exclusive

Motor Octane | Mumbai Feb 11, 2015 02:35 PM IST

http://wap.business-standard.com/article/motoroctane/bajaj-platina-es-

review-exclusive-115021100573_1.html

Bajaj Patina ES 9 the Patina was first launched in 2006. Its design was based on the earlier Wind 125, whereas the engine was sourced from the CT 100. But the new Patina ES gets a bunch of upgrades beginning with a wider body than before. The color scheme has changed and even the shades on offer are a lot trendier than before. The new Patina ES comes with three color options, with a new bright 'Electron Blue' shade. It also gets new graphics. Other elements that highlight the looks of the bike are the five-spoke matte black alloy wheels, graphite-cultured engine and a black exhaust with a chrome heat shield. Though the main criteria of choosing a bike in this category is price and mileage, the looks are pretty neat for an entry-level motorcycle. The bike does feel broader than the Patina, which is still very flat and basic in styling.

Bajaj Patina ES 5 The instrumentation is basic with a speedometer on the left and a fuel gauge with a neutral indicator on the right side. Getting started on the bike is now a smooth affair, as it comes with an electric starter. A slight push of the starter button and it fires up instantly. The seating posture is upright and the saddle height (798mm) is ideal for riders with average height. With a kern weight of 108kg, it is a very light bike to handle and maneuver too, though, it has a flip side of not being very stable at speeds above 60km/h and has a top speed of 90km/hr. The skinny tires don't help too much either, as they are added for better fuel efficiency and lighter weight.

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Data analysis

1. Which bike do you have?

Availability

No. of

Percentage

respondent

Hero

18

45%

Bajaj

15

37.5%

Other

7

17.5

18% 45% 38% hero bajaj others
18%
45%
38%
hero
bajaj
others

Interpretation:- so in the above conclusion we can says that most popularity is hero Honda maximum point 45 %.

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2.Which model do you have?

Model –hero

Model- Bajaj

Splendor

Patina

Passion

Discover

Charisma

pulsar

Other

other

Sales splendor 9% 4% krizma 30% pulsur 12% platina discover passion 20% 25%
Sales
splendor
9% 4%
krizma
30%
pulsur
12%
platina
discover
passion
20%
25%

Interpretation: -

we can says that most people

have splendor 30 %, then its goes to krizma 25 %.

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3.In which family income level you belong?

Income

100,000-200,000

15

2,00,000-250,000

25

250,000-5,00,000

25

Above 500,000

35

 
Column1
Column1

Interpretation: - highest income group is above 5 lakh.

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4. For how long do you own a bike?

0-1

15

1-2

20

2-3

30

Above 3

35

0-1 2 year - 3 above 3 year 1 year - 2 year above 3
0-1
2 year - 3 above 3 year
1 year - 2 year
above 3

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Interpretation: - people owned more than 3 years they have bikes.

5. For what purpose do you use your motor bike? Office purpose Personnel use 22 28
5. For what purpose do you use your motor bike?
Office purpose
Personnel use
22
28
Joy purpose
others
35
15
Sales
office purpose
personel use
joy purpose
others

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Interpretation: - people purchase bike for joy purpose which is 35 %.

6. How do you come to know about this motor bike?

 

Newspaper

15

Internet

20

Television

30

Friend and relative

35

` newspaper internet television friend and relative
`
newspaper
internet
television
friend and relative

Interpretation: - people purchases bikes in the guideline of friend and relatives.

7. Does advertisement influence your decision on choosing a motor bike?

 

Yes

60

No

30

Cannot say

10

` Sales yes no can not say
`
Sales
yes
no
can not say

Interpretation: -

advertisement influence the

decision of 60 % people. People have 30 %

population not influence by advertisement ...

8. Do you have full knowledge about bikes before buying?

 

YES

NO

HERO HONDA

60

40

BAJAJ

` NO; 40% YES; 60%
`
NO; 40%
YES; 60%

Interpretation: - 60 % of people have knowledge of hero Honda bikes before they purchase while 40 % of people have not knowledge of hero bikes.

9. Which factor below influence your decision?

FACTOR

Hero Honda

Bajaj

PRICE

5

1

Mileage

2

5

Quality

4

4

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Resale value Status symbol 1 3 3 2 hero honda bajaj Column1
Resale value
Status symbol
1
3
3
2
hero honda bajaj
Column1

Interpretation: - on the basis of survey hero Honda bikes purchase on the basis of price and give 5 points while in mileage people give rating to 5 to Bajaj bikes.

10. How would you rate the following factors of bikes with respect to different company?

factor

Hero Honda

Bajaj

Price

6

5

Pick up

3

3

mileage

2

1

maintenance

4

6

`

Look shape Brand image 1 4 5 2 Chart Title hero Column1
Look shape
Brand image
1
4
5
2
Chart Title
hero
Column1

Interpretation: - people rate hero bike in price give 6 points while give lowest in same look shape 1 point. While the Bajaj bikes highest rating is 6 in maintenance.

11. If new bike with good features comes in, then would you like to change your bike?

 

Hero Honda

Bajaj

`

Yes

No

Can’t say

Chart Title hero honda bajaj Column2
Chart Title
hero honda
bajaj
Column2

Interpretation: - there is 50 -50 chances of buying new bike when it comes into market.

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Findings

  • 1. Which bike do you have?

As we can see that most people has hero bike instead of Bajaj.

2.Which model do you have?

Most of people has splendor bike

3.In which family income level you belong?

Most of people belong 100000-200000RS

4.For how long do you own a bike

Most of the people use bike 1 year

5. For what purpose do you use

Most of the people use for personal use

  • 6. How do you come to know about this

motor bike?

Many people know from advertisement.

7. Does advertisement influence your

on choosing a

motor bike?

As the conclusion most people influence by advertisement.

8. Do you have full knowledge about bikes before buying?

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Many people have full khowledge and and many don’t know

9.Which factor below influence your decision?

Many of us influence mileage as a purchasing decision

10. how would you rate the following factors of bikes with respect to different company?

By our survey most rank is assigned to price, mileage and brand image

11. If new bike with good features comes in, then would you like to change your bike?

Most of people would like to change the bikes with new features

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Suggestions:>

I would like to recommend hero motocrop should change its designs and improve the efficiency. To increase the speeds of bikes Bajaj should increase the mileage Hero should improve in the pick up of bikes

Annexure

hero vs Bajaj

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FULL NAME………………………………… ..

BRANCH ………………………………………

Mobile no. ……………………………………

Age: -

15-20

15-20

20-25

 
Age: - 15-20 20-25 25-30

25-30

Occupation: -

Businessman

Occupation: - Businessman Employee

Employee

Occupation: - Businessman Employee

Student

Student

1. Which bike do you have?

 

Hero

Hero Bajaj other

Bajaj

Hero Bajaj other

other

Hero Bajaj other
` FULL NAME………………………………… .. BRANCH … …………………………………… Mobile no. …………………………………… Age: - 15-20 20-25 25-30 Occupation:

2.

Which model do you have?

 

Hero:

Splendor

Hero: Splendor Passion karizma

Passion

Hero: Splendor Passion karizma

karizma

Other

Other

Other

BAJAJ:

Platina

BAJAJ: Platina Discover Pulsar

Discover

BAJAJ: Platina Discover Pulsar

Pulsar

Other

Other

Other

3.

In which family income level you belong?

 

1, 00,000 – 2, 00,000

 
1, 00,000 – 2, 00,000 2, 00,000 – 2, 50,000

2, 00,000 – 2, 50,000

2, 00,000 – 2, 50,000

2, 50,000 – 5, 00,000

2, 50,000 – 5, 00,000 Above 5, 00,000

Above 5, 00,000

Above 5, 00,000

4.

For how long do you own a bike?

0-1 year

1-2 year

1-2 year

0-1 year 1-2 year 2-3 year Above 3 year

2-3 year

0-1 year 1-2 year 2-3 year Above 3 year

Above 3 year

2. Which model do you have? Hero: Splendor Passion karizma Other BAJAJ: Platina Discover Pulsar Other

5.

For what purpose do you use your motor bike?

 

Office purpose

Office purpose

Personal purpose

Personal purpose

Joy purpose

Joy purpose

Others

Others

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6.

How do you come to know about this motor bike?

 

Newspaper

Newspaper
 

Television

Television

Internet

Newspaper Television Internet Friends &

Friends &

relatives

relatives

7.

Does advertisement influence your decision on choosing a motor

bike?

 
 

Yes

Yes No Can’t say

No

Yes No Can’t say

Can’t say

 
Yes No Can’t say

8.

Do you have full knowledge about bikes before buying?

Bike

Yes

No

Hero Honda

Hero Honda
Hero Honda

Bajaj

 
Bajaj
Bajaj

9.

Which factor below influence your decision?

 
 

Factors

 

Hero Honda

 

Bajaj

Price

Price
Price

Mileage

Mileage
Mileage

Quality

Quality
Quality

Resale value

Resale value
Resale value

Status symbol

` 6. How do you come to know about this motor bike? Newspaper Television Internet Friends

10. How would you rate the following factors of bikes with respect to different company?

Mileage

Hero Honda

Bajaj

` 6. How do you come to know about this motor bike? Newspaper Television Internet Friends

`

Price

Price
Price

Pick up

Pick up
Pick up

Maintenance

Maintenance
Maintenance

Look & shape

Look & shape
Look & shape

Brand image

Brand image
Brand image

11. If new bike with good features comes in, then would you like to change your bike?

 

Hero Honda

Bajaj

Yes

Yes
Yes

No

No
No

Can’t say

Can’t say
Can’t say
  • 12. Any suggestions for company

………………………………………………………………………………………………………

…….

Date ……/………/…………. Signature …………………… ..

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Reference :

Wikipedia.com

Google.com

Bikewale.com

Yahoo.com

Business-standard.com

Economicstimes.com