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Bill Nordgren is the Founder, President, and CEO William Strong is a Senior Simulation Consultant
of FlexSim Software Products, Inc. He has spent at FlexSim Software Products, Inc. His more than About the Authors
27 years in and around the simulation modeling 20 years of experience as a simulation engineer
industry, co-founded and served as Vice President includes 15 years as an independent consultant
of ProModel Corporation, and introduced three specializing in manufacturing systems and auto-
different simulation engines (Taylor II, Taylor ED, mated material handling systems. William’s past
and FlexSim) to the software market. Bill holds a clients include the Federal Reserve Bank of New
BS in Manufacturing Engineering Technology and York, Chrysler, FedEx Ground, Frito-Lay, and Volvo
an MS in Computer Integrated Manufacturing from Construction Equipment. He received a BS in Statis-
Brigham Young University. tics and an MBA from Brigham Young University.
Complexity Made Simple
Any experienced mod- methods for material han- Our built-in options cover
eler can implement slug dling simulation: too many a wide range of real-world
In most warehouses building and release logic, objects and a significant scenarios and bring new
and distribution but the task is often time amount of custom computer meaning to the term “point
centers, cases are consuming. For an inexpe- code. and click.”
picked to a belt con- rienced modeler, creating a
veyor and then trans- litany of stations and photo- FlexSim has changed that.
ported to a sawtooth eyes, not to mention writing Our Conveyor Module ena-
merge – where slugs computer code, can be a bles formerly complex or
of cases are built and difficult task. tedious material handling
released. tasks to be modeled quickly
But that’s what it takes and intuitively, without un-
using today’s conventional necessary computer code.
A symphony of merging
Picking Realism
Showing cases being picked from a rack and placed on a belt conveyor requires time, effort, and
When modeling a load of pick up and drop off points. Most modelers save time by having cases placed at the
large warehouses or end of a belt conveyor in a picking area and then transported to a merge. But if a modeler could
distribution centers, quickly specify a range of pick up and drop off points on racks and conveyors, actual pickers
the picking opera- could be added to a simulation model in minutes instead of hours. The level of realism would be
tion is usually not greatly enhanced, and presentations to clients or management would be better understood.
modeled in detail
because of the time FlexSim is the only company in the industry to provide this capability. Operators can now pick up
involved using other cases from a range of possible pick up points in a rack and drop off cases at a range of possible
simulation packages. drop off points along the conveyor, rather than a single fixed point. It all makes for easy simula-
tion of picking operations.
Industry-Leading Value
There are dozens The myriad options in simulation software can IMPORTANT QUESTIONS TO ASK:
of choices when it seem disorienting – many companies tend to list
++ Which software can accurately model the
comes to discrete their most important needs (much like our ex- types of systems that will be simulated?
event simulation ample list to the right) and identify the software
software. These package that fits best. ++ Which software allows the modeler to input
solutions come in the appropriate amount of detail for the types of
all sorts of combi- The questions on whether the software is ac- systems that will be simulated?
nations of features, curate enough and detailed enough are fairly
straightforward, but the issues of price and ++ How is the software priced?
support, and ca-
pability, and can ongoing development might not be as obvi- ++ Is there ongoing development of the software
range from hundreds ous. Don’t be fooled by the price tag – the most product?
of dollars to over expensive software doesn’t necessarily equate
$50,000 per license. to the best software. There are products on