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TOOL # 1:
SOUL SEARCHING QUESTIONNAIRE
I. OVERVIEW
The objective of the Soul Searching Questionnaire is to put management’s most salient
issues, vision and ideas on the table.
II. QUESTIONNAIRE
1. What are the biggest challenges facing your company today and how would you
describe your current strategy for addressing these challenges?
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2. Where would you like to see your company three years from now? Consider things
such as sales levels, how you will produce your products, any brands you want to
develop, any new countries and customer groups you want to sell to... What are your
current plans to achieve these goals? Are you achieving your goals – why or why not?
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3. If you had the time and the resources, what are the top two or three projects you would
like your company to implement? What would the benefits be?
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4. Objectively review your management team. What are their strengths and weaknesses?
Have they improved their performance and expanded their responsibilities consistently
over the last few years or has their performance declined? How have their strengths
and weaknesses impacted your company?
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6. If the opportunity presented itself, would you be willing and able to invest in the
purchase of another company as part of your strategic plan? Conversely, would you
be prepared to sell your company based on its current market value? Would you be
willing to ally or partner with other companies?
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7. Are there any strategic options that you are not prepared to consider? Are there any
particular strategic options that you are currently considering that this process should
investigate further?
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