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Instruction to candidates
1. This question paper has THREE (3) Sections
1
SECTION A
2
8. The enquiry letter is an example of….
a. Business meeting
b. Internal communication
c. External communication
d. Internal-operational communication
3
15. Which of the following is not in the group of sales letter?
a. Application and resume
b. Memo
c. Collection Letter
d. Advertisement
17. Our organization got huge profit last year, can be made more concrete
as…
a. Our organization got much profit last year
b. Our organization got 23 Lakh profit last year
c. Our organization got success last year
d. We earned good profit last year
18. Ram lives in Birtangar. He does the job of tour guide. He earns a good
salary. The sentences in series commit the flaw of...
a. Simple words
b. Plain expression
c. Short sentences
d. Round about structure
20. Which of the following is the farthest distance between receiver and
communicator?
a. Intimate
b. Social
c. Public
d. Personal
4
21. Which of the following is a potential disadvantage of working in teams?
a. Teams always stamp out creativity for forcing people to confirm to existing
ideas and practices
b. Teams increase a company’s clerical workload because of the additional
government paperwork required for administering workplace insurance
c. Team members are never held accountable for their individual performance
d. Social pressure within the group can lead to groupthink
5
28. It is important to _______ the communication rules of other cultures to
communicate effectively.
a. Debate
b. Restructure
c. Challenge
d. None of the above
30. While presenting orally, _______ may spice up your delivery, but you must
be very careful about it.
a. Pictures
b. Analogies
c. Jokes
d. Examples
6
SECTION B
Short Answer Questions
Attempt any five (5) questions out of seven (7) questions (5*6 = 30)
1. Applying for employment is the perfect opportunity for using your sales
writing skills. Justify with proper illustrations.
6. Divine Agarbatties has just introduced the new incense range in the market.
Using the various appeals and the techniques of persuasion, design a powerful
advertisement. Explain briefly why you have used your particular approach.
7. Applying for employment is the perfect opportunity for using your sales
writing skills. Justify with proper illustrations.
7
SECTION C
Long Answer Questions
Attempt any two (2) but question no. 3 is compulsory. (2*20=40)
2. You are to prepare a speech on the Importance of Research in Academic Study for
an audience of MBA students. Develop ideas, using the different appeals, for the
opening, body and close. Write the bare speech, explaining why you have chosen
the particular style and techniques. Suggest the timings and contents of the
supporting visual materials. 15+5
Ann Pellegrini, people programs specialist with Google, gives this advice to
prospective employees: “What we want most is for a candidate to be himself or
herself. Candidates should bring their whole selves to the interview and not try to
fit some mold that they think Google wants. We encourage you to be candid and
active in your interview. Clearly articulate what skills you bring and how a role at
Google fits into your broader career path.” Hiring and retaining the best people are
central to Google’s continuing success and growth. “It’s no accident that my title is
Vice-President of People Operations, and not the more traditional description of
‘human resources,’” said Laszlo Bock, “People are our most vital competitive
asset... Our strategy is simple: We hire great people and encourage them to make
their dreams a reality.”
8
The uniqueness of the Mountain View Googleplex contributes to employee
satisfaction and keeps turnover low — just 4 to 5 percent. Its informal,
collaborative work environment has been compared to a university setting.
Employees work in small teams that promote creativity and an open exchange of
ideas. As the leading Internet search site and advertising giant, Google values out-
of-the-box thinking. Managers encourage employees to work on special projects
and expand their responsibilities well beyond their original job descriptions. In
addition to encouraging a high-energy atmosphere, Google supports its employees
with an exceptional list of benefits. Gourmet meals and snacks, haircuts, car
washes and oil changes, gym facilities, sports, language lessons, personal
concierge services, day care, running trails, medical and dental care—all these and
more are available at the Googleplex.
Google’s high growth rate places intense pressure on Google’s recruiters to fill its
many open positions. “As we get bigger, we find it harder and harder to find
enough people,” said Vice President Bock. Many senior managers were devoting
almost one third of their time to interviewing candidates. As a result, one of Mr.
Bock’s first initiatives was to streamline Google’s rigorous hiring processes —
while still striking “the right balance between letting candidates get to know
Google, letting us get to know them, and moving quickly.”
Questions
a. Before you apply for a job, why must you investigate carefully the
company’s background? 7
b. What types of skills and background do you think Google recruiters
look for in a candidate? 5
c. How would you craft a résumé and cover letter so that it would stand out
when it arrives at Google? 8
*****BEST OF LUCK*****