For Immediate Release

GfK Honors Sony Philippines with its No. 1 Award for camcorder

GfK’s prestigious award boosts Sony’s position as the market leader in camcorder

Taguig City, Philippines (August 9, 2010) —The widely popular Sony camcorder products,
featuring cutting-edge user friendly technologies, was rewarded the top prize - GfK Philippines
No. 1 Award. The annual award presented by one of the largest retail technology research
companies recognizes companies with the bestselling brands in the categories of Consumer
Electronics, Home Appliances, Information Technology, Photo, and Telecommunications. This
year’s award was based on GfK Philippines retail panel data from January 2009 to December
2009 and is a timely seal of approval for Sony Philippines.

“Sony Philippines is the best selling camcorder brand based on our retail audit for 2009. Its
innovative and user-friendly camcorders have captured the increasingly competitive consumer
market. Despite the emergence of low-end and inexpensive camcorders, Sony has remained
to be the top-of-mind brand by consumers. Sony is still the no. 1 camcorder brand for three
consecutive years,” said Glenn Pantig, GfK Sr. Account Manager for Convergence Technologies.

GfK Country General Manager, Jake Savellano, together with Glenn Pantig and Grace Patdu,
awarded the No. 1 certificate which provides a formal recognition of the top selling brand to
Sony.

While presenting the award, Glenn Pantig said that the win reaffirms Sony’s position as the
leader in the camcorder product category.

“As the leading research house in retail technology, we have seen that companies must stay one
step ahead of the sophisticated Generation Y consumers, who have higher expectations and are
very demanding. Manufacturers must meet these requirements and offer more. We congratulate
Sony for their great achievement especially with the constant challenge of holding a competitive
position in the marketplace. We wish them all the best and look forward to many more innovative
technologies from them,” said Jake Savellano.

The No. 1 Awards are presented to brands in each country within the Asia Pacific region,
including Australia and New Zealand.

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About GfK Asia Pte Ltd

A part of the global GfK Group, GfK Asia has over 25 years of experience providing reliable retail and
technology market data in Asia. Our analysts track a broad range of consumer products including technical
consumer equipment, optics, automotive, and gaming software. GfK Asia covers more than 160 products
and over 918,000 models, collecting monthly data from over 8,000 specialist / independent shops as well
as over 560 organized retailers with approximately 15,000 outlets. Based in Singapore, GfK Asia offers
extensive coverage in Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, the
Philippines, and India.

Media Contact:

Rome Lopez
GfK Philippines
(+632) 889 6764/65 loc. 128
Romeliza.Lopez@gfk.com