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THE MUSEUM IN VIRTUAL SPACE


Remember us starting from zero?
Communication > Ana Verulashvili, Liza Meparishvili
Now we are more than 100,000!

T
he everyday approach to visi- The Facebook page of the Georgian Spiegel Online, Deutsche Welle, BBC cational programs accompanying the newed exhibitions of artworks by Niko on other social media remains a main
tors in virtual space, each “Like” National Museum does not lose its per- Vietnam, РИА Новости, News Italy, exhibition with the same interest. The Pirosmanashvili and Elene Akhvlediani priority for our communications strate-
or comment – all these reactions tinence – it’s still a leading platform for France Info and many more, published Botticelli-Caravaggio exhibition coin- and joined the official opening cere- gy. Follow us, stay updated about the
are a major source of inspiration and receiving and diffusing public informa- information through their social ne- cided with a rapid growth of Facebook mony. Today she is much more than events in the field of culture, #Disco-
commitment for the Georgian National tion. This is obvious from shared posts tworks about the 8000-year continuity followers. In October 2017, Facebook just virtual friend! verMore interesting and yet unknown
Museum Public Relations Team. We try – including events, photos, gifs, videos of winemaking in Georgia. notified us that the number of friends We strongly believe that each “follo- facts, get involved in promotional qui-
to speak simply yet informatively and to and articles that all give us considera- Our most comprehensive PR cam- had reached 100,000. In other words, wer” is important. That is our main zzes and competitions, use opportuni-
conscientiously consider each visitor’s ble clues about the audiences interes- paign in 2017 featured international today, facebook.com/GNMuseum is mission at the GNM Public Relations ties to become involved in the museum
viewpoint. This bilateral communication ted in these events. exhibitions, including “Venus” by San- the most popular online portal among Department – to stimulate the interest and, of course, #VisitUs! Our friendship
has a real impact on our activities throu- In the technological era of today social dro Botticelli and the multimedia pro- the cultural organizations of Georgia. of the public and directly engage them continues!
gh readers’ regular tips, comments or wi- media is the most effective way to com- ject-exhibition of Caravaggio’s artwork, Moreover, from now on, our page is ve- into the processes taking place in the
shes and we feel we are an inseparable municate. For example, on the night of which drew great public interest and rified and confirmed with a blue badge. museum. All of our social network com- If you still aren’t with us, take a chance
part of something crucial and significant. November 13 to 14, information on the became a virtual and actual “block- That lucky 100,000th friend turned munications are meant to serve the pu- and follow:
The flow of activity by users in virtual latest research spread throughout the buster”. We received 10 comments per out to be Ani Chachanidze – a student blic, and especially target the younger
space continues to assure us that the world like a virus and, in only a few mi- minute and so many messages that from Georgia. We notified Ani, and generations. We work to stay updated MUSEUM.GE
museum’s activities – exhibitions, lec- nutes, millions of social media users lear- we had to answer questions 24/7 for after a few hours of waiting that see- about the latest tendencies and soon FACEBOOK.COM / GNMUSEUM
tures, educational programs, scientific ned about the recognition by the world’s a whole month! The interest of virtu- med endless, she contacted us and was our Facebook page will have a new fe- INSTAGRAM.COM / GEORGIANNATIONALMUSEUM
research, international projects and scientific community that Georgia is the al friends became tangible and, in only overjoyed to learn she was invited to ature added, a video series where cura- PINTEREST.COM / GEORGIAN NATIONAL MUSEUM
many others are indeed relevant to the oldest winemaking country in the world! two months the exhibition was visited celebrate the 10th Anniversary of GNM tors, restorers and researchers will nar- SCRIBD.COM / GEORGIANNATIONALMUSEUM
public. The story of this friendship star- Leading global publications such by more than 55,000 guests from Ge- Sighnaghi Museum. In company with rate the #HistoryofOneObject!
ted from zero and continues – now we as The Guardian, The New York Times, orgia and abroad. Audiences also follo- Georgian National Museum’s Director, Along with our Facebook page,
are more than 100,000! National Geographic, the BBC, Science, wed the public lectures series and edu- David Lordkipanidze, Ani visited the re- strengthening the museum’s positions

GEORGIAN NATIONAL MUSEUM 49

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