Вы находитесь на странице: 1из 55

Mission

Journey State is dedicated to their fellow bees, bee keepers and customers.

To procure the best possible sources and yield the purest of honey goods.
Objective
The goal of the visual identity is to convey the simplicity and essence of these
pure honey products, while creating a positive impact on our communities,
through education and inspiration.
Competitors
Audience Profiles
Clyde & Darlene
Audience Profile
est. Beekeepers
Audience Profile
Future Generations

Audience Profile
Brand Attributes
Heritage
Impression
Exuberance
Heritage
Heritage
Impression
Heritage
Impression
Exuberance
Concept 1: Heritage
Concept 1: Heritage | Signature
Concept 1: Heritage | Brand Marks
Concept 1: Heritage | Brand Marks
Pantone 7401C R: 245, 222, 162
Tapioca #54DEA3 C: 4, 10, 42, 0

Pantone 136C R: 253, 191, 57


Canary #FDBE39 C: 0, 27, 88, 0

Pantone 7631C R: 88, 46, 45


Brick #582E2D C: 44, 76, 68, 53

Concept 1: Heritage | Color Inventory


We at Journey State are dedicated to our fellow bees, bee
keepers and customers. To procure the best possible
sources and yield the purest of honey goods.

Heritage | We stay up to date with the latest


environmental research as well as asserting sustainable
farming practices, to make sure our heritage may be
passed down.

Muli
Header: Bold
Sub Header Titles: Regular
Body: Light

Concept 1: Heritage | Type


Concept 1: Heritage | Imagery
Concept 1: Heritage | Applications
Concept 1: Heritage | Applications
Concept 1: Heritage | Applications
Concept 1: Heritage | Applications
Concept 2: Impression
Concept 2: Impression | Signature
Concept 2: Impression | Brand Marks

Concept 2: Impression | Brand Marks


Pantone 7527C R: 214, 210, 196
Gravel #D5D2C4 C: 16, 13, 21, 0

Pantone 471C R: 187, 100, 40


Ochre #BB6328 C: 21, 69, 100, 8

Pantone 7517C R: 137, 69, 31


Teracotta #88441E C: 31, 76, 100, 30

Pantone 440C R: 55, 47, 44


Bark #362F2C C: 63, 65, 65, 62

Concept 2: Impression | Color Inventory


We at Journey State are dedicated to our fellow bees,
bee keepers and customers. To procure the best possible
sources and yield the purest of honey goods.

Impression | Journey state it’s more than just bees and honey. It’s the
simple things. We are firm believers that getting your hands dirty is good for
the soul. We aren’t strangers to hard work - and we like it that way.

Dosis
Header: Bold
Sub Header Titles: SemiBold
Body: Light

Concept 2: Impression | Type


Concept 2: Impression | Imagery
Concept 2: Impression | Applications
Concept 2: Impression | Applications
Concept 2: Impression | Applications
Concept 2: Impression | Applications
Concept 3: Exuberance
Concept 3: Exuberance | Signature
Concept 3: Exuberance | Brand Marks
Concept 3: Exuberance | Brand Marks
Pantone Medium
Bumble Yellow Coated R: 252, 217, 0
Yellow #FCD800 C: 2, 11, 100, 0

Pantone 296C R: 12, 28, 42


Indigo #0C1B2A C: 89, 75, 55, 68

Pantone 7499C R: 242, 228, 176


Custard #F2E3B0 C: 5, 7, 36, 0

Concept 3: Exuberance | Color Inventory


Journey State is dedicated to their fellow bees, bee keepers
and customers. To procure the best possible sources and
yield the purest of honey goods.

Exuberance | Acknowledging small moments.


Running through a sprinkler in the sunshine. We’ve
created a positive outlook within our company, and
share in the bliss that this world has to offer.

Bree Serif | Cabin


Headers: Bree Serif Regular
Body: Cabin Regular

Concept 3: Exuberance | Type


Concept 3: Exuberance | Imagery
Concept 3: Exuberance | Applications
Concept 3: Exuberance | Applications
Concept 3: Exuberance | Applications
Concept 3: Exuberance | Applications
Concept Comparison
Concept 3: Exuberance

Оценить