Journey State is dedicated to their fellow bees, bee keepers and customers.
To procure the best possible sources and yield the purest of honey goods.
Objective
The goal of the visual identity is to convey the simplicity and essence of these
pure honey products, while creating a positive impact on our communities,
through education and inspiration.
Competitors
Audience Profiles
Clyde & Darlene
Audience Profile
est. Beekeepers
Audience Profile
Future Generations
Audience Profile
Brand Attributes
Heritage
Impression
Exuberance
Heritage
Heritage
Impression
Heritage
Impression
Exuberance
Concept 1: Heritage
Concept 1: Heritage | Signature
Concept 1: Heritage | Brand Marks
Concept 1: Heritage | Brand Marks
Pantone 7401C R: 245, 222, 162
Tapioca #54DEA3 C: 4, 10, 42, 0
Muli
Header: Bold
Sub Header Titles: Regular
Body: Light
Impression | Journey state it’s more than just bees and honey. It’s the
simple things. We are firm believers that getting your hands dirty is good for
the soul. We aren’t strangers to hard work - and we like it that way.
Dosis
Header: Bold
Sub Header Titles: SemiBold
Body: Light