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Nicholas Burns

2426 Canada Blvd. #7 310.428.5760


Glendale, CA 91208 betweenlemontrees@gmail.com
linkedin.com/in/nicholas-burns


Client/Partner Solutions specialist focusing on content marketing and digital advertising.


Messaging leader for strategic accounts and product development efforts.
Team management experience. Collaboration with creative, technical, and sales teams, and int’l partners.

EXPERIENCE

Nativo (Los Angeles) a native advertising platform at the forefront of brand content distribution technology
Account Manager, April 2014 – Present
• Manage 360-degree workflow for brand content ad campaigns (distributed programmatically and
displayed natively within publisher sites): Serve as advisor for pre-sale, lead for content consultation
and development, and analyst for reporting (turning data to information). [Simultaneously manage
20-30 campaigns (B2B, Auto, Entertainment, CPG, Pharma, H&G). Total value average: $2M.]
• Collaborate with content creation partners, ad operations specialists, and sales, to assemble high-
performing content advertising executions (editorial, video, infographic).
• Authored byline (“When Is a Native Ad Not Native? Understanding It’s All About Context”)
published in Marketing Land. A collaboration with Nativo’s Marketing team and PR firm.
• Lead international partner relationships (UK, Can). Train and oversee 3rd party use of Nativo’s
platform. Consult on creative to boost user engagement performance.
• Mentor junior team (Account Coordinators): Guide client communications, advise on content.
• Projects: Headline Creation Tool: A Nativo dashboard tool programmed with best-practice headline
syntax and grammar features. Article Evaluation Algorithm: A combination of rules (regarding
diction and voice) used to evaluate the editorial value of a native article and images.

Interpolls (Los Angeles) a rich media advertising company


Director, Accounts, January 2012 – March 2014
• Managed a team of five Account Mangers.
• Managed partnerships (incl. rates, contract terms) and campaigns (Entertainment, Auto, CPG).
Senior Account Manager, February 2009 – January 2012
• Managed ad campaigns and strategic partnerships.
Account Manager, January 2006 – February 2009
• Managed rich media ad campaigns.

EDUCATION – B.A., Tufts University, Philosophy major, English minor (Jr. Year: Univ. College London)

SKILLS – Messaging, account management, project management, team management, partner


development (including international partner training), product thinking, Mac/PC, MS Office (advanced
XLS), Salesforce, Ad Ops (DBM, The Trade Desk, DCM, Sizmek), HTML, Logic Pro, iMovie, Photoshop