NFS VA Pulse FY18 Strategic Plan 

GOAL​: ​Increase the number of ​participating users 

on the Nutrition and Food Service VA Pulse page 
from 39 to 100 by August 1, 2018.  
Baseline  August 1, 2018 Goal  NFS Strategic Goal Leader  NFAC Subcommittee 

39 participating users  100 participating users  katherine.dodd2@va.gov  Marketing and Nutrition 

Informatics (MNI) 
 
 
Objectives (Strategies), Tactics, and Responsibilities: 
 
OBJECTIVE 1: Update and implement a plan to enhance posting activity and create further discussion 
on NFS VA Pulse. 
• Tactic 1​: Update content calendar with items to be posted by the NFS Workgroup that are more interactive 
to other users on the NFS VA Pulse page. 
• Responsible: ​Katie Dodd, dietetic intern, NFS VA Pulse Workgroup members 
• Completion Timeframe: ​December 8, 2017 
• Status: ​Completed 
• Tactic 2​: Update content calendar with more “copy and paste” items to ensure easy posting for workgroup 
members.  
• Responsible: ​Katie Dodd, dietetic intern 
• Completion Timeframe: ​December 8, 2017 
• Status: ​Completed 
• Tactic 3​: Encourage each NFS VA Pulse Workgroup member to engage in at least one post biweekly.  
• Responsible: ​NFS VA Pulse Workgroup members 
• Completion Timeframe: ​July 31, 2018 
• Status:​ In Progress 
 
OBJECTIVE 2: Explore new ways to reach non-members through various outlets and media types. 
• Tactic 1​: Collaboration with NFS Express Newsletter to post newsletters on NFS VA Pulse page rather than 
being emailed out.  
• Responsible: ​NFS Express Newsletter 
• Completion Timeframe: ​By the next newsletter release date (January) 
• Status: ​In progress 
• Tactic 2​: Reach out to other VA workgroup leaders to promote NFS VA Pulse page to their colleagues.  
• Responsible: NFS VA Pulse workgroup members 
• Completion Timeframe: ​March 31, 2018 
• Status:  
• Tactic 3​: Incorporate different media types into content calendar to reach everyone’s preferences when it 
comes to learning/engaging. 
• Responsible: ​Katie Dodd, dietetic intern 
• Completion Timeframe: ​December 7, 2017 
NFS VA Pulse FY18 Strategic Plan 
• Status: ​Complete 
OBJECTIVE 3: Use other functions within VA Pulse to actively engage current members to promote 
increased activity on the page. 
• Tactic 1​: Utilize announcement function to send direct messages to VA Pulse members (including notifying 
people of events, strategic goal updates, etc.). 
• Responsible: ​NFS VA Pulse workgroup members 
• Completion Timeframe: ​July 31, 2018 
• Status: 
• Tactic 2​: Post calendar events regularly that include webinars, local and non-local VA related events, 
nutrition related events, etc. 
• Responsible: ​NFS VA Pulse workgroup members 
• Completion Timeframe: ​July 31, 2018 
• Status: 
• Tactic 3​: Post 1-2 posts weekly to keep posting consistent and up-to- date with current information that 
keeps users engaged. 
• Responsible: ​NFS VA Pulse workgroup members 
• Completion Timeframe: ​July 31, 2018 
• Status: 
• Tactic 4​: Tag appropriate groups in your posts when uploading your content. For example, when posting 
about National Nutrition Month, tag the VA Dietetic Intern group in the post. 
• Responsible: ​NFS VA Pulse workgroup members 
• Completion Timeframe: ​July 31, 2018
• Status:
 
OBJECTIVE 4: Focus on promoting what makes NFS VA Pulse unique and why they should use it 
in addition to other VA resources. 
• Tactic 1​: Encourage users to upload presentations, videos, handouts, etc. that are used and created within 
the NFS VA community to be used and shared. 
• Responsible​: ​Katie Dodd, NFS VA Pulse workgroup members 
• Completion Timeframe​: September 30, 2017 
• Status​: 
• Tactic 2​: Promote the fact that VA Pulse and can be accessed from home and other features. 
• Responsibility​: ​Katie Dodd 
• Completion Timeframe​: September 30, 2017 
• Status​: 
• Tactic 3​: Send out quarterly listserv emails highlighting the most unique posts. 
• Responsibility​: 
• Completion Timeframe​: September 30, 2017 
• Status​: