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European Journal of Information Systems (2008) 17, 649–667

& 2008 Operational Research Society Ltd. All rights reserved 0960-085X/08
www.palgrave-journals.com/ejis/

User satisfaction with business-to-employee


portals: conceptualization and scale
development

Dewi Rooslani Tojib1, Abstract


Ly-Fie Sugianto2 and The purpose of this paper is to develop and validate the business-to-employee
portal user satisfaction (B2EPUS) measure. Five sequential stages of scale
Sen Sendjaya3 development were undertaken to achieve this purpose: conceptual model
1
development, item generation, content validation, exploratory study, and
Department of Marketing, Monash University, confirmatory study. Confirmatory factor analysis confirmed the five dimensions
Victoria, Australia; 2Department of Accounting &
of the B2EPUS, namely Usefulness, Confidentiality, Ease of Use, Convenience of
Finance, Monash University, Victoria, Australia;
3
Department of Management, Monash
Access, and Portal Design as the dimensions of the construct. Competing model
University, Victoria, Australia analysis indicates that the second-order factor model is the better fitting for the
B2EPUS construct. The theoretical and practical implications of the study as
Correspondence: Dewi Rooslani Tojib, well as directions for future research are discussed in the concluding sections of
Department of Marketing, Monash this paper.
University, Caulfield Campus, Level 7, European Journal of Information Systems (2008) 17, 649–667.
Chisholm Tower, 26 Sir John Monash Drive, doi:10.1057/ejis.2008.55
Caulfield East 3145, Victoria, Australia.
Tel.: þ 61 3 9903 2686;
Fax: þ 61 3 9903 2900; Keywords: user satisfaction; business-to-employee portals; scale development
E-mail: Dewi.Tojib@buseco.monash.edu.au

Introduction
Since the introduction of the first personalized consumer portal by Yahoo
in 1996 (Brosche, 2002), the global adoption of business-to-employee (B2E)
portals in organizations has been on the increase (Hamerman, 2004). A
B2E portal is the latest generation employee support system to be
developed to facilitate the access and availability of customized and
personalized information for employees (Davydov, 2001). It has two
distinct advantages over web-based Intranets (Ryley, 2001; Smith, 2004).
First, it utilizes user-recognition technology that enables the retrieval of
information personally tailored to individual employees. Second, it
provides integrated access to dynamic content from a variety of sources
in a variety of source formats.
The literature indicates that scant attention has been paid to the
successful implementation of B2E portals, although they have the
potential to deliver significant financial and non-financial benefits in
terms of reduced cost, increased competitive advantage, improved
corporate communication, and higher employee morale and loyalty (Dias,
2001; Benbya et al., 2004; Sugianto & Tojib, 2006).Given the high cost of
portal installation (Bannan, 2002) and significant failure risk of informa-
tion system (IS) projects (Yeo, 2002), the measurement of B2E portal
Received: 10 May 2007 success is critical to our understanding of the value and efficacy of IS
Revised: 25 June 2008 investments (DeLone & McLean, 2003). The quick and easy solution of
2nd Revision: 9 October 2008 using the return on investment (ROI) as an indicator of B2E portal success,
Accepted: 13 October 2008 as recommended in the practitioner-oriented literature (Braue, 2003;
650 User satisfaction with B2E portals Dewi Rooslani Tojib et al

White, 2003; Bisconti, 2004), often poses more logistical measures were built to assess general user satisfaction in
problems in the implementation phase as the portal’s the traditional data processing environment, which was
intangible benefits are difficult to quantity (Zviran & different from the B2E portal environment where end
Erlich, 2003). The shortcomings of the ROI approach in users interact with the portals without the intervention
this context will no doubt restrict its application in the of IS staff ( Jones & Beatty, 2001). The third measure
organizations. Unfortunately, empirical studies on B2E developed by Doll & Torkzadeh (1988) was designed to
portals also fail to offer a solution to this conundrum gauge user satisfaction with specific IT applications in
given their myopic focus on portal adoption (Kotorov & the end user computing (EUC) environment. While this
Hsu, 2001; Corbitt et al., 2005; Rahim, 2007; Remus, measure has been used to assess many different types of
2007). Only very few studies have attempted to investi- IS applications (e.g., Seddon & Yip, 1992; McHanney &
gate the post-implementation stage (Lai & Yang, 2008), Cronan, 1998; Zviran et al., 2005), research suggests that
and none of them examined how B2E portal success can significant modifications are necessary for this scale to
be measured from the users’ perspectives. The study be used in the web-based environment (e.g., Otto et al.,
reported in this paper seeks to address this gap in the 2000; Simmers & Anandarajan, 2001; Xiao & Dasgupta,
literature by developing and validating a measure of the 2002; Abdinnour-Helm et al., 2005). Straub (1989) has
B2E portal user satisfaction (B2EPUS). long argued that a considerable modification to a
The focus on the user satisfaction dimension stems measure will negatively affect its validity and reliability.
from the fact that the benefits of any IS are largely In light of this comment, we believe that since B2E
dependent on the users’ responses to the system (Au portals operate in a web-based environment, it would not
et al., 2002). Users who perceive that their needs might be psychometrically sound to adopt this measure for B2E
not be sufficiently fulfilled even by a technically portals. There is a need, therefore, to develop a new user
advanced system, are usually less motivated to use the satisfaction measure for B2E portals in particular.
system, which may lead to dissatisfaction and eventually Similarly, Table 1 suggests that none of the studies
a failure in the system adoption (Doll & Torkzadeh, focused on measuring user satisfaction with B2E portals.
1988). Melone (1990) argued that user satisfaction is the The closest are two studies on the B2E benefit system
most widely used and commonly accepted surrogate (Huang et al., 2004) and consumer portals (Xiao &
measure of system success. In keeping with the rigorous Dasgupta, 2002). The former examined a system that
scale development procedures recommended by the provides opportunities for employees to purchase pro-
authorities in the field (Churchill, 1979; Straub, 1989; ducts and services online and the latter investigated
DeVellis, 2003; Lewis et al., 2005), this study used five consumer satisfaction with commercial portals. The
stages of scale development: conceptual model develop- concepts and measures addressed in these studies are
ment, item generation, content validation, exploratory not directly relevant to B2E portals whose functionalities
factor analysis (EFA), and confirmatory factor analysis such as search and retrieval processes, work flow systems,
(CFA); each of which is explained in the following online self-service applications, and collaboration
sections. tools are unique and distinct. This confirms the need
for a new measure to assess B2E portals user satisfaction
User satisfaction studies (B2EPUS). The following sections outline the B2EPUS
The concept of user satisfaction as a surrogate measure of scale development process.
system success was first proposed by Cyert & March
(1963), then subsequently developed by Powers & The B2EPUS conceptual model development
Dickson (1973), Gallagher (1974), Swanson (1974), Recognizing the importance of the initial domain
Jenkins & Ricketts (1979), Larcker & Lessig (1980), and identification stage in scale development to ensure
Neumann & Segev (1980). However, not until the early the measure sufficiently captured the specific domain
1980s were empirical studies on user satisfaction devoted under examination (Hinkin, 1995), we meticulously
to establishing a user satisfaction scale. In order to gain followed the established practice in the field (Sonquist
more understanding of the user satisfaction concept, we & Dunkelberg, 1977; Sekaran, 1992; DeVellis, 2003). First,
conducted a thorough review of past studies on user we scanned the literature for a definition that best fits our
satisfaction. We classified these studies into three broad study objective. While many researchers examined user
streams of research: user satisfaction with the overall ISs, satisfaction from various perspectives, as seen in Table 1,
user satisfaction with a particular IT application, and user it was Doll & Torkzadeh (1988) who specifically argued
satisfaction with web-based IS. A summary of this review that user satisfaction with a system manifests itself in user
is provided in Table 1. attitudes, and that an employee interacts with the system
As shown in Table 1, the three most commonly used, directly without the intervention of other staff. We
and hence validated, user satisfaction measures in the therefore believe that Doll & Torkzadeh’s (1988) under-
field of IS were developed by Bailey & Pearson (1983), Ives standing of user satisfaction with IT applications in the
et al. (1983), and Doll & Torkzadeh (1988). However, EUC environment provides the closest parallel to our B2E
none of the measures was developed to specifically portal study, and adapted it accordingly. Hence, the user
measure user satisfaction with B2E portals. The first two satisfaction with B2E portals in our study is defined as an

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User satisfaction with B2E portals Dewi Rooslani Tojib et al 651

Table 1 Summary of studies using user satisfaction measures


Study Applications type Remarks

I. Studies measuring user satisfaction (US) with overall information systems (ISs)
Bailey & Pearson (1983)* Overall IS First reported scale to measure U.S. with overall IS
application.
Ives et al. (1983) Overall IS Validated the Bailey & Pearson (1983) scale.
Mahmood & Becker (1985) Overall IS Adopted 22 items from the Bailey & Pearson (1983) scale.
Raymond (1987) Overall IS Adopted 20 items from the Bailey & Pearson (1983) scale.
Montazemi (1988) Computer-based IS Adopted 35 items from the Bailey & Pearson (1983) scale.
Foley & Newman (1988) Campus wide IS. Adopted 35 items from the Bailey & Pearson (1983) scale.
Bergeron & Berube (1988) Microcomputer-based IS Adopted 34 items from the Bailey & Pearson (1983) scale.
Anderson (1989) Computer-based IS Adopted four items from the Bailey & Pearson (1983)
scale.
Iivari & Karjalainen (1989) IS application Adopted 10 items from the Bailey & Pearson (1983) scale.
Iivari & Ervasti (1994) 21 major IS applications Adopted 13 items from the Bailey & Pearson (1983) scale.
Khalil & Elkordy (1999) Computer-based IS Adopted the Bailey & Pearson (1983) scale and the Ives
et al. (1983) scale.
Baroudi & Orlikowski (1988) Overall IS Validated the Ives et al. (1983) scale.
Yaverbaum & Nosek (1992) Computer-based IS Adopted the Ives et al. (1983) scale.
Glorfeld & Cronan (1992) Mainframe applications Adopted the Ives et al. (1983) scale.
Sengupta & Zviran (1997) Overall IS in hospital Found that the Ives et al. (1983) scale was not suitable for
use.
Ryker et al. (1997) Computer-based IS Adopted the Ives et al. (1983) scale.
Ryker & Nath (1997) Computer-based IS Adopted the Ives et al. (1983) scale.
Ang & Soh (1997) Overall IS Adopted the Ives et al. (1983) scale.
Khalil & Elkordy (1999) Computer-based IS A modified version of the Ives et al. (1983) scale was
adopted.
Amoako-Gyampah & White (1993) Overall MIS Adopted the Baronas & Louis (1988) scale.
Henry & Stone (1994) Computer based medical IS Adopted 10 items from the Doll & Torkzadeh (1988)
scale.
Harrison & Rainer (1996) Computer-based IS Adopted the Doll & Torkzadeh (1988) scale.
Gelderman (1998) IS application Adopted the Doll & Torkzadeh (1988) scale.
Aladwani (2002) Overall IS Adopted the Doll & Torkzadeh (1988) scale.
Nath (1989) Overall IS Adopted the Nath (1988) scale.

II. Studies measuring user satisfaction (US) with particular types of IT applications
Doll & Torkzadeh (1988)* 250 different types of IT applications First reported scale to measure user satisfaction with
specific types of IT applications.
Chin et al. (1988)* Software products A new scale was developed.
Hartrum et al. (1989)* Interactive software tool Pre-set questionnaire items were derived from past
literature.
Hiltz & Johnson (1990)* Computer mediated system Pre-set questionnaire items were derived from past
literature.
Benard & Satir (1993)* Executive IS A new user satisfaction index was developed.
Etezadi-Amoli & Farhoomand Sofware application A new scale was developed.
(1996)*
Kekre et al. (1995)* Software products Pre-set questionnaire items were derived from past
literature.
Jones & Beatty (2001)* Electronic data interchange Pre-set questionnaire items were derived from past
literature.
Wu et al. (2002)* Enterprise resource planning (ERP) Pre-set questionnaire items were derived from past
literature.
Wang (2003)* Electronic learning systems Pre-set questionnaire items were derived from past
literature.
Calisir & Calisir (2004)* ERP Pre-set questionnaire items were derived from past
literature.
Ong & Lai (2004)* Knowledge management IS Pre-set questionnaire items were derived from past
literature.
Glorfeld & Cronan (1992) Mainframe applications Adopted the Doll & Torkzadeh (1988) scale.

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652 User satisfaction with B2E portals Dewi Rooslani Tojib et al

Table 1 Continued

Study Applications type Remarks

Seddon & Yip (1992) General ledger accounting software The Doll & Torkzadeh (1988) scale was found to be a
more useful measure of satisfaction for this type of
application.
Palvia (1996) IT applications in small businesses Adopted the Doll & Torkzadeh (1988) scale and additional
items.
Simon et al. (1996) Computer systems Adopted the Doll & Torkzadeh (1988) scale.
McHaney & Cronan (1998) Decision support systems Adopted the Doll & Torkzadeh (1988) scale.
Downing (1999) Interactive voice response system Selected six items from the Doll & Torkzadeh (1988) scale.
Chen et al. (2000) Data warehouses Adopted the Doll & Torkzadeh (1988) scale and additional
items.
McHaney et al. (2002) Typical business software applications Adopted the Doll & Torkzadeh (1988) scale.
Mackie & Downing (2004) Interactive voice response system Selected six items from the Doll & Torkzadeh (1988) scale.
Zviran et al. (2005) ERP Validated the Doll & Torkzadeh (1988) scale.
Wan & Wah (1990) Office automation Adopted 33 items from the Bailey & Pearson (1983) scale.
Lawrence & Low (1993) Certain application system Made a slight modification to the Bailey & Pearson (1983)
scale to reflect Australian English usage.
Yeo et al. (2002) Microsoft access Adopted the Bailey & Pearson (1983) scale.
Bergeron et al. (1992) Executive IS Adopted items from the Bergeron et al. (1990) scale,
Bergeron (1986) scale, Swanson (1987) scale.
Gatian (1994) Financial accounting system Adopted three dimensions from Jenkins & Ricketts (1985).
Barki & Huff (1985) Decision support systems Adopted the Ives et al. (1983) scale.
Igbaria & Nachman (1990) Microcomputer or computer Modified the Ives et al. (1983) scale to make it relevant to
EUC environment.
Seddon & Yip (1992) General ledger accounting software Result revealed that the Doll & Torkzadeh (1988) scale
was a more useful measure for this type of application.
McKeen et al. (1994) Various computer application Selected 10 items from the Ives et al. (1983) scale.
Yoon et al. (1995) Expert systems Adopted the Raymond (1985) scale.
Abdul-Gader (1996) Computer-mediated communication Selected 13 items from the work of Hiltz & Johnson
(1990).

III. Studies measuring user satisfaction (US) with web-based IS applications


Ho & Wu (1999)* Online shopping A new scale was developed from an extensive review of
past literature.
Cho & Park (2001)* Internet shopping site A new scale was developed from an extensive review of
past literature.
Huang et al. (2004)* B2E benefit systems A new scale was developed from an extensive review of
past literature.
Muylle et al. (2004)* Website A new scale was developed from an extensive review of
past literature.
Otto et al. (2000) Websites Factor timeliness in the Doll & Torkzadeh (1988) scale was
replaced with factor website responsiveness.
Simmers & Anandarajan (2001) Internet Items measuring factor output in the Doll & Torkzadeh
(1988) scale were excluded.
Xiao & Dasgupta (2002) Consumer portals Found the Doll & Torkzadeh (1988) scale needs further
refinement for use in web-based environment.
Abdinnour-Helm et al. (2005) Websites Adopted the Doll & Torkzadeh (1988) scale and
suggested refining factor timeliness in future research.
Note the symbol * denotes original study.

affective attitude toward the B2E portal by an employee who the literature guides the selection of dimensions which
interacts with the portal directly. This definition served as a were conceptually relevant to the B2EPUS domain.
guide concurrently with findings from extant literature Instead of imposing our knowledge of portal-related
to identify the B2EPUS dimensions. dimensions a priori, we carefully reviewed extant litera-
In order to adequately capture the relevant dimensions ture (i.e., user satisfaction, B2E portal technology) and
of the B2EPUS, we followed the inductive method let it generate the most relevant dimensions. We
recommended by Webster & Watson (2002) whereby also reviewed anecdotal evidence that appears in

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User satisfaction with B2E portals Dewi Rooslani Tojib et al 653

practitioner-oriented and trade magazines published by 2001; Wang, 2003; Muylle et al., 2004; Yang et al., 2005;
portal solution vendors (e.g., Plumtree Software, SAP Wang & Liao, 2007) unanimously retained Ease of Use as
Portals, Oracle, etc.), paying specific attention to the a stable and consistent dimension of user satisfaction
portal characteristics featured therein. Following this construct (Tate et al., 2007). This dimension was also
iterative process, we identified nine dimensions of included in the Technology Acceptance Model (Davis,
B2EPUS: Ease of Use, Layout, Convenience of Access, 1989). Since the use of B2E portals within organizations is
Information Content, Communication, Timeliness, Efficiency, often not mandatory, user-friendliness is crucial to attract
Confidentiality, and Security. These nine dimensions can be first-time users. Research suggests, for example, that
grouped into three categories which were typically used in end users prefer organized, clearly structured, and easy-
various models of end user satisfaction (Bailey & Pearson, to-navigate sites (Eighmey & McCord, 1998; Smith,
1983; Doll & Torkzadeh, 1988; Hoffman & Novak, 1997; 2001), all of which will enhance users’ overall satisfaction
Yoo & Donthu, 2001; Au et al., 2002; Yang et al., 2005; Lin, (Huang et al., 2004).
2007; Bai et al., 2008), namely information quality, system
quality, and system design quality. The three categories and Efficiency
nine dimensions corresponded to our focus on, and Chen et al. (2000) and Loiacono et al. (2002) affirmed that
definition of, user satisfaction with B2E portals, in that the extent to which users believe that the system can
users of B2E portals will have direct, personal experience fulfill their needs has an impact on user satisfaction. B2E
with the quality of the information the portal produces, portals potentially enhance employees’ efficiency by
the system performance, and the interface design quality. streamlining work processes, thereby increasing their
This generative or inductive method ensured that the productivity and overall performance (Mawhinney &
domain of interest was sufficiently captured by the nine Lederer, 1990; Vlahos & Ferratt, 1995).
dimensions and conceptually irrelevant dimensions (e.g.,
management support, technology competency, and user Security
involvement) were excluded from further investigation. Previous research has confirmed that Security is an
important aspect of user satisfaction (Bailey & Pearson,
Information content 1983; Yoo & Donthu, 2001; Loiacono et al., 2002; Huang
The inclusion of Information Content as a dimension of et al., 2004). However, their studies have used the term
user satisfaction is well established in the literature Security to represent misappropriation or unauthorized
(Bailey & Pearson, 1983; Doll & Torkzadeh, 1988; Chen use of data. In our study, this term taps into a more
et al., 2000; Muylle et al., 2004; Ong & Lai, 2004; Yang encompassing aspect: the ability of the portal to provide
et al., 2005; Liang et al., 2007; Wang & Liao, 2007). It is a secure access to all applications and facilities provided.
critical dimension in our construct as, unlike other types We believe that providing a secure access is critical
of employee support systems, B2E portals offer each considering the nature of information and resources
employee information which is individualized, current, provided by the portal (e.g., Employee Self-Service)
relevant, reliable, and accurate, thereby empowering (Benbya et al., 2004).
employees to function more efficiently and effectively.
These portal features ensure that end users are not Communication
overloaded with information that they do not require The system’s ability to assist users to interact with others
(Liaw & Huang, 2003). does influence user satisfaction (Wang, 2003; Ong & Lai,
2004; Yang et al., 2005). This Communication dimension
Convenience of access is also relevant in our study since B2E portals act as a
Huang et al. (2004) and Yang et al. (2005) argued that medium of communication among employees and
the extent to which a system is accessible with no time between employees and their organizations. Specifically,
and geographic barriers is an important dimension of they facilitate collaboration among employees through
user satisfaction. B2E portals are typically accessible the use of email, chat, or discussion threads. These
by employees at work, from home, and when mobile facilities support mobile employees who have less
through various means of access such as company frequent face-to-face interactions with their colleagues,
intranet, any computer with an internet connection, thereby helping them to maintain a sense of attachment
and mobile devices such as web-enabled mobile phones to their organization.
or PDAs. Professionals who often work remotely from the
office benefit from portals in various ways. They can keep Confidentiality
up with the organization’s news and connect with their Privacy/confidentiality issues have been a serious concern
colleagues while at the same time performing their work- in the online environment as Internet users’ personal
related and personal tasks. information is often retrieved or submitted without
warrant or authorization (Yoo & Donthu, 2001; Loiacono
Ease of use et al., 2002; Huang et al., 2004; Yang et al., 2005). B2E
Previous user satisfaction studies (e.g., Doll & Torkzadeh, portals are not immune to these risks. The confidentiality
1988; Harrison & Rainer, 1996; Cho & Park, 2001; Smith, and sensitivity of the submitted information in the ESS

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654 User satisfaction with B2E portals Dewi Rooslani Tojib et al

applications, for example, requires the portal to be Table 2 B2EPUS construct – dimensions and definitions
accessible only by authorized individuals.
Dimensions Definition

Timeliness Information quality


This dimension was derived from Bailey & Pearson Information The relevance, accuracy, currency, and reliabil-
(1983), Yoo & Donthu (2001), and Muylle et al. (2004) content ity of information presented to each employee
who confirmed that response time or processing speed is based on his/her role in the organization.
an indicator of user satisfaction with IT applications.
Similarly, employees working in a competitive work System quality
Convenience of The accessibility level of the portal anytime
environment using B2E portals often require on-demand
access and anywhere through intranet, Internet, or
information reasonably quickly or the information
even mobile devices.
becomes obsolete. Lengthy response time has been
Ease of use The extent to which the portal is perceived to
found to reduce user satisfaction and results in poor be user friendly (i.e., learnability, ease of
productivity (Hoxmeier & DiCesare, 2000). In our study, navigation, training issue, feeling of being in
Timeliness is defined as the ability of the portal to deliver control).
requested information in a reasonable response time. Efficiency The ability of the portal to assist employees to
perform their tasks better and faster, thereby
Layout improving their productivity and streamlining
The final dimension of the B2EPUS is Layout, defined as work processes.
the design of the interface and display of the informa- Security The ability of the portal to provide a secure
tion. Research suggests that interface design is an access to all applications and facilities provided.
important gauge of user satisfaction (Chin et al., 1988; Communication The extent to which the portal can mediate
Cho & Park, 2001; Loiacono et al., 2002; Zazelenchuk & interaction (i.e., information sharing and
collaboration) between employees and the
Boling, 2003; Huang et al., 2004; De Wulf et al., 2006;
business as well as employees and other
Zviran et al., 2006; Lindgaard, 2007). Muylle et al. (2004)
colleagues/partners.
stated that effective website design is vital for the success Confidentiality The ability of the portal to provide a sense of
of an e-commerce initiative. Given the role that a portal assurance that any personal information re-
plays as the interface between the employees and the trieved or submitted from and through the
organization, effective portal design must be seen as a portal will not be misused by authorized people.
prerequisite for successfully implementing B2E initia- Timeliness The ability of the portal to deliver requested
tives. Consequently, an attractive and aesthetic portal information in a reasonable response time.
design is proposed as a dimension of the B2EPUS
construct. System design quality
To conclude, there are nine proposed dimensions of the Layout The design of the interface and display of the
B2EPUS construct. While the terminology of the dimen- information.
sions may be generic in the existing IS literature, the
constructs measured in each dimension were specifically
relevant for the B2E portal environment. In fact, some
constructs were uniquely developed for B2E portals, such which were subsequently refined and arranged in a
as Convenience of Access (the accessibility of B2E portals sequence suitable for the purpose of content validation.
through different types of media), Communication
(the ability of B2E portals to mediate information sharing Content validation process
or collaboration), and Efficiency (the extent to which The 47 items were subsequently tested for content
B2E portals are useful to employees in terms of increasing validity. In order to ensure the adequacy of the dimen-
productivity). Definitions of each dimension are pro- sions and items representing the B2EPUS construct, an
vided in Table 2. international panel of content experts was asked to
provide their judgment. The panel members were
Item generation selected on the basis of the following criteria: (1) hold a
Following the deductive approach of item generation Ph.D. degree or currently pursue a Ph.D. study; (2)
proposed by Schwab (1980), the nine dimensions of the actively research in the domain of interest or have
B2EPUS conceptual model were used as a basis to professional experience in the field of portal develop-
generate scale items. Referring to the literature, multiple ment (Grant & Kinney, 1992; Grant & Davis, 1997).
items were generated for each dimension to ensure
reliability (Allen & Yen, 1979) and internal consistency First round of content validation
(Nunnally, 1978). Whenever appropriate, items from Six content experts were willing to participate in our
existing scales which had been empirically tested were study. First, they were asked to rate the importance of
considered and adapted for the newly developed measure each of the nine dimensions using a 5-point rating scale
(Chang, 2001). The process established a pool of 47 items, (with 1 being ‘Extremely Unimportant’ and 5 ‘Extremely

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User satisfaction with B2E portals Dewi Rooslani Tojib et al 655

Important’). The mean values for each of the nine Table 3 Sample characteristics for exploratory and
dimensions were greater than 3, ranging from 3.67 to confirmatory analyses
4.83, which confirmed that all dimensions were essential
Exploratory analysis Confirmatory analysis
for measuring the B2EPUS construct. Second, they were
(145 cases) (157 cases)
asked to match each item with its nominated dimension
and rank the relevance of the item to the assigned Percentage Percentage
dimension, using a 5-point rating scale (with 1 being ‘not
Gender
at all’ and 5 ‘very well’). We calculated the weighted Male 34.5 39.5
ratios for each item using the cutoff value of less than or Female 65.5 60.5
equal to 0.50 (Fehring, 1987). The process yielded 15
items with average weighted ratios less than 0.50, which Age (years)
were subsequently excluded from further analysis. 18–25 9.0 6.4
The expert qualitative feedback indicated that the list 26–35 29.7 32.5
of dimensions was comprehensive and no additional 36–45 29.0 27.4
dimensions were required. They suggested combining 46 and above 32.4 33.8
dimension Security and dimension Confidentiality as
they considered these two dimensions to be similar. Job categories
Similarly, the experts suggested combining Efficiency Academic staff 24.8 25.5
and Usefulness as they capture a similar concept in the Researcher 6.9 8.3
General staff 68.3 66.2
Technology Acceptance Model (Davis, 1989). To main-
tain the rigor of the scale development process, we
conducted a second round of the content validation
process.
university global email was sent to university staff,
Second round of content validation inviting them to participate in the online survey. Three
In the second round, three panel members agreed to hundred and two useable responses were generated. We
participate. Lynn (1986) argued that three qualified then randomly split them into two data sets: 145 cases for
content experts are sufficient for the purpose of the the exploratory analysis and the remaining 157 cases
content validation. They were asked to rate the relevance for the confirmatory analysis. The sample size for both
of each item to the nominated dimension using a 4-point data sets was considered adequate, following the para-
rating scale ranging from 1 being ‘irrelevant’ and 4 ‘very meter estimate ratio of 5 as suggested by Bentler (1995).
relevant.’ The 4-point rating scale was utilized in this The sample characteristics are outlined in Table 3.
round since the feedback was quantified by calculating
the Content Validation Index (CVI) for each individual
item and the entire scale, following Lynn’s (1986) Exploratory analysis
recommendation. Each item had to be rated as 3 or 4 in The 145 cases in the first data set were subjected to
order to be considered content valid. The CVI value for principal component analysis. The Promax rotation
the entire scale was 91.89 %, which clearly exceeded the method was used as the data demonstrated high correla-
expected minimum CVI of 0.80 for a new scale (Davis, tions among the extracted factors. Three commonly used
1992). Corroborating the first round, the panel experts decision rules were applied to identify the number of
confirmed that the proposed dimensions were adequate factors underlying the B2EPUS construct (Comrey & Lee,
to represent the B2EPUS construct and no additional 1992; Hair et al., 1998; Tabachnick & Fidell, 2001). Items
dimensions were required. An important suggestion with less than 0.45 loading and which cross-loaded on
was to combine Timeliness with Information Content, two or more factors at 0.45 or higher were excluded. An
and Layout with Ease of Use. All in all, a total of 28 items Eigenvalue of 1 was used as the cutoff value for
were retained under Usefulness, Communication, extraction. The iterative sequence of factor analysis and
Convenience of Access, Ease of Use, Information Con- item deletion was repeated, resulting in a final scale of 22
tent, and Security dimensions. items belonging to five distinct factors associated with
the B2EPUS construct. Following Tabachnick & Fidell
Field study data collection: sample and procedure (2001), we analyzed other possible factor solutions (e.g.,
The field study was conducted in Australian universities, three, four, and six) but confirmed that the five-factor
since B2E portals have been widely used in the higher solution is the most fitting solution, accounting for
education sector (Deans & Allmen, 2002). All 38 73.63% of the variance. Table 4 summarizes the factor
Australian universities were contacted, 10 of which loadings for the condensed 22 item scale. The significant
indicated that they had built and implemented B2E loading of all the items on the single factor indicates
portals. In response to our email invitations, five unidimensionality. The fact that no item had multiple
universities agreed to participate in the study. Using cross loading was found to support the preliminary
a non-probability convenience sampling method, a discriminant validity of the scale. Furthermore, the

European Journal of Information Systems


656 User satisfaction with B2E portals Dewi Rooslani Tojib et al

Table 4 Factor loading of the 22 final items


Factor

1 2 3 4 5

Usefulness
Sharing or exchanging information with team member colleagues 0.94
Facilitating collaboration with all colleagues 0.92
Discussing work issues with work colleagues 0.91
Performing more work electronically 0.79
Streamlining work processes 0.77
Sharing information within the whole organization 0.68

Confidentiality
Certainty of appropriate use for submitted information 0.87
Confidentiality of submitted information 0.84
Trustworthy retrieved information 0.79
Dependable retrieved information 0.78
Security of portal 0.75
Provided reliable information 0.64

Ease of use
Self-explanatory use 0.93
Navigatability 0.79
Learnability 0.77
Feeling of being in control 0.63
Convenience of access
Accessible from home 0.89
Gain access easily 0.72
Accessible 24/7 0.69

Portal design
Aesthetic design 0.95
Attractive design 0.95
Availability of help functions and useful button and links 0.52
Corrected Cronbach’s a 0.92 0.89 0.84 0.81 0.89
Eigenvalue 8.92 3.07 2.01 1.16 1.03
Cumulative variance explained (%) 40.54 54.50 63.65 68.94 73.63

reliability coefficients for all five factors were above 0.80, co-relationship that may exist between these two dimen-
indicating acceptable reliability (Nunnally, 1978). sions. Although content experts suggested combining
The results of the factor analysis revealed a different dimension Layout and Ease of Use, our exploratory
pattern from that of the post-content validation model. analysis demonstrated that respondents were able to
Items initially generated to measure dimension Commu- clearly differentiate one-item group as measuring user
nication and Usefulness were formed together as Factor friendliness of the portal (Factor Three) and the other
One (Usefulness). While conceptually different, the fact group as measuring the design of the portal (Factor Five).
that these two dimensions emerged together is reason- This finding is consistent with Muylle et al. (2004) who
able as respondents may perceive the B2E portal as a found that these two dimensions were indeed two
useful tool that enables them to perform their work separate constructs. Hence, we named Factor Three as
electronically and to communicate with their colleagues. Ease of Use and Factor Time as Portal Design. All items
Items belonging to dimension Security were amalga- measuring Convenience of Access were loaded into
mated with items associated with dimension Information Factor Four, thereby retaining the original name.
Content in Factor Two (Confidentiality). Respondents
may perceive that, as the portal provides a sense of Confirmatory analysis
assurance that any submitted information to the portal CFA was performed on the remaining 157 cases in the
will remain confidential, the portal will present reliable, data set using the maximum likelihood method. This
dependable, trustworthy information. It is thus logical method detects the unidimensionality of each factor,
to see the integration of these two dimensions as the which indicates the presence of a single trait or construct

European Journal of Information Systems


User satisfaction with B2E portals Dewi Rooslani Tojib et al 657

underlying a set of measures (Anderson & Gerbing, 1988).

Final model
(18 items)

Po0.05
258.22

2.07
0.85
0.79
0.17
0.08
0.92
0.88
0.93
350.52
537.11
Following Byrne (2001), we developed a measurement

125
model which included the identified five factors as first-
order factors. The five factors were correlated, each item
having a non-zero loading on its designated factors and
zero loadings on other factors, and the measurement
error terms associated with the item were uncorrelated.
The hypothesized five-factor model turned out to be a

Third revised model


poor model. As shown in Table 5, while the w2/d.f. value
suggested that the initial model was a reasonably

(19 items)

Po0.05
315.67

2.22
0.82
0.77
0.19
0.09
0.90
0.86
0.92
411.67
606.37
good-fitting model, the other fit indices were all below

142
the recommended threshold. Therefore, there was a need
to re-specify the hypothesized model to detect ill-fitting
parameters and achieve a clearer factor structure, in
keeping with Yoo & Donthu’s (2001) recommendation.
Table 5 shows several models that we re-specified,
taking into consideration the empirical and theoretical
rationale in each step including standardized factor

Model fit test results of initial and revised models


Second revised model
loadings (Raghunathan et al., 1999) and Modification
index (Byrne, 2001). We followed Joreskog & Sorbom’s

(20 items)

Po0.05
364.50

2.28
0.81
0.75
0.19
0.09
0.89
0.85
0.91
464.49
667.31
(1988) recommendation to drop one item at a time

160
in order to avoid over modification. At the end of the
re-specification process, four items were deleted. As
shown in Table 5, the final 18-item model had acceptable
fit indices (w2/d.f. ¼ 2.07, CFI ¼ 0.93, TLI ¼ 0.92, RMSEA ¼
0.83, GFI ¼ 0.85, AGFI ¼ 0.79, RMR ¼ 0.17, Normed Fit
Index (NFI) ¼ 0.88). The AIC value for the final model is
the smallest, suggesting that the final model is the most
parsimonious model. The 18 items are provided in
First revised model

Appendix A.
(21 items)

Po0.05
460.25

564.25
775.18
2.57
0.78
0.72
0.21
0.10
0.86
0.88
0.88
179

Investigation of higher-order factor model


Competing model analyses were performed to corrobo-
rate the correlated five-factor model. Following Doll et al.
(1994), four plausible alternative models were specified
(see Figure 1; only representative items are depicted).
Model 1 is a one-factor, 18-item model, which was
Table 5

plausible in light of past studies that assumed that user


Initial model
(22 items)

Po0.05
572.86

680.86
899.90
2.88
0.75
0.69
0.21
0.11
0.83
0.79
0.85

satisfaction is a single first-order construct (Doll et al.,


199

1994). In Model 2, the 18 items were loaded onto five-


correlated factors. On the basis of the result of EFA, this
was the proposed model in the study. In Model 3, the 18
items were loaded onto five uncorrelated factors. Model 4
comprised a second-order factor onto which the five first-
order factors were loaded. This model tested the extent to
which the correlations among the five first-order factors
Smaller is better

Smaller is better
Smaller is better
1ow2/d.f. o3

were accentuated by the second-order factor.


Table 6 compares the fit indices of the four alternative
Threshold

P40.05

models. A null model, which suggests that no latent


40.90
40.80

40.90
40.90
40.90
o0.10
o0.08

factors underlie the observed items and that the correla-


tions between items are zero in the population (Muylle
et al., 2004), was also included to establish zero point for
the NFI (Doll et al., 1994). The null model turned out to
provide a poor fit with the data, as expected. Model 1 and
Model 3 demonstrated a substantial improvement over
P-value

RMSEA
w2/d.f.

CAIC

the null model; however, neither of them indicated a


AGFI
RMR

AIC
NFI
GFI
d.f.

CFI
TLI
w2

reasonable fit with the empirical data.

European Journal of Information Systems


658 User satisfaction with B2E portals Dewi Rooslani Tojib et al

MODEL 1 MODEL 2

Item 1 Item 1
UF
Item 2 Item 2
..
Item 3 B2EPUS .
Item 5
Item 4 CF
Item 6
Item 5 ..
.. .
. Item 10
EU
Item 11
..
.
Item 13
CA
Item 14
..
.
Item 16
DS
Item 17
..
.

MODEL 3 MODEL 4

Item 1 Item 1
UF UF
Item 2 Item 2
.. ..
. .
Item 5 Item 5
CF CF
Item 6 Item 6
.. ..
. .
Item 10 Item 10
EU EU B2EPUS
Item 11 Item 11
.. ..
. .
Item 13 Item 13
CA CA
Item 14 Item 14
.. ..
. .
Item 16 Item 16
DS DS
Item 17 Item 17
.. ..
. .

Figure 1 Alternative models for the B2EPUS scale.

Table 6 Model fit test results of alternative models


Threshold Null model Model 1 Model 2 Model 3 Model 4

w2 Smaller is better 2170.94 1082.57 258.52 520.91 292.93


d.f. 153 136 125 135 130
P value P40.05 Po0.05 Po0.05 Po0.05 Po0.05 Po0.05
w2/d.f. 1ow2/d.f. o3 14.19 7.96 2.07 3.86 2.25
GFI 40.90 0.25 0.51 0.85 0.70 0.82
AGFI 40.80 0.16 0.39 0.79 0.62 0.76
RMR o0.10 0.93 0.29 0.17 0.71 0.19
RMSEA o0.08 0.29 0.21 0.08 0.14 0.09
TLI 40.90 — 0.47 0.92 0.78 0.91
NFI 40.90 — 0.50 0.88 0.76 0.87
CFI 40.90 — 0.53 0.93 0.81 0.92
AIC Smaller is better 2206.94 1152.58 350.52 592.90 374.93
CAIC Smaller is better 2279.95 1294.55 537.11 738.93 541.23

Model 2 provided substantial improvement over Model marginal fit. As for Model 4, the majority of the fit indices
1 and demonstrated reasonable fit, as indicated by the values were within, or close to, the ideal thresholds. Thus,
CFI and TLI values, which were within the recommended Model 2 and Model 4 were both adequate for represent-
thresholds. The other fit indices values also showed ing the underlying structure of the B2EPUS scale.

European Journal of Information Systems


User satisfaction with B2E portals Dewi Rooslani Tojib et al 659

It should be noted that the second-order factor merely Assessment of reliability


explains the covariation among first-order factors in a Following Hair et al. (1998), the reliability of the B2EPUS
more economical way (Stewart & Segars, 2002). Hence, scale was assessed through the investigation of the
even though the higher-order model is able to explain Cronbach’s a, composite reliability, and the average
the factor covariations, the goodness-of-fit of the higher- variance extracted (AVE). Table 7 indicates that all factors
order model will never surpass that of the corresponding met the recommended threshold value, demonstrating
first-order model (Doll et al., 1994). This was shown in strong reliability level, except for dimension Conveni-
the fit indices of Model 2, which were superior to those of ence of Access, which was only moderate.
Model 4. As such, Model 2 provided a target or optimum
fit for Model 1 and it acted as the target model. However, Assessment of convergent and discriminant
the target coefficient (T) of 0.883 (the ratio of the w2 of validity
Model 2 to the w2 of Model 4) suggested the existence of Convergent validity refers to the extent to which the
the second-order factor model. It indicated that 88.3% of items appear to be indicators of a single underlying
the variation in Model 2 was explained by the second-
order factor. Hence, the factor covariances in Model 2 can Table 7 Assessment of internal consistency
be represented in a more economical manner with the Dimensions No. of Cronbach’s a Composite AVE
existence of the second-order factor. Furthermore, as items (40.70) reliability (40.50)
described in Figure 2, the paths from the second-order (40.70)
factor to the first-order factors were all significant. These
results suggested that the second-order factor model is Usefulness 4 0.93 0.93 0.77
the best fitting model of the B2EPUS construct. In other Confidentiality 5 0.88 0.89 0.61
Ease of use 3 0.81 0.82 0.60
words, the second-order factor model (Model 4) is a more
Convenience of 3 0.70 0.70 0.45
accurate representation of the B2EPUS construct and
access
should be accepted in preference to Model 2 (Segars & Portal design 3 0.92 0.92 0.80
Grover, 1998).

Item 1 0.90

Item 2 0.93
0.92 Usefulness
Item 3
0.74
Item 4 0.63

Item 5 0.61

Item 6 0.94

0.96
Item 7 Confidentiality
0.61 0.60
Item 8 0.73

Item 9
B2EPUS
Item 10 0.87 0.86
0.60
Item 11 Ease of Use
0.83
Item 12
0.66
Item 13 0.50
0.85 Convenience
Item 14 Of Access
0.61
0.81
Item 15

Item 16 0.96
0.83 Portal
Item 17 Design
0.88
Item 18

Figure 2 Second-order factor model of the B2EPUS construct.

European Journal of Information Systems


660 User satisfaction with B2E portals Dewi Rooslani Tojib et al

construct (Salisbury et al., 2002) and is assessed by the and above the threshold value of 0.40 (Gefen et al., 2000)
presence of significant factor loadings (Segars, 1997) and and all factors constituting the B2EPUS scale had
NFI40.90 (Mak & Sockel, 2001). As shown in Table 8, all NFI40.90. These results showed that each factor in the
standardized factor loadings were positive, significant, scale had convergent validity.
Discriminant validity is defined as ‘the degree to which
measures of distinct concepts differ’ (Bagozzi & Phillips,
Table 8 Assessment of convergent validity 1982, p. 469). Discriminant validity between the five
factors of the B2EPUS scale was analyzed by examining
Factor Item Factor loading NFI
factor correlations (Kline, 2001) and performing w2 dif-
Usefulness 0.98 ference tests (Chang & King, 2005). As shown in Table 9,
Item 1 0.90 all factor correlations were below 0.80, confirming the
Item 2 0.93 discriminant validity of the scale (Bhattacherjee, 2002).
Item 3 0.92 Using the w2 difference tests method, the w2 statistic of
Item 4 0.73 the unconstrained CFA model (where all constructs are
Confidentiality 0.98 freely correlated) was compared with that of constrained
Item 5 0.61
models where the correlation between pairs of factors was
Item 6 0.94
set to one. The significant difference in w2 between the
Item 7 0.96
Item 8 0.61
unconstrained and constrained models (w2 diff (1) ¼ 3.84,
Item 9 0.72 Po0.05) established the discriminant validity between
Ease of use 0.92 the constrained pair of constructs.
Item 10 0.88 Tests of all possible pairs of factors were conducted and
Item 11 0.60 the results are presented in Table 10. The results revealed
Item 12 0.82 that all combinations had significant w2 differences,
Convenience of access 0.93 except for two models that had w2 differences far below
Item 13 0.50 the threshold value (i.e., 3.84). They were the models in
Item 14 0.86 which factor Usefulness–Ease of Use and factor Useful-
Item 15 0.61 ness–Portal Design were constrained. These results sug-
Portal design 0.94 gest that factors Usefulness–Ease of Use or Usefulness–
Item 16 0.96 Portal Design should be combined as they seem to
Item 17 0.83
measure a similar construct. However, as shown in
Item 18 0.88
Table 4, these three factors were separately extracted in

Table 9 Assessment of discriminant validity using factor correlations


Usefulness Confidentiality Ease of use Convenience of access Portal design

Usefulness 1
Confidentiality 0.34 1
Ease of use 0.51 0.48 1
Convenience of access 0.29 0.66 0.59 1
Portal design 0.60 0.42 0.72 0.45 1

Table 10 Assessment of discriminant validity: v2 difference test


Variables constrained w2 d.f. w2 difference* w2/d.f. GFI CFI TLI RMSEA

None 258.52 125 — 2.07 0.85 0.93 0.92 0.08


UF, CF 280.28 126 21.76 2.22 0.83 0.92 0.91 0.09
UF, EU 258.79 126 0.27 2.05 0.85 0.93 0.92 0.08
UF, CA 289.12 126 30.60 2.30 0.83 0.92 0.90 0.09
UF, DS 259.40 126 0.88 2.06 0.85 0.93 0.92 0.08
CF, EU 267.76 126 9.23 2.13 0.84 0.93 0.92 0.09
CF, CA 287.73 126 29.21 2.28 0.83 0.92 0.90 0.09
CF, DS 267.25 126 8.73 2.12 0.84 0.93 0.92 0.09
EU, CA 268.44 126 9.92 2.13 0.84 0.93 0.91 0.09
EU, DS 267.79 126 9.27 2.13 0.84 0.93 0.92 0.09
CA, DS 270.460 126 11.94 2.15 0.83 0.93 0.91 0.09
*Po 0.05, UF, Usefulness; CF, Confidentiality; EU, Ease of use; DS, Portal Design; CA, Convenience of access.

European Journal of Information Systems


User satisfaction with B2E portals Dewi Rooslani Tojib et al 661

the exploratory study, and factor correlations between studies (Bhattacherjee, 2002; Templeton et al., 2002),
factor Usefulness–Ease of Use and factor Usefulness– which reported only one round of the content validation
Portal Design (see Table 10) were below the threshold process, this study performed its content validity assess-
value of 0.80. Hence, the five factors constituting the ment in two rounds to ensure that there was sufficient
B2EPUS scale clearly discriminated among each other. rigor in the measure. This step addressed the concern
Therefore, the unconstrained CFA model was the best posed by Hinkin (1995) who argued that many scale
model for describing the B2EPUS construct (w2/d.f. ¼ 2.07, development practices include measures that lack con-
CFI ¼ 0.93, TLI ¼ 0.92, RMSEA ¼ 0.08, GFI ¼ 0.85). tent validity in the item development stage. We also
believed that a second round was necessary as some
Assessment of criterion-related validity dimensions and items were revised and several items were
The criterion-related validity refers to the extent to which added to the scale in the first round.
a scale is related to pre-specified criteria (Yang et al., The finding of the exploratory study suggested that the
2005). It was assessed by the correlation between the total rotated five-factor solution met the following three
scores on the scale (sum for 18 items) and the measures of criteria: simplicity (Sethi & King, 1991), interpretability
the valid criterion (sum for two global items). In this (Lederer & Sethi, 1992), and a reasonable percentage of
study, the two global items were adapted from Doll & variance explained (Bernstein, 1988). The CFA under-
Torkzadeh (1988): ‘In general, I am satisfied with the staff taken in this study confirmed the stability of these five
portal’ and ‘In general, the staff portal is successful.’ As factors. In addition, the competing analysis also revealed
expected, a positive relationship was revealed (r ¼ 0.71, the existence of the second-order factor model in the
n ¼ 157, Po0.01), showing that the scale was capable of B2EPUS construct. This finding provides evidence that
measuring the B2EPUS construct. the B2EPUS is a single second-order construct, in
alignment with previous user satisfaction studies (e.g.,
Assessment of nomological validity Doll et al., 1994; Huang et al., 2004; Muylle et al., 2004).
Nomological validity refers to the extent to which Our findings support the view that user satisfaction is not
predictions based on the construct being measured are a single construct.
confirmed within a wider theoretical context or network This study also concluded that the two most frequently
of constructs (Bagozzi, 1981). To assess the nomological applied user satisfaction scales, the user information
validity of the B2EPUS scale, this study assumed that satisfaction (UIS) scale proposed by Ives et al. (1983) and
there was a positive relationship between the user end user computing satisfaction (EUCS) scale developed
satisfaction construct and system use (e.g., Baroudi by Doll & Torkzadeh (1988), were not appropriate for
et al., 1986; Fraser & Salter, 1995; Igbaria & Tan, 1997). measuring user satisfaction with B2E portals. A compar-
Hence, it was expected that a positive relationship ison of the underlying dimensions among the UIS, EUCS,
between user satisfaction (i.e., the B2EPUS construct) and B2EPUS constructs, as shown in Figure 3, reveals that
and system use (i.e., the B2E portal use construct) did there are similar dimensions among the three constructs:
exist. (1) Information Content in the UIS and EUCS constructs
On the basis of the works of Teo et al. (1997) and Doll & appears to be a part of Confidentiality in the B2EPUS
Torkzadeh (1998), we developed six new items to assess construct; (2) Ease of Use in the EUCS construct is similar
the generic use of B2E portals, namely to check and reply to the one in the B2EPUS construct. These overlapping
to emails, to communicate with colleagues, to obtain
organizational news, to search for information, to
B2EPUS
perform work-related and personal-related tasks (see
Appendix B). A 7-point Likert-type scale (1 ¼ strongly Usefulness
disagree, 2 ¼ moderately disagree, 3 ¼ slightly disagree,
4 ¼ neutral, 5 ¼ slightly agree, 6 ¼ moderately agree, Portal Design Convenience
Of Access
7 ¼ strongly agree) was used to measure these items. The
Confidentiality *
coefficient a of 0.85 clearly suggested that these six items In
Pr for **
were highly reliable. As expected, there was a strong od ma se
uc tio ofU t*
positive correlation between the two constructs (r ¼ 0.63, n
t* n se te
Knowledge & Ea Con
n ¼ 157, Po0.01). This finding corroborated that of prior UIS Involvement Timeliness EUCS
research, thereby confirming the nomological validity of
Format
the B2EPUS scale. EDP Staff &
Services Accuracy
Discussions
While IS researchers have been focusing on a qualitative
approach to content validity assessment (Straub et al., Figure 3 A comparison of underlying dimensions: UIS, EUCS,
2004), this study extends IS research by demonstrating and B2EPUS. *Information Product and Content appeared to be
how the quantitative approach can be applied in content a part of Confidentially in the B2EPUS construct. **Ease of Use
validating the B2EPUS scale. Compared with previous appears in both the B2EPUS and EUCS constructs.

European Journal of Information Systems


662 User satisfaction with B2E portals Dewi Rooslani Tojib et al

dimensions were expected since we used their scales as A good fitting model could be rejected merely because
references when developing our own scale (see Wang & of small differences between the observed and predicted
Liao, 2007 for another example). The fact that Informa- covariance matrices if the sample size were large. On the
tion Content (partially embedded in dimension Con- contrary, ill-fitting models may be accepted as having
fidentiality) and Ease of Use became a part of the B2EPUS adequate fit if the sample size is small. Bentler & Bonett
construct was also important because they were the two (1980) recommended nearly three decades ago that
most common dimensions of the user satisfaction accepting a model with a small w2 signifies nothing but
construct, thereby strengthening the face validity of the dubious logic, since one can purposefully produce a small
B2EPUS scale as a user satisfaction measure. More w2 by simply reducing the sample size. Given the fact that
fundamentally, nearly all dimensions in our measure mere reliance on w2 does not warrant any statistical merit,
(i.e., Confidentiality, Usefulness, Convenience of Access, alternative types of indices were used in the current
and Portal Design) and their respective items are investigation to assess the overall fit of the measurement
specifically developed for the B2E portal. model ( Joreskog & Sorbom, 1988; Hair et al., 1998; Gefen
et al., 2000). In the IS literature, it has been common
Implications of the study practice to report a model fit assessment with various fit
This study has conceptually defined the domain of the indices (e.g., Lewis & Byrd, 2003; Chiou, 2004; Xia & Lee,
B2EPUS construct and operationalized this construct into 2005), and ours is no exception. As seen in Table 5, most
conceptually distinct indicators that could be observed of the fit indices we reported (i.e., GFI, AGFI, RMR,
and assessed. The B2EPUS scale developed in this RMSEA, TLI, NFI, CFI, AIC, CAIC) were within the
study is exceptionally important in the development of recommended thresholds. Consequently, the decision
the B2EPUS construct since a psychometrically sound to retain our model was reasonable and substantiated
measurement is a prerequisite for any theoretical (Kim & Umanath, 2005).
advancement (Schwab, 1980). The findings provide a Second, the participating organizations were predomi-
better understanding of the multidimensionality of the nantly Australian universities. While the unit of analysis
B2EPUS construct, which comprises five empirically is the individual B2E portal user who exhibits characteri-
distinguishable dimensions (Ease of Use, Convenience stics typical of B2E portal users, the generalizability of the
of Access, Confidentiality, Portal Design, and Usefulness). findings remains yet to be determined. The sampling
The existence of the second-order factor in the B2EPUS method may have potential bias since a sample of willing
construct also confirms the view that the user satisfaction respondents may not be generalized. Future research
construct should not be treated as a single construct, as should test the B2EPUS scale with new data sets in other
commonly suggested. This study may contribute to and settings. For instance, researchers could perform cross-
stimulate further interest in the study of user satisfaction cultural studies using different larger samples from
within the web-based environment and its link to other different industries for greater generalization of the scale.
outcome variables, such as employee loyalty and job Test–retest reliability investigation should be considered
satisfaction. in order to examine the stability of the construct over
As for its practical implications, the 18-item B2EPUS time (Webster & Martocchio, 1992). Future studies might
scale is an accessible and easily administered measure of also investigate the perceptual differences in their
B2EPUS. Organizations may administer the scale to satisfaction with B2E portals among employees in various
evaluate their B2E portal performance and examine roles. With different types of work arrangements in
specific dimensions (i.e., Convenience of Access, Useful- today’s workplaces, employees may perceive the B2E
ness, Ease of Use, Portal Design, and Confidentiality) of portal differently. For instance, telecommuting home-
the B2E portal. The portal project manager can also based employees may view them as collaboration tools.
administer the scale over successive periods to assess the The portal’s accessibility through the Internet allows
extent to which employees are satisfied with the portal in employees to stay connected with colleagues and retains
both the earlier and later implementation stages. Doing their sense of community. On the other hand, office-
so enables the organization to strategically manage and based employees may perceive the portal as their desktop
control the most important aspects of B2E portals during destination since they can perform their allocated tasks,
portal implementation. administrative responsibilities, and individual-related
tasks through the portal. It would be interesting to
Study limitations and directions for future examine whether their perceptual differences affect their
research level of satisfaction. Such examination is crucial to ensure
Although the resulting scale has been subjected to that the portal can satisfy the needs and wants of all
rigorous development and validation procedures, the employees. Finally, this study has incorporated multiple
study is not without limitations. After a series of rounds of theory building through literature review and
re-specifications, our final five-factor model still had a expert opinion. Furthermore, a rigorous approach of
significant w2 statistics. It is important to note however, theory testing has been adopted that seems to confirm
that the w2 index is always sensitive to, and can be the adequacy of measurement. However, since the
adversely affected by, sample size (Hair et al., 1998). establishment of psychometric properties of a measure

European Journal of Information Systems


User satisfaction with B2E portals Dewi Rooslani Tojib et al 663

is a complex and lengthy process, there exists a need for 18-item, five-factor measure of B2E portals user satisfac-
continued refinement and validation of the measure. tion. Preliminary psychometric evidence suggested that
Thus, future work should replicate the current one in a this measure is reliable and valid, and can therefore be
variety of settings in order to ascertain the generali- used with confidence by academics and practitioners.
zability of the findings. This scale has the potential to support a wide range of IS
research as a better understanding of what constitute the
Conclusion B2EPUS construct has been demonstrated. Practitioners
The primary aim of this study was to develop and validate may also use the scale to evaluate the success of their B2E
a measure of user satisfaction with B2E portals. Explora- portal implementations.
tory and confirmatory factor analyses established an

About the authors

Dewi Rooslani Tojib is a Research Fellow in the development of support tools and techniques for intel-
Department of Marketing at Monash University. She ligent decision making. Other positions she has held
holds Bachelor of Business Systems (H1) and Doctor of include serving as program and international board
Philosophy (Ph.D.) from Monash University. Her research committee for international conferences and journal
has been published in a number of academic and editorial. Ly-Fie has also been appointed as an Expert of
practitioner journals as well as presented in several International Standing by the Australian Research Coun-
international conferences. Her research interests include cil College of Expert.
web-based information systems, mobile technology, con- Sen Sendjaya is a Senior Lecturer in the Department
sumer behavior, services marketing, experimental de- of Management at Monash University. He earned his
signs, and choice modeling. MBA and Ph.D. from Monash University. Sen has
Ly-Fie Sugianto is a senior lecturer in the Department of published some of his research in top journals such
Accounting and Finance at Monash University. She as Journal of Management Studies and International
obtained her Ph.D. in Engineering from Monash and Journal of Human Resource Management. His current
has received a number of awards and grants for her work research projects include leadership modeling, servant
and contribution in optimization and IS research. Her leadership, destructive leadership, and positive
research reflects her on-going interests in the study and emotions.

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Appendix A: The final 18-item of the B2EPUS scale

1. The staff portal enables me to share or exchange 9. I can rely on the information presented on the staff
project/task information with my team member portal to carry out my tasks.
colleagues. 10. No training on the use of staff portal is necessary as
2. The staff portal facilitates my collaboration work the portal use is self-explanatory.
with all colleagues. 11. The staff portal is easy to navigate, back forward and
3. The staff portal enables me to discuss work or project backward.
issues with my immediate work colleagues. 12. When I am navigating the staff portal, I feel that I am
4. The staff portal enables me to share general informa- in control of what I am doing.
tion through email or on website with other 13. The staff portal is accessible from my home through
colleagues in the whole organization. Internet connection.
5. I feel confident in submitting personal information 14. Gaining access to the staff portal is easy.
through the staff portal because it will be properly 15. The staff portal is accessible 24 h a day, 7 days a week.
used by authorized people. 16. The staff portal is aesthetically designed.
6. The information presented on the portal can be 17. The design of the staff portal is attractive.
trusted. 18. The staff portal is user friendly with many help
7. Information presented on the portal is dependable. functions and useful button and links.
8. I feel the staff portal is secure.

Appendix B: Six items measuring the B2E portal use construct

1. Since the staff portal is now available, I prefer to 4. Since the staff portal is now available, I prefer to
access the portal to check and reply my emails. access the portal to search for any information
2. Since the staff portal is now available, I prefer I need.
to access the portal to communicate with my 5. Since the staff portal is now available, I prefer to
colleagues. access the portal to perform my job-related tasks.
3. Since the staff portal is now available, I prefer to 6. Since the staff portal is now available, I prefer to
access the portal to get the latest organizational access the portal to perform my personal-related
news. tasks.

European Journal of Information Systems

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