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WRT 340: Advanced Editing Studio

Intertext
Patrick W. Berry
pwberry@syr.edu, office: HBC 239
Spring 2018, Fridays, 9:30-12:15 p.m., Tolley 204 & HBC 227
http://wrt-intertext.syr.edu
office hours: Fridays, 1:00-2:00 p.m. and by appointment

Course Overview
What does it take to produce a publication from start to finish? In this course, we will explore
publication processes: reviewing past issues of Intertext, analyzing audience, reading and selecting
submissions, editing copy, finding and creating visual content, designing layouts, and developing
supplemental editorial content. We will also explore production and manufacturing costs as well as
issues pertaining to marketing, social media, promotion, and advertising. The ultimate goal is to
create the 2018 issue of Intertext along with a supplemental Web-based component. At the end of
the semester, we will have the 2018 launch party, scheduled for April 27 from 9:30 a.m. to
11:00 a.m. in 347 Hinds Hall.

The course will include visits from publication professionals (often via Skype, but sometimes in
person) who will share their perspectives on various aspects of publishing, from copyediting to
advertising to the shifting nature of publishing in our increasingly digital world.

Course Goals
1. Learn the steps involved in producing a high-quality print-based publication.
2. Analyze some of the ways in which print-based publishing intersects with digital
publishing.
3. Work effectively and collaboratively as a team member.
4. Gain insight from investigating and comparing different examples of scholarly and
commercial publishing.
5. Acquire strategies for editing material and communicating with authors.
6. Develop basic design skills using programs such as Adobe InDesign and Photoshop.

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Course Materials
§ A USB jump drive or some other portable storage device (8 to 16 gigabytes) on which to
save material.
§ Select readings provided on Blackboard.

Requirements/Assessment
The course emphasizes reading, editing, and teamwork, and thus a generous work ethic is expected
(i.e., flexibility, willingness to work outside of class, independence). Grading will be based on active
participation in all aspects of the course, including the following:

§ Attending all class meetings, subcommittee meetings (when necessary), and individual
conferences as well as the launch party
§ Engaging with assigned readings
§ Completing all assigned tasks by the due date
§ Doing close reading and careful editing
§ Developing effective design components and revising as necessary
§ Meeting all deadlines

You will receive feedback from me on your work throughout the semester. We will also have a
conference midway through the semester to assess your work in terms of editing and design.

Attendance & Participation


Your timely participation in all assigned tasks (in class and at home) is critical for your success in
the course. If you miss three classes, your grade will be reduced by one letter grade. If you miss
more than three classes, you run the risk of failing the course.

Special Needs and Situations


If you believe that you need accommodations for a disability, please contact the Office of Disability
Services (ODS), http://disabilityservices.syr.edu, located in Room 309 of 804 University Avenue,
or call (315) 443-4498 for an appointment to discuss your needs and the process for requesting
accommodations. ODS is responsible for coordinating disability-related accommodations and will
issue students with documented disabilities Accommodation Authorization Letters as appropriate.
Since accommodations may require early planning and generally are not provided retroactively,
please contact ODS as soon as possible.

Syracuse University and I are committed to your success and to supporting Section 504 of the
Rehabilitation Act of 1973. This means that in general no individual who is otherwise qualified shall
be excluded from participation in, be denied benefits of, or be subjected to discrimination under
any program or activity solely by reason of having a disability. You are also welcome to contact me
privately to discuss your academic needs, although I cannot arrange for disability-related
accommodations.

Religious Observance
SU’s religious observances policy, found at http://supolicies.syr.edu/emp_ben/religious_observance.htm,

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recognizes the diversity of faiths represented among the campus community and protects the rights
of students, faculty, and staff to observe religious holy days according to their tradition. Under the
policy, students are provided an opportunity to make up any examination, study, or work
requirements that may be missed due to a religious observance provided they notify their
instructors before the end of the second week of classes. For fall and spring semesters, an online
notification process is available through MySlice/Student Services/Enrollment/My Religious
Observances from the first day of class until the end of the second week of class.

Academic Honesty
Syracuse University’s Academic Integrity Policy reflects the high value that we, as a university
community, place on honesty in academic work. The policy defines our expectations for academic
honesty and holds students accountable for the integrity of all work they submit. Students should
understand that it is their responsibility to learn about course-specific expectations, as well as about
university-wide academic integrity expectations. The policy governs appropriate citation and use of
sources, the integrity of work submitted in exams and assignments, and the veracity of signatures
on attendance sheets and other verification of participation in class activities. The policy also
prohibits students from submitting the same work in more than one class without receiving written
authorization in advance from both instructors. Under the policy, students found in violation are
subject to grade sanctions determined by the course instructor and non-grade sanctions determined
by the School or College where the course is offered as described in the Violation and Sanction
Classification Rubric. SU students are required to read an online summary of the University’s
academic integrity expectations and provide an electronic signature agreeing to abide by them twice
a year during pre-term check-in on MySlice.

Student Writing
Your work will be used for educational purposes during the current semester. For example, you
may be asked to share your work with a peer, the class, or with me during classroom activities or
for homework. Your work may also be used in program assessment. Your registration and
continued enrollment constitute your permission.

Your work may also be used in subsequent semesters for educational purposes. Before using your
work, I will either get your written permission or render the work anonymous.


Emerging schedule
Date In class At home (due for the following class)
1/19 Introduction to the course Read assigned packet by Thursday at 8 p.m. Bring handouts of
and to Intertext; review types packets to class.
of editorial content needed
in publication; develop
selection criteria.

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1/26 Discuss submissions; Read assigned packet by Thursday at 8 p.m. Bring handouts of
discuss strategies for packets to class. Research and shoot possible photographs for issue.
collecting photographs.
Discuss fair use. Review
production and
manufacturing options.
2/2 Discuss submissions; review Read selection from Robin Williams’s The Non-Designer’s Design Book
copyediting practices; (pp. 81-108). Read selections from Carol Saller’s The Subversive Copy
review images. Editor.

2/9 Finalize manuscripts for Create one layout (to be assigned); copyedit one piece (to be
2018 issue. Introduction to assigned).
InDesign. Develop style
guidelines. Explore
community solicitations and
possibilities for multimedia
content.

2/16 Workshop layouts and Notify authors (to be assigned). Perform Stage 2 tasks (to be
editing; review procedure assigned), which will focus on advanced layout and editing,
for notifying authors and supplemental material from community partners, and Web content.
sharing suggested edits.

2/23 Continuing workshopping Continue Stage 2 production tasks (editing and layout revisions).
layouts. Professional copy editor reviews manuscripts.

3/2 Comparing your edits to Prepare questions for copy editor.


those of a professional copy
editor.

3/9 Preparing final layouts for Professional art director reviews layouts and offers feedback.
art director.

3/16 No formal class meeting. Stage 3 production tasks (to be assigned), which will include front
Work on revisions matter, TOC, Web content, and final editing

3/23 Final issue review I Proofreading/revisions

3/30 Final issue review II Proofreading/revisions

4/6 Workshop Sign off before issue goes to press.

4/13 Proofreading Proofreading

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4/20 Course reflections; student
evaluations

4/27 Intertext Launch