Project Report

A
PROJECT REPORT
ON

MARKET POTENTIAL FOR ACOUSTIC SYSTEM FOR DG

SET IN PUNE REGION

FOR
J.P. SYNERGY CONSULTANTS, PUNE

BY
ANKUSH M. AHIRE
(M.B.A 2004-2006)

SUBMITTED IN THE PARTIAL FULFILLMENT OF

MASTER OF BUSINESS ADMINISTRATION TO THE
UNIVERSITY OF PUNE

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ACKNOWLEDGEMENT

Any accomplishment requires the effort of many people and this work is not
different. I wish to express my deep sense to gratitude and profound thanks to
Prof. Pushkar Phadatare for giving me the opportunity to work with
J.P.Synergy consultants, Pune on this project.

I would like to express my heartfelt gratitude to my project guide Prof. Phadatare

without whom this project would not have been a success. From the very
beginning till the end of completion of this report he was the main source of
guidance and motivation for me. He made me aware of the Diesel Generator
sets, market trends and business practices and business practices at large.

Grateful acknowledgement is made to all the staff of Newtech Engineering

Company, Pune for supporting me in this project.

I also want to place my gratitude to my internal project guide Prof. A.M. Nene for
his help and cooperation throughout the project.

I also express my deep senses of gratitude to my Director Dr. Sharad Joshi of

Vishwakarma Institute of Management, Pune for allowing me to carry out this
project in this prestigious institute.

Ankush M. Ahire

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CONTENTS

S. No. Title Page No.

1 Executive Summary 1

2 Company Profile 2

3 Product Profile 3

4 Objective of the Study 11

5 Research Methodology 12

6 Limitation of the Study 14

7 Data analysis and Interpretation 15

8 Conclusions 22

9 Recommendations 23

10 Annexure 24

11 Bibliography 27

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EXECUTIVE SUMMARY

Every business organization big or small has its own sets of problems.
Sometimes they enjoy advantages over others; sometimes they also have to
bear the heat of the competition. They are not above the ups and downs of the
business.

Newtech Engineering Company deals in DG sets and acoustic system. As

recently CPCB and Ministry of forest and environment has implemented
guidelines for noise pollution. As per the regulation it is mandatory for all DG set
users to have noise limit up to 75 dBA.The main objectives of this study is to find
the potential for acoustic system for DG set in pune region also to find level of
awareness of pollution control norms for noise pollution among the users.

For this purpose we have prepared a questionnaire targeting the industrial users.
I have visited the maintenance in charge of the company to find out the details of
DG set and awareness of pollution control norms for noise pollution.

The data collected from the survey was scientifically analyzed and implemented
by company. Based on these conclusions and managerial theory we recommend
a set of activities to be implemented by Newtech Engineering Company to be the
market leader in acoustic.

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COMPANY PROFILE

JP Synergy Consultants is a firm promoted in the year 2002 by

professionals having wide experience in the industry. This is a consultancy firm
engaged in providing consultancy services to the industry. The areas of operation
are:

Marketing
Manufacturing
Human resources development
Project Management

Marketing Consultancy includes market development, channel partner

identification, evaluating distribution network, strategy formulation and
implementation, customer satisfaction index studies, market research and
training.

Manufacturing Consultancy includes productivity improvement, quality

enhancement programs and management effectiveness and measurement
modules.

Project management includes evaluation and value estimation of plants,

facilitating the process of takeovers, facilitating production process.

Human resource Development consultancy includes managerial

effectiveness, goal setting and evaluation, role of organization and its different
focal functions.

The firm is broadly divided into three functional areas namely consultancy &
project management, training and market research.

The firm s customers include

Kirloskar Oil Engines Ltd.

Tata Motors

Bharat Vikas Group

Coca-Cola

Bank of Maharashtra

Niranjan Polymers Etc. To name few.

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ACOUSTIC ENCLOSURE/ CANOPY

The DG Set shall be installed in an integral acoustic enclosure, suitable for

emitting a maximum noise level of 75 dB(A) at one meter from the external wall
of enclosure. on all four sides, roof and exhaust silencer (if mounted outside of
enclosure).
The enclosure shall be totally weather proof, ingress proof detachable modular
type acoustic enclosure suitable for outdoor application and deigned to meet I54
standards.

The enclosure should be constructed on the skid base of DG set and should
have suitable openings /doors for easy access to engine accessories like radiator
filling cap, engine V belts, charging alternator, oil drain plug and engine breather.

The canopies/enclosures shall be base frame mounted and made from sheet
metal steel and lined with fire proof sound absorbing materials retained by
perforated zinc sheet .The canopy shall be designed with a pitched roof,
guttering and a panel viewing window. Side opening access doors shall be
provided either side with lockable recessed handles.
Cable and fuel line gland plates shall be provided to avoid the necessarily to cut
he canopy. The enclosure shall be constructed out of 10/12 SWG CRCA sheet
steel as per IS 513 and ISMC for vertical and horizontal framework and base
frame. The roof shall be formed out of modular panels built at an angle on a
horizontal framework fastened to the vertical members. There shall be no chance
of water accumulation on the roof .The sides, roof and the doors should be of
bolted assembly for easy dismantling during overhauls/major repairs.

The complete enclosure metal work shall be treated with 7 tank process and the
enclosure surface shall be protected with zinc chromate primer and two coats of
chlorinated rubber or Epoxy paint to approved colour to withstand the weather
conditions, prevent rusting and finished with paint to approved shade. The
canopy is to be finished in synthetic enamel paint or epoxy two pack paint, The
silencer shall be aluminum sprayed.

The enclosure shall be provided with suitable air intake openings lined with noise
attenuators and louvers designed to maintain steady air flow in to the enclosure
and prevent ingress of rainwater and any other external foreign matter.

Attenuators shall be placed on the hot air outlet and cooling air inlet. Exhaust
silencers of residential /hospital type as required shall be mounted either on the
top of, or inside the enclosure, exhausting to atmosphere and the enclosure to be
equipped with all outlet baffles /attenuators shall be with corresponding weather
louvers and bird mesh to allow sufficient airflow for the set to operate even under
the harshest ambient conditions whilst maintaining specified noise levels .The

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louvers and attenuators should be so designed that maximum temperature

difference between the ambient and inside of the enclosure is maintained at 10
deg C.

The enclosure walls shall be lined with polyurethane fire retardant insulated
acoustic foam, of adequate thickness acoustic insulation boards bonded with
suitable thermosetting resins. The density shall be > 64 kg/cub M.

The enclosure shall be provided with high performance noise reduction, fire
resistant and airtight doors with EPDM gaskets, robust hinges, door locks with
keys and handles.

A battery rack should be provided inside the enclosure to hold the batteries in
place.

The above specifications are indicative and vendor shall guarantee that the
enclosure is so specified and constructed to achieve a sound attenuation of 75
dB(A) at one meter distance from the enclosure to be measured as per BS
5615. Also the air circulation /distribution shall be driven by the radiator fan of DG
set only, no other fan shall be provided.

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TECHNICAL SPECIFICATIONS OF ACOUSTIC CANOPY

General Specifications:

Acoustic canopy is of modular construction with provision to assemble and

dismantle easily as per site conditions.
There are no protruding parts
The container is fabricated out of CRCA sheet of Different sizes as mentioned
below
The sheet metal components are hot dip seven tank pretreated
To have long life the canopy is P P based powder coated (inside as well as
outside)
All nuts and bolts/ hardware are zinc coated
The doors are sliding type which give more space for maintenance and
gasketed with high quality EDPN gaskets to avoid leakage of sound
Sound proofing is done with high quality rock wool/ fire retardant foam of
suitable thickness and density
Specially designed attenuators are provided to control sound at entry to
canopy and exit from the canopy
Adequate ventilation is provided to meet the air requirement of engine and
alternator
Adequate lighting is provided in the canopy
Sound level will be maximum 72 db at three meters.

Specific Particulars:

1] Acoustic panels & Insulation:

Panels are made of CRCA sheets of 16 gauges as an outer cover with
arrangement to fill up acoustic material. High quality, 64-density, 75 mm thick
rock wool slabs are put from inside. On these slabs, specially made fire retardant
foam 32 density, 25 mm thick is applied to give better sound absorption. Over all
thickness of panels is 100 mm.
Size of panels depends on suitability of fabrication. These panels are used for all
sidewalls, top, doors and partitions as shown in the drawing.

2] Base Frame:
Base frame is made out of 12 gauge sheet and reinforced at suitable intervals
Typical base frame drawing is shown. This base frame is used for mounting of
Canopy on all four sided of DG set.

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3] Front and rear side / Doors:

All front sections are made of 100 mm thick panels as mentioned above.Sliding
doors are provided on each side. For this also thickness of CRCA Sheet will be
16 guage. These doors are provided suitable locks to withstand Vibrations etc.

4] Partitions:
There will total 2 partitions in the canopy as under:
Vertical partitions at alternator end and engine end: - This partition will be Fixed
at rear & front of DG set to facilitate path of fresh air into canopy and hot air out
of canopy via louvers. All the partitions will be made of panels as described
above but with 75 mm thickness.

5] Reinforcement:
All the panels will be mounted on structure with suitable reinforcements.

6] Ventilation:
Ventilation will be achieved by two means:
a] Louvers at alternator end &
b] Louvers at radiator end
c] One number fan

One number digital thermometer will be provided to monitor temperature inside

the canopy.

7] Illumination:
Suitable tube lights will be fixed at different locations and wiring will be done
inside the canopy.

8] Painting:
All the panels will be Powder coated. Color shed can be as per customer s
request. Base frame will be painted with black color.

9] Walk around Space:

Canopy will have around 300 to 500 mm space on all sides for maintenance.

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NOTIFICATION OF CPCB

Copy of notification Dt.17.05.02 issued by Ministry of Environment & Forests

(MOEF) related to-
1) Noise Norms for Diesel Gensets.

GSR NO .371 (E). F.NO.8-15022/2/2001-CPA

In exercise of Powers conferred by sections 6&25 of the environment (protection)

Act, 1986 (29 of 1986) the central government thereby makes the following rules
further amended the Environment (protection) rules, 1986 namely

1) These rules may be called the Environment (protection) second amendment

rules, 2002.
2) They shall come into force on the date of their publication in the official
gazette.

In the Environment (protection) Rules, 1986 (hereinafter referred to as the said

rules) in schedule 1
[a] Against serial number 47,item (d) relating to Diesel generators for domestic
purposes and the entries related thereto shall be omitted.
[b] Serial no.83 relating to standards/guidelines for control of noise pollution from
stationary Diesel Generator (DG) sets and the entries relating thereto shall be
omitted.
After serial number 93 relating to primary water quality criteria for bathing
waters and the entries relating thereto the following serial numbers and entries
shall be inserted, namely: -

94, NOISE LIMIT FOR GENERATOR SETS RUN WITH DIESEL

Noise limit for diesel generator sets (up to 1000 KVA)

Manufactured on or after the 1st July 2003.

The maximum permissible sound pressure level for new diesel generator sets
with rated capacity up to 1000KVA, manufactured on or after the 1st July 2003
shall be 75dB(A) at 1 meter from the enclosure surface.

The diesel generator sets should be provided with integral acoustic enclosure at
the manufacturing stage itself.

The implementation of noise limit for these diesel generator sets shall be
regulated as given in paragraph 3 below.

2.Noise limit for DG sets not covered by paragraph 1.

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 Project Report

Noise limits for diesel generator sets not covered by paragraph 1 shall be as
follows: -

2.1 Noise from DG set shall be controlled by providing an acoustic enclosure or

by treating the room acoustically, at the users end.

2.2 The acoustic enclosure or acoustic treatment of the room shall be designed
for minimum 25 dB (A) insertion loss or for meeting the ambient noise standards,
whichever is on the higher side of the actual ambient noise is on the higher side.
It may not be possible to check the performance of the acoustic
enclosure/acoustic treatment. Under such circumstances the performance may
be checked for noise reduction up to actual ambient noise level preferably in the
nighttime). The measurement for insertion loss may be done as different points
At 0.5 m from the acoustic enclosure /room, and then averaged.

2.3 The DG set shall be provided with proper exhaust muffler with insertion loss
of minimum 25 dB (A).

2.4 These limits shall be regulated by the sate pollution control boards and the
state pollution control boards.

2.5 Guidelines for the manufacturers /users of Diesel Generator sets shall be as
under: -

01) The manufacturer shall order to the user a standard acoustic enclosure of
25dB(A) insertion loss and also a suitable exhaust muffler with insertion loss
of 25dB(A).
02) The user shall make efforts to bring down the noise level due to the DG set,
outside his premises, within the ambient noise requirements by proper
sitting and control measures.
03) Installation of a DG set must be strictly in common place with the
recommendations of the DG set manufacturer.
04) A proper routine and preventive maintenance procedure for the DG set
should be set and followed in consultation with the DG set manufacturer
which would help prevent noise levels of the DG set from deteriorating with
use

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3 LIMITS OF NOISE FOR DG SETS (UPTO 1000KVA) MANUFACTRED ON

OR AFTER THE 1ST JULY 2003.

3.1 Applicability

01. These rules apply to DG sets up to 1000KVA rated output manufactured or

imported in India ,on or after 1st July 2003.
02. These rules shall not apply to

(a) DG sets manufactured or imported for the purpose of exports outside

India: and
(b) DG sets intended for the purpose of sample and not for sale in India.

3.2 Requirements of Certification

Every manufacturer or importer (hereinafter referred to as the supplier) of DG

set (herein after mentioned to as product) to which those regulations apply must
have valid certificates of type approved and also valid certification of conformity
of production for each year, for all the product models being manufactured or
imported from 1st July 2003 with the noise limits specified in paragraph 1.

3.3 Sale import or use of DG sets not complying with the rules prohibited.

No person shall sell, import or use of a product model, which is not having a
valid type approval certificate and conformity of production certificate.

3.4 Requirement of conformance Labeling.

(1) The supplier of the product must affix a conformance label on the product
meeting the following requirements: -

(a) The label shall be durable and legible.

(b) The label shall be affixed on a part necessary for normal operation of the
product and not normally requiring replacement during the product life.

(2) The conformance label must contain the following information.

(a) Name and address of the supplier (if the address is described on the
owners manual. it may not be included in the label.)
(b) Statement this product conforms to the environment (Protection) rules,
1986.
(c) Noise limit viz, 75dB(A) at 1 m.
(d) Type approval certificate number.

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(e) Date of manufacture of the product.

3.5 Nodal Agency

(1) The central pollution Control Board shall be the nodal agency for
implantation of these regulations.
(2) In case of any dispute or difficulty in implementation of these
regulations, the matter shall be referred to the nodal agency.
(3) The nodal agency shall constitute a committee to advise on all
matters including the disputed matters related to the implementation
of these regulations.

3.6 Authorized agencies for certification.

The following agencies are authorized to carry out such test as they deem
necessary for giving certificates for type approval and conformity of
production testing of DG sets to give such certificates: -

(1) Automotive Research association of India, Pune.

(2) National Physical Laboratory, New Delhi.
(3) Naval Science &Technology Laboratory, Vishakhapattanam.
(4) Fluid Control Research institute, Palghat.
(5) National aerospace laboratory, Bangalore.

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OBJECTIVES

A project will haywire if it does not have its objectives clear. If one knows the
goal, only then the right path can be decided and with disciplined work and
positive attitude achieving these objectives will be a catwalk.

Therefore, we also set down the objectives before starting the project, which are
as follows:

1. The basic purpose of the survey was to find out the market
potential of acoustic system for DG set.

2. To find out the level of awareness of CPCB norms regarding the

noise pollution for the DG set.

3. To find out the market potential for AMF (Automatic Mains Failure)
Panel.

4. To find out the market share of Manual DG sets and Automatic DG

sets.

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RESEARCH METHODOLOGY

Development of research procedures is another important step in the market

research process. Research Design is actually the blue print specifying every
stage of action in the course of research.

Features Of Research Design: -

The design was formulated to be a flexible so that changes can be

adapted in the execution of the research.
Care was taken to minimize the bias at every stage since any research
work made untrue information would turn out to be unreliable or worthless.
Effort has been taken to collect as many information as possible through
the questionnaire so that elaborate analysis can be carried thereafter.
The design was closely linked with the objectives set earlier, so that the
essence of the information collected and analyzed does not get diluted.

Methods Of Data Collection:-

Sources Of Data

A. Secondary data

1. Internal sources

Company records
Service reports
Yellow pages

2. External sources

Web pages of organizations and journals

Newspapers
Magazines

B. Primary data

Data required for the study is collected first hand from

Industrial Users
Warehouses

Tools for data collection

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Questionnaire Based Interview Method:

The questions are crafted in a way to generate as many information as

possible with minimum effort on respondent s part.

Type Of Questions Used:

Open ended
Close ended
Multiple choices

Sampling:

The sample size for users research was 174.

The samples were selected randomly to ensure unbiased information. The

samples ware selected from all over the city.

Analysis Methods And Tools:

The entire analysis of data was done with the aid of Microsoft Excel
spreadsheet programming. The diagrammatic representation of the data
was done through this software.

Areas covered under research:

1. Hadapsar Industrial Area.

2. Ramtekadi Industrial Area.
3. Fursungi warehouses.
4. Jejuri MIDC.
5. Baramati MIDC.
6. Ahamednagar Road.
7. Ranjangaon MIDC.
8. Bhosari MIDC.
9. Kurkumbh MIDC.
10. Solapur Road.

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LIMITATIONS

Nothing is perfect in this world. The last perfect person was crucified to the cross.
This project is not an exception to this rule.

Following are the limitations of the project:

i. The study is made on the responses to the questionnaire framed.

ii. Although utmost care was taken by the researcher to extract data, at times
the same may have limitations owing to time constraints of the
respondents.

iii. Some respondents did not see the project important so they gave
exaggerated information that had to be readjusted for our specific queries.

iv. By this research a wide crossection of industry segment has been

covered. Organizational buying principles remain independent of
locations. However researcher does not claim that the results may be
applicable to other parts of the country.

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ANALYSIS OF THE QUESTIONNAIRE

DISTRIBUTION OF DG SETS AS PER THE KVA RATING

DG Set Rating No of Users

1-15 KVA 15
15-250KVA 69
250-1000KVA 65
1000-2000KVA 25

Distribution of DG set As per the KVA rating

80
No of users

70
60
50
40 No of Users
30
20
10
0
A

VA

A
VA
KV

KV
0K

0K

00
15

0
-2

0
10
1-

-2
15

0-

00
25

10

KVA rating

From the above graph it is observed that for the range of 1-15 KVA the number
of users are very few, but for the range of 15-1000KVA the users are maximum.
So we can conclude that the potential of acoustic system is maximum in the
range for DG set having rating 15-1000KVA.

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DISTRIBUTION OF THE DG SETS AS PER THE STARTING SYSTEM

Manual Starting
Auto Starting System Total
System

148 26 174

Distribution of the DG set as per the Staring

15% System

Manual Starting
system
Auto starting
System

85%

From the pie chart we can say that maximum DG user i.e.(85%) have manual
starting system & (15%) have auto starting system which in turn can provide the
potential for AMF panel (AMF: automatic mains Failure System)

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DISTRIBUTION OF DG SET AS PER THE ACOUSTIC SYSTEM

DG set having DG set having no Acoustic

Acoustic system system
64 110

Distribution showing DG sets which have

provided Acoustic System

37%

DG set having
Acoustic system
63% DG set having no
Acoustic system

From the pie chart we can observe that 37% of the total customers have
provided the acoustic system as per the CPCB norm but still there are the 63%
customers who have not provided the acoustic system for their DG set which is
mandatory as per CPCB norm. We can conclude that there is wide market
potential for acoustic system for DG sets.

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DISTRIBUTION OF INDUSTRIES HAVING AWARENESS OF CPCB NORMS

FOR NOISE POLLUTION.

Industries which are aware of Industries which are not

CPCB norms aware of CPCB Norm
88 86

Graph shDistribution showing the awareness

for CPCB norms

88.5 88
88
no of users

87.5
87
86.5 86
86
85.5
85
Industries which are Industries which are not
aware of CPCB norms aware of CPCB Norm

From above graph we observe that there are 88 industries I.e.50% of total
Customers know CPCB norms for noise pollution but still there are 86 industries
I.e. 50% of total customers don t no CPCB norms. There is need to create
awareness among the DG users to control the noise pollution.

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DISTRIBUTION OF THE INDUSTRIES AS PER THE NOISE PRODUCING

MACHINES LIKE DG SET , COMPRESSOR

Industries having DG set Industries having compressor

174 4

Distribution of industries as per the noise producing

machines like DG set ,Compressor
200 174

150
no of users

100

50
4
0
Industries having DG set Industries having
compressor

From the pie chart above, it is observed that only four customers have
compressor as noise producing machines, there are 174 customers who have
DG set as noise producing machine which are the potential customers for
acoustic system, so company must focus only on these customers as prime
customers.

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DISTRIBUTION OF INDUSTRIES WHICH ARE INTERESTED IN GOING FOR

ACOUSTIC SYSTEM

Industries which are

Industries which are not
interested for acoustic
interested for acoustic system
system
35 75

Distribution showing interest for acoustic system

80 75
70
no of users

60
50
40 35
30
20
10
0
Industries which are Industries which are not
interested for acoustic interested for acoustic
system system

From above graph we observe that around 32% of total customers which don t
have acoustic system for the DG set, are interested for acoustic system but still
there are 68%customers are not interested for the acoustic system as acoustic
canopy is nonproductive item & one has to invest in lacks for the acoustic canopy
as it is costly item .

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DISTRIBUTION OF THE INDUSTRIES WHICH HAVE EXPANSION PLAN FOR

THE NEW DG SET WHICH IN TURN WILL HAVE EQUIPPED WITH
ACOUSTIC CANOPY.

Industries which have

Industries which have no
expansion plan for new
expansion plan for new DG set
DG set
45 129

Distribution showing the industries which are

interested for new DG set which in turn will be
potential customer for acoustic system

150 129
no of users

100
45
50
0
Industries which have Industries which have no
expansion plan for new expansion plan new DG
DG set set

From the above graph we observe that there are around 45 existing customers,
which are interested for new DG set, can be potential customers for acoustic
canopy, company should target them.

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CONCLUSION

The following conclusions are based on the findings from the analysis of data
collected through survey.

1. As we are aware of the fact there is acute power shortage (demand

12000 MW and supply 9400 MW in Maharashtra) There is substantial
demand for DG sets. Power generated through DG sets is expensive (Rs
12/unit) against (Rs.3/unit) as per state electricity board. Further noise and
air pollution goes up due to their use .Awareness about noise is on lower
side.

2. From the analysis it is observed that maximum users (77%) are in the
range of 15 KVA to 1000 KVA.

3. Maximum users (85%) have DG set of Manual mode as compared to

manual mode (15%).

4. As acoustic system is non-productive item which is only mandatory as per

Ministry of Environment and Forest (CPCB).

5. Very few (37%) of the total users have acoustic system for their DG set.

6. Maximum users (98%) have DG set as noise producing machine as

compare to air compressors.

7. Demand for acoustic system is limited due to the high capital investment
in the system.

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RECOMMEDATIONS

1. As recently Ministry Of Environment And Forest (CPCB) has implemented

the rules for noise pollution for DG set there is lot of need to create the
awareness for noise pollution among the industrial users.

2. As 63 % of the total customers have not provided acoustic system for their
DG set. The awareness for noise pollution should be created by sending
the notification of CPCB norms to various users.

3. As this is very new concept, customers don t have any idea about the
acoustic system for DG set so the company should inform the users
through presentations, advertisements, and industrial exhibitions.

4. The prime customers (77%) are in the range of 15 KVA to 1000 KVA so
company should focus on these customers.

8. As 35 customers are interested for the acoustic enclosure for their DG set
company should target them immediately.

5. Many of the users (85%) are using the DG set of Manual mode, which are
the prospective customer for AMF (Automatic Main Failure) panel. So
company should target them.

6. As many of the users (26%) are interested for new DG set, they are
prospective customers for acoustic system company should give more
preference to these customers.

7. As many users (98%) have only DG set as major sound producing

machine as compare to air compressor so company should target the DG
users.

8. Many users (68%) are not interested for acoustic system for DG set they
should be informed about CPCB norms for noise pollution.

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QUESTIONNAIRE
Name of the company :

Address :

Contact Person :

Phone Number :

Mobile No :

1. Dose your company own DG set?

Yes No

2. DG set is powered by an engine of the make?

a) Cummins b) Kirloskar c) Catterpillar d) Any Other(Specify)

3. The type of starting system?

Auto Manual

4. What is KVA rating of the set?

5. Approximate year of purchase?

6. Have you provided for acoustic system for the set?

Yes No

7. If yes what type?

Canopy Room Acoustic

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8. Are you aware of new rule of CPCB?

Yes No

9. Is there is any other noise making machine?

Yes No

10. Is there any expansion plan for new DG set?

Yes No

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BIBLIOGRAPHY

BOOKS

AUTHOR NAME OF BOOK PUBLICATION

Philip Kotler Marketing Management Prentice Hall of India Pvt. Ltd,

Eleventh Edition Mumbai.

Rajan Saxena Marketing Management Tata McGraw Hill Publication,

New Delhi.

C.R.Kothari Research Methodology Wishwa Prakashan

Methods and Techniques

WEBSITE

www.jakson .com
www.cumminsindia.com

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