Introduction:-

RB Direct Marketing, established in 2001. The head office of RB Direct Marketing is located in the
Faisalabad, but they have offices in Lahore, Karachi, Islamabad, Multan, Peshawar, they are operating all
over in Pakistan. They are giving advertising services to the best companies of the Pakistan, they also
providing effective solutions of marketing to their clients.

Work Force:-
They have the best advisors who gives marketing solutions are professional media experts and are very
experienced to carry out multitask with effortless efficiency. While doing the business they always keep
in mind their vision which makes easy to achieve the business goals. They have the dedicated and
experienced team to carry out the work, they are giving 24/7 services to their clients.

 Full service advertising agency

 Your one-stop-solution provider for branding and advertising
 Communication Strategies
 Corporate identity management and execution

Promotion Strategy:
Basically they are two types of promotional strategies which are Above the Line (ATL ) and Below the
Line (BTL ). But RB using Below the Line (BTL) for advertisement for their clients, they are also providing
effective marketing solutions to the clients.

RB DIRECT MARKETING is a growing Outdoor Media, planning and placement agency; always use
innovative techniques in order to give our clients an edge. Our Out Door Media services include
traditional outdoor media like billboards, transit advertising, mall displays, events, and exhibition stalls.

Growth:-
The company achieved phenomenal growth right from the earliest years and carried an impressive
record of business development and professional excellence across the nation.

RB has achieved the great growth in the early years and they have very good/impressive record of
business development. After the impressive record of business development and professional
excellence in Pakistan, they are planning to go global and start operation in the Gulf.
Company Values:-

OUR MISSION:=
To provide innovative and effective integrated brand marketing and public relations solutions which
help our clients grow their businesses and realize their marketing goals.

Vision Statement:-
RB Direct Marketing understands that people judge books by their covers, it’s important your brand is
easily recognizable, highly distinguishable and properly defining your business mission. We are proud of
our track of helping different clients with many different challenges.

Company Goal:-
There is a relationship between the RB and the companies to whom they are are providing
advertising services are based on the trust and on the commitment. The goal of the company is
that they are providing the same marketing expertise, tools and resources to each company,
they are treated all the companies same, there is no lower class or class B in RB books.

Our Company:-
To promote your brand as part of your marketing and media mix, since we have:

 Local, Regional & nationwide coverage

 Full campaign planning, management & analysis
 Largest ambient media owner
 Fully recognized in Pakistan
 Premier locations in Pakistan
 Ready infrastructure for marketing activity
Services:-

RB Direct Marketing is offering different kinds of services to their clients in all over Pakistan.
They understand the challenges that come with meeting a client budget, auditing a vendor for
proof-of-performance and turning around a proposal with an extremely tight deadline.

The services RB is providing are as follow:

Event Management:-

Event management is the application of project management to the creation events such as
festivals, conferences and formal parties.

RB will elegantly set up the events with the unique and matchless expertise and with the great
knowledge of its seasoned market analysts and technical professionals.

Retail Branding:-

Retail brands have become a strategic feature of the retail industry. Including smaller brands,
are seeking growth through branded retail.

Brand Activation:-

Marketing events must bring up positive feeling in the minds in order for them to become
customers and purchase their products.
Build Outs and R&M:-

The entire RB team strictly follows zero tolerance strategy for misleading the client assets

RB is also providing different services like:

 Wall paints
 Mall Activities
 Institutional Activities
 Home Gatherings
 Brand Launching
 Market Surveys
 Door To Door Services
 Kiosks
 Shop Fascia Boards

Clients:-

RB has well known clients from all over the Pakistan to whom they are providing advertising
services.

Their clients are:

 Coca Cola
 Pepsi
 Zong
 Telenor
 Mobilink
 EFL
 UIL
 Nestle
 Shield
 HBL (Habib Bank Limited)
 Bake Parlor
 Shan
 HOM
  Shahid & Food

Is the Mission Clearly Formulated?

There is no value of the mission statement in some companies, mission statement helps the
companies to stay on the right direction, and it helps the company and the employees to
achieve the goals of the company and it also helps the company in decision making

RB Direct marketing Mission Statement:-

To provide innovative and effective integrated brand marketing and public relations solutions which
help our clients grow their businesses and realize their marketing goals.

The mission is clearly defined by the company (RB Direct Marketing) and it is stated by the company that
the entire RB team strictly follows zero tolerance strategy for misleading the client assets . This
statement clearly shows that their mission is clearly defined and it is helping the employees to
understand what company wants to say.

The kinds of information contained in mission statement vary somewhat from organization to
organization. Most mission statements cover the following major topics:

RB direct marketing mission statement covers the following major topics of the company.

 Company product or service

 Market

 Technology

 Company objective

 Company philosophy

 Company self-concept

 Public image
Does the Organization have a clear constitution?

No they don’t have the clear constitution which is causing problems for the company, because
it does not prescribe specific procedure for operating the organization. A constitution provides
the structure for the organization describe its purpose and define the duties and responsibilities
of the employees.

Is the mission clearly relevant to the situation of the beneficiaries?

Yes RB has clearly defined the mission for the companies who use their services and for the
employees as well. The companies are satisfy with their work, RB is giving the advertising
services to the top brands of the Pakistan like Telenor, Mobilink, Zong, Coca cola, Pepsi and
Nestle etc.

Is the mission understood and accepted by stakeholders?

Yes RB’s mission is understood and accepted by the stakeholders. A mission statement tells the
reason or the purpose that why they are in the market, and what is the company’s aim which is
the key for the stakeholders. Customers, employees, and investors are the stakeholders most
often emphasized.

Is the mission clearly supported by the staff and management?

Yes the mission is clearly supported by the staff and management because there is a statement
by the company which is that the entire RB team strictly follows zero tolerance strategy for
misleading the client assets, Which shows the company has clearly defined its mission to the
staff and the management. They have very experienced employees which understand the type
of work they are into the market.
Is the mission adequately translated into long term objectives?

No, the mission is not translated into long term objectives which are one to the major issue of
the company. The Long term objectives which has the time frame exceeding one year. Business
goals that are normally considered long term include developing a new product, growing
annual revenue and developing a comprehensive marketing and public relations strategy.

Is the organization legally registered?

Yes, RB is legally registered which helps the company to gain the confidence of the companies
who are using the RB advertising services. Since they are legally registered so they have their
legal rights to secure.