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operation management decisions will vary depending on the type of goods produced
standardized goods are those that are mass produced on a production line and the quality of the good is
predetermined this is common in the manufacturing industry
customized goods are those that vary according to the needs of consumers, produced with a market focus
rather than production focus
thus the operational structure of a business depends on whether the goods produced are differentiated
operational structures depend on whether the good is perishable or non-perishable if perishable items are
produced quality management will have more rigid structure with constant auditory inspections.
Nonperishable goods require little to no quality management.
influences
ENVIROMENTAL SUSTAINABILITY
Consumer awareness of the negative effects of business operations on the environment has impacted
business to be eco friendly
Regulatory bodies such the EPA have an objective to protect, restore and enhance the quality of the
environment in NSW. Auditory checks on business are performed and reports are derived from the amount
of pollution caused by business operations.
Business managers are forced to adhere to standards of consumers and regulatory bodies such that they
engage using minimal natural resources and reduce wastage and use alternative resources, organic growing,
recycling and packaging and catering for future generations
business operations should be shaped around practices that consume resources today without compromising
access to those resources for future generations
government influence on eco sustainability led Apples operations to minimize its carbon footprint. n 2016,
Apple have focused on generating clean energy for 100% of its Operations in China. Apple announced two
new programs aimed at reducing the carbon footprint of its manufacturing partners in China.
Quality expectations
Making sure operations meets the expectations of consumer in relation to a good or service. Customer
expectation are durability, overall quality, reliability and is the product fit for its purpose
The expectations of quality from consumers, stakeholders and regulatory bodies influences the operations
of a business such that operations is expected to provide quality. That fact that operations have the role
produce products that translate consumer demands which are often associated with products with quality
features.
The International Standards Organisation(ISO) defines quality as the loyalty of features and
characteristics of products that bears its ability to satisfy stated needs or implied needs
This definition impacts business owners as they are forced to adhere to the expectations ISO
The degree of satisfaction varies between consumers so the definition of quality is also subjected to change
thus operations must adapt to the quality expectations of consumers
operations processes
inputs
Labour
Energy
Raw materials
Machinery and technology
– transformed resources (materials, information, customers)
TRANSFOMRED RESOURCES= resources that are changes or converted in the operation process
Considered as the resources that defines a business
Things that are going to be transformed or manipulated e.g wood
MATERIALS
BASIC ELEMENTS used in the production process including raw materials UNPROCESSED or
INTERMEDIATE goods which have already been transformed.
Raw materials are the essential substances in their unprocessed state I.E natural and RAW state
of the 748 suppliers listed in Apple’s Supplier list in 2016, more than 600 were in Asia which manufactured
intermediate goods
INFORMATION
The essential knowledge, ideas, and/or opportunities a business uses to transform the good.
Gained from research and investigation provided through internal and external business influences
Assists in the operation process as It informs about consumer trends which assists in the production of
resources that are more suited the customer
CUSTOMERS
A transformed resource in a customer oriented approach as their preference and desires are considered as a
starting inputs in the production process
Customers choices shape inputs that are used to make an output which translates the choice of customers
feedback is key to gaining information about customers and their thoughts about products and services
(customer relationship management). Customers can provide Apple with feedback via their website, retail stores
and product research groups. (60)
transforming resources (human resources, facilities)
with the increasing number of tertiary, quaternary and
quinary business information is being moved and of
MATERIALS
transformed resources
business must transform information as they CARY out
TRANSFO key information vital to the transformation process. They
RMED INFORMATION enable change and value adding to occur.
HUMAN RESOURCES
MATERIL important input in to the business as they are performing
tasks in making products and selling them and generating
CUSTOMERS profit for the business
skilled employees assist in the carrying out of the
transformation process as their skills bring about productivity
employees enable the business to benefit from various
skills and enable change and value adding to occur
employees that are qualified are effective in carrying out tasks and duties associated with the
transformation process
employees coordinate and combine other inputs to produce an output
FACILITES
The uses of plant and equipment assist in transforming input in the opereation process
Production facilities allow business to produce its products in a cost efficient manner and productive . For
example, Caltex Australia uses automatic fuel circulation pumps. This allows for fuel levels to be maintained
across all pump present on the site. This ultimately allows, owners to note how much fuel is needed and
prevents doubling up fuel stock.
The plant and machinery are able to make a very significant to a business and its capacity to transform
transformation processes
Conversion of inputs to outputs
Adding value
Using machinery and human resources to transform input to output
For example Sony takes plastic, metal, glass and electronic parts and transforms them through design,
manufacturing and assembly into numerous products
the influence of volume
Volume is how much a product is going to be made. Key operations decisions are made in regards to this
Volume flexibility refers to how quickly the transformation process can adjust to increase and decrease in
demand
Adapting to the required changed in volume is essential to effectively managing lead times
Failure to adjust to changes in market demand they can over produce which may lead wastage and inventory
costs.
Kingsgrove sport purchase a large volume of initial stock to meet the spike in demand immediately before the
begging of sports seasons. They must be able to anticipate demand and lead times, and assess the season/.
variety
Variety is the range of products offered by a business
The grater the mix flexibility, the more the operation process needs to allow for adaptions to entire range.
The influence of variety on transformation processes is: the greater variety made, the more operations process
Electrolux. Despite the apparent diversity in these products they have similar electronic components, allowing
for mix flexibility when vastly similar operation process occurs. In this way the brand is able to sell a variety of
products made with largely similar production process
variation in demand
Business will attempt to forecast demand so inventory adjustments can be made in preparation so that they cant
act accordingly.
Responding to demands influences business operations as an INCREASE in demand will require increase in
amounts of inputs and lead times need to be adjusted in accordance. It becomes hard to meet if suppliers cannot
supply quickly and if labour is not flexible enough.
A DECREASE in demand will also require operation to flexible, staff may be required to reduce their hours,
production may need to slow to avoid inventory buildup and suppliers may put on pressure due to contractual
agreements.
Officeworks experience variation in demand throughout the year. Towards the end of school and Uni semesters
demand increases, as students will haul as much supplies for the next semester therefor operations must produce
more goods to be sold. Officeworks as capitalized on this by using promotion such as “back to school” deals
that have allowed it to become a leader in the industry.
the influence of visibility (customer contact)
Customers and their feedback can shape the transformation process of a business, with higher visibility
allowing for more customer contact. This influences the business as they now have to meet the customers
requirements
Preferences have the power to alter products produced by a business as the role of business is make products
suited to customer preferences
May be direct (e.g. surveys, interviews, market share data analysis and sales data)
Kogan uses indirect customer contact through sales data to identify the popularity of certain goods which
determines is Kogan will continue to sell that good.
economies of scale
Costs advantages that can be gained by producing on a larger scale
this means the business can lower costs per unit to produce.
Increases profitability
Promotions can be negotiated with suppliers which further makes it cost effective
Apple Having over 300 suppliers in China, Apple outsources large overseas production to gain lower unit costs,
economies of scale and quick lead times. Giving Apple a competitive advantages
Advantages Disadvantages
Costs advantages ( production per unit becomes less if As the firm continues to grow more layers of
the business increases scale in operations) management are required this increases costs
Rise in profits potential loss of control of key processes
Greater added value on production there will be fluctuations in demand.
Production advantages Communication problems
FIFO (first-in-first-out)
JIT (just-in-time)