Choose a business firm/organization you are familiar with Identify PEST and SWOT of the organization Brainstorm and Fill-out the form Presentation of Output NAME OF FIRM: ___________________________________ P E S T N Political Economic Socio-Cultural Technological Natural Factors Factors Factors Factors Risks NAME OF FIRM: ______________________________________ The Internal Environment of a Firm Strengths Weaknesses
The External Environment of a Firm
Opportunities Threats
Names of Members: ___________________________________