I.

INTRODUCTION
People nowadays are so into technologies like gadgets, therefore, we conclude
that our product has connection with this. A lot of peer pressure we tend to buy gadgets
and on important cases we need gadgets like mobile phones to communicate. We took
care of them by simply buying accessories on them. We spend a lot of time in searching
and spending money on the accessories of our gadgets.
PouchiKay is made of different cute characters and plain pouches. We only use
felt cloth on different styles that we think, we have these pouches like phone pouches,
pencil case, earphones holder, and tumbler pouch. PouchiKay is very affordable also, we
sell our product on a very low price and it will not more than two hundred pesos (P200)
but the quality is there. Our price range depends into design you want, if it’s plain felt
cloth only it will range not more than one hundred pesos (P100) and if you want to have
designs like patches or beads it ranges more than one hundred pesos and up, it’s your
own choice. Give your own design and we create it into a creative manner.
II. PROJECT SUMMARY
A. Name of the Firm
PouchiKay
B. Business Location
Social media like Facebook page and Instagram account
C. Brief Description of the Business
1. Brief history or how the business was organized
Our group have decided to push through our product even though it is
hand made and it is time consuming but all the efforts that we made,
ease away after we have seen our finish product. At first, we are all
down because of the disapproval of our product so that we brainstorm
again to produce what we think it will click on masses.
2. Highlights of the findings in every phase of the business study
We, therefore, found out that our product, which is pouches can be
salable because it has a purpose. The purpose of this is suitable in all
ages. In all aspect, we can sell this product not only on the one who
have gadgets but with those who wants their things organized.
III. MANAGEMENT AND PERSONNEL COMPONENTS
A. PROPONENTS

B. MANAGEMENT
1. Organization Structure
2. Personnel Component
a. Pre-operating Period
b. Operating Period
c. Development of Policy Manuals and Procedures
IV. MARKETING STUDIES
A. Market Profile
B. Demand Analysis
 1. Projected consumption in the first year of operation, then Five years and Ten years
operation
2. Major segment users of the product and their location
C. Supply Analysis
1. Source of Product Supply
a. Foreign Suppliers
b. Local Suppliers
2. Factor Analysis of the Past and Future Supply Chain
D. Competitive Analysis
1. Selling Price
2. Competitions
3. Distribution and Cost of Transportation
4. Channel of Product Distribution
5. ? Competitive Practice
E. Program Analysis of Marketing Strategies
1. Geographic Segmentation Strategy
2. Psychographic Strategy
3. Demographic Segmentation Strategy
4. Pricing Strategy
5. Channel of Distribution
6. Promotion and Advertising
V. PRODUCTION
A. PRODUCT SPECIFICATION
B. PRODUCTION PROCESS
C. PLANT RATED CAPACITY
D. MACHINERY AND EQUIPMENT
E. PLANT LOCATION
F. BUILDING AND FACILITIES
G. RAW MATERIALS
H. POWER SUPPLY AND UTILITIES
I. PRODUCTION COST
VI. FINANCIAL STUDIES
A. FOR NEW BUSINESS VENTURE
1. Total Project Cost
2. Capital Investments Required
3. Pre-operating cash flow and its relation to time table
4. Supporting Schedules in the Financial Statements and Income
a. Collection Period for Projected Sales or Revenue
b. Inventory Levels
c. Payments for Purchases and Expenses
d. Production Costing, Administrative Expense and Cost of Sales and other
Projected Financial Expenses
5. Projected Financial Estimates showing return on investments, return on equity,
break-even analysis, price analysis
B. FOR EXISTING PROJECT