Ê

  

 
 




 
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 ! "##
Project Co-ordinator

 $

Gurpreet Singh
MBA III

Ê%&'#()!&

I would like to thank my Project Guide GAUTAM GILL for his immense guidance, valuable
help and the opportunity provided to me to complete the project under her guidance.

c
I would like to thank all faculty members of Swami Satyanand College of Management &
Technology for guiding and supporting me in the completion of project from time to time.
Last but not the least, my gratitude to great almighty and my parents without whose concerned
and devoted support the project would not have been the way it is today.

   *"&)+
Ê ###



 
    Ê

Information Technology (IT) industry in India is one of the fastest growing Industries. Indian
IT industry has built up valuable brand equity for itself in the global markets. IT industry in India
comprises of software industry and information technology enabled services (ITES), which also
includes business process outsourcing (BPO) industry. India is considered as a pioneer in
software development and a favorite destination for IT-enabled services.

The origin of IT industry in India can be traced to 1974, when the mainframe manufacturer,
Burroughs, asked its India sales agent, Tata Consultancy Services (TCS), to export programmers
for installing system software for a U.S. client. The IT industry originated under unfavorable
conditions. Local markets were absent and government policy toward private enterprise was
hostile. The industry was begun by Bombay-based conglomerates which entered the business by
supplying programmers to global IT firms located overseas.

During that time Indian economy was state-controlled and the state remained hostile to the
software industry through the 1970s. Import tariffs were high (135% on hardware and 100% on
software) and software was not considered an "industry", so that exporters were ineligible for
bank finance. Government policy towards IT sector changed when Rajiv Gandhi became Prime

Ñ
Minister in 1984. His New Computer Policy (NCP-1984) consisted of a package of reduced
import tariffs on hardware and software (reduced to 60%), recognition of software exports as a
"delicensed industry", i.e., henceforth eligible for bank finance and freed from license-permit raj,
permission for foreign firms to set up wholly-owned, export-dedicated units and a project to set
up a chain of software parks that would offer infrastructure at below-market costs. These policies
laid the foundation for the development of a world-class IT industry in India.

Today, Indian IT companies such as Tata Consultancy Services (TCS), Wipro, Infosys, HCL et
al are renowned in the global market for their IT prowess. Some of the major factors which
played a key role in India's emergence as key global IT player are:

&("& ( "& ,*!

The Indian education system places strong emphasis on mathematics and science, resulting in a
large number of science and engineering graduates. Mastery over quantitative concepts coupled
with English proficiency has resulted in a skill set that has enabled India to reap the benefits of
the current international demand for IT.

")+ - #",  !& * 

Indian programmers are known for their strong technical and analytical skills and their
willingness to accommodate clients. India also has one of the largest pools of English-speaking
professionals.

! "". **

The cost of software development and other services in India is very competitive as compared to
the West.

&/*   &"
Indian IT industry has also gained immensely from the availability of a robust infrastructure
(telecom, power and roads) in the country.

In the last few years Indian IT industry has seen tremendous growth. Destinations such as
Bangalore, Hyderabad and Gurgaon have evolved into global IT hubs. Several IT parks have
come up at Bangalore, Hyderabad, Chennai, Pune, Gurgaon etc. These parks offer Silicon Valley
type infrastructure. In the light of all the factors that have added to the strength of Indian IT
industry, it seems that Indian success story is all set to continue.

·
 COMPANY PROFILE

"  +&#)"*

Wipro Technologies is a global services provider delivering technology-driven business

solutions. Wipro is the No.1 provider of integrated business, technology and process solutions on
a global delivery platform. Azim Premji is the Chairman of Wipro Technologies. He took over
the mantle of leadership of Wipro at the age of 21 in 1966. Under his leadership, the fledgling
US$ 2 million hydrogenated cooking fat company has grown to a US$1.76 billion IT Services
organization serving customers across the globe. Wipro is presently ranked among the top 100
Technology companies in the world. It has 66,000+ employees, serves 592 clients, and has 46
development centers across globe.

"  +&#)"* (#* "& /##'"&) 0 *"&***$

G‘  ."*$ Wipro provides complete range of IT Services to the organization. The

range of services extends from Enterprise Application Services (CRM, ERP, e-
Procurement and SCM) to e-Business solutions. Wipro's enterprise solutions serve a host
of industries such as Energy and Utilities, Finance, Telecom, and Media and
Entertainment.
G‘
(  &)"&"&) # "&*$ Wipro is the largest independent provider of R&D
services in the world. Using "Extended Engineering" model for leveraging R&D
investment and accessing new knowledge and experience across the globe, people and
technical infrastructure, Wipro enables firms to introduce new products rapidly.
G‘ +&#), &/*   ."$ Wipro's Technology Infrastructure Services (TIS)
is the largest Indian IT infrastructure service provider in terms of revenue, people and
customers with more than 200 customers in US, Europe, Japan and over 650 customers
in India.
r
 G‘  *"&**
**
* "&)$ Wipro provides business process outsourcing services
in areas Finance & Accounting, Procurement, HR Services, Loyalty Services and
Knowledge Services. In 2002, Wipro acquiring Spectramind and became one of the
largest BPO service players.
G‘ &* #"&) ."*$ Wipro offers services in Business Consulting, Process Consulting,
Quality Consulting, and Technology Consulting.

 ! &"* / " $

G‘ "  &/*   &)"&"&)$ It has emerged as the leader in the hydraulic

cylinders and truck tipping systems market in India.
G‘ "  &/+$ It is one of the leading manufacturers of computer hardware and a
provider of systems integration services in India.
G‘ "  ")+"&)$ It manufactures and markets the Wipro brand of luminaries. Wipro
Lighting offers lighting solutions across various application areas such as commercial
lighting for modern work spaces, manufacturing and pharmaceutical companies, designer
petrol pumps and outdoor architecture.

Ê+".!&* / " 

G‘ First Indian IT Service Provider to be awarded Gold-Level Status in Microsoft's

Windows Embedded Partner Program.
G‘ World's largest independent R&D Services Provider.
G‘ World's 1st PCMM Level 5 software company.
G‘ World's 1st IT Services Company to use Six Sigma.
G‘ The first to get the BS15000 certification for its Global Command Centre.
G‘ Among the top 3 offshore BPO service providers in the world.
G‘ Only Indian company to be ranked among the 'Top 10 Global Outsourcing Providers' in
the IAOP-Fortune Global 100 listings.
G‘ First company in the world to be certified in BS 7799 (2002) security standards.

Î
Ê
 


ÊÊ

) 

‡ S e l f D e c l a r a t io n
i
‡ Ce rt ific at e
ii
‡ Ac k no w l e d g m e nt
iii
‡ Exe cut ive su mma r y
iv
‡ +  12& ( "&
1.1 O ve r vie w o f W ip ro Lt d
1.2 Re sea rc h O b je ct ive s o f t he St ud y
‡ +  32 ! &,
/"#
2.1
H ist o r y o f W ipro Lt d.
2.2
Exe cut ive Pro file
2.3
I nfrast ru ct ure
2.4
V i s i o n S t a t e m e nt
2.5
Qu a lit y at Wip ro
4 +  42 * + +(#),
3.1
Mea n ing
3.2
O bje ct ive s

*
3.3
S ig n ific a nc e
3.4
R e s e a r c h M e t ho d o lo g y
3.5
Dat a Co lle ct io n Re so ur c e
3.6
L i m i t a t io n s

‡ +  52  ." *

// ( 0, "  (
4.1
IT Ser v ic e s
4.2
Pro duct D e sig n S er v ic e s
4.3
B u s i n e s s P r o c e s s O r g a n i z a t io n
6 +  62 "&("&) &( Ê&#,*"*
5.1
W ip ro ¶s Ro le
5.2
W i p r o ¶ s I n it i a t i v e s
5.3
W ip ro ¶s Rat ing
5.4
D iv id e nd Tra c k R e co rd
5.5
W ip ro Va lu e
‡ +  72 &# *"& 8 ))*"&*
6. 1 Co nc lu s io n
6.2
S u g g e s t io n
‡  "0#")  +,
.
Ê
21




    
W ip r o T e c hno lo g ie s is t he g lo ba l t ec hn o lo g y s er v ic e s d i v is io n o f W ip r o Lt d .
( NYS E : WI T ) . W ip r o o ffe r s a fu l l po r t fo l io o f s er vic e s a cr o s s i ndu st r ie s ,
d e l i v e r in g me a sur a b le bu s ine s s be ne f it s fo r t he ir c ust o mer s w it h s ix s ig ma
co n s ist e n c y.

 


Ra n k ed as 7t h be st so ft w ar e s er vic e s co mp a n y in t he wo r ld by Bu s i n e s s
We ek ( I n fo t ec h 1 00, No ve mbe r 2 00 2) , W ipr o s er ve s o ver 3 00 g lo ba l le a d er s
i n c lu d in g Bo e i ng, Nat io nw id e, E r ic s so n, T o s h iba , C is co , S e ag at e, P ut na m

[
I n v e st me nt s, U nit e d T e c hno lo g ie s, Be st Bu y, D ig it a l, F r ie nd s P r o v id e nt ,
I B M, M icr o so ft , N CR, T ha me s Wat er , T r a ns co a nd S o n y.
Fr o m t h e f ir st d a y i n d e a l i ng w it h W ip r o , t her e 's be e n no t h ing but qu a l it y,
c h ar a ct er , h ig he st int egr it y, h ig he st qu a l it y wo r k. As a jo i nt ve nt ur e, yo u
wo u ld n 't f i nd a bet t er par t ner . As a s upp l ie r , yo u wo u ld n't f ind a h ig h er
q u a l it y p ar t ner .
 !  9 "  % /    *  0    "  $
‡ I n d ia 's mo st va lu a b le co mp a ny ( B us i ne s s T o da y, 20 01) .
‡ L ist ed at NYS E ( WI T ) . P ar t o f t he T MT ( T e c hno lo g y-
Me d ia - T e le co m) I nde x o f t he Ne w Yo r k S t o ck E xc ha nge.
‡ O v e r 20 ye ar s o f I T Co ns u lt ing, S yst e ms I nt eg r at io n a nd
E n g in e e r ing S er vic e s e xpe r ie n c e.
‡ 3 0 o ff ic e s wo r ld w id e, 1 8, 00 0 I T pr a ct it io ner s a nd
d o ma in co nsu lt a nt s.
‡ Mo r e t ha n 30 0 c ust o mer s acr o s s US A, E ur o pe a nd J ap a n
( 5 0 o f t h es e ar e Fo r t u ne 50 0 co mp a n ie s) .
‡ U S D 7 36 M n r e ve nu es ( Y ear 200 1- 2 0 02) , C u mu lat i ve
An n u a l Gr o wt h R at e ( C AG R) o f 4 5% o ver t he la st f i ve
ye a r s .
‡ Q u a l it y le a der s h ip : Mo st mat ur e S ix S ig ma pr o gr a m i n
t he in d u st r y. Wo r ld 's f ir st P C MM, C M M i a nd C M M le ve l
5 co mp a ny.
Ê
23


Ê



  

Fo u n d e d i n 19 45, W ipr o ha s d i ve r s i f ie d int o I nfo r mat io n T ec hno lo g y,
Co ns u me r C ar e a nd L ig ht ing , E ng i ne er ing a nd H e a lt hc ar e. W ip r o ¶ s
d iv e r s i f ic at io n int o I T ha pp e ned in 19 80 a nd s inc e t he n t her e ha s be e n no
lo o k in g bac k. Wip r o ha d r e ve nu es o f U S D 73 6 M n i n Mar c h 200 2.
 "#*&*
1 9 8 0 : D i ver s i f ic at io n int o I nfo r mat io n T ec hno lo g y
1 9 9 0 : I n co r po r at io n o f W ip r o - GE me d ic a l s yst e ms
1 9 9 2 : Go ing g lo ba l w it h g lo ba l I T s er v i ce s d iv is io n
1 9 9 3 : Bu s i ne s s
i n n o v at io n
aw ar d
fo r
o ffs ho re
d e v e lo p me nt
1 9 9 5 : W i p r o g e t s I S O 9 0 0 1 q u a l it y c e r t i f i c a t io n, r e -
cer t i f ie d t w ic e fo r mat ur e pr o ce s s es
1 9 9 7 : W ipr o g et s S E I C MM le ve l 3 c er t i f ic at io n,
e n t e r p r is e w i d e p r o c e s s e s d e f i n e d

1 9 9 8 : W ipr o f ir st so ft w ar e s er v ic e s co m pa n y in t he wo r ld
t o g et S E I CM M le ve l 5
1 9 9 9 : W ipr o 's ma r k et ca p it a l iz at io n is t he hig he st in
Ind ia
2 0 0 0 : S t ar t o f t he S ix S ig ma in it iat i ve, d e fe ct s pr e ve nt io n
p r a ct ic es in it iat e d at pr o je ct le ve l
2001:
F ir st I n d ia n co mp a n y t o ac hie ve t he "T L 900 0
c e r t i f i c a t io n"
fo r
i n d u st r y
sp ec i f ic
q u a l it y
st a n d ar d s
2 0 0 1 : Wo r ld 's f ir st P C M M Le ve l 5 co mp a ny
2 0 0 1 : Ra nk ed 8 7 a mo ng 1 00 be st per fo r m i ng t e c hno lo g y
co mp a n ie s g lo ba l l y ( B u s ine s s We e k, Ju ne 20 01)
2 0 0 2 : Wo r ld ¶ s f ir st C M M i ver 1. 1 L e ve l 5 co mp a ny
2002:
Ra n k ed t he 7t h so ft w ar e s er vic e s co mpa n y in t he wo r ld by Bu s i ne s s We e k
( I n fo t e c h 1 00, No ve m ber 200 2 )

.
 Ê  

Ê
An e st i mat ed 9 4% o f co mp a nie s w it ho ut a t est e d cr is is p la n
g o o u t o f bu s i ne s s a ft er a se ver e lo ss o f ser v ic e.
W it h in c r e a se d de pe nd e nc y o n I T I nfr a st r uct ur e t o r un bu s ine s s e f fe ct iv e l y
a nd e f f ic ie nt l y, o r g a niz at io ns ne ed t o k no w ho w t o pr o t ect t he bu s ine s s i f
t he I T I n fr a st r uct ur e fa i ls . 'D is a st er - R e co ver y P la ns ' ar t ic u lat e t he me a n s t o
p r o t ect o r ga niz at io ns in ca s e o f su c h e ve nt ua l it ie s.
Wipro
o f fer s
a
co mp r e h e ns ive
so lu t io n
t hat
he lp s
o r g a n iz at io ns fa c e a n y e ve nt u a l it y o f t h is k i nd a nd e nsur e s t hat
o r g a n iz at io ns r e co ver s mo o t h l y fr o m t he d is a st er in t he s ho r t e st po ss i b le
t ime
T h e o ffe r i ng co ver s:
‡ S t u d y o f t he e x ist ing I T I nfr a st r uct u r e s et - up at var io u s
s it e s o f t he o r ga n iz at io n a nd o f t he e x is t ing d is a st er
D
r eco v er y pr a ct ic es.
‡ I d e nt i f ic at io n o f t hr eat s t o t he s er v i ce s, ar is ing o ut o f
t he fa u lt s in I T pr o du ct s a nd s er vic e s o f t he
o r g a n iz at io n.
‡ Co n d u ct ing R is k Ana l ys is a nd Bu s i n es s I mp act Ana l ys is
( BI A) o f var io u s t hr e at s t o t he r e so ur ce s/ fu nct io ns a nd
cat e g o r iz i ng t he r is k s ba se d o n t he i mp a ct .
‡ D e s ig n i ng a nd r e co m me nd i ng so lut io ns t o co ver t he
r e so u r c e s fr o m t he t hr eat s ( r is k s) .
‡ I m p l e m e nt a t io n o f t he r e c o m m e nd e d s o lu t io n s i nc l u d i n g
ho t s it e s, h ig h a va i la b i l it y so lut io ns, ne t wo r ks a nd
st o r ag e s ys t e ms
EXECUTIVE PROFILE
Ê :
  ; 

Ê :  
   ; 
T h e C h a ir ma n o f W ipr o Co r po r at io n
An a lu m nu s o f S t a nfo r d U n i ver s it y, U S A, Mr . Az i m H P r e m j i
jo in e d W ip r o in 1 966 at t he ag e o f 21.
U nd er h is le a d er s hip , a R s. 70 m i l l io n c o mp a n y i n h ydr o g e nat ed co o k ing fat s
h a s g r o w n t o a $5 00 m i l l io n d ive r s i f ie d, int e gr at e d co r po r at io n in s er v ic e s,
t ec h no lo g y pr o du ct s a nd co nsu mer pr o d uct s w it h le a de r s h ip po s it io ns i n t he
b u s in e s s e s it is in.
A r o le mo de l fo r yo u ng e nt r e pr e ne ur s a cr o s s t he wo r ld, Mr . Az i m P r e m j i h a s
i nt eg r at ed t he co u nt r y's e nt r epr e ne ur ia l t r ad it io n w it h pr o fe s s io n a l
ma n a g e me nt , ba s ed o n so u nd v a l u e s a nd u nc o mp r o m i s i n g i nt e g r it y.

c

Mr . Az i m P r e m j i 's st r e ngt h l ie s in br i ng i ng t o get her a nd bu i ld i ng c har g e d
t ea ms o f h ig h po t e nt ia l, h ig h per fo r m i n g peo p le . H is vis io n a nd pr ag mat is m
h a v e h e lp ed W ip r o Co r po r at io n be co me t he 2 nd mo st co mpet it ive a n d
su cc e s s fu l co mp a n y in I nd ia a s r at ed b y Bu s ine s s T o d a y, a le ad ing bu s i n e s s
ma g a z in e i n I nd ia. Wip r o in t er ms o f m ar k et ca p it a liz at io n is a mo ng t he t o p
1 0 co r p o r at io ns in I nd ia .
Mr . P r e m j i ver y st r o ng l y be l ie ve s t hat t he mo st i mpo r t a nt co nt r ibut o r s t o
W ip r o 's s uc c es s ha ve be e n t he ar t icu la t io ns a nd fa it hfu l ad her e nc e t o co r e
v a lu e s, a s har ed vis io n fo r t he fut ur e , id e nt i f ic at io n a nd d e ve lo p me n t o f
W ip r o le a der s t hr o ug h c le a r l y de f i ne d W ipr o le a der s ' qu a l it ie s .
A h a n d s- o n bu s ine s s le a d er w it h st a nda r ds o f e xc e l le nc e i n e ver yt hi ng t h at
t he co r p o r at io n do e s, Mr . P r e m j i i s a l mo st fa nat ic a l a bo ut de l i ve r i ng v a lu e
t o cu st o mer s a nd his w i l l i ng ne s s t o s acr i f ic e bu s ine s s a nd pr o f it s t o ho ld o n
t o "Ou r P r o m is e ".

  <
Ê  
V iv e k P a u l is V ic e C ha ir ma n o f W ip r o , Lt d. a nd t he P r e s id e nt o f it s W ip r o
T ec h no lo g ie s D iv i s io n, bas e d in Mo u nt a i n V ie w, C A.
W ip r o T ec hno lo g ie s is a g lo ba l in fo r mat io n t e c hno lo g y, p r o d u ct
d e v e lo p me nt / ma i nt e na nce, a nd bu s ine s s pr o ce ss so lut io ns p r o v id er w it h o v er
1 8 , 0 0 0 e mp lo ye e s a nd o ff ic e s i n 30 lo c at io ns ar o u nd t he wo r ld. W ip r o
T ec h no lo g ie s co nt r ibut e s mo r e t ha n 90 % o f t he pr o f it a b i l it y o f Wip r o , Lt d . ,
a $ 7 b ma r k et cap co r po r at io n.
S in c e a s su m ing t his r o le , r e ve nu e s at Wip r o T e c hno lo g ie s ha ve gr o w n at
o ver 4 5 % a ye ar a nd o per at ing pr o f it s ha ve gr o w n at o ver 5 0% a ye ar ,
co mp o u nd ed, cat a pu lt ing it int o t he Bu s i ne s s We ek G lo ba l I nfo t ec h 10 0, a n d
a l lo w i n g a su cc e s s fu l l ist i ng o n t he Ne w Yo r k S t o ck E xc ha ng e.
Mr . P au l br o ug ht a st r o ng fo c u s o n va lu e s, bu i ld i ng hu ma n c ap it a l a n d
est a b l is h ing le a der s h ip in q ua l it y pr o c es s e s. T his fo c u s t r a ns fo r me d W ip r o

cc
t o beco me a le ad er i n it s f ie ld w it h t he w id e st r a nge o f ser v ic e s, r eco g n iz e d
q u a l it y le a der s h ip, a nd a t r a ns fo r m i ng wo r k fo r ce t hat w e nt fr o m co d ing t o

co mp le x pr o gr a m ma na ge me nt t o co ns u lt ing a nd ar c h it e ct ing. L ea d in g
a n a l ys t r e s ear c h f ir ms G ar t ner a nd ME T A r at e W ipr o a s t he le a d er in t h e
o f fs ho r e a pp l ic at io n o ut so ur c i ng ma r ket a nd a h ig h qu a l it y so lut io n pr o v id e r
w ho h a s mo ved up t he va lu e c ha i n. Re c e nt l y B ut ler Gr o up , a r es e ar c h f ir m
fo cu s ed o n t he I T mar k et , quo t ed in o ne o f t he ir r epo r t s t hat - " Wip r o is
we l l p la c ed t o co mp et e w it h t he lar ge st p la ye r s, ha v ing e st a bl i s he d a n
e n v ia b le r ep ut at io n fo r t he q u a l it y o f it s d e l i ver y a nd t he va lu e it br i ng s t o
it s b u s i n e s s r e lat io ns h ip s ".
P r io r t o t his r o le, Mr . P a u l wa s ba se d in M i lw a uk ee, WI , a nd r a n GE ' s
G lo b a l CT ( Co mp ut er iz e d T o mo gr ap hy) S c a nner bus ine s s w it h ne ar l y $ 1
b i l l io n i n r e ve nue s, r e po r t ing d ir e ct l y t o t he cur r e nt C ha ir ma n o f GE . Mr .
P au l d r o ve pr o du ct iv it y t hr o u g h d e ve lo p ing a d e s ig n a nd bu i ld ca pa b i l it y in
C h i n a fo r t he e co no m y r a nge, dr o ve de s ig n co o per at io n a cr o s s de ve lo p me n t
t ea ms in Fr a nce, Ja pa n a nd t he US t o st ep up t he pa ce o f ne w pr o d u ct
i nt r o d u ct io ns, a nd la u nc hed br e akt hr o u g h pr o du ct s t hr o ug h t he p io ne er i n g
ap p l ic at io n o f S ix S ig ma t e c hn iq u es. T h is s uc ce s s wa s no t e d b y t he bu s i n e s s
b e st s e l le r bo o k, S ix S ig ma .
P r io r t o t his r o le , Mr . P a u l w a s P r es id e nt a nd CE O o f GE 's me d ic a l
eq u ip me nt jo int ve nt ur e w it h W ipr o . M r . P au l wa s p ar t o f t he ve nt ur e a s a
n e w st ar t - up, t o it s be co m i ng a g lo ba l de s ig n a nd ma nu fa ct ur i ng ba s e fo r
u lt r a so u nd e qu ip me nt , a s w e l l a s a le a d er i n t he d ist r i but io n a nd ser v ic e o f
me d ic a l i ma g ing e qu ip me nt in t he S o ut h As ia n ma r k et s.
H is e f fo r t s i n a l l t hr e e r o le s ( W ipr o , Wip r o GE a nd GE ) ha ve bee n no t e d i n
t he b u s in e s s me d ia ( Bu s i ne s s We ek, E c o no m ist , Fo r be s, Fo r t une, N YT , WS J,
et c. ) a n d ha ve bee n u s ed a s c as e s t ud ie s at le ad ing bu s ine s s sc ho o l s
( Har v ar d , Wha r t o n, I ns e ad, et c. ) . A J a nuar y 2 00 3 se g me nt i n Bu s i ne s s We e k
c it ed W ip r o a s "t he l i ve w ir e i n I nd i a n h ig h t ec h", a nd a F e br u ar y 2 0 0 3
is s u e o f E co no m is t me nt io ned " W ipr o a sp ir e s t o be a g lo ba l fo r ce in t h e I T
i n d u st r y" . Fa st Co mp a ny r epo r t ed a ft er vis it i ng Wip r o in it s Fe br u ar y 2 0 0 3
is s u e "t h er e ar e c er t a in mo me nt s w he n yo u ca n se e t he fut ur e w it h s u c h
c la r it y t h at it near l y t ak e s yo u r br e at h a wa y".

P r io r t o wo r k i ng at GE , Mr . P a u l wo r k ed at B a i n & Co . , Bo st o n, a le a d i n g
st r at eg y co nsu lt ing f ir m a nd at P e p s iC o I nc. , P ur c ha se, NY in t he ir M & A
ar e a. Mr . P au l r ec e i ve d a n M B A fr o m U ni ver s it y o f M a s sa c hus et t s at
A mh e r st . H e r ec e i ve d a B ac he lo r o f E ng ine er ing d egr e e fr o m B. I . T . S . ,
P i la n i, I nd ia in E le ct r ic a l & E le ct r o ni cs E ng ine e r ing , w her e he w a s a ls o
Ca p t a in o f t he S w i m a nd Wat er po lo t e a ms .
Mr . P au l is a me mbe r o f t he Bo ar d o f t he Ca l i fo r nia C ha m ber o f Co m mer c e,
a nd V ic e C ha ir ma n o f it s T e c hno lo g y Co m m it t ee. H e is a me mbe r o f t he

cÑ
B. I . T . S S e nat e, o n t he ad v iso r y bo ar d o f S t a nfo r d U ni ver s it y's R ad io lo g y
De p ar t me nt a nd a c har t er me mbe r o f T he S i l i co n V a l le y I nd u s E nt r e p r e n e u r s
O r g a n i z a t io n.
 

  Ê     
W ip r o is g ear e d fo r g lo ba l de l ive r y w it h o ff ic e s a nd
d e v e lo p me nt c e nt er s t hat s p a n t he g lo be .
] Lo cat io ns s pa nn i ng t he g lo be
] 2 7 o ff ic e s wo r ldw id e
] Ov er 1 , 45 0, 00 0+ s q. ft . o f d e ve lo p me nt fa c i l it ie s
] 3 0 d e v e lo p me nt ce nt er s wo r ld w id e
] st at e- o f- t he- ar t co m mu n ic at io n fa c i l it ie s
] G ig a s pe ed ca b l i ng - g u ar a nt e e d 10 M BP S t o de skt o p

] 3 0 + i nt er nat io na l l i nk s - d at a, vo ic e a nd vid eo
] Dat a, vo ic e a nd v id eo , I S DN ba ck- up fo r fu l l
r ed u n d a n c y. W ipr o ca mpu s e s ar e d e s ig ne d t o pr o vid e co mfo r t a ble a n d
p r o d u ct ive wo r k e nv ir o nme nt s. I n a d d it i o n
to
cutt ing-edge
fa c i l it ie s,
t he y
fe at ur e wo r ks p a c e s
t hat e n a b le cr eat ive t h ink ing a nd e nco ur a ge p ar t ic ip at o r y a nd pr o act iv e
v a lu e s yst e ms . Wip r o ¶ s co m m it me nt t o t he e nv ir o nme nt a nd s a fet y
co n s c io u s ne s s i s
r e f le ct e d
in
t he ir
ISO
14001
c e r t i f i c a t io n.
Bu s i n e s s co nt inu it y
W ip r o p r o vid e mu lt i- s it e s er vic e s t o g l o ba l c u st o mer s a nd ha ve t he r e le v a nt
e xp er ie n c e , pr o c e s se s a nd met ho do lo g ie s fo r a su c ce s s fu l t r a ns it io n. Ro bu st
b u s in e s s co nt inu it y p la ns ar e i n p la ce fo r dat a, s yst e ms a nd peo p le
 

 
  3==>
 *"&** (*+"
A mo n g t he t o p 10 I n fo r mat io n T ec hno lo g y S er vic e s
co mp a n ie s g lo ba l l y a nd
# 1 I n fo r mat io n T e c hno lo g y co mp a n y i n I nd ia .
 *   !      (  * + "

c·
T h e # 1 c ho ic e o f t he cu st o mer t hr o u g h i nno vat ive so lut io ns
a nd S ix S ig ma pr o c e s se s.

 # ( *+"
A mo n g t he t o p 10 mo st pr e fer r ed e mp lo ye r s g lo ba l l y b y cr eat ing a n
e n v ir o n me nt o f e mpo wer me nt , i nt e l le ct u a l c ha l le ng e a nd we a lt h s har i ng.
Br a n d L ea der s h ip
W ip r o B r a nd t o be a mo ng t he t o p 5 mo s t ad m ir ed br a nd s in
Ind ia

- Ê Ê 


-  # "  ,   & * #  " & )  & ( *  /  '   9  # "  ,

At Wip r o , qua l it y is l ik e i nt e gr it y - no n- nego t ia b le. W ipr o pur s ue q ua l it y
w it h a m is s io nar y ze a l a nd ha ve put in p la c e r o bu st pr o ce s s e s t o e nsur e t h at
W ip r o d e l i ver qu a l it y w it h s i x- s ig ma co ns ist e nc y. V e lo c i- Q, o ur ho l ist ic ,
e nt er p r is e w id e q ua l it y a ppr o a c h i nt egr a t es mu lt ip le qu a l it y pr o ce s s e s l ik e

S ix S ig ma, S E I C M M, P C M M a nd C M M i t o de l ive r me a su r a b le bu s i n e s s
b e n e f it s w it h e nha nc e d p r o duct iv it y u p t o 35% , co st s a v ing s u pt o 35% a n d
fa st e r t ime - t o - mar k et upt o 7 5 % .
 #" &  /  * /   9 #"  , )  !
] Mo st mat ur e S ix S ig ma pr o gr a m i n t he ind u st r y- e ns ur e s
t hat 9 1 % o f o ur pr o je ct s ar e co mp let ed sc he du le, mu c h
a bo ve t h e ind u st r y a ver ag e o f 55%
] Wo r ld s f ir st co mp a n y t o be aw ar d e d P C MM L e ve l 5 a nd
C MM I L e ve l 5
] Wo r ld ¶ s f ir st S E I CM M ver 1. 1 Le ve l 5 so ft w ar e ser v ic e s
co mp a n y
] De fe ct pr e ve nt at io n- po st r e le a s e d e fe ct r at es at le s s t ha n
0 . 2 p er KL OC, a mo ng st t he lo w est in t he ind u st r y
] C yc le t i me r e du ct io n d ue t o lo w er r e wo r k r at e
] Co st o f fa i lu r e a vo id a nc e a nd h ig h pr o je ct vis ib i l it y
 +   " !& * /  *  ! *
T h e a s s u r a nc e t hat qu a l it y w i l l ne ve r be co mpr o m is e d be it pr o du ct , pr o ce s s
o r ser v ic e q ua l it y. T hat 's w h y W ip r o is pr e fer r ed p ar t ner fo r g lo ba l le ad er s
su c h a s T ho ma s Co o k, nP o w er , Ho me D e po t , S eag at e, Lu ce nt , No k ia ,
E ast ma n C he m ic a ls a nd 3 00 o t her s

 Ê




  &"& ) / *+

cr
 R e d m a n a n d M o r y d e f i n e r e s e a r c h a s a ³ s ys t e m i z e d e f fo r t t o g a i n n e w
k no w le d ge. ´ So me peo p le co ns id er re s ear c h a s a mo ve me nt , a mo ve me nt
f r o m t h e k no w n t o t he u n k no w n.

R e s e a r c h i s a n a c a d e m i c a c t i v it y a n d a s s u c h t h e t e r m s ho u l d b e u s e d i n a
t ec hn ic a l sense. Acco rd ing to Cliffo rd Wo o d y, r esear ch co mp r ise s
d e f i n i n g a n d r e d e f i n i n g p r o b l e m s , f o r m u l a t i n g h yp o t h e s i s o r s u g g e s t e d
s o l u t io n s ; c o l l e c t i n g , o r g a n i z i n g a n d e v a l u a t i n g d a t a ; m a k i n g d e d u c t io n s
a n d r e a c h i n g c o n c l u s i o n s ; a n d a t l a s t c a r e f u l l y t e s t i n g t he c o nc l u s i o n s t o
d e t e r m i n e w h e t h e r t h e y f i t t he f o r m u l a t i n g h yp o t h e s i s .

0 " . * / *+
T h e p u r p o s e o f r e s e a r c h i s t o d i s c o ve r a n s w e r s t o q u e s t io n s t hr o u g h t h e
ap p lic at io n o f sc ie nt ific pro c ed ur es. The ma in a im o f r e sear c h is t o find
o u t t h e t r u t h w h i c h i s h i d d e n a n d w h i c h h a s no t b e e n d i s c o v e r e d a s y e t .
T h o u g h e a c h r e s e a r c h s t u d y h a s it ¶ s o w n s p e c i f i c p u r p o s e bu t t h e
r e s e a r c h o b j e c t i v e s c a n b e l i s t e d i nt o a n u m b e r o f b r o a d c a t e g o r i e s , a s
fo llo w ing :-
1 . T o g a i n f a m i l i a r i t y w i t h a p h e n o m e no n o r t o a c h ie v e n e w i n s i g ht s i nt o it .
S t u d i e s w it h t h i s o b j e c t i n v i e w a r e t e r m e d a s e x p lo r a t o r y o r f o r m u l a t i v e
re se ar c h st ud ie s.
2. To po rt ra y ac c urat e ly t he c har a ct er ist ic s o f a p art ic u la r ind iv id u a l,
s i t u a t io n o r a g r o u p . S t u d i e s w i t h t h i s o b j e c t i n v i e w a r e k no w n a s
de scr ipt ive r e sear c h st u d ie s.
3 . T o d e t e r m i n e t h e f r e q u e n c y w it h w h i c h s o m e t h i n g o c c u r s o r w it h w h i c h i t
i s a s s o c i a t e d w i t h s o m e t h i n g e l s e . S t u d i e s w it h t h is o b j e c t i n v i e w a r e
k n o w n a s d i a g no s t i c r e s e a r c h s t u d i e s .
4 . T o t e s t a h yp o t h e s i s o f a c a s u a l r e l a t io n s h i p b e t w e e n v a r i a b l e s .
S u c h s t u d i e s a r e k no w n a s h y p o t he s i s - t e s t i n g r e s e a r c h s t u d i e s .

") &" /"  &  / *+

cÎ
³All process is bo r n of inqu ir y. D o u bt is o ft e n better tha n
o v e r c o n f i d e n c e , f o r it l e a d s t o i n q u i r y a nd i n q u i r y l e a d s t o i n v e nt io n . ´ I s
a f a m o u s H u d s o n M a x i m i n c o nt e xt o f w h i c h t he s i g n i f i c a n c e o f r e s e a r c h
c a n w e l l b e u n d e r s t o o d . I n c r e a s e d a m o u nt s o f r e s e a r c h m a k e p r o g r e s s
po ssib le.
R e s e a r c h i n c u l c a t e s s c i e n t i f i c a n d i n d u c t i v e t h i n k i n g a n d it p r o mo t e s
t h e d e v e lo p m e n t o f l o g i c a l h a b i t s o f t h i n k i n g a nd o r g a n i z a t io n .
T h e r o l e o f r e s e a r c h i n s e v e r a l f i e l d s o f a p p l i e d e c o no m i c s , w h e t h e r
r e l a t e d t o bu s i n e s s o r t o t he e c o no m y a s a w ho l e , h a s g r e a t l y i n c r e a s e d i n
mo d er n t ime s. T he inc re a sing co mp le x nat ur e o f bu sine ss a nd go ver n me nt
h a s fo c u s e d a t t e nt io n o n t he u s e o f r e s e a r c h i n s o l v i n g o p e r a t io n a l
p r o b l e m s . R e s e a r c h , a s a n a i d t o e c o no m i c p o l i c y, h a s g a i n e d a d d e d
i m p o r t a n c e , bo t h f o r g o v e r n m e nt a n d b u s i n e s s .
* + + ( #),
R e s e a r c h m e t ho d o lo g y i s a w a y t o s ys t e m a t i c a l l y s o l v e t he r e s e a r c h
p r o b l e m . I t m a y b e u n d e r s t o o d a s a s c i e n c e o f s t u d y i n g ho w r e s e a r c h i s
d o n e s c i e n t i f i c a l l y. I n i t w e s t u d y t h e v a r io u s s t e p s t h a t a r e g e n e r a l l y
a d o p t e d b y a r e s e a r c h e r i n s t u d y i n g h i s r e s e a r c h p r o b l e m a lo n g w it h t h e
l o g i c b e h i n d t h e m . I t i s n e c e s s a r y f o r t he r e s e a r c h e r t o k no w no t o n l y t h e
r e s e a r c h m e t ho d s o r t e c h n i q u e s bu t a l s o t he m e t ho d o lo g y.

   ## "&  

I n fo r m a t io n w a s c o l l e c t e d t hr o u g h bo t h p r i m a r y a n d s e c o n d a r y
sour ces.
P r i m a r y D a t a : I n s o m e c a s e s t h e r e s e a r c h e r s m a y r e a l i z e t he n e e d fo r
c o l l e c t i n g t he f i r s t h a n d i n f o r m a t i o n. A s i n t h e c a s e o f e v e r yd a y l i f e , i f
w e w a n t t o ha v e f i r s t h a n d i n f o r m a t i o n o r a n y h a p p e n i n g o r e v e nt , w e
e it h e r a s k s o m e o n e w ho k no w s a bo u t i t o r w e o b s e r v e it o u r s e l v e s , w e d o
t h e b o t h . T h u s , t he t w o m e t ho d b y w h i c h p r i m a r y d a t a c a n b e c o l l e c t e d i s
o b s e r v a t io n a n d q u e s t io n n a i r e .
S e c o n d a r y D a t a : A n y d a t a , w h i c h h a v e b e e n g a t h e r e d e a r l i e r fo r s o m e
o t h e r p u r p o s e , a r e s e c o n d a r y d a t a i n t h e h a n d s o f r e s e a r c h e r . T ho s e d a t a
c*
co lle ct e d fir st h a n d , e it h e r b y t he rese arc he r o r b y so meo ne e lse ,
e s p e c i a l l y fo r t he p u r p o s e o f t h e s t u d y i s k no w n a s p r i m a r y d a t a .
T h e d a t a c o l l e c t e d fo r t h i s p r o j e c t ha s b e e n t a k e n f r o m t h e s e c o n d a r y
sour ce.
Sources o f seco ndar y data are :-

‡ I nt er net

‡ Mag az ine s

‡ P u b l i c a t io n s

‡ Newspaper s

‡ Broucher s
LI MIT ATIONS
‡ T h e d a t a i s c o l l e c t e d f r o m s e c o nd a r y s o u r c e d u e t o l a c k o f t i m e
fo r pr ep ar ing t he pro je ct .

‡ T h e d a t a i s no t 1 0 0 % a c c u r a t e .
Ê
25

‡ E - p r o cur eme nt & b2 b Mar ket places

‡ E nt er p r ise s ecur it y

‡ P ack age s e lect io n and i mp le me nt at io n

‡ S yst e m int egr at io n

‡ S u p p l y c ha in ma nage me nt

‡ E nt er p r ise app l icat io n int egr at io n

‡ T ec h no lo g y infr ast r uct ur e ser vic es

     
        


] Ê #"  " & .# !&  8  " & && 

Des ig n in g and de ve lo p ing inno vat ive so lut io ns is Wipr o ¶s fo r t e. Wit h 1 5
year s o f e xper ie nce in app l ic at io n de ve l o pme nt , Wipr o cr eat ive idea s, pr o ven
fr a me wo r ks and e xper ie nc ed pr o fe ss io na ls d e liver gr o und- up, but st at e o f t he

c[
ar t so ft war e so lut io ns t hat addr ess cust o mer needs. Wipr o co mbine s best - o f-
br eed

t echno lo g ie s w it h t he st il l- va lu a ble co mpo nent s o f legac y s yst e ms t o he lp it s

cu st o mer s acco mp lis h bu s ines s go als.
Wip r o ser vices in t he se ar eas ar e fo cuss ed o n:
Ap p l icat io n de ve lo p me nt
M ig r at io n a nd Cust o mizat io n
E nt er p r ise App l icat io n I nt egr at io n
Ap p l icat io n ma int e na nce
Ê #""& (.# !&
t h is in c lude s T ur nke y w e b based, c li ent ser ver a nd w ir e le ss app l icat io n
d eve lo p me nt and e nha nce me nt s t o leg ac y app licat io ns
 " )   "  &  & (  *   ! " ?  "  & .
T h is inc lud es:

‡ Ver s io n upgr ade ser vices,

‡ Dat ab ase migr at io n,

‡ L a ng u age migr at io n,

‡ Re e ng ineer ing,

‡ Fu nct io na l it y upgr ade s

‡ P o rt ing
 &    " *  Ê # "    "  &  &   )   "  &
E nt er p r ise App lic at io n I nt egr at io n ( E AI ) cr eat es a uni f ied e le ct ro nic bu s in es s
en v ir o n me nt acr o ss t he ext ended e nt er pr ise, int egr at ing e xist ing app l icat io n s
w it h bu s ines s pr o cesse s, e ve n as it e na ble s sea m les s int er act io n bet ween
cu st o mer s, part ner s and supp l ier s.
Wip r o has de ve lo ped po wer fu l E AI s yst ems t hat
int eg r at e bus ines s st r at eg y w it h t echno lo g y
Ê #""& !"&&&
Wip r o o ffer s it s c lie nt s, 24 x7 app lic at io n su st ena nc e a nd e nha nce me nt s. T he y
ha ve o ver 10 year s o f exper ie nc e in r emo t e ma int e na nce o f I BM ma infr a m e
and C lie nt / S er ver app l icat io ns. Our 5000- per so n year ¶s e xp er t ise co ver s a
w id e r a nge o f app l icat io ns, whic h ar e r e mo t ely ma int a ined t hr o ugh O ffs ho r e
Deve lo p me nt Cent er s in I nd ia.
] Ê+ "    & * # " & )

c
T o d eliv er t he e xpect ed r et ur ns t o a bus iness, I T init iat ive s need t o be i n
s yn er g y w it h a n o r ganiz at io ns st r at eg ic o bje ct ives. Wipr o 's E nt er p r ise
I n fo r mat io n Ar c hit ect ur e ser vice s he lp c lie nt s as se ss d i ffer e nt t echno lo g y
st r at eg ie s so t hat o r ganizat io ns ar e a ble t o a lig n t he ir t echno lo g y in it iat ive s
w it h t he ir bus ine ss st r at egy. T hese s er vice s suppo rt an o r ganizat io ns I T
in it iat ive
by
p r o v id ing
st r at eg ic,
ar ch it ect ur a l,
o p er at io na l a nd imp le me nt at io n p la nning .
Ê  +(#),
Wip r o w it h it s pr o ve n e xper ie nce ha s de ve lo ped We AVe, a u n iq u e
met ho d o lo g y t hat he lps e nt er pr ises t o alig n t he ir I T o bje ct ive s w it h bus in e s s
g o als. Wipr o 's E vo lve / Ar c hit ect / Va lidat e ( We AVe) pr o cess mo d e l
r ep r esent s t he t yp ica l ba se met ho do lo gy used in t he co nsu lt ing e ngage me nt s
w it h c l ie nt s. T his is a pr o ve n met ho do log y t hat br ings in t he best pr act ice s i n
t he

cD
]  *" & **2  =2 ! #,@  3A *#  " &

 "  B *  3   . "   * +  #  )  & " ?  "  & *  *   0 # " * +  &  ) " # 

  # #  0    " .  '   % /       & +  &    (   " . "  ,
Co mp et i ng i n a g lo ba l k no w le dg e eco no my, o r g a niz at io ns t o da y ar e lo o k in g
t o d e li v er e na b l ing ser v ic e s fo r a g i le wo r k fo r ce ma na g e me nt . Wip r o , he lp
yo u d o ju st t hat w it h S e l f- S er v ic e, Co l la bo r at io n a nd Kno w le d g e
Ma n a g e me nt . M a ny o r g a n iz at io ns ac r o s s g eo gr a p hie s ha ve be ne f it e d fr o m
t he ir B2 E S er vic e s w it h r ed uc ed o per at i ng co st s, st r e a m l i ne d pr o ce s s e s a n d
e n h a n c ed e mp lo ye e p r o duct iv it y. Fo r in st a nce, W ipr o he lp ed a lar ge ut i l it ie s
o r g a n iz at io n in t he U K w it h a ba c ke nd ind e pe nd e nt B 2E so lut io n t o
st r ea m l i ne a nd w e b- e na b le t he ir e x i st ing peo p le pr o ce s s e s t o impr o v e
e mp lo ye e p r o d u c t i v it y.
  %& ( & (  & ( &   3 *#  " &   *  ! #" & 
C" * " & ) * **
+   *  ! 

Ñ

O n e o f t he lar g e st ut il it ie s o r g a niz at io n i n t he U K, t h is o r g a niz at io n, w it h
a bo u t 1 4 , 0 00 st r o ng wo r k fo r c e wo r ld w id e, w a s lo o k ing t o aut o mat e t h e i r
p eo p le p r o c e s se s t hr o ug h e mp lo ye e a nd ma nag er s e l f- s er vic e. T he y had no t
d e c id ed o n w het he r t o upgr ad e e x ist i ng P eo p leS o ft imp le me nt at io n o r mo v e
t o S AP E R P
+  +  # # & ) 
I n t he o r g a niz at io n, so me o f t he pr o c e s se s wer e p er fo r me d ma nu a l l y w h i le
fe w o t h er s w er e aut o mat ed t hr o ug h d is p ar at e s yst e ms in d i f fer e nt
d ep ar t me nt s. U nder st a nd i ng c ur r e nt bus i ne s s pr o c e ss e s w a s d i f f ic u lt du e t o
la c k o f do c u me nt at io n. T he pr o po s ed so lut io n had t o sup po r t d if fe r e nt
o p er at in g s yst e ms e x ist ing . T her e w a s a t o t a l la c k o f o w ner s h ip o f d at a d u e
t o p o o r int eg r at io n a nd d i f fe r e nt ve nd o r s s up po r t ing d i f fe r e nt a pp l ic at io n s
Mo r eo ver , ma na g i ng a c u lt ur a l c ha ng e i n t he w a y e mp lo ye e s wo r ke d ± so me
o f t h e e mp lo ye e s had
b e e n u s in g e x ist ing s yst e m o r ma nu a l p r o ces s e s fo r mo r e t ha n
1 5 - 2 0 ye ar s - wa s a c ha l le ng e.
+   #  " &
T h e I T a nd H R t e a ms fr o m t he c u st o me r o r ga niz at io n e va lu at e d a nu mbe r o f
b e st o f br e ed so lut io ns a va i la b le in t he mar ket a nd f i na l l y s e le ct ed i- D e sk
fo r e- E n a b l i ng t he ir p eo p le pr o c e s se s o ver o t her s bec au s e o f so me a pp ar e nt
ad v a nt a g e s i- D es k wo u ld pr o vid e t he m.
Or g a n iz at io n co u ld go fo r a p ha s ed de p lo yme nt w it h i- De sk - ba se d o n o p e n
st a n d ar d s a nd pr o ve n st at e o f t he ar t t ec hno lo g ie s ( J2E E , X ML, J MS , J C A)
I - De s k p r o v id ed ind e pe nd e nc e fr o m t he bac ke nd E R P ± int egr at io n w a s
ac h ie v e d us ing a s ync hr o no u s bat c h u pdat e s g i v ing t he o r g a n iz at io n t h e
f le x i b i l it y t o c ha ng e ba ck e nd E RP a n y t ime w it ho ut a f fe ct ing se l f- s er v ic e
ap p l ic at io ns.
Cu st o miz e d u ser int er fa c e e na b le d t he o r ga n iz at io n t o r et a i n it s co r po r at e
i nt r a n et lo o k a nd fe e l a nd e n fo r ce d co r p o r at e br a nd i n g .
i- De s k le ver ag ed e x ist ing i n fr a st r u ct ur e suc h a s Lo t us ba se d ma i l i ng s yst e m
fo r no t if ic at io ns a nd L D AP fo r u se r aut he nt ic at io n.
]  *" & ** " &  ##" )&   8 (   '+  *" & )
W ip r o ¶ s su c ce s s st o r ie s in t he ar ea o f Bu s i ne s s I nt e l l ig e nc e a nd D at a
War e ho u s i ng s pa n a w id e sp ect r u m o f so lut io ns a nd o r g a niz at io ns. T h e i r
t ea m r ep r e se nt s a po o l o f d ive r se t e c hno lo g y s k i l l s et s inc lu d i ng D at a
Ac q u is it io n, D at a Qu a l it y, Dat a Mo d e l i ng, M et a D at a Re po s it o r y, D at a
Ma n a g e me nt , D at a M in i ng a nd O L AP .
W ip r o o ffe r o ur c u st o mer s t he ad va nt ag e o f a r ic h po r t fo l io o f
r eu s a b le fr a me wo r k s, inc lu d i ng
20 *"&** "&##")& D
          +  *  D
 2 *  . "   * : T h is fe at ur e a i ms at pr o vid i ng t he a nsw er t o t hat

Ñc
v it a l q u e st io n: Ho w e f fe ct ive is m y e - bu s ine s s ? T his is e f fe ct ed t hr o u g h
a n a l ys e s o f t he e f fe ct ive ne s s o f o nl i ne ser v ic e s, me a sur e me nt o f c u st o me r
sat is fa ct io n le ve ls , a na l ys is o f cu st o mer co mp la int s, et c.
 2   *  &  # " ?  "  & $ T h is a l lo w s t he d e f i n it io n o f int e l l ig e nt
r u le s t hat ar e u s ed t o per so na l iz e co nt e n t ba s ed o n vis it o r s '
br o w s in g
b e h a v io r .
"     &  )  !  &  : T his pr o vid e s a set o f a na l ys e s t hat
p r o v id e i n s i g ht s i nt o w e b s it e a c t i v it y. T h i s i n t u r n he l p s
i mp r o v e w e b s it e e f fe ct ive ne s s a nd ma n ag e fut ur e gr o wt h.
   (    '   +  * 
A c u st o mer c e nt r ic d at a war e ho u s e t hat pr o vid e s a u n i f ie d vie w o f c u st o me r
d at a is t he ba ck bo ne o f a n y su cc e s s fu l C RM ap p l ic at io n
T h e ir C R M D at a War e ho us e so lut io n co m b ine s o ur e xp er t is e
i n C R M w it h e xt e ns ive e xp er ie nc e in Da t a War e ho u s i ng.
T h e ir a n a l yt ic a l C R M D at a War e ho u se s o lut io n fr a me wo r k
o f fer s
t he
fo l lo w i n g:
‡ I nt e g r at e d c ust o mer v ie w s a cr o s s ap p l ic at io ns, c ha nne ls ,
g eo g r ap h ie s
‡ S o lu t io n ar c h it ect ur e inc lu d i ng O DS a nd cu st o mer
ce nt r ic d at a w ar e ho u se s t o ha nd le s ync h r o no u s a nd
as yn c h r o no u s t o uc h po int s
‡ Fo c u s o n Dat a C le a ns ing , M at c h & Me r g e a nd E T L t o
i n t e g r a t e c u s t o me r s
‡ Cu st o mer c e nt r ic dat a mo d e l t o capt ur e a nd t r a ck
cu st o mer pr o du ct ho ld ing , pr o du ct us ag e, co nt act hist o r y
a nd e v e nt s
‡ A we l l d e f i ne d pr o c e s s mo de l fo r d e s ig n, d e ve lo p me nt
a nd i mp le me nt at io n
‡ P h a s ed it er at ive i mp le me nt at io n met ho do lo g y
S o me k e y a pp l ic at io ns s uppo r t ed b y t his fr a me wo r k a r e:
‡ I nt e g r at e d vie w o f t he cu st o mer ( ir r e sp ect i ve o f t he
d i f fe r e nt so ur c e s o f i n fo r mat io n)

‡ Ca mp a ig n P e r fo r ma nc e Ana l ys is

‡ Cu st o mer S e g me nt at io n Ana l ys i s

‡ Cu st o mer C hur n P r e d ict io n

‡ Cu st o mer Lo ya lt y Ana l ys is

ÑÑ
‡ Cu st o mer P r o f it a bi l it y Ana l ys is

‡ Cr o s s- se l l i ng a nd Up- s e l l i ng
E nt er p r ise BI Co nsu lt ing
T h e a b i l it y t o mak e fa st , r e l ia b le d ec i s io ns ba s ed o n ac c ur at e a nd u s a b le
i n fo r mat io n is e s se nt ia l t o mo st bu s ine s s e nt er pr is e s. W ip r o ¶ s E nt er pr is e BI
( Bu s i n e s s I nt e l l ig e nc e ) Co ns u lt ing pr o v id es i nt egr at ed so lut io ns t hat
e mp o w er k no w le dg e wo r ker s t o ac c es s dat a fr o m e x ist i ng pr o duct io n
d at a b a se s a nd ap p l ic at io ns a cr o s s t he e nt er pr is e u s i ng t he po w er o f
ad v a n c ed d at a w ar e ho u s ing a nd de c is io n su ppo r t so lut io ns a nd s er v ic e s.
Bu i ld i n g a n e f fe ct ive BI so lut io n invo l v es a co ns id er a b le a mo u nt o f e f fo r t t o
e n su r e u s a bi l it y a nd va lu e t o t he bu s ine s s e nt er pr is e . At Wip r o we
u nd er st a nd t h is mo r e t ha n a nyo ne e ls e a nd ma ke c er t a in t hat o ur BI
so lu t io n s ar e a l ig ne d w it h t he bu s ine s s vis io n o f t he e nt er pr is e. We do t h i s
t hr o u g h t he BI Co nsu lt ing fr a me wo r k w h ic h pr o vid e s a r o ad ma p, w her e i n w e
As s e s s, S t r at eg iz e a nd f i na l l y Ar c h it ect so lut io ns t hat m in i m i z e pr o je ct t ime
fr a me s w h i le add r e s s i ng cr it ic a l bu s i ne s s ne ed s. W ipr o a lso o f fer s r e-
e ng in e er ing s er v ic e s o f t he BI ar c h it e ct ur e a nd o pt i m iz at io n.
Bu s i n e s s Be ne f it s:
‡ H ar d s a v ing s v ia D at a M ar t co nso l id at io n a nd u s ing a
co m mo n E BI / E D W in fr a st r uct ur e.
‡ I mp r o ve d bu s ine s s i n fo r mat io n a c ce s s fo r de c is io n
ma k in g b y pr o v id i ng st r e a m l i ne d i n fo r m at io n f lo w.
‡ Re d u ce d T o t a l Co st o f O w ner s hip ( T CO) , t he r e b y
i n cr e as in g t he Ret ur n o n I nve st me nt ( R OI ) .
‡ P r o v id e s a p lat fo r m fo r t he Co r po r at e P er fo r ma nc e
Ma n a g e me nt ( CP M) i n it iat ive s l ik e Ba la nc ed S co r ec ar d
a nd I nt egr at ed Ana l yt ic s.
Va lu e De l i ver y fr o m W ip r o :
‡ F u l l- t i me ,
d ed ic at ed
co n s u lt a nt s
a nd
ar c h it e ct s sp ec ia l iz in g i n
E nt er p r is e BI Co nsu lt ing & E BI / E D W A r c h it e c t i ng .
‡ V a st
e xp er ie n c e
in
co n s u lt in g,
ar c h it e ct ing, i mp le me nt i n g
a nd ma n a g ing la r g e BI / D W pr o je ct s ac r o ss i nd ust r ie s .
‡ Co mp r e he ns ive
Fr a me wo r k
fo r

Ñ·
Co ns u lt ing
a nd
Ar c h it e c t i ng
‡ Re- U sa b le
Ar t ifa ct s
( g u id e l in e s ,
t e mp lat e s,
q u e st io n na ir e)
‡ Ar c h it ect ur e B e st P r a ct ice s
‡ S ea m le s s int egr at io n o f Co ns u lt i ng & I nt egr at io n
S er v ic e s
‡ R ic h E xper ie nc e i n
‡ E n d - t o - e nd
i m p l e m e nt a t io n
of
E nt er p r is e
Dat a
War e ho u s e
‡ E nt er pr is e D at a Mo d e l i ng
‡ E nt er pr is e M et ad at a Ma na ge me nt

Ê&  #, " *
Ho w d o yo u ma x i m i z e t he ROI fr o m yo ur E RP s yst e m ? T he a ns wer t o t h is
q u e st io n m ig ht ju st l ie o ut s id e yo ur E R P s ys t e m.
T h e a n s w er l ie s in a s ys t e m t hat pr o vi de s fa st er a nd co nso l id at e d vie w o f
e nt er p r is e- w id e I n fo r mat io n a nd pa ck s i n t he a b i l it y t o fle x i b l y a na l yz e it .
Dat a War e ho u s ing pr o vid e s t he a ns w e r s w it h a n ap p l ic at io n e nv ir o n me nt
co n s ist in g o f a de d ic at ed dat a ba s e dr a w i ng o n d ive r se dat a so ur ce s, de s ig n e d
t o su p p o r t ad va nc e d qu er y a nd a na l ys is ca pa b i l it ie s .
W ip r o o f fer t he E R P Dat a Wa r e ho us e so lut io n t o int egr at e st r at e g i c
i n fo r mat io n fr o m E RP , le ga c y s ys t e m s, a nd e xt er na l dat a so ur ce s i nt o a
r o bu st d e c is io n s uppo r t e nv ir o nme nt .

+"  (#". 0#* "& # ( + /##'" &)$

‡ Re f i n i ng t he Dat a Wa r e ho u s e / Dat a Ma r t ar c h it ect ur e
a nd Dat a Mo d e l
‡ I nt r o du c ing d at a fr o m ne w so ur c e s yst e ms t o e xist i ng
Dat a War e ho u s es / D at a M ar t s
‡ Bu i ld i ng a s yst e mat ic pr o c e s s fo r e xp l ic it ca pt ur e a nd
ma n a g e me nt o f Met a dat a
‡ I nt e g r at ing g eo gr a p hic a l l y s pr e ad da t a war e ho u se s o n t he
sa me o r d i ver s e p lat fo r ms i nt o a n E nt er pr is e Dat a
War e ho u s e
‡ I nt e g r at io n o f e xt er na l ve ndo r s up p l i ed d at a w it h t he
cu st o mer 's D at a War e ho u se / D at a M ar t
‡ I nt e g r at io n o f var io u s dat a ( C RM, W e b, E RP , Le ga c y

Ñr
d at a) i nt o e x ist ing D at a War e ho u se / D a t a Mar t
‡ M ig r at io n a nd i mp le me nt at io n s er v ic es
‡ P er fo r ma nc e t u ni ng a nd up gr a de s
#, + " & "&  ##" )& 
Ap p l ic at io n o f BI t o var io u s S up p l y C ha i n Ma na ge me nt ( S C M) fu nct io ns a n d
p r o d u ct l i fe c yc le s o n a st r at eg ic sc a le t o o pt im iz e t he r e su lt s o f t he s e
fu n ct io n s by me a ns o f e nha nc i ng t he a bi l it y t o pr o duce co st e f fe ct iv e
p r o d u ct s. Le ad ing E R P a nd S C M s yst e ms ha ve be e n pr o ve n u se fu l i n
au t o mat io n o f t r a ns act io n r e lat ed pr o c es s e s o f t he s upp l y c ha in, ho we v e r
t he s e s yst e ms ha ve no t pr o vid ed t he a bi l it y t o adequ at e l y a na l yz e t h e
o p er at io na l e f fe ct ive ne s s a cr o s s t he s up p l y c ha in. Cu r r e nt da y su pp l y c h a i n s
ar e e xt r e me l y co mp le x e nv ir o nme nt s w ho s e o per at ing st at e ca n a f fe ct
co mp a n y 's a b i l it y t o o per at e e f fe ct ive l y a nd pr o f it a b l y.
I t ha s be co me e s s e nt ia l t o c lo se l y e xa m i ne a nd me a s ur e t he e f fe ct i ve ne s s o f
su p p l y c ha in pr o c e ss e s i n t ak ing in t e l l ig e nt d ec is io ns. # ,  +  " &
 &   # # " )  &   ( S CI ) o ffe r s t he me c ha n is ms t hat fa c i l it at e t h is v ie w.
S CI r e q u ir e s t he a bi l it y t o a na l yz e pr o duct s, pr o c es s e s, co mpo ne nt s, a n d
mat er ia ls . T his d e ma nd s a dat a i nt e gr at io n in fr a st r uct ur e, w h ic h pr o v id e s
ca p a b i l it y t o e xt r act , t r a ns fo r m a nd lo a d d at a a cq u ir e d fr o m mu lt ip le
e nt er p r is e so ur ce s l ik e :
‡ E RP so ur c e d at a

‡ S C M so ur c e d at a

‡ CR M so ur ce dat a

‡ Cu st o mer d at a

‡ S u p p l ie r d at a

‡ P r o d u ct ma nu fa ct ur i ng / t e st ing dat a

‡ Q u a l it y ma na g e me nt dat a

‡ S ho p f lo o r ma nu fa ct ur ing dat a so ur c es

‡ Le g a c y s yst e m d at a so ur c es

‡ D at a fr o m o n l ine i nd ust r y t r ad ing e x c ha ng e s

‡ Mar k et p la c e s & au ct io n

‡ D e mo gr ap h ic s a nd ma r k et ing d at a p u r c ha se d fr o m t hir d
p ar t y d at a s up p l ie r s.
W ip r o 's
co n s u lt in g

ÑÎ
fr a me wo r k
fo r
S CI
i nc lud e s
co n c ep t u a l iz ing , ar c h it ect ing a nd i nt e gr at ing so lut io ns. T he se r v ic e
sp ect r u m inc lu d es

‡ D at a C le a n ing a nd E T L, D at a Acc e s s ,

‡ An a l ys is a nd R epo r t ing,

‡ I nt e g r at io n w it h e xt er na l dat a a nd bus ine s s dat a ba s e s,

‡ D et er m i nat io n o f Ke y p er fo r ma nc e i nd ic at o r s.
Ap ar t fr o m t he se s er v ic e o ffe r i ng s W ipr o a lso he lp cu st o mer s
in
st r at eg iz i ng
fo r
r ea l- t i me
c lo s ed
lo o p
a na l yt ic a l
i n fo r mat io n a id i ng bu s i ne s s p r o ce s s o p t im iz at io n a nd i nt e l l i g e nt d e c is io n -
mak ing.
ÊÊÊ
T e r a d a t a S o lu t io n s
Ho w d o yo u t r ade o ff bet we e n sc a la b i l it y a nd p er fo r ma nc e is s u e s a s Dat a
War e ho u s e s iz e gr o w s fr o m G ig a byt e s t o T er a byt e s ?
T h e a n sw er l ie s i n W ipr o 's so lut io n o f f er ing i n T er ad at a D at a War e ho u s in g .
I t is a u niq u e ble nd o f W ip r o 's e xpe r t ise in Bu s ine s s I nt e l l ig e nc e so lut io n s
a nd t h e po w er o f t he T e r a dat a Dat a b as e, w hic h o f fe r s a h ig h d egr e e o f
p ar a l le l is m, u s es a st a ndar d a c ce s s la ng uag e fo r co mp le x q uer y p er fo r ma n c e
a nd p r o m is e s a s i mp l i f ie d a d m i n i st r at io n fo r a l l m is s io n cr it ic a l
ap p l ic at io ns.

 . "   *
W ip r o ¶ s s pe ct r u m o f S er v ic e s i n T er ad at a Dat a Wa r e ho u s ing is a t est i mo n y
t o t he ir e xt e ns ive e xper t is e in ar c h it e ct ur e, d e s ig n a nd i mp le me nt at io n o f
Dat a War e ho u s i ng so lut io ns, us ing t he T er a dat a p lat fo r m. T he s e I nc lu d e:

‡ D at a War e ho u se P la nn i ng S er v ic e s

‡ D at a War e ho u se De s ig n a nd I mp le m e nt at io n S er v ic e s

‡ D at a War e ho u se U sa ge, S up po r t and E nha nc e me nt

S er v ic e s
‡ T o o l e va lu at io n & r e co m me nd at io n f o r T er ad at a D at a

Ñ*
War e ho u s i ng
T h e W ip r o Ad va nt ag e:
‡ Ro ad ma p fo r D at a War e ho u s ing i mp le me nt at io n u s ing
Teradata
‡ H ar n e s s i ng o ur t ec hno lo g y r e lat io ns h ip s & a l l ia nc e s w it h
le a d i n g v e ndo r s l ik e Or ac le, I n fo r mat ic a, Co g no s,
M ic r o st r at eg y et c.
‡ V a lu e fo r mo ne y so lut io n o f fer ing s ba se d o n o ur
e xt e n s iv e e xpe r ie nc e i n D at a War e ho u s i ng & Bu s i ne s s
I n t e l l i g e nc e f i e l d
‡ M ig r at io n s er v ic e s fr o m o t her Dat a b as e s t o T er ad at a
‡ A t e a m o f T er ad at a C er t i f ie d P r o fe s s io na ls
]     

   Ê  Ê      @ 
 A
W ip r o 's Bu s i ne s s P r o c e s s M a nag e me nt Fr a me wo r k
An o r g a n iz at io ns a b i l it y t o ad apt t o fa st c ha ng ing bu s ine s s r eq u ir e me nt s a n d
it s a b i l it y t o o pt im iz e t ur nar o u nd t ime s de f ine s it s co mp et it ive n e s s .
I n cr ea s in g l y G lo ba l o per at io n s ma ke b us ine s s pr o c es s e s mo r e co mp le x a n d
o r g a n iz at io n ma na g e me nt mo r e c ha l le n g ing. T r a d it io na l bu s ine s s pr act ic e s
n e ed t o ke ep p ac e a nd u pgr ad e w it h ne w l y e vo l v ing bu s ine s s mo d e ls t o me et
t ime a n d lo g ist ic co nst r a i nt s su c h a s r ed uc ed de l ive r y t i me s a nd hig h e r
cu st o mer s er v ic e le ve ls .
Bu s i n e s s pr o ce s s a ut o mat io n ho ld s t he k e y t o lo wer ing t he co st

W ip r o 's E - pr o cur e me nt a nd E - ma r ket p l ac e s gr o u p fo cu s e s o n pr o vid in g e -

p r o cu r e me nt se r vic e s a nd e- ma r k et p la c e so lut io ns t hat i mpr o ve t h e
e f f ic ie n c y o f I nd ir ect Go o ds P r o c ur e me nt o r MR O P r o cur e me nt . I t a ls o
e n a b le s I nt er net so lut io ns fo r ma r k et mak er s t o pr o vid e a co m mo n p lat fo r m
fo r bu ye r s a nd s e l le r s t o r edu ce pur c ha s i ng co st s a nd s har e o t her v a lu e
ad d ed o f fe r ing s l ik e p a yme nt se r vic e s, l o g ist ic s, a nd fu l f i l l m e nt .
As a C er t i f ie d Ar i ba S yst e ms I nt egr at o r ( C AS I ) p ar t ner o f Ar iba , Wip r o
h e lp s t he ir c l ie nt s fo r mu lat e a nd i mp le me nt a st r at e g y t o a c hie ve co st -
sa v i n g s fo r in it iat i ve s in t h is ar e a. W ip r io pr o v id e t he m w it h a co mp let e
so lu t io n fr a me wo r k t hat per fe ct l y r e lat e s t o t he ir i nd i v id u a l p a i n ar ea s. A lso
i nt r i n s ic in t he ir a ppr o a c h in t he pr e c is e r o a d ma p t hat st ar t s fr o m
cu st o miz e d pr o t o t yp e d e ve lo p me nt at W ipr o ¶ s o ffs ho r e Co E , fo l lo w ed b y
r ig o r o u s a s s e s s me nt o f c ur r e nt e nv ir o nme nt , go ing
r ig ht
t hr o u g h
to
i m p l e m e nt a t io n
a nd
p o st
i m p l e m e nt a t io n s u p p o r t .
]  
      

Ñ[
W ip r o We bs ec ur eΠ, a le ad i ng a pp l ic at i o n s ec ur it y pr o v id er , is a n id e nt it y
a nd p er m is s io n in fr a st r uct ur e pr o du ct t hat o ffer s a w ho le r a nge o f
ap p l ic at io n se cu r it y fe at ur es a nd he l ps o r ga n iz at io ns le ve r a ge a st r o ng
r et u r n o n t he ir t ec hno lo g y i nve st me n t s. W ipr o We bs ec ur e Πa lso e na b le s
o r g a n iz at io ns t o p r o t e ct
t he ir
we b
ap p l ic at io ns,
se r v ic e s
a nd
o nline
t r an s act io ns w it h cu st o mer s, par t ner s, ve ndo r s a nd e mp lo ye e s. R e cko ne d a s
o ne o f t he mo st r e l ia b le , a va i la b le a nd se r vic e a b le so lut io n a va i la b le t o d a y,
W ip r o We bs ec ur eΠha s be e n t he c ho se n so lut io n o f e nt er pr is e s a cr o s s t h e
g lo b e i n a w id e r a ng e o f ind u st r ie s.

Ê< Ê 
 Ê 
Ê

C ho o s i n g t he R ig ht P ac ka g e su it e d t o yo ur ne ed ca n be a t o ug h nut t o cr ac k .
E q u a l l y ve x i ng is p ac ka g e i mp le me nt at io n t hat ca n be e xpe ns ive a nd t i me-
co n s u m i n g. W ipr o g u id e s yo u
t hro ugh
e f fe ct iv e
d ec is io n- mak ing t hr o ugh
pa ck ag e
e v a lu at io n a nd s e le ct io n a nd t he n i mp le me nt it s e a mle s s l y t o a c hie ve de s ir e d
b e n e f it s.
W ip r o o f fer s p ac ka ge s e le ct io n a nd so ft war e i mp le me nt at io n se r vic e s a cr o s s
a l l t e c h no lo g y do ma i ns l ik e E - Bu s i ne s s, E RP , S C M,
C RM, E nt e r pr is e App l ic at io n I nt egr at io n, Dat a
War e ho u s i ng, a nd We b S ec ur it y.
]   Ê

I t s n e v er be e n mo r e c ha l le ng i ng bu i ld ing so lut io ns w it h m yr ia d o f
t ec h no lo g y c ho ic e s su ppo r t ing a n e ver - d yna m ic bu s ine s s e nv ir o nme nt
T h e Br e adt h a nd D ept h o f o ur S yst e m I nt e gr at io n Ca pa b i l it ie s e na b le s u s t o
le v e r ag e yo ur I T i nve st me nt s, m i n i m i ze yo ur r is k a nd d e l i ve r co mp let e
s yst e m int e gr at io n ser v ic e s a nd so lut io ns ad dr e s s ed t o yo ur u n iq ue bu s i n e s s
n e ed s.
We co mb i ne co mp le x t e c hno lo g ie s t o get her w it h o ur pr o ve n pr o c e ss e s t o
ma x i m i z e co mp at ib i l it y, i nt er o per a b i l it y a nd e nt e r p r i s e w i d e i n fo r m a t io n
i n t e g r a t io n.
S yst e m I nt egr at io n po r t fo l io o f fer s:
‡ Ar c h it ect , I nt egr at e a nd M a nag e c ust o m a pp l ic at io n a nd
i n fo r mat io n in fr a st r uct ur es
‡ I nt e g r at io n o f S o ft war e a nd Har dw ar e co mpo ne nt s

Ñ
‡ N et wo r k I nt eg r at io n
‡
E nt er p r is e Ap p l ic at io n I nt e gr at io n
‡ Le g a c y t o We b M igr at io n
] 

    Ê    Ê Ê   
W ip r o p r o vid e s co mp let e bu s ine s s c o nsu lt ing a nd t ec hn ic a l i nt egr at io n
se r v ic e s fo r s up p l y c ha in ma na ge me nt ( S C M) . W ip r o ¶ s ye ar s o f e xp er ie n c e
i n d o in g la r g e- sc a le E RP i mp le me nt at i o ns ha ve co nt r ibut ed gr eat l y t o t he ir
e f fo r t s in t his ar e a.
T h e ir S u p p l y C ha in so lut io ns ar e fo cu se d o n he lp ing c l ie nt s ad dr e s s k e y
is s u e s l ik e P ur c ha s i ng, I nbo u nd Lo g ist ic s, Op er at io ns, War e ho u s e
Ma n a g e me nt , O ut bo u nd Lo g ist ic s, a nd

De ma n d M a nag e me nt . O ur S C M t e c hno lo g y pr a ct ic e pr o v id e s e xp er t is e i n
so lu t io n s l ik e i2 , S AP a nd Or a c le ba ck ed b y e xp er ie nc e d t e c hn ic a l a n d
fu n ct io n a l co nsu lt a nt s a s w e l l a s c er t i f i ed pr o d uct e xp er t s.
]  
   Ê

  Ê 
     Ê  

  # " .   " & )  +  " ) +   (   D    +  " ) +   " !  D   +  " ) + 
#
Ac h ie v i n g se a m le s s i nt egr at io n is no t a l l t hat e a s y a s it app e ar s, a s it
i n v o lv e s int e gr at io n o f i nt er na l, ho me gr o w n a pp l ic at io ns, le g a c y s yst e ms
w it h t h e e xt er na l bu s ine s s pr o c e ss e s a nd s yst e ms .
W ip r o 's e xp er t is e i n t he E AI sp ac e in c lu de s sp e c ia liz at io n o n m id d le w ar e
p r o d u ct s l ik e MQ S er ie s, S ee be yo nd, w e bM et ho ds, We bS p her e, T i bco , V it r ia
a nd Me r c at o r . Wipr o ha s a lso d e ve lo pe d a n o pt i m iz e d E AI P r o ject
met ho d o lo g y a nd pr o d uct e va lu at io n fr a me wo r k ba s ed o n wo r k e xper ie n c e
w it h lar g e Fo r t u ne 5 00 co mp a n ie s a cr o s s i ndu st r y do ma ins a nd geo gr ap h ie s.
W ip r o is o ne o f t he f ir st I T co ns u lt i ng o r ga n iz at io ns t o r eco g niz e a n d
d e v e lo p t he e xp er t is e r eq u ir ed t o imp le me nt i nt egr at io n so lut io ns u s i ng E AI
t ec h no lo g y. T h is ha s he lp e d W ipr o i mp le me nt bus ine s s cr it ic a l E AI
so lu t io n s fo r a nu m ber o f c u st o mer s, de ve lo p met ho do lo g y, st a nd ar d s a n d
t e mp lat e s t o sp ee d u p pr o je ct i mp le me nt at io ns.
W i p r o 's s e r v i c e o f f e r i n g s i n E AI p r o v i d e s t he fo l lo w i n g c l e a r
cu t be n e f it s t o an y bus ine s s :
Re d u ce s s ys t e ms / I T t o t a l co st o f o w ner s h ip
Ma x i m iz e s i nve st me nt s i n e x ist ing s yst e ms
I mp le me nt s bu s i ne s s c ha ng e in u nder l yi ng in fo r mat io n
t ec h no lo g y s ys t e ms
P r o v id e s g lo ba l e nt er pr is e vis i b i l it y o f i nfo r mat io n a nd
b u s in e s s pr o c e s se s

 &   "  &  #   " / "    "  &

ÑD
‡ P la n n i ng, S et up a nd E xe cut io n

‡ H D L / C / H V L, S i ng le o r m ixe d mo de

‡ Au t o mat e d t est be nc h cr e at io n a nd t e st e xec ut io n

‡ As s er t io n ba s ed ver i f ic at io n

‡ H W P r o t o t yp ing Bo ar d d e s ig n
*")& ! # !&"&

‡ RT L co d i ng i n V er i lo g / VH D L

‡ D F T Lo g ic I ns er t io n a nd O pt i m iz at i o n

‡ C h ip V ir t ua l P r o t o t yp ing

‡ H ier ar c hic a l o r f lat P hys ic a l d e s ig n

‡ P h ys ic a l S ynt he s is / Opt i m iz at io n

‡ S ig n a l I nt e gr it y I s su e P r e ve nt io n, A na l ys is a nd Re pa ir

‡ P h ys ic a l V er i f ic at io n

‡ S t at ic T i m i ng Ana l ys is

‡ Lo g ic E qu iva le nc e C hec k i ng

‡ AT P G/ t e st ve ct o r ge ner at io n
"#"& #"("&

‡ I nt er fa c e t o Fo u ndar y, T e st a nd P a ck ag e Ho u se s

‡ D ia g no st ic s a nd f ir mw ar e

‡ V a l id at io n Bo ar d de s ig n

 (    & ) " &   " & )  

 *")&
  2
2  

T i m e - t o - ma r k e t p r e s s u r e s a nd t he ne e d fo r i nt e g r a t ing mo r e f u nc t io n s i n
s i l i c o n i s fu e l i n g t he S o C ma r k e t ' s g r o wt h. At W i p r o , p eo p le l e ve r a g e o n
a n e x t e n s i v e i nt e l l e c t u a l p r o p e r t y ( I P ) po r t fo l io , s ys t e ms k no w le d g e a n d
e x p e r ie n c e w it h t e c h no lo g ie s l i k e A R M t o t a r g et s p e c i f i c ve r t ic a l m a r k e t s
w it h S y s t e m- o n- C h i p s o lu t io n s t ha t m e e t a s u p e r s e t o f a p p l i c a t io n ne e d s .
T h e y h a v e t r a ns lat e d a de ca de o f V LS I de s ig n e xp er ie nc e int o
a p r o ve n d e s ig n met ho do lo g y fo r co mp l e x S o C s.
W ip r o 's S o C C e nt er ca n ju mp- st ar t S yst e m- o n- c h ip d es ig ns

·

w it h it s pr o d uct - r e ad y S o C Ar c h it ect ur e P lat fo r m ( S o C-

R AP T o RΠ) t hat pr o vid e s e ar l y- t o - ma r k et , h ig h per fo r ma nc e de s ig n

ca p a b i l it ie s w it h t he be st c ha nc e s o f f i r st - t ime s il ic o n s uc c es s. W ip r o is a n
AR M- ap pr o ve d t hir d par t y de s ig n ce nt er u nd er t he AR M AT AP Œ
T ec h no lo g y Ac ce s s P r o gr a m.
W ip r o ¶ s po r t fo l io o f ser v ic e s:

‡ Co mp r e he ns ive S o C de s ig n a nd i mp l e me nt at io n

‡ Re e n g ine e r ing a nd r et ar g et ing se r vi ce s

‡ S o C P er ip he r a l blo c k d e s ig ns

‡ Co r e t ec hno lo g y l ic e ns i ng

‡ E m b e dd ed S o ft w ar e ( OS P o r t , Bo ot Co de, Dr ive r s,
F ir mw ar e, Ap p l ic at io n S o ft war e)
A p lat fo r m ba s ed so lut io n s uc h a s S o C - R AP T o R co nso l id at e s t wo k e y
r eq u ir e me nt s o f ma r k et r e ad i ne s s a nd d e s ig n f le x i b il it y. B y us in g a
p r ed e f i n e d p lat fo r m, t he d e s ig n t e a m s t ar t s fr o m a pr e v io u s l y s ynt he s iz e d
a nd v er i f ie d s et o f fu nct io ns.
‡ Re d u ce s o ver a l l d e s ig n t i me, t hu s g a i n ing t i me- t o - mar ket
ad v a nt a g e.
‡ A d e s ig n t hat ca n be cu st o miz e d t o me et a pp l ic at io n
sp ec i f ic nee d s by ad d ing o r r e mo v i ng a ny o f t he
v a l id at ed co mpo ne nt s o r b y a d d i ng 3r d par t y blo c k s.
‡ U s er co nf ig u r a b i l it y a nd de s ig n f le x i b i l it y t o pr o v id e
p r o d u ct r e ad y r e fe r e nce ar c h it e ct ur e s fo r d ig it a l aud io p la ye r s, ha nd h e ld
d e v ic e s d ig it a l c a mer a s a nd o t her co ns u me r a pp l ic at io ns.

Ê
W i p r o o f f e r s F P G A D e s i g ns a lo ng w it h o u r B o a r d D e s ig n. O u r V L S I t e a m
h a s g o o d e xp e r t i s e i n d e s i g n i n g M u lt i - M i l l io n g a t e F P G A s t o t e st t h e
c o mp l e t e lo g ic f u nc t io na l it y i n a s y s t e m e n v i r o n m e nt mu c h be fo r e t h e
m a n u f a c t u r i ng p ha s e
W it h i n cr e a s ing Co mp le x it y o f I C d e s ig ns , t he ne ed fo r t ho r o ug h d e s ig n
v er i f ic at io n t o e nsur e f ir st t i me s i l ic o n su c ce s s is ine v it a ble . I n o r der t o
e n su r e Lo g ic fu nct io na l it y in
a S yst e m e nv ir o nme nt , W ip r o ¶ s V L S I t ea m o ffe r s t he
fo l lo w i n g
P r o v e n E xper t is e in co mp le x F P G A D es ig ns
‡ E xt e n d i ng u pt o 1. 5M N AS I C g at e s ( XC V4 000 de v ic e)
‡ DDR
S DR AM
i nt er fa c e

·c
o p e r at i n g
at
160
MH z
i m p l e m e nt e d i n V ir t e x F P G A
‡ U s e o f Ver i lo g / V H DL fo r D e s ig n E nt r y
‡ P h ys ic a l S ynt he s is ba se d f lo w fo r h i g h fr e qu e nc y de s ig ns
E x p er ie n c e i n wo r k i ng o n var io u s le a d in g FP G A ve ndo r s

‡ E x p er ie nc e i n X i l i n x, Alt er a, Act e l De v ic e s

‡ E x p er ie nc e i n V ir t e x, Ap e x S er ie s o f De v ic e s

‡ X P E RT S P ar t ner s hip w it h X i l i nx
De f i n e d a nd pr o ve n F P G A d e s ig n met ho do lo g y & Gu id e l i ne s -
E ag le W i s io n

‡ E st a b l i s he d g u id e l i ne fo r FP G A s e le ct io n

‡ P r o v e n met ho do lo g y fo r t i m ing c lo s ur e

‡ P r o v e n t ec hn iq u e s fo r ar ea o pt i m iz at io n a nd f it me nt

‡ E st a b l i s he d G u id e l i ne fo r AS I C t o FP G A Co nver s io n

‡ W ip r o 's V er i f ic at io n E nv ir o n me nt C r eat io n T o o l - WAV e

‡
Reu sa b le RT L co r es and ver ificat io n co mp o ne nt s
Ot h er S er vic e s o f fe r e d ar e: -

‡ Bo ar d De s ig n

‡ AS I C D es ig n

‡ T u r n k e y S yst e m D e s ig n

‡ F ir mw ar e a nd S o ft w ar e D e ve lo p me nt
Ƈ  
  Ê     

  
‡
   " & ) , *   ! *
‡
 . "    " .   .  #  ! & 

 *"& ** **   * "& )

Cu st o mer I nt er act io n S er vices

‡ F in a nce a nd acco unt ing ser vic es

‡ P a y me nt ser vices

·Ñ
‡ I nd u st r y Ad m in ist r at io n S er vice s

‡ HR P r o cess ing ser vic es

‡ S u p p l y c ha in s er vice s

‡ Kno w ledge s er vice s

    

 
 
    E 

As o r g a n iz at io ns ar o u nd t he wo r ld st r i ve t o imp r o ve t he qu a l it y o f t he ir
p r o ce s se s w h i le ma na g i ng t he ir bo t t o m li ne s, B us ine s s P r o c e s s Out so ur c in g
h a s b eco me t he ne w i mp er at ive. W ip r o S pe ct r a m ind , I nd ia 's lar ge st t h ir d -
p ar t y o ffs ho r e BP O pr o vid er , p ar t ner s w it h t he ir c l ie nt s t o pr o vid e a fu l l
sp ect r u m o f BP O s er v ic e s co ver ing a l l f i ve le ve ls :
Dat a e nt r y
Ru le s - set pr o c e s s ing
D e c i s io n - m a k i n g
D ir e c t c u s t o m e r i nt e r f a c e
E x p er t k no w le dg e ser v ic e s
W ip r o fur t he r c lu b it s va st I T so lut io ns e xper ie nc e o f t wo dec a de s a n d a
d iv e r se do ma i n e xp er t is e t o s er ve Fo r t une 5 00 cu st o mer s wo r ld w id e. Fo r
e x a mp le, a le ad i ng Fo r t u ne g lo ba l P C ma nu fa ct ur er c ho s e Wip r o
S p e ct r a m i nd fo r o ut so ur c ing t e c hn ic a l sup po r t t o achie ve s ig n i f ic a nt co st
sa v i n g s w h i le i mp r o v ing a nd ma i nt a i n i ng t he qu a l it y o f s er vic e de l ive r y t o
it s c u s t o me r s
Wip r o ¶s Bus ine ss P r o cess Out so ur cing po rt fo lio
in c lu d e s end- t o- end so lut io ns acr o ss a spect r um o f
in d u st r ies
   
    
Ƈ  *  !  &    " & ."  *
T h e co st o f ac qu ir ing a ne w cu st o mer i s f i ve t i me s t he co st o f r et a i n in g a n
o ld o n e. And he nce it is i mpo r t a nt t hat yo ur c ust o mer int er act io n is ma na g e d
i n t h e b e st po s s i b le w a y. Cu st o mer I nt er a ct io n S er v ic e s at W ipr o ar e
t a i lo r ed t o pr o vid e su per io r c u st o mer i nt er a ct io n a nd he nc e le ve r a ge e v er y
cu st o mer r e lat io ns h ip t o t he fu l le st . W ipr o ¶ s po r t fo l io inc lu d es a w ho l e
g a mu t o f c u st o mer fa c i ng o ffe r i ng s inc l ud i ng 24 / 7 c ust o mer sup po r t t hr o u g h
vo ic e ( in - bo u nd a nd

o u t - bo u nd c a l ls ) , e- ma i l a nd w e b me d iu ms , t e le ma r k et ing s er v ic e s, t ec hn ic a l
su p p o r t ser v ic e s a nd e mp lo ye e I T he lp d es k ser v ic e s.
Wipro
se r v es
mu lt ip le
i n d u st r ie s

··
 i nc lud ing
i n s u r a n ce, ba nk s, f ina nc ia l s er vic e s co m pa n ie s, r et a i le r s a nd OE M 's .
C l ic k o n t he l ink s be lo w t o vie w ea c h s er vic e o ffe r ing in
d et a i l:
C u s t o me r S u p p o r t S e r v ic e s
T e le m a r k e t i ng S e r v i c e s
T e c h n i c a l S u p p o r t S e r v ic e s
I T H e lp D e s k S e r v i c e s

T h e k e y be n e f it s o f u s i n g W i p r o ¶ s c u s t o me r i nt e r a c t io n
se r v ic e s inc lu de :
I mp r o ve d c ust o mer s er vic e le ve ls
Re d u ce d c u st o mer su ppo r t / mar ket ing co st s
H ig h er s a le s co nver s io n r at e
E n h a n c ed f le x ib i l it y t o ma nag e s er v ic e pe ak s a nd
t r o u g h s, pr o du ct l i fe c yc le s
Ho mo g e neo us, c le ar l y d e f i ne d pr o c e s se s acr o s s
g eo g r ap h ie s
Gr e at er co ver a ge a nd nu mbe r o f i nt er a ct io ns w it h
cu st o mer s
 
 


 
W ip r o ¶ s c ust o mer s er vic e o f fe r ing s a i ms at cr e at ing a vir t u a l cu st o mer
se r v ic e ce nt e r t o ma na ge c u st o mer co nc er ns a nd qu er ie s t hr o ug h mu lt ip le
c h a n n e ls inc lu d i ng vo ic e, e- ma i l a nd c hat o n a 24 / 7 ba s is. E xa mp le s o f t h i s
i n c lu d e cu st o mer s c a l l i ng t o c he ck o n t he ir o r d er st at us, c u st o mer s c a l l i n g
t o ch ec k fo r i n fo r mat io n o n pr o du ct s a nd s er v ic e s, cu st o mer s c a l l i ng t o
v er i f y t he ir a c co u nt st at us, c ust o mer s ca l l i ng t o che ck t he ir r e ser vat io n
st at u s et c.

Ê< 

C o l l a t e r a l ve r i f i c a t io n
S u r r e n d er
Au d it s & Re inst at e me nt
Ac co u nt s Re c e iva b le
Ac co u nt ing & R e co nc i l ia t io n
C la i m O ver p a yme nt
Cu st o mer ser v ic e - vo ic e / e ma i l
#" !*
 **"&)
C la i m S et Up
E l ig i b i l it y

·r
Du p l ic at io n
Va l id at e R e ser ve s
Me d ic a l S u pp le me nt a l
P r o v id er E xc e s s R e i ns ur a nce
S p e c i f ic E xc es s R e ins u r a nc e
Ad ju d ic at io n
Ac co u nt S et t le me nt
   )  ) 
 * *" & )
Ou r mo r t ga ge pr o c e ss ing ser v ic e s o f f er co mp r e he ns ive so lut io ns t o t he
mo r t g a g e se ct o r ma pp ing t he co mp let e indu st r y bus ine s s pr o ce s s e s r a n g i n g
fr o m b u s ine s s a cqu is it io n s er v ic e s t o col le ct io ns. T he se inc lu de :
'  *"&** Ê9 "*""&
I n bo u n d / o ut bo u nd e nq u ir ie s
Lo a n fo r m d at a e nt r y
Co l lat er a l c hec k s
Ap p r a is a l T it le C he ck s

Cr e d it c h e ck s
P r o p er t y va lu at io n
T it le c h e ck s
P r o p er t y I ns ur a nce c he ck s
L eg a l c le ar a nce s

 & (  '  "  " & )  " * 0  *  !  & 

Cr e d it e v a lu at io n
Ap p r a is a l a mo u nt
C h ec k s fo r a l l o t her su ppo r t ing
Mo ne y d is bur s e me nt
Billing
S er v ic in g Co l le ct io ns M a i nt e n a nce
E ar l y a n d o ver du e co l le ct io n c a l ls
As s et M a nag e me nt
O v er d u e p a yme nt s pr o c e s s ing
Ac co u nt ing a nd r e co nc i l iat io n
 

  
Kno w le d ge o r g a niz at io ns t o da y r ea l iz e t hat e mp lo ye e s ar e t he ba ck- bo n e o f
t he e nt er pr is e a nd he nce it is i mp er at iv e t hat e mp lo ye e pr o c es s e s, e s pe c ia l l y
t ho s e i mp a ct ing e mp lo ye e r e lat io ns a n d e mp lo ye e s at is fa ct io n nee d t o be
ma n a g ed w e l l. We pr o vid e a co mp r e he n s i ve su it e o f H R P r o ce s s i ng ser v ic e s
r a ng in g fr o m pa yr o l l s er v ic e s t o be ne f it s ad m i n is t r at io n t o per so n n e l
ad m i n is t r at io n, hir ing, r ec r u it me nt a nd t r a in i ng. Our H R o ffe r ing s inc lu d e

 ,  ## *  ."  *
Re c e ip t a nd a na l ys is o f p a yr o l l d at a
Re p o r t in g a nd p a yme nt o f pa yr o l l t a xe s

·Î
I s su in g p a yme nt s ( v ia c he ck o r e le ct r o nic p a yme nt ) a nd r epo r t s
t o e mp lo ye e s
I s su in g p a yme nt s t o t hir d par t ie s ( fo r e x a mp le, e mp lo ye e I R As )
a nd r ep o r t ing o f d at a t o end u ser
 & /"  * ( !" & " *  " &
D ist r i b u t io n o f he a lt hc ar e a nd r et ir e me n t p la n i n fo r mat io n
Ma n a g i n g e l ig ib i l it y
An s w er i ng q ue st io ns r e gar d ing co ver a ge

As a r e spo ns i b le co r po r at e c it iz e n, W ipr o is d ee p l y co m m it t e d t o t he
so c iet y, in w hic h it l i ve s a nd wo r k. T h i s co m m it me nt t ak e s t he fo r m o f ma n y
i n it iat iv e s . S o me ar e o ut l ine d her e:
Ê #, " & ) +  )+  "& *+ #*
T o Wip r o , t he fut ur e o f t he so c iet y de p e nd s o n t he a b i l it y o f it s c hi ld r e n t o
t h in k a n a l yt ic a l l y a nd cr eat i v e l y, a nd be l i fe lo ng le ar ner s. W ip r o be l ie v e s
t hat t he co nve nt io na l ed uc at io n s yst e m is no t e qu ip p i ng c h i ld r e n w it h su c h
a b i l it ie s. C h i ld r e n mu st ac qu ir e t he sk i l l o f ho w t o le ar n, r at her t ha n b e i n g
o ver w h e l me d w it h a lar ge a mo u nt o f in fo r mat io n, a nd mu st e n jo y t he
p r o ce s s o f le a r ni ng, so t hat w hat is le ar nt is r et a ine d.
T h e m i s s io n o f t he 'W ip r o Ap p l yi n g T ho ug ht i n S c ho o ls ' pr o gr a m i s
e n h a n c i n g c r e at iv it y a nd pr o ble m s o lvi ng sk i l ls a mo ng c h i ld r e n b y
cat a l yz i n g s yst e m ic c ha nge s. R eco g n i z ing t hat t he t e ac her has t he mo st
p r o fo u n d in f lu e nc e o n a c h i ld 's le ar n i ng a b i l it y, at t he he ar t o f W ip r o ¶ s
p r o g r a m is t ea c her e mpo wer me nt a nd r e- sk i l l i ng. T he t ea c her r e- sk i l l i n g
p r o g r a m w a s la u nc he d in M a y 2 00 1, t o pr o vid e co mpr e he ns ive t r a in i ng o n
i n n o v at ive t e ac h ing a nd as s e s s me nt met ho d s, a nd s up po r t t he ir a ct iv e
i mp le me nt at io n w it hi n t he c la s sr o o m. Be gu n f ir st in B a nga lo r e, it s su cc e s s
h a s e n a b le d W ipr o t o t ake it fo r wa r d t o o t her c it ie s in I nd ia .
W ip r o is r ea c h ing o ut t o par e nt s i n a n a t t e mpt t o cha nge t he ir wo r ld- v ie w o f
t he p u r p o se o f edu c at io n. A pr o gr a m t o t r a in p ar e nt s is be i ng put t o get her ,
t o ena b le t he m t o he lp t he ir c hi ld r e n ac qu ir e l i fe s k i l l s, a nd su ppo r t t h e
c h a ng e s be i ng br o u g ht a bo ut in t he s c ho o l.
T h e s c ho o l ma na g e me nt , inc lu d i ng t he P r inc ip a l, is t he int e gr a l p ar t o f t h e
p r o g r a m t o br i ng a bo ut s ys t e m ic c ha n ge s w it h in t he s c ho o l t o cr e at e a n
e n v ir o n me nt fo r qu a l it y ed uc at io n. W ip r o is he lp ing t he s c ho o l ma na ge me nt
r eco g n iz e sp ec i f ic s ys t e m ic c ha nge s a n d a ss ist in it s i mp le me nt at io n. As t h e
p r o g r a m s c a le s up, Wip r o wo u ld le ad c ha nge s in t he c ur r ic u lu m a n d
e x a m i n at io n s ys t e m. Fo r ac c e le r at ing t he s yst e m ic c ha nge s at t he nat io n a l
le v e l,
W ip r o Fo r u m o n
q u a l it y in ed uc at io n ha s be e n la u nc he d. T he fo r u m is i nt e nde d
t o wo r k as a p lat fo r m fo r s har ing id e as a nd a s a pr e s su r e

·*
g r o u p t o br ing a bo ut s yst e m ic c ha ng e s.

 !  " & ) !" & ( #(  *
At W ip r o , a nat ur a l e xt e ns io n o f " Ap p l yi ng T ho ug ht " wa s t o pr o mo t e t h e
ma n y t a le nt e d yo u ng st er s in I nd ia, in t he f ie ld o f c he s s. Wh i le W ip r o t o o k
ma n y p r o m is i ng yo u ng st er s u nder t he i r w ing, t he ir a mb it io n sa w fr u it io n
w h e n P H ar ik r is h na, at 15, bec a me I nd i a 's yo u ng e st c he s s Gr a nd ma st er . H i s
v ict o r y bo r e t est i mo ny t o t he fa ct t ha t "App l yi ng T ho ug ht " is no t ju st a
b u s in e s s p hi lo so p h y, but a lso a n appr o a c h t o succ e s s in a l l hu ma n e nd ea vo r ,
b e it at wo r k o r p la y. T h is ha s fur t her s t r engt he ne d W ipr o ¶ s r e so lve t o mak e
I n d ia a c hes s s up er po w er . And t hu s, W ip r o is nur t ur ing f i ve mo r e bu d d i n g
t a le nt s in t he fut ur e.
W ip r o is h ig h l y s e ns it i ve t o t he i mp act o f t he ir bu s i ne s s a ct iv it ie s o n
e n v ir o n me nt a nd so c iet y. T h is is r e f le c t ed in t he me a sur e s t a ke n t o mo n it o r
a nd co nt r o l r e so ur ce s a nd a ct iv it ie s t hat int er a ct w it h nat ur e a nd peo p le
& . "  & !&  D + # + & ( */ , #" ,
W ip r o is co m m it t ed t o pr o v id i ng a s a fe a nd he a lt hy wo r k
e n v ir o n me nt t o a l l t he e mp lo ye e s a nd as so c iat e s. T his is do ne
w it h t h e he lp o f su it a b le ma na ge me nt s yst e ms t hat ar e a i me d
at :
] P r e ve nt io n o f a cc id e nt s
] Co n s er vat io n o f nat ur a l r e so ur c e s
] P r e ve nt io n o f po l lut io n a nd ha zar d s
] Co mp l ia nc e w it h le g is lat io n a nd r e gu l at io ns t hat ar e
r e le v a nt t o o ur o r ga niz at io n
] De v e lo p me nt o f sa fe wo r k pr a ct ic e s by r eg u la r t r a in i ng t o
e mp lo ye e s a nd sup po r t st a ff
] P er io d ic r e v ie w o f s ys t e ms a nd pr o c e s se s a i me d at
co nt in u a l i mp r o ve me nt
W ip r o ¶ s e f fo r t s t o imp r o ve t he ir st a nd ar ds co nt inuo us l y a nd p ut an e f fe ct iv e
E n v ir o n me nt a l M a nag e me nt S yst e m ( E MS ) i n p la c e ha s r e su lt ed i n t h e m
b e i n g aw ar d ed t he I S O 140 01 c e r t i f i c a t i o n.

T h is i n e f fe ct c er t if ie s t hat Wip r o a s a n o r g a n iz at io n has a ser ie s o f

i nt er n at io na l st a nd ar d s fo r E MS , vo l u nt ar y st a nd ar d s t hat e st a b l is h a n d
o b je ct iv e l y e va lu at e E MS , 'P r o c es s S t a n dar d s '
a nd
no t
ju st
'P er fo r ma nc e
S t a nd ar d s ',

·[
 a
standardized and internationally recognized blue print for effective EMS and a frame work for
setting and establishing E MS .
 "   & . "  & !  &  " & "  "   " .  *   $ 2
W ip r o 's E MS i n it iat ive s a r e de s ig ne d fo r o pt imu m ut i l iz at io n o f nat u r a l
r e so u r c e s a nd co nst a nt mo n it o r i ng o f e nv ir o nme nt a l i m p a c t w h i l e p r o v i d i n g
servic e.
S o me o f t he i n it iat ive s u nd er t h is u mbr e l la i nc lu de:
E n er g y a ud it / E ner g y co ns er vat io n
Wat er ma na g e me nt
L a nd co nt a m i nat io n ma na g e me nt
Wa st e ma na g e me nt
E mp lo ye e he a lt h a nd sa fet y
Ad o p t io n o f p ar k s
E ffe ct iv e st at io ner y u s ag e
O v er co m i ng r e so ur c e d ep let io n
&/"*
T h e b e n e f it s o f t he s e in it iat i ve s ar e :
P r o d u ct s / s er v ic e s a r e p r o ce s se d u nd er a co nt r o l le d e nv ir o n me nt
Re d u ct io n o f e ner g y co ns u mpt io n b y 10 %

Bet t er mo n it o r ing a nd co nt r o l s yst e ms

I n cr ea s ed aw ar e nes s a mo ng e mp lo ye e s r es u lt ing in 38%
r ed u ct io n in fo o d wa st a ge
Qu ar t er - o n- qu ar t er r edu ct io n o f 1 0% in wat er co ns u mpt io n fr o m
co n s er v at io n me a sur e s
 

 Ê  
At a t i me w he n p er fo r ma nc e c a n be t he o nl y r e a l i nd ic at o r o f
a co mp a n y¶ s cr ed e nt ia ls , Wip r o ¶ s r e su lt s sp ea k fo r
t he ms e l v e s. Ra nk ed I nd ia 's mo st va lu a b le co mp a n y b y
Bu s i n e s s T o da y a nd 1 6t h a mo ng t he so ft war e ser v ic e s
co mp a n ie s in t he wo r ld b y B u s ine s s We ek, W ipr o has ha d a
Cu mu lat i ve An nu a l G r o wt h Rat e ( C AG R ) o f 50% o ver t he la st
f i v e ye ar s, e xh i b it ing st a b i l it y, pr o fit a b i l it y a nd gr o wt h r ig ht
fr o m in c e pt io n.
S t r o ng fu nd a me nt a ls l ik e qu a l it y, i nt egr it y, a nd su pr e me
cu st o mer s er v ic e ha ve bee n t he dr ive r s o f W ip r o ¶ s g r o wt h.
W ip r o is co nv inc e d a bo ut t he lo ng- t er m va lu e pr o po s it io n o f

·
t he co mp a ny - w h ic h is bas ed o n t he ir t ec hn ic a l d ept h, q ua l it y
le a d er s h ip a nd a n at t r act ive va lu e fo r m o ne y pr o po s it io n.
      Ê<  
  Ê   


·D
r

ye a
r
S har e s O ut st a nd ing
( m i l l io n)
D iv id e n d per s har e
(Rs )
T o t a l D i v i d e nd ( R s
m i l l io n)
19891.84
2.5
4.6
19903.70
2.5
9.2
19913.70
2.5
9.2
19923.70
2.5
9.2
19937.40
2.5
18.4
19947.40
2.5
18.4
199515.30
2.5
38.20
199615.30
2.5
38.20
199715.30
2.5
38.20
199845.83
1.5
68.70
199945.83
1.5
68.70
2000229.16
0.30
68.70
2001232.44
0.50

rc
116. 22
 


Ê 

One of the four values articulated in Wipro¶s Promise statement, Wipro believe innovation is a
critical factor in fuelling our growth. At Wipro, innovation is defined as the implementation of a
new idea that results in a marketable product or service. This definition ensures that creative
brilliance is converted to business realities as a result of strong processes and focused initiatives.
Wipro has realized significant business value from targeted and focused innovation programs ²
the benefits
of which have been passed on to our customers. This enterprise-wide focus on innovation has led
to important
self-sustaining initiatives that include Flow-Brix for the publishing industry and Home Gateway,
Wipro¶s
residential gateway solution. Wipro¶s innovation process comprises:
Theme labs
At Wipro, innovation happens around selected core themes that are strategic to them. Each theme
has a theme
lab targeted towards IP or component development. Some core themes that we have taken up
include:
] ! &'%"&)
] < &'#() !&) !& 8 ##0 "&
]   &   &    ! !   

co n v e r t ing t he m int o ma r k et a ble ser v ic e s, sa id W ipr o I nfo t e c h

g e n er a l ma na g er An i l K Ja in.
W it h t h is , W ipr o I n fo t ec h ha s p ut t o get her a 2 0- me mbe r sp ec ia l t ea m w ho 's
so le r e sp o ns ib i l it y w i l l l ie i n g e ner at i ng id e as ba s ed o n ma r k et t r ends a n d
cu st o mer r e qu ir e me nt s w h ic h
w ill bo t h
co nt r i b u t e t o war d s bet t er
cu st o mer
sat is fa ct io n a nd be co me a r e ve nue - g e ner at ing bu s i ne s s pr a ct ic e. T a ke fo r
e x a mp le, W ipr o I n fo t ec h's I T Opt i m is a t io n pr a ct ice. T h is pr a ct ice w h ic h is
no w p ar t o f o ur co nsu lt i ng bu s i ne s s wa s a r e s u lt o f o ur I nno vat io n
p r o g r a m me . We ar r i ve d at a fo r mu la , w hic h co u ld au d it t he cu st o mer ¶ s
i n fr a st r u ct ur e a nd o pt im is e it fo r h i m. T h is is no w a r egu lar pa id - fo r
co n s u lt in g pr act ic e at Wip r o I nfo t e c h, Mr J a in s a ys . T he w ho le t e a m g et s t o
wo r k k no w i ng fu l l y w e l l t hat a par t ic u l ar pr o ce s s ma y o r ma y no t wo r k . S o
t he i n h e r e nt r is k e le me nt is fa ct o r ed i n a nd t he t o p ma na ge me nt co m m it s
r e so u r c e s a ft er u nd er st a nd ing t hat .
O n t he s pe c i f ic s o f t he app r o ac h t he e nt ir e pr o ce s s o f id e at io n/ in no vat io n is
d iv id e d i nt o f ive g at e s st ar t ing w it h t he I d ea G at e w her e t he id eat io n
h ap p e n s . T his is fo l lo w ed b y t he E va lu a t io n Gat e w her e t he id e a pr o po s ed i s
p u t t hr o ug h r igo r o us a na l ys i s. O nce a n id ea is pa s s ed o n fr o m t his st ag e,

rÑ
n e xt fo l lo w s t he Co m m it me nt Gat e w her e t he r e so ur ce s t o t he pr o je ct ar e
co m m it t e d. F ina l l y it 's t he Vo lu me Gat e w her e t he pr act ic e is la u nc he d a n d
b e co me s p ar t o f t he no r ma l.


B* Ê
T h e ir v a lu e s ar e e xt r e me l y i mpo r t a nt t o t he m a nd fo r m t he be dr o ck o f t h e i r
v is io n a n d p la ns. Va lu e s ar e a n int e gr a l par t o f Wip r o cu lt ur e a nd pr e s e nt a
co m mo n fa c e t o o ur cu st o mer . T he fo ur W ip r o va lu e s: Hu ma n V a lu e s,
I nt e g r it y, I nno vat ive S o lut io ns a nd V a lu e fo r Mo ne y ar e e nc ap su lat e d i n
t he ir p r o m is e t o t he cu st o mer a nd i n o ur ide nt it y.
T h e se v a lu e s s ha pe o ur t h ink ing , o ur be ha v io ur , o ur cu lt ur e a nd ho w w e
co me a cr o s s t o o ur cu st o mer s, p ar t ner s a nd t o t he w o r ld a t la r g e .

Ê
27

 
 8
 



 

At W ip r o S p ect r a m ind , o ur ye ar s o f e xp er ie nc e w it h t he
wo r ld 's le a d i ng co mp a n ie s ha ve he lp ed us u nd er st a nd ho w
t ec h no lo g y ca n he lp g lo ba l bus ine s s e s me et t he ir ne ed s.
W ip r o S p e ct r a m i nd S er vic e D e l i ver y M o de l
Fo r B P O pr o je ct s, Wip r o fo l lo w t he W i pr o S pe ct r a m i nd
S er v ic e D e l i ve r y Mo de l, w h ic h is a r o bu st l y d e f i ne d
fr a me wo r k t o ma na g e t he co mp let e BP O pr o ce s s m ig r at io n
a nd t r a n s it io n ma na ge me nt a nd ha s be e n de ve lo p ed ba s ed o n
t he e x p er ie nc e g a i ne d fr o m m igr at ing m o r e t ha n 39 0 r e mo t e
b u s in e s s pr o c e s se s t o I nd ia o ver t he p a s t t en ye ar s. T h is
p r o v e n s er vic e t r a ns fe r p lat fo r m is d e s i g ne d t o ens ur e pr o ce s s
i nt eg r it y a nd m in i m i z e in her e nt m ig r at i o n r is k s.
T h e mo d e l i nc lu d e s a t r ie d a nd t e st ed T r a ns it io n T o o lk it t o
su p p o r t t r ans it io n ma na g e me nt b y e nsur i ng t hat t her e is a
d o cu me nt ed met ho do lo g y w it h fo r mat s, t oo ls, gu id e l ine s a nd
p a st le ar ni ng ¶ s i n p la c e t o a id t he t r a ns i t io n t e a m i n d e-
r is k in g t he t r a ns it io n o f a c u st o mer 's pr o ces s e s a nd r ed uc ing
t he p a in o f m igr at io n a s mu c h a s po s s ib l e. A co o r d inat ed
p r o ject ma na g e me nt s ys t e m c apt ur e s cr i t ic a l c l ie nt
d o cu me nt at io n a nd inco r po r at e s a n e xt e ns ive k no w le dg e bas e
t hat a s s ist s t he t r a ns it io n ma na ge me nt t ea m in u nd er st a nd ing ,
d u p l ic at ing, a nd m ig r at ing m is s io n- cr it i ca l bu s i ne s s
p r o ce s se s.
T h e mo d e l ha s fo ur k e y st ag e s, a s s ho w n in t he d ia gr a m be lo w
a nd t h e o b je ct ive s, act iv it ie s , sk i l l s a nd r es po ns ib i l it ie s at
ea c h st ag e a r e d i f fe r e nt

r·
   

W it h a r e le nt le s s fo c u s o n q ua l it y & pr o ces s e s, Wip r o ha s s et int er nat io n a l
b e n c h mar k s in e xec ut io n e xce l le nc e t hat ha s t r a ns lat ed int o me a sur a b l e
b u s in e s s be ne f it s fo r t he ir cu st o me r s. Wip r o o ffer t he ir c l ie nt s t h e
ad v a nt a g e s o f:
4 7 = 2 ( )  * #  " & *
Fr o m st r at eg y t o e xe cut io n, Wip r o has t he ca pa b i l it ie s t o pr o vid e t he ir
cu st o mer s w it h se a m le s s , o ne- st o p so l ut io ns. Be it g et t ing c lo s er t o t h e ir
cu st o mer s o r get t ing pr o du ct s t o mar k e t , Wip r o ad dr e s s t he e nt ir e s pe ct r u m
o f t e c h no lo g y nee d s.
-  #"  , #(  *+ "
W it h a n int e gr at e d qu a l it y ap pr o ac h o f S ix S ig ma , S E I C M M i L e ve l 5, S E I
C MM le ve l 5, P C M M L e ve l 5 a nd I S O 90 00, W ip r o ha ve s et int er nat io n a l
b e n c h mar k s i n q ua l it y. Ho w e ver , t he y ne ver lo st s ig ht o f t he fa ct t hat t h is
fo cu s o n q ua l it y mu st u lt i mat e l y t r a ns la t e int o be ne f it s fo r t he ir c u st o mer s:
P o st - r e le a s e d e fe ct s at 0. 2 per KL OC, a mo ng st t he lo w e st in t he ind u st r y
9 1 % p r o je ct s co mp let e d o n s c hed u le a s o ppo s ed t o a n ind u st r y a ver ag e o f
55%

rr
9 8 . 5 % r eq ue st s s er vic e d o n t i me
P r o d u ct iv it y ( lo c / p er so n
d a y) o f 7 4% a s o ppo se d t o an i nd ust r y a ver ag e o f 5 8%
  *  0 #  0 *" & ** * # *
T h e p r i ma r y dr ive r fo r I T o ut so ur c i ng i s va lu e a nd W ipr o f ir m l y be l ie ve t h at
t he d e l i v er y o f t h is va lu e mu st be t hr o u g h me a sur a b le bu s i ne s s r e su lt s.
W ip r o h a ve co ns ist e nt l y e xc ee de d c u st o mer e xp ect at io ns b y d e l i ver ing o n
ca lc u la b le p ar a met er s, be it lo wer co st s, q u ic k er t i me - t o - mar ket o r gr e at er
p r o d u ct iv it y.
75% fa st er t ime-t o - mar k et
35% co st sa v ing s
3 5 % p r o d u c t i v it y e n h a n c e m e n t s

 . &    %   (

W h e n W i p r o t a l k s a bo u t d e l i v e r i n g v a l u e , t h e y b a c k i t w it h a p r o v e n
t r a c k r e c o r d t h a t s p a n s c u s t o m e r s a r o u n d t h e g lo b e . C h e c k t h e s e f a c t s :
8 5 % c u s t o m e r a r e " m o r e t h a n s a t i s f i e d " w it h W i p r o s e r v i c e
300
c lie nt s (5 0 o f t he m are Fo rt u ne 5 00 co mp a n ie s)
Cu st o mer sat isfa ct io n ind e x o f 4. 2 o n 5.0
L a r g e s t o r d e r t hr o u g h
cu st o mer r e fer ra l
 

 
Ê  F
Ê 
 
 ÊD
  Ê Ê   Ê
E n co u r a g e d b y t he go o d r e spo ns e it ha s ge ner at ed so far i n
cer t a i n o ver s ea s ma r ket s, W ip r o F lu id P o wer , t he e ng i ne er i ng
d iv is io n o f W ipr o t o da y s a id it wo u ld e xpa nd o p er at io ns t o
C h i n a, S o ut h A fr ic a a nd R us s ia. " We ar e e xp lo r ing so me
o ver s e as mar ket s l ik e S o ut h Afr ic a a nd Ru s s ia t o se l l o ur
p r o d u ct s. Our ne xt t ar g et w i l l be C h ina , " WF P pr e s id e nt M
S eet h ap at h y Rao s a id .
WF P , o n e t he o ld e st d iv i s io ns o f it so lu t io ns pr o vid er ma jo r W ipr o , wa s t h e
se co nd in l i ne dur ing it s t r a ns fo r mat io n fr o m a co nsu mer dur a b le co mp a n y
t o it ma jo r . I t is I nd ia 's t o p flu id po wer co mp a n y w it h a le a der s h ip po s it io n
i n h yd r au l ic c yl i nd er s a nd t r u ck t ip p ing s ys t e ms. T he y ar e a lr e ad y e xpo r t in g
t he b u lk o f o ur pr o d uct s t o Jap a n, T ha i la nd a nd so me o t her co u nt r ie s . As
p ar t o f t he s pe c ia l e mp ha s is o n e xpo r t s we ar e a ls o e xp lo r i ng ne w mar k et s, "
t he p r e s id e nt s a id.
Rao sa id t he d iv i s io n w a s no w co nt r ib ut ing o ver R s 1 00 cr o r e i n t he t o t a l
t u r no v er o f W ipr o . Abo ut f i ve per c e nt o f t h is c a me fr o m e xpo r t s. T he y ho p e

rÎ
t hat t h e s har e o f e xpo r t s i n o ur t o t a l t ur no ver w i ll be o ver 15 p er c e nt
d u r i n g t h e ne xt 18 mo nt hs. Rao s a id WFP w a s per ha p s t he o nl y co mp a n y i n
t he f lu id po w er bu s i ne s s i n I nd ia t o ha ve a st r o ng in- ho u s e d e s ig n c e nt r e
b a ck ed u p b y a co mpr e he ns ive a nd mo d er n ma nu fa ct ur ing ba s e sup po r t ed b y
e xt e n s iv e qu a l it y s yst e ms a nd a n a l l- I nd ia sup po r t net wo r k o f sa le s a n d
se r v ic e.

BIBLIOGRAPHY


< $2
‡
<   +  " D       *    +    +  (  # ) , D 4  (  ( "  "  & D 1 G G H D
 " %  *
0 # "    "  &   * 
.     (  D  '   # + " 
0*"*$2

w w w . w ip r o t e c hno lo g ie s . c o m

w w w . i n d i a bu l l s . c o m

w w w . ic i c i d i r e c t . c o m

r*