CUSTOMER SATISFACTION IN

SAMSUNG MOBILES
AT
SAMSUNG, HYDERABAD

Project Report Submitted In Partial Fulfillment for

the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)

To
KAKATIYA UNIVERSITY

By
A. RAJU
H.T.NO: 16009C-1048

Under the Guidance of

Smt. K. ANJANI PRIYADARSHINI

DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT

CKM Arts & Science College, Warangal
(Affiliated to Kakatiya University, Warangal)

2015-17
 ACKNOWLEDGEMENT

I would like to express my gratitude to Sri R. SOMNATH, Marketing

Manager, Samsung, Hyderabad for giving me permission to take up the Project
work in Samsung Company Ltd. on the present topic.

I express my special thanks to Dr. K. Vijayalaxmi, Principal, CKM Arts

& Science College, Warangal for inspiring guidance and cooperation

I express my special thanks to Dr. G. Shashidhar Rao, Head, MBA

Programme, CKM Arts & Science College, Warangal for his inspiring guidance
and cooperation

At the outset, I would like to express my sincere thanks to my Project

Guide Smt. K. Anjani Priyadarshini for guiding my project work with
meticulous care and patience.

Finally, I would like to thank all those who helped me in the preparation
of my Project work, viz., Staff of Organization, Librarian and Others.

(A. RAJU)
 DECLARATION

I hereby declare that the project entitled “Customer Satisfaction at

Samsung Company Ltd ” submitted by me to the Department of
Commerce And Business Management, K.U, Warangal is a bonafide
work undertaken by me and it is not submitted to any other University or
Institution for the award of any Degree / Diploma certificate or published
any time before.

(A. RAJU)
 CONTENTS

Chapter TOPIC PAGE

I INTRODUCTION 1

II REVIEW OF LITERATURE 11

III COMPANY PROFILES 24

IV DATA ANALYSIS & INTERPRETATION 35

V SUMMARY

 FINDINGS 48
 CONCLUSIONS 49
 SUGGESTIONS 50

ANNEXURE 51

BIBLIOGRAPHY 53