Recommendation

A RFID based railway track finding system for railway is highly

recommended to KTMB company. The system which uses the RFID technology to
locate the train. It leads to exact tracking of the train example like its location can be
traced clearly at every point. People can track the exactly real time location of the
train. This can help to fulfil the needs of customers who worry on their items.
Customers prefer to receive the real time information about their items by tracking
through the RFID. From the shipment being picked up at the sender’s warehouse or
home to the time it reaches the receiver, RFID Tags can be used to track the shipment
from one check point to another to ensure timely delivery. KTMB company can
improve themselves by using the implementation of RFID technology to their train.
All these systems pass information from one device to another using radio waves. By
fully utilise the RFID technology, they can update the latest information and exactly
real time location of customer’s items to their own website or mobile application.
Customers are able to track for their item’s currently location through the website or
the KTMB personal application which can download in mobile application store. By
using this way, customer can receive accurate logistics processes, efficient asset
management and increase their satisfaction on such services. By using the RFID
technology, KTMB company is able to gain accurate data through the technology.
This can reduce human error and provide accurate information to the public. Human
may make mistakes on recording or data key in which bring the wrong information to
the customer. This may cause inconvenience to customer. Data provided by the
updated RFID technology, customers can get the most accurate latest information
without wasting their time.

Besides, KTMB company can make investment in new driver assistance

software to increase the effectiveness and efficiency in workplace. Driver assistance
software is a revolutionary new train management system designed to improve train
handling and yield significant energy saving. Driver assistance software assists train
drivers in reducing energy consumption while effectively meeting time schedules and
minimizing in-train forces. Driver assistance software uses a portable data logger and
GPS receiver which can interface with the train to log location, speed and notch
setting. Software then estimates fuel consumption from the data logs to provide
instructions to optimise power according to line segment grade and curvature. Fuel-
efficient driving techniques that would result from the use of this technology include
slower acceleration towards maximum line speed, coasting and running at a speed
lower than the maximum to enable more gradual deceleration prior to braking. KTMB
company is able to improve their services by investing driver assistance software in
their workplace. The driver of train can fully utilise all the data and information show
in the software in order to make sure the train maintain in a good condition. It can
help to improve the driver’s skills and assist the driver from having any mistake. This
can easily build confidence to the new train drivers who lack of experience in driving
a train. Since the data and information will show on the monitor, even a new train
driver can refer to the data and instructions show on it.

On the other hand, KTMB company can increase train services frequency
during peak season. During peak season like the days before Chinese New Year,
Black Friday or Cyber Monday, KTMB should increase the train services to avoid
from items and parcels overloaded. The demand of train services for shipping their
items and parcels will increase in such a peak season. KTMB is facing the shortage of
rail freight services and this cause rail freight congestion. This congestion will affect
the on time performance to customers because rail freight congestion is leading to
delay shipping. By increasing the train services frequency during peak season is
highly recommended in order to fulfil the needs of customers. Solution for rail freight
congestion due to crowd is hard to avoid because the increase of sales volume of E-
commerce held near to the season. People can get their items on time when there is
sufficient of shipping services from the rail freight. For the increasing train services
frequency during peak season, with so much demand, carriers know that they can
raise prices, and people will still be fighting for supply. During peak season, customer
who do not sensitive to price may expect to pay a peak season surcharge. Carriers
already charge higher base rates in the peak season. By fulfilling what is needed by
customers, they will feel satisfy and delight with the services.

Lastly, KTMB company should increase the services quality of the employees.
Nowadays, we can simply see any complain about train services on social media like
Facebook or Twitter. All is about poor customer services, mistakes did by the
employees, communication error, impolite attitude and others. The poor customer
services occurred on KTMB company bring bad image to the company itself. KTMB
company’s quality control department tracks and documents any quality topics and
effort to address them. But depending on a quality control department can actually set
the business up for bad performance, as it may demonstrate to the other employees
that quality is not their key concern. Investing in training that trains all workers at all
levels, rather than solely in a quality control department, this can let the employees
know that they have a responsibility for providing quality service, no matter their role
in the company. Company can give out appreciation reward and the reward can
encourage employee to show their improvements in performance. Motivate the
employees by acknowledging their accomplishments and their ability to reach or even
surpass customer service goals. One of the easiest ways to implement financial
rewards is to increase salaries and pay more bonuses to employees. Out of implement
financial rewards, company can create a recognition program to shows the employees
how much company appreciate employee’s effort and hard work. Focus on a program
that recognizes the employee’s length of service, positive customer feedback or
achievement of a customer service goal. Use rewards like plaques, certificates,
company merchandise, gift certificates, or complimentary products. By showing the
appreciation from company to encourage the employees to work harder and put more
effort.

KTMB company can try to improve the company by making improvement in

service quality for first in order to create a good image in mind of customers.
Customers will feel delight and satisfy on good services quality and they willing to
pay for the services if the services are really good and make them feel satisfy.
Creating a good image in mind of customers can help company to increase sales
volume. However, increase the train services in peak season can help company to
provide sufficient of services to the customers in order to fulfil their needs in services.
When KTMB company success to create good image and increase their services
quality and quantity to customers, they can start to invest some better technology
items like RFID in train and new drive assistance software to increase the quality of
services. By using a better technology in services, this can increase the services
quality and prevent from small mistakes made by them frequently.

KTMB company is able to improve their company by improving their services

in order to fulfil customer’s satisfaction. Customer who feel satisfaction on the
services that they get, they will spread out the news by using word-of-mouth
especially the power of social media like Facebook and Twitter. This can help KTMB
company to increase the sales volume and people will only think about KTMB
company when they need the services on railway freight.