MIT ENTREPRENEURSHIP

ONLINE BOOTCAMP
FROM IDEA TO STARTUP IN EIGHT WEEKS

THEY CAME WITH AN IDEA.

THEY LEFT WITH A STARTUP.

Delivered in collaboration with

 OVERVIEW

Innovation doesn’t grow in the comfort zone. It takes
courage to breathe life into a new idea. But there’s
a common belief that entrepreneurs are born, not
made. At the Massachusetts Institute of Technology
(MIT), we know that this is a myth. MIT graduates
have started over 33,000 active companies that
generate over $1.2 trillion in annual revenue and
employ over 3.3 million people, making MIT the
10th largest economy in the world. And in just three
years of the residential MIT Global Entrepreneurship
Bootcamp, its graduates have raised over $42 million
in funding for ventures incubated in Bootcamp.
Entrepreneurship can be taught. The journey starts
with knowledge, not genetics. So in this online
01
Bootcamp you will develop a systematic toolkit for
venture creation and gain a disciplined mindset of
the successful entrepreneur.
The MIT Entrepreneurship Online Bootcamp will
equip you with a systematic, comprehensive and,
importantly, distinctly practical toolkit for new
venture creation.
This is the right program for you whether you are:
On the cusp of starting your own company;
In this online Bootcamp you are expected to roll
up the sleeves, for you will get out of it as much as
you put in. Throughout the program, Bootcampers
will learn and practice a variety of new skills related
to entrepreneurship and innovation–from MIT
faculty, MIT startup coaches, and guest speakers.
Active learning is embodied in the creation of
a business plan that goes through an intensive
review process–resulting in an opportunity to pitch
investors. Not all plans make the cut, but everyone
“FROM 2014 TO 2016,
PARTICIPANTS IN
MIT’S ENTREPRENEURSHIP
BOOTCAMPS RAISED OVER
$42 MILLION IN FUNDING
FOR THEIR IDEAS
THAT INCUBATED
IN THE BOOTCAMP.”

Are already co-founder of a startup venture;

Lead, or aspire to lead, new ventures at an

established enterprise.

This online Bootcamp is based on a legendary

MIT course, New Enterprises, that gave birth to gets better. Over the course of eight weeks,
hundreds of ventures that are worth billions of the online Bootcamp provides an accelerated
dollars. Among such ventures are Hubspot, Okta, experience that most entrepreneurs and innovators
and FINsix. face in the first 2-3 years of a new venture.
WHAT TO EXPECT
AT THE MIT ENTREPRENEURSHIP
ONLINE BOOTCAMP
Challenge yourself
We identify and define problems that lead to
solutions; easy to say believe in the idea, but reality
is that it’s not all about the idea.
Develop yourself
Learn more about your own strengths and
weaknesses. Working with teammates whose
native tongue may not be English, not only helps
you become a better listener but also more
open-minded.
Team-based approach
At the beginning of the program, participants
identify and define problems to solve. One of the
ideas becomes the focal point of the team. Teams
are formed based on area of interest, with each
team having five or more participants.
Join a global community
The MIT Bootcamp attracts a diverse group of
innovators from around the world. Entrepreneurship
is a lonely journey. But, it doesn’t have to be.
02
Mens et Manus
MIT was founded on the principle of “mens
et manus” or learning by doing. At the MIT
Bootcamps, the learning takes place not only in
teaching sessions, but also through peer learning,
coaching, and feedback.
Presentations
Solutions are presented working closely in teams,
leveraging each person’s unique skills. Teams
receive specific and actionable feedback.
YOUR
LEARNING JOURNEY

This is an intensive program for highly motivated individuals and teams who want to put their idea to the
test and answer this question: Does this idea have real market potential, and if so, what is it and how do I
pursue it?
Work with Work with
your team
to validate your
� your team to
refine your
hypothesis business plan

Generate Get feedback � Pitch your

03
opportunities from MIT business plan
for entrepreneurial Bootcamps to a panel
innovation coaches of judges

184 4 3
VIDEO LIVE SESSIONS WITH FEEDBACK SESSIONS
LECTURES MIT FACULTY WITH MIT BOOTCAMPS
COACHES

“I can simply say that the MIT Global Entrepreneurship Bootcamp I attended was life-changing and
continues to provide value to my professional and personal life years after I attended. The experience itself
will transform you. It was one of the hardest things I’ve done in my life—and I rock climb and compete in
cross country eventing on a 17-hand Thoroughbred ex-racehorse. It was one of those experiences where
at some point you’ll whisper to yourself, ’If I survive this, I can do anything’ …and that feeling will stay with
you. It has opened career opportunities I would not have expected and allowed me to build social capital
I could not have without the global reach of the MIT brand. I have also found friendships with incredibly
smart and talented people from every corner of the globe that I reconnect with every chance I get.”

Renée, MIT Global Entrepreneurship Bootcamp, Class 1

 WHAT’S UNIQUE
ABOUT ATTENDING THE
MIT ENTREPRENEURSHIP
ONLINE BOOTCAMP

04

Learn directly from and receive feedback and

coaching from MIT faculty and MIT-trained
startup coaches. 1

Accelerate your professional and personal Join a global community of innovators

development in an intensive, fun, and supportive passionate about solving challenges through
environment. 2 innovation. 3
PROGRAM MODULES

This online program requires 8 to 10 hours per week on average. It integrates rich, interactive media
such as videos and e-learning activities as well as traditional components such as live faculty
lectures, group projects, active coaching, and individual assignments. Collaborative learning is the
cornerstone of this program and participants will accelerate their own learning by being part of a
team.

Orientation Module

Program Overview
This module sets the stage for the entire program, outlining how participants
move from idea to startup in eight weeks.

Participant and faculty introductions

Learn how to use the platform
05
Pre-readings

Module 1 Module 2

Generating Startup Ideas Solving Problems and Skills

Out of Problems
Participants explore typical situations in their
everyday life where they might spot opportunities
for user innovations revealing how first-level
innovations often begin at home.
Assessment
Participants assess their skills and select one
idea that they think they can address by way of
diffusion–the process by which a new idea or
product is accepted into the market.

Identify instances of user innovation
around you
Explore typical situations to begin
conceptualizing a user innovation
Generate and analyze 10 opportunities for
entrepreneurial innovation.
Solve real-time issues by way of user innovations
Submit 1 idea and present skills relevant for a
solution
Select final idea and form final groups
Module 3
Market Segmentation and
Customer Personas
This module focuses on market segmentation
and how participants can perform a ‘beachhead’
analysis–identifying the primary set of target
customers.
Apply principles of market segmentation
Conduct primary research to determine ideal
customer markets
Choose one primary market to focus on–the
‘beachhead’ market
Module 5
Bullseye: Offering the Right
Value Proposition
This module covers the essentials of defining
product specifications and estimating the
quantified value proposition that will help a
company position itself effectively.
Understand the Full Life Cycle Use Case
Design high-level product specifications
Estimate the Quantified Value Proposition
Chart a competitive position
Module 4
Who’s Buying: Identifying and
Profiling Your Customers
In this module, participants learn to develop end-
user profiles and customer personas that will help
them target their customers effectively.
Develop end-user profiles, or customer personas
Estimate total addressable market size
06
Module 6
Defining the Startup
Sales Process
This module takes the participants through the
principles of defining an effective sales process
that aims at increasing the odds of market success.
Understand the Decision Making Unit (DMU)
Develop a pricing framework
Map a sales process
Module 7
Design a Business Model and
Project Unit Economics
In this module, you will develop a sustainable
business model for your venture and understand
the Unit Economics of your business.
Choose or design a business model
Measure the Cost of Customer Acquisition
(COCA)
Estimate the Lifetime Value (LTV) of your
customer
*Scholarship only includes tuition fee. It does not include travel, accommodation & other expenses.
Module 8
The Pitch: Bringing Ideas
to Center Stage
Participants develop, fine-tune, and present their
business plan to faculty and coaches. A subset
of teams will present to a panel and take their
business idea to the next level.
Create a business plan for your idea
Receive feedback on final project
The winning team will win a scholarship to the
in-person MIT Innovation & Entrepreneurship
Bootcamp*.
07
PROGRAM FACULTY

Bill holds a bachelor’s degree in engineering from

Harvard University and an SM from the MIT Sloan
School of Management. Bill is the managing director
of the Martin Trust Center for MIT Entrepreneurship
at MIT and Professor of the Practice at the MIT Sloan
School of Management. The Center is responsible
for entrepreneurship across all five schools at
MIT starting with education but also extending
well outside the class room with student clubs,
conferences, competitions, networking events,
awards, hackathons, student trips, and most recently,
accelerators.

Bill teaches at least three different classes per year

(introductory to advanced entrepreneurship classes)
in addition to his responsibilities of running the
Center. His work has won numerous awards, including
the Adolf F. Monosson Prize for Entrepreneurial 08
Mentoring at MIT. He is the author of Disciplined
Entrepreneurship: 24 Steps to a Successful Startup
and the accompanying workbook.

BILL AULET
Professor of the Practice at MIT Sloan School of
Management
Managing Director, Martin Trust Center for MIT
Entrepreneurship
PROGRAM FACULTY

Eric is the T. Wilson (1953) Professor in Management

and a Professor of Management of Innovation and
Engineering Systems at the MIT Sloan School of
Management. He holds a BA in economics from
Harvard College, an SM in mechanical engineering
from MIT, and a PhD in business and engineering
from Carnegie-Mellon University.

Eric’s research discovers and explores patterns in the

sources of innovation and develops new processes
to improve the “fuzzy front end” of the innovation
process—the end where ideas for breakthrough new
products and services are developed. In his book,
Democratizing Innovation (MIT Press, April 2005),
von Hippel shows how communities of users are
actually becoming such powerful innovation engines
that they are increasingly driving manufacturers
out of product development altogether—a pattern 09
he documents in fields ranging from open source
software to sporting equipment. This discovery
has been used for a better understanding of the
innovation process and for the development of new
innovation processes for industry.

He is currently leading a major research project to

discover how these user innovation communities
work, and how and whether the same principles
might extend to many areas of product and service
development.
PROFESSOR ERIC VON HIPPEL
T. Wilson (1953) Professor in Management
Professor of Management of Innovation and
Engineering Systems
PROGRAM FACULTY

Erdin Beshimov is a Founder of the MIT Bootcamps

and Lecturer in MIT’s online courses “You Can
Innovate: User Innovation & Entrepreneurship”,
“Entrepreneurship 101: Who Is Your Customer?”,
“Entrepreneurship 102: What Can You Do For Your
Customer”, and “Entrepreneurship 103: Show Me
The Money”.

Erdin is a graduate of the MIT Sloan School of

Management. Before returning to work at MIT, Erdin
served a Principal in the VentureLabs of Flagship
Ventures where he focused on ventures in water
and sustainability. Prior to that Erdin co-founded
Ubiquitous Energy, a solar startup catalyzed in the
MIT course “New Enterprises”.

While a student at MIT, Erdin co-founded the MIT

Entrepreneurship Review, a journal that brings 10
latest scientific knowledge for entrepreneurs.
He also served as Teaching Assistant for seven
MIT courses on entrepreneurship and innovation,
including Strategic Management of Innovation and
Technology, From MIT to CEO: Technologists Leading
Startup Ventures, and Corporate Entrepreneurship.

Additionally, Erdin was a Summer Associate at

Venrock Associates, where he assisted in the
development of Venrock’s investment strategy in
energy efficiency, and a finalist in the MIT Clean
ERDIN BESHIMOV Energy Prize.

Lecturer, MIT and Director of the MIT Bootcamps
Program
MIT Open Learning Lecturer
Erdin originally hails from Kyrgyzstan, a former
Soviet republic, and lived in India and the United
Kingdom before coming to the United States. In
addition to an MBA from MIT Sloan, Erdin holds a
BA (first-class honours) in Development and Peace
Studies from the University of Bradford, where he
was awarded the International Student Scholarship
and the James O’Connell Scholarship for Peace
Studies, and an MA in Area Studies of the former
Soviet Union from Harvard University, where he
studied on full scholarship.
 PROGRAM COACHES
LUCIANO DA SILVEIRA
ARAUJO
Architect and inventor,
Luciano’s Bootcamp idea
received funding and now helps
farms increase productivity.
SIMON BERMAN
Serial tech entrepreneur, Simon
took a path of creative design to
arrive as CEO of social education
company, On A Roll 21.
11
INGA STASIULIONYTE
Former Olympic athlete and
mind-training coach, Inga helps
people achieve their highest
goals.
DAVID ANDERTON
Musician and former FT
journalist, David was both
participant and judge of the MIT
100K competition.
MARIUS URSACHE
Innovation, branding, and
design all merge within Marius,
helping to accelerate startups’
success rate.
MATEO NAKACH
Founder of several companies
and business consultant,
Mateo teaches disciplined
entrepreneurship.
IMAN UROOJ
A Pakistani Venezuelan
entrepreneur, Iman is opening
up new food markets in Middle
East to outsiders.
NATHAN TRUJILLO
A materials scientist by training,
Nathan now provides global
economic consulting to Fortune
100 clients.
JON HANSON
An engineer and MBA, Jon
founded a company at MIT’s
Bootcamp, where he’s CEO and
a consultant.
MARK RIDLEY
Former co-founder of UK’s
largest jobs website, Mark now
works with startups on product
& technology strategy.
CERTIFICATE

Get recognized! Upon successful completion of

the program, MIT grants a certificate of completion
to participants. This program is graded as a pass
or fail; participants must receive 60% to pass and
obtain the certificate of completion.

12
 FEATURED ALUMNI

THEY CAME IN WITH AN IDEA. THEY LEFT WITH A STARTUP.

David Anderton Anders Ropke Jamshid Hashimi

From Financial Times From Wind Power to Software Engineer in
journalist to MIT startup Machine Learning Afghanistan Turned
Chief Technology Global Social Entrepreneur
Officer

14

Rodrigo Macias Inga Stasiulionyte Luciano Da Silveira

Medical Doctor Turned From Olympian Araujo
Entrepreneur to Bootcamper to From Building Drones to
Entrepreneur Building a Drones
Business

Michael Iman Urooj Paul Lam

McCausland Innovating in a Family Investment Analyst
Nuclear Operator Turned Business Leaves the World Bank
Entrepreneurship and Turns Entrepreneur
Educator
DURATION Eight weeks, online
8-10 hours/week

PROGRAM FEES $2,600

This fee is applicable per person for a minimum
cohort size.

*Program fee is exclusive of GST applicable to

Singapore residents

ABOUT Massachusetts Institute of Technology (MIT)

is collaborating with online education provider
EMERITUS Institute of Management to offer a
EMERITUS portfolio of high-impact online programs. By working
with EMERITUS, we are able to broaden access 15
beyond our on-campus offerings in a collaborative
and engaging format that stays true to the quality
of MIT. EMERITUS’s approach to learning is based
on a cohort-based design to maximize peer-to-peer
sharing and includes live teaching with world-class
faculty and hands-on project-based learning. In the
last one year, more than 7,500 students from over
120+ countries have benefitted professionally from
EMERITUS’s courses.
CONNECT WITH A
PROGRAM ADVISOR

Email: mit@emeritus.org
Phone: +1 315-982-5094
+1 315-277-2746
Delivered in collaboration with